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Elisa, Vioren; Assegaff, Setiawan; Aryani, Lies

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

The development of video streaming services has made DramaBox widely used by Generation Z, who prioritize fast entertainment access through mobile devices. However, complaints such as long ad duration, unstable video quality, and inaccurate subtitles remain obstacles that can reduce user satisfaction. This study analyzes the factors that influence DramaBox user satisfaction in Jambi City using the End User Computing Satisfaction (EUCS) method with five main dimensions: content, accuracy, format, ease of use, and timeliness. Data were obtained through questionnaires completed by 385 respondents and processed using SEM-PLS with the help of SmartPLS 4. The results showed that accuracy and timeliness significantly influence user satisfaction, while content, format, and ease of use did not have a significant impact. This finding indicates that information reliability and system speed are the most determining aspects of user experience. Therefore, improvements in both aspects are important for the future development of the DramaBox application.

Prihandhani, IGAA Sherlyna; Widiastuti, Putu; Trisna, Made Oktaviani Bulan

Jurnal Pengabdian kepada Masyarakat Wahana Usada (WUJ) 2025 Sekolah Tinggi Ilmu Kesehatan KESDAM IX/Udayana

Background: Hospitals are a key pillar of the healthcare system, providing complex services to improve public health. Nursing care is an essential part of hospital function, aiming to maintain optimal public health. Nursing care is a professional service focused on individuals, families, groups, and communities, both in health and illness. Purpose: evaluation efforts for the implementation of supervision using the coaching method at Bunda Denpasar Women's and Children's Hospital.. Method: The training method will be conducted face-to-face for one month in four sessions. The sessions consist of a pre-test assessment, lectures, video screenings, targeted mentoring, and a post-test assessment. Results: Based on the pre-test results, the effectiveness of supervision was 65, and after the coaching intervention, the post-test score was 97. Conclusion: This demonstrates that the use of coaching in supervision improves performance and service delivery. Supervision in the nursing context is the process of monitoring and guidance carried out by direct superiors, such as ward heads, to ensure the implementation of nursing care meets established standards.

Maria Veronica Deno; Khaerudin Khaerudin; Dwi Kusumawardani

Jurnal Pelayanan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The development of digital technology has driven the  increasing use of e-modules as interactive learning media that support  independent and collaborative learning. The integration of pedagogical approaches and multimedia technology makes e-modules increasingly adaptive and effective in developing higher-order thinking skills. This study aims to map trends in the development and utilization of e-modules through a Systematic Literature Review (SLR)  of Scopus articles published in 2020–2024. From the selection process, 20 articles were analyzed based on their pedagogical approach, as well as the media and digital platforms used. The study results show that pedagogical approaches such as Problem-Based Learning, STEM, SETS, Discovery Learning, and Guided Inquiry have been consistently proven to improve critical thinking skills, learning outcomes, and 21st-century competencies. From a technological perspective, Android and flipbook platforms are the primary choices due to their flexible access and multimedia support such as video, animation, simulations, and interactive quizzes. These findings emphasize the importance of developing systematic, pedagogically-based e-modules supported by interactive multimedia.  Further research is needed to explore the integration of AR/VR, gamification, and artificial intelligence.   

Mesy Nadia Safitri; Mega Kencana; Suci Fajrina

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

In today's digital era, the dance learning process is no longer limited to conventional studios. Various technologies, ranging from instructional videos and interactive media to virtual reality, are increasingly being utilized in dance education. Through a systematic literature review (SLR), this study examines the effectiveness of various dance learning tools based on empirical findings and development studies. This study compiles, compares, and summarizes research findings on the use of various media (such as video, VR, interactive PowerPoint, and augmented reality) and their impact on several aspects, including material comprehension, movement skills, aesthetic appreciation, and student engagement. The analysis shows that digital technology can improve dance learning outcomes across the cognitive, psychomotor, and motivational domains. However, challenges such as limited technological facilities and the need for teacher training still need to be addressed. This study also provides recommendations for educators and dance learning developers to integrate technology in harmony with appropriate pedagogical approaches.

