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In today's era, business competition is getting tighter, including among similar business players in the Asian free market. Competition is not only about price and product quality, but also includes marketing strategies, service innovation, and maintaining consumer loyalty. This research aims to analyze the marketing strategies implemented by PT. Honda Prospect Motor (HPM) in facing globalization and the Asian free market through a SWOT analysis approach. In the context of increasingly tight competition in the motorcycle market, HPM must be able to adapt effective marketing strategies to maintain its position as the market leader in Indonesia and develop its market share in Asia. This research uses a qualitative approach with a case study on HPM, exploring the strengths, weaknesses, opportunities, and threats faced by the company in the context of a free market and the dynamics of the automotive industry. The analysis results show that HPM has strengths in a strong brand, extensive distribution networks, and innovation capabilities in products. However, there are weaknesses in product diversification and dependence on the domestic market. Existing opportunities include market expansion in Asia and increasing demand for environmentally friendly vehicles, while threats come from intense competition and fluctuations in the global economy. Based on these findings, HPM is expected to develop more adaptive and globalization-oriented marketing strategies to enhance competitiveness in the Asian market.

This article explores the theme of faithfullness in the book of Hosea throught a theological lens and examines its relevanse for the contemporary church. The book of the Hosea presents a powerfull potrayal of God’s unwafering faithfullnes toward his people despite their reapeted unfaithfullnes. Using the metaphor of Hosea’s marriage to Gomer, God communicates a message off steadfast love, forgiveness, and restoration. This study highlights the theological significance of divine faithfullness and its role as the foundation for relational  etichs within the community of faith. The implication for the church today include a calling to live faithfully before God, to embody restorative love in community life, and to strengh then commitmen to the covenant of faith. Faithfullnes is presented not merely as a moral virtue but as a spiritual identity to be lived out in ecclesial practice. Through exegetical analysis and contextual reflection, this articel invites the church the respond to the call of faithfullness mid the chalanges of the modern era.

In today’s digital era, the rapid advancement of technology has reshaped the way people seek entertainment, with online games becoming a dominant pastime, particularly among university students. While gaming provides an outlet for relaxation and escapism, its excessive use often leads to addictive behaviors that interfere with academic responsibilities, physical health, and social functioning. This research was designed to explore how self-control influences the tendency toward online game addiction among students. Utilizing a quantitative correlational method, the study gathered data from 111 university students across various disciplines who actively engage in online gaming. The measurement tools consisted of validated Likert-scale questionnaires, and statistical analysis was conducted using simple linear regression. The findings revealed a statistically significant negative relationship between self-control and gaming addiction, indicating that individuals with stronger self-regulation skills are less likely to develop problematic gaming behaviors. These results highlight the vital role of self-control in maintaining a balanced academic and personal life. The study emphasizes the need for strategic interventions within educational settings to foster better emotional regulation among students as a preventative measure against gaming addiction.

This study aims to examine the implementation of competency-based human resource management (HR) in improving employee professionalism at Devos Jok, an SME engaged in the automotive interior manufacturing sector. A descriptive qualitative approach is used to explore in depth the HR practices carried out, the challenges faced, and the impact on employee work quality. The results of the study indicate that the transformation of the HR system from an administrative pattern to a competency-based one has made a significant contribution to improving individual and organizational performance. The strategies implemented include competency-based recruitment, ongoing training, flexible payroll systems, and adaptation to digital platforms. However, challenges remain, especially in overcoming resistance to change and limited training resources. This study provides theoretical and practical contributions to the development of a competency-based SME HR system in the context of today's creative and digital industries.

In today's digital era, social media has become one of the most effective marketing tools, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media such as Instagram, Facebook, and TikTok provide an affordable and easily accessible platform for MSMEs to build brands, interact directly with consumers, and promote products creatively. This study uses a qualitative approach through in-depth interviews with MSMEs and social media content analysis. The results of the study show that the strategic use of social media can increase the competitiveness of MSMEs, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media has a vital role in supporting the growth and sustainability of MSMEs amidst increasingly competitive market competition.