Nakita Ummi Fadhilah

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe the characteristics of AIESEC Future Leaders (AFL) promotional content on the Instagram account @aiesecupnvy using a descriptive qualitative approach and Charles Sanders Peirce's semiotic analysis. Promotional content was chosen as the focus of the research because it plays a crucial role in building audience interest and understanding of the self-development programs offered. The research results indicate that AIESEC UPNVY utilizes several types of visual and verbal signs designed to attract attention and build emotional closeness with its target audience, namely students and young people. Content highlighting program benefits, testimonials from previous participants in the form of single words, expressions of delegates' happiness, and symbolic videos about togetherness proved effective in creating social proof and strengthening AFL's image as a program that provides valuable experiences. This strategy aligns with the AIDA principle, where each piece of content is designed to attract attention, generate interest, cultivate desire, and encourage registration action. Additionally, using a cutting-edge approach thru creative visuals, short narratives, and authentic content strengthens the promotional appeal on digital platforms. Overall, this study concludes that the AFL promotional content has been strategically and innovatively crafted, enabling it to enhance the effectiveness of marketing communication and help strengthen audience engagement with the program.

Selci Putri Suriani Siregar; Riyan Pradesyah

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

The implementation of the Independent Community Service Program (KKN) of the University of Muhammadiyah North Sumatra in 2025 was placed at SD Negeri 102028 Sei Parit, located in Sei Rampah District, Serdang Bedagai Regency. This activity aims to instill the habit of saving from an early age in elementary school students as an effort to improve Islamic financial literacy in order to form a character of thrift, responsibility, and financial intelligence. The method used is an interactive learning approach through educational stories, games, learning videos, and mini banking simulations. The results of the activity show that students have a better understanding of the importance of saving, managing pocket money, are able to explain the benefits of saving in their own words, and are encouraged to start saving habits, both at home and at school. Early savings education has proven effective in fostering awareness of wise and future-oriented money management and is expected to become an applicable model for Islamic financial literacy learning at the elementary school level.

Nabila Faiqoh; Hanafi Adi Putranto

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This study aims to analyze interactive content strategies, value perceptions, and consumer engagement at PT. Indo Bismar Surabaya. The background of this study is based on the increasingly dominant trend of short video-based marketing on social media, yet Indo Bismar's consumer engagement levels remain limited. The research method uses a qualitative approach with a case study design. Data was collected through semi-structured interviews with digital marketing staff, interns, and consumers, and reinforced by observing content on the company's official Instagram account. The analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that Indo Bismar's content strategy is dominated by entertainment content oriented towards visibility, while product information only receives a small portion. The creativity of the internship team strengthens content implementation, but limited human resources and budget hinder consistency. Consumers rate content value higher when information, entertainment, and interactivity are present simultaneously, which ultimately increases engagement. This study confirms that the success of digital marketing depends not only on content creativity, but also on the organization's ability to strategically manage internal resources.

Azril Rizqi Permana; Lilis Lismayanti; Miftahul Falah

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

The educational activity on the implementation of Clean and Healthy Living Behavior (PHBS) with a focus on the practice of washing hands and brushing teeth at SDN 07 Jati Mulya, Kerinci Kanan District, Siak Regency, aims to improve students' knowledge and skills in maintaining personal hygiene from an early age. This program was carried out for two days by applying educational, participatory, and demonstrative methods involving all students from grade I to grade VI. The learning media used is in the form of educational videos and the song "6 Steps to Wash Hands WHO 2024" to attract students' attention and facilitate the understanding of the material in a fun way. The results of the activity showed a significant improvement in students' understanding and skills related to the correct hand washing and brushing steps. In addition, students look more enthusiastic, actively ask questions, and begin to get used to doing cleaning practices independently in daily activities at school. The role of teachers as companions and support for school facilities, such as the availability of clean water and cleaning tools, has been proven to have a great influence on the success of activities. Therefore, integrated, planned, and sustainable PHBS education in the school environment is considered effective in forming healthy living behaviors and preventing diseases from elementary school age.

Anis Rosida; Jumrodah Jumrodah

Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This community service program aimed to enhance students’ knowledge and awareness regarding the use of natural ingredients in producing lavender-scented air freshener gel as a safe and environmentally friendly alternative. The activity employed an educational outreach approach, combining material presentations, video demonstrations, and direct observation of product samples. The program engaged 32 eighth-grade students at MTsN 1 Palangka Raya. Through these activities, students learned about the various natural ingredients used in the gel, the functional properties of each ingredient, and the environmental and health benefits of lavender aromatherapy. The results of the program indicated significant improvements in students’ understanding of gel production concepts and their ability to identify the characteristics of the products during observation. Students showed high enthusiasm for using natural ingredients in household products, which also contributed to enhancing their environmental literacy. Furthermore, the program provided MBKM students with valuable experience in delivering applied science education. The success of this program not only fostered students' awareness of sustainable practices but also provided an engaging learning experience. Based on the positive outcomes observed, the program is recommended for replication in other schools, with the addition of hands-on practice sessions to further reinforce the concepts learned.

Luthfiatul Zahra; Diah Cahyani; Abdul Sani; Fadullah Rusadi

Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The development of information and communication technology has brought significant changes to various aspects of human life, including marriage practices. The implementation of marriage contracts conducted through online media such as video calls or digital conferencing platforms has emerged as a modern phenomenon. This development has sparked legal debates in Islam regarding its validity, particularly concerning the fulfillment of essential conditions and pillars of marriage, such as ittihād al-majlis (unity of the session) and the sighat ijab qabul (offer and acceptance). The purpose of this article is to examine the validity of virtual mge contracts from the perspective of the four major schools of Islamic jurisprudence (Hanafi, Maliki, Shafi'i, and Hanbali). This study employs a qualitative research methodology using a literature review with a descriptive-analytical approach. The findings indicate that the Shafi'i School does not permit virtual marriage contracts due to the absence of physical unity in place. In contrast, the Hanafi, Maliki, and Hanbali Schools allow virtual marriage contracts, emphasizing unity in time and clarity in the sighat. Therefore, according to several schools of Islamic jurisprudence, virtual marriage contracts may be considered valid as long as the required conditions of marriage are fulfilled, including the presence of witnesses and the clarity of the ijab qabul.

Alexander Nababan; Amiruddin Saleh

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze Indibiz Bogor’s digital marketing strategy in enhancing brand awareness through the use of Instagram Reels, with a specific focus on the role of content creators in planning, producing, and optimizing short-video content. As social media increasingly becomes a primary promotional channel, businesses are required to produce creative and relevant content capable of attracting and engaging audiences effectively. This research employs a qualitative approach, with data collected through observation, interviews, and documentation conducted during October–November 2025. The findings show that content creators play a strategic role in idea development, trend analysis, audience needs identification, and producing visual materials that align with Indibiz’s brand identity. Instagram Reels are proven effective in increasing audience engagement, expanding reach, and strengthening brand perception across digital platforms. However, several challenges persist in the production process, including suboptimal internal coordination, sudden concept revisions, and limited production time. These findings highlight the importance of more structured content planning, improved team communication, and consistent performance evaluation to optimize Indibiz’s digital marketing efforts and maximize their impact on brand awareness.

Krisna Fatichal Septiandra; Krisna Fatichal Septiandra; Diana Aqidatun Nisa; Aileena Solicitor.C.R.E.C

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

Abstract. This study originates from the low awareness among early childhood learners regarding the importance of consuming nutritious and minimally processed Real Food. The purpose of this design project is to create an engaging educational medium in the form of a 2D animation titled “Kebun Imajinasi: Teman Realfoodku” to introduce the concept of Real Food to five-year-old children. A mixed-method approach (qualitative and quantitative) was applied through observation, interviews, and questionnaires involving children, parents, and professional animators. The collected data served as the foundation for designing characters, storylines, illustration styles, colors, and audio suitable for young audiences. The results show that 2D animation featuring bright visuals, playful characters, and educational narration effectively increases children’s interest and understanding of healthy food. The implication of this study highlights the potential of animation as an effective visual communication tool to promote nutritional education and healthy lifestyle habits from an early age.