Social changes due to technological advancements have transformed the way people relate and associate with one another. Relationships can now be developed more easily, more affordably, and more quickly. As a community, the church is "forced" to re-evaluate whether the methods of learning and faith formation that have been applied so far still meet the needs of today’s congregation. Using a qualitative method with a literature-based approach, the researcher investigates the biblical perspective on this issue and finds that close relationships among members are a key indicator in learning and faith formation, as exemplified by the early church. Bringing the church back to its original design as the family of God (oikos), while utilizing current technological advancements, will make the church a constructive place for learning and nurturing the faith of its members.

Islamic education delves into the profound aspects of the individual, where knowledge is regarded as a divine gift that must be utilized in fulfilling the human role as a khalifah (steward) on Earth. The main challenge facing Islamic education today is the dichotomy between religious and secular knowledge. This study explores the thoughts of Mohammad Natsir, an Indonesian Muslim intellectual, who sought to formulate an Islamic education system that aligns with the demands of religion, nation, and state. Using a qualitative descriptive approach and library research, this study concludes that: 1) Natsir’s thoughts on Islamic education are based on the Qur'an and Sunnah, emphasizing the importance of an integral, harmonious, and universal education to develop human potential as khalifah. 2) Natsir’s relevance in the reform of Islamic education includes a purification process returning to pure Islamic teachings with tawhid (monotheism) as the foundation of education, and modernization through the integration of religious and secular education to overcome the dichotomy in Indonesia’s educational system.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

Today's cafe interiors are not only required to be comfortable, but must also have a strong visual appeal. Aesthetics and function are two important aspects that complement each other in creating a space that supports social interaction and reflects the character of the cafe itself. This study examines how design elements such as color, lighting, materials, and spatial arrangement can shape the visitor experience without ignoring the main function of the room. Using a descriptive qualitative method, this study explores examples of cafe interior designs in Indonesia that have successfully combined aesthetic values and functional needs. From the results of the analysis, it can be seen that the success of a cafe in attracting customers is greatly influenced by the balance between an attractive visual appearance and the comfort of using the space. These findings are expected to be a reference for designers and cafe owners in creating a functional space that also has strong visual characteristics.

Competition in the business world today is increasingly fierce. This is also felt business people in the welding workshop services sector. The sampling method used is Incidental Sampling Method. The sample in this study was 34 people customers from the JJ Welding Workshop in Medan City and then an analysis was carried out on data obtained using quantitative data analysis. Analysis Quantitative includes: validity and reliability tests, classical assumption tests, regression analysis multiplex, hypothesis testing via t test and F test, and coefficient analysis determination. The results of this scientific research: Service Quality, Price and Location simultaneously have a positive and significant effect on customer satisfaction at the JJ Welding Workshop in Medan City.

This research aims to develop a web-based school management information system that can improve the efficiency of education administration. In today's digital era, many schools face challenges in effective data and information management. This research uses a Systematic Literature Review (SLR) approach to identify and analyze relevant literature related to the development of web-based school management information systems. The results showed that the development of a web-based school management information system is generally able to improve the efficiency and effectiveness of education administration management, starting from data processing of students, teachers, finances, to reporting. The system supports transparency, speed of access and accuracy of information within the school environment. Although the results show consistent benefits, this research still has limitations in the number of sources and a relatively narrow study, so a broader and more in-depth follow-up study is needed.

This article explores the political, religious, and socio-cultural dimensions of the Fatimid Dynasty's rule in Egypt, highlighting its unique contributions to Islamic civilization. The Fatimid Caliphate, which ruled from 969 to 1171 AD, represented a significant Shi'a Islamic power that challenged the dominance of the Sunni Abbasid Caliphate. The study analyzes the origins of the Fatimid dynasty, its establishment in North Africa, and its eventual relocation of the capital to Cairo, which became a vibrant center of learning and governance. Special attention is given to the administrative reforms, religious tolerance policies, and architectural advancements initiated by Fatimid rulers. Additionally, the article examines the tensions and conflicts both internally and externally that eventually led to the dynasty’s decline. By using historical and historiographical methods, this research aims to provide a comprehensive understanding of how the Fatimid Dynasty shaped the political and religious landscape of medieval Egypt and left a lasting legacy that can still be seen in Egyptian culture and architecture today.                  