Janti Soegiastuti; Nurhayati, Ema; Maliki Aji Prakoso

Jurnal Suara Pengabdian 45 2025 LPPM Universitas 17 Agustus 1945 Semarang

Program pengabdian masyarakat ini bertujuan untuk memberdayakan masyarakat pesisir Kampung Tambak Lorok, Semarang, dalam pengendalian sampah plastik melalui inovasi teknologi berbasis gim edukasi digital bernama 'Marine Protector'. Permasalahan sampah plastik di kawasan pesisir telah menimbulkan dampak ekologis dan sosial ekonomi yang signifikan. Melalui pendekatan gamifikasi, kegiatan ini mengintegrasikan edukasi lingkungan, hukum, dan ekonomi sirkular ke dalam media pembelajaran yang menarik dan interaktif. Kegiatan dilaksanakan melalui tahap sosialisasi, pelatihan, pendampingan, serta evaluasi. Hasil kegiatan menunjukkan peningkatan kesadaran masyarakat terhadap pentingnya pengelolaan sampah plastik, keterlibatan aktif ibu-ibu PKK RW 14 Tambak Lorok, serta munculnya praktik pengurangan plastik sekali pakai di rumah tangga. Luaran kegiatan meliputi aplikasi gim edukasi, modul pelatihan, video dokumentasi, dan poster edukatif. Inovasi ini terbukti efektif sebagai sarana pemberdayaan masyarakat dan memiliki potensi replikasi untuk wilayah pesisir lainnya di Indonesia.

M. Ikbal Febriansyah; Imron Fauzi; M. Ilmil Zawawi

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Learning at the elementary school level requires the use of methods that are interesting, interactive, and appropriate to the development of students. This study aims to evaluate the effectiveness of using artificial intelligence (AI)-based animated videos in improving conceptual understanding and learning motivation of second-grade students at MI Miftahul Ulum Kranjingan, Jember. AI-based learning media was chosen because it is able to present material visually, dynamically, and interactively, making it easier to understand for students who are at the concrete operational development stage. This study used a qualitative approach with data collection techniques in the form of observation of the learning process, interviews with teachers and students, and documentation of classroom activities. The results showed that the use of AI-based animated videos was able to increase students' interest and enthusiasm in participating in learning, clarify their understanding of the material presented, and encourage active participation in discussion activities and exercises. Overall, this study concluded that the application of AI-based animated videos is an effective medium for creating a more interactive, creative, and enjoyable learning process for second-grade elementary school students.  