Islamic Religious Education (IRE) plays a strategic role in shaping students’ religious character, especially in a modern era filled with moral and spiritual challenges. IRE is not merely about delivering theoretical religious knowledge but is more focused on instilling Islamic values into students' daily lives. This study aims to analyze the effectiveness of Islamic Religious Education in shaping the religious character of senior high school students in Tarakan City by exploring its contribution to developing students’ personalities rooted in faith, noble character, and social responsibility. This research employs a qualitative descriptive approach through literature review methods, with data collected from books, academic journals, and other relevant documents. The findings reveal that IRE plays a significant role in nurturing religious character, reflected in values such as honesty, discipline, tolerance, responsibility, worship obedience, and harmonious relationships between humans and God, fellow beings, and the environment. However, the effectiveness of IRE is influenced by both internal and external factors. Internal factors include student motivation and awareness, while external factors encompass teacher competence, curriculum design, family involvement, social environment, and the use of information technology. IRE teachers are expected not only to be knowledge transmitters but also to serve as moral and spiritual role models. A contextual and applicable curriculum is essential to address the needs of today’s learners. Furthermore, active student participation in extracurricular religious activities significantly contributes to the development of religious character. Cases of juvenile delinquency, deviant behaviors, and the lack of application of religious values outside classroom settings indicate the need for stronger and more comprehensive IRE practices. This study recommends strengthening the role of IRE teachers, developing responsive curricula aligned with contemporary needs, and enhancing collaboration between schools and families to optimize the formation of morally upright and religiously aware young generations.

In today’s rapidly changing global context, employee motivation has emerged as a strategic issue in human resource management, particularly in sustaining organizational productivity and competitiveness. Developments such as digitalization, economic uncertainty, and workplace transformation have prompted companies to focus more deeply on effective motivational approaches. Recognizing the role of motivation in influencing employee retention, productivity, and operational efficiency, this study conducts a Systematic Literature Review (SLR) to map key concepts and empirical trends regarding the relationship between employee motivation and organizational performance. Grounded in theoretical frameworks such as Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Self-Determination Theory, the study examines major drivers including leadership, compensation, and work-life balance. Findings reveal paradoxes in motivational strategy effectiveness across sectors and highlight research gaps, particularly in cross-industry approaches and integrative synthesis. This study provides valuable contributions for academics and practitioners in designing evidence-based, context-relevant motivation strategies aligned with the dynamics of modern organizations.

One of the important factors in financial improvement is Economic Development. The task of the government in an effort to achieve effective progress is to decide the direction of the improvement arrangement and to realize the goal of this progress requires a large improvement arrangement to realize stable financial development in order to advance the welfare of society is to expand Small and Medium Enterprises and Labor. It aims to find out the concurrent impact and half impact of Small and Medium Enterprises and Labor on the financial development of Batam city. An economy is said to be developing if the level of economic accomplishment measures achieved today is higher than that achieved in the previous period. Development is achieved if the physical amount of goods and administrations created in the economy increases over a long time. The reason of this research is to see and encourage for the impact of Investment and Local Revenue (PAD) on Economic development. Methods used in this research This research uses literature review to get an overview of what are the efforts of Batam city government in economic growth in Batam city, therefore in this article there are various data sources and references. The data used in this research is additional information in the form of budget reports obtained from BP Batam and BP Batam's official website. The result of this research is a review of several data sources that have been collected for the purpose of solving the problem at hand derived from previous studies and research.

This paper explores the integration of digital media in enhancing students’ learning discipline within the context of Christian Religious Education (PAK), both at home and in school. In today’s digital era, digital media serves as a vital tool to support an interactive, flexible, and engaging learning process. Research indicates that digital media use can improve student motivation and engagement, which positively influences their study discipline. However, challenges such as limited technology access, low digital literacy, and potential distractions must also be addressed. The collaborative role of parents and educators is crucial in ensuring the effective use of digital media. Through this approach, digital media integration is expected to foster an adaptive, inclusive educational ecosystem that supports the development of student discipline and character.

Mathematical logic is a branch of science that studies the principles of logical reasoning and how to judge the truth of a statement. This article discusses the role of mathematical logic in everyday life, especially in education, technology, and finance. Mathematical logic has been proven to help improve critical, analytical, and systematic thinking skills, making it easier for individuals to solve various problems more effectively and efficiently. In the world of education, mathematical logic supports the development of rational, argumentative, and problem-solving skills, and is an important foundation in the science and mathematics curriculum. Teachers can leverage this logic to encourage students in building consistent reasoning and logical argumentation. In the field of technology, mathematical logic is the foundation in the development of modern computing systems, such as algorithms, programming, artificial intelligence, and data structures. Without mathematical logic, digital systems such as search engines, software, and applications cannot function optimally. In finance, mathematical logic plays a role in budget strategy, investment decision-making, statistical analysis, and rational risk management. With a good understanding of logic, individuals and institutions can make more wise and measurable financial decisions. Although his contribution is large, there are still many people who do not understand the basic concepts of mathematical logic. This can be overcome through more inclusive education, contextual approaches, and interactive learning based on real problems, both in schools and non-formal environments. This study emphasizes the importance of mathematical logic as a foundation in supporting a more rational, efficient, and structured life in today's modern era. Increasing mathematical logic literacy can be a national strategy to create a society that thinks critically, is competitive, and ready to face global challenges.

In the digital era, learning Pancasila Education at SD Negeri 01 Watusalam faces challenges in delivering material that is interesting and easy for students to understand. This research aims to examine the use of the Canva graphic design application in increasing the effectiveness of Pancasila education learning in the school. The research method used is descriptive qualitative with data collection techniques through observation, interviews and documentation. The research results show that using Canva in learning can increase students' creativity, allowing them to create more interesting and interactive learning materials, such as posters and infographics, which help them understand the values ​​of Pancasila better. Apart from that, using Canva also increases student involvement and motivation in the learning process. However, this research also identified several limitations, such as limited access to technological devices and stable internet connections, as well as a lack of training for teachers in using graphic design applications such as Canva. However, with the right guidance and optimal use, Canva can be an effective tool for improving student learning outcomes and developing graphic design skills relevant to the needs of today's digital world. This research recommends the need for training for teachers in using Canva and improving technology infrastructure in schools to support digital-based learning.

This paper examines the story of King Saul seeking help from a medium in Endor as a tragic illustration of the spiritual downfall of a leader who was once chosen and anointed by God. In his distress and desperation, Saul chose a path that violated the law, marking his disconnection from God. This action not only shows a serious spiritual deviation, but also reveals the irony that a female medium becomes a means for God to deliver His judgment. It also explores Christian theological views on the practice of séances, including the moral and spiritual implications they bring. By comparing the historical and cultural background of Israel, and reviewing it from a biblical perspective, this paper emphasizes the importance of obedience to God's word and the dangers of involvement in the occult. The relevance of this story to the Christian life today serves as a reminder to remain steadfast in God's revelation and to distance ourselves from deviant spiritual practices. It also invites readers to reflect on the importance of maintaining spiritual integrity in facing the challenges of life.

The development of digital technology provides new opportunities in the development of church youth in the modern era. Youth as a digital generation are more responsive to technology-based approaches, so the church needs to adapt its development methods. This study aims to examine the application of digital technology in youth development strategies in the church environment. The method used is descriptive qualitative through field observations, in-depth interviews with church administrators and youth, and documentation studies of digital programs that have been implemented. The results of the study show that the use of social media, spiritual podcasts, development videos, and community-based digital applications can significantly increase youth participation and involvement. However, the study also found obstacles such as limited human resources, lack of digital training, and the absence of a systematic digital strategy. In conclusion, digital technology has great potential as a youth development tool if it is designed and implemented with a mature strategy and is oriented towards the needs of today's youth.