Renteng, Septriani; Simanjuntak , Susi Roida; Mapaly, Heilbert Armando

Jurnal Pengabdian Kepada Masyarakat Sisthana 2025 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Pendidikan seks kepada anak sejak dini dan pemilihan jenis tontonan yang sesuai dengan usia anak perlu menjadi perhatian orang tua sebagai upaya untuk mencegah kekerasan seksual yang terjadi pada anak. Namun faktanya pendidikan seksual kepada anak usia prasekolah belum dilakukan secara optimal oleh orang tua sehingga pemahaman seksual pada anak masih terbatas selain itu juga anak suka menonton video di aplikasi yang beresiko munculnya video tidak sesuai usia anak. Belum optimalnya orang tua dalam melakukan pendidikan seksual juga ditemukan di TK GMIM Alfa Omega dan TK Pembina, dimana orang tua mengungkapkan tidak mengetahui cara untuk melakukan pendidikan seksual dan anak suka menggunakan youtube untuk menonton. Berdasarkan hal tersebut dibentuk kegiatan pemberdayaan orang tua dalam bentuk kegiatan pelatihan metode story telling.dan pemanfaatan youtube kids. Program pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan orang tua dalam melakukan pendidikan seksua dengan metode story telling dan penggunaan youtube kids. Pelaksanaan kegiatan terdiri atas 3 tahapan yaitu sosialisasi, pelatihan serta monitoring dan evaluasi yang diikuti oleh orang tua anak usia prasekolah di Tk GMIM Alfa Omega dan TK Pembina. Hasil dari pelaksanaan kegiatan ini yaitu adanya peningkatan pengetahuan orang tua dan keterampilan orang tua dalam melakukan pendidikan seks kepada anak usia prasekolah dan pemanfaatan aplikasi youtube kids. Kesimpulan dari kegiatan pengabdian masyarakat ini membawa dampak positif terhadap kemampuan orang tua melakukan pendidikan seksual dan pengunaan youtube kids sebagai alternatif tontonan bagi anak.

Ferdianto, Ari; Eka Titi Andaryani; Deni Setiawan

This study aims to describe the use of the innovative Periscope Grid media based on hybrid learning in two-dimensional drawing lessons for elementary students. The media was designed to help students understand perspective and proportion concepts by combining a manual transparent grid frame with digital features accessed through QR codes linked to tutorial videos, artwork galleries, and reflective learning materials. The research employed a descriptive qualitative approach involving fourth-grade elementary students. Data were collected through classroom observations, interviews with teachers and students, and documentation of students’ artwork. The data were analyzed interactively using reduction, presentation, and conclusion drawing stages. The findings reveal that the Periscope Grid effectively enhances students’ ability to observe, replicate, and draw proportional two-dimensional objects while promoting collaboration through digital gallery activities. Moreover, the media helps teachers explain perspective concepts more easily and fosters students’ active participation. It can be concluded that Periscope Grid serves as an effective, engaging, and integrative learning medium suitable for 21st-century visual art education in elementary schools.

Muhammad Hanip; Arya Anggara; Rifa Nafisah; Yuni Ertinawati

Jurnal Kesehatan dan Kedokteran 2025 Lembaga Pengembangan Kinerja Dosen

This study investigates the influence of the vocabulary terms “selumbari” and “tulat” on efforts to develop and cultivate the Indonesian language, particularly through expanding public lexical awareness via social media. These two terms, originating from local linguistic traditions, possess significant potential to be integrated into modern Indonesian as part of cultural preservation and the strengthening of national linguistic identity. The research employed a descriptive quantitative method, collecting data through the dissemination of educational videos and Google Form questionnaires on social media platforms such as Instagram, WhatsApp, and TikTok. Respondents consisted of students, university students, the general public, and various other social groups. Analysis of responses from 20 participants revealed that most respondents had never heard or read the words “selumbari” and “tulat.” However, the majority stated that both words were easy to understand and contributed positively to vocabulary development in Indonesian. The findings indicate that social media plays a strategic role in introducing and popularizing new vocabulary to a wide audience. This study also highlights the importance of vocabulary enrichment as part of ongoing Indonesian language development, ensuring that the language remains adaptive to contemporary changes while representing local cultural richness. The implications of this research may serve as a reference for educators, linguistic institutions, and policymakers in formulating strategies to enhance vocabulary literacy, especially among younger generations.

Tito Bagaskoro, Januar; Tito Bagaskoro, Januar; Sholikhan, Muhammad; Dwi Setiawan, Nuris

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

Industri portal lowongan kerja daring mengalami persaingan ketat, menuntut platform seperti Toploker.com untuk membangun brand awareness yang kuat, di mana iklan video menjadi strategi promosi yang sangat efektif. Namun, produksi video konvensional menghadapi kendala biaya tinggi dan waktu pengerjaan yang lama. Kecerdasan Buatan (AI) menawarkan solusi dengan mengotomasi produksi konten, mulai dari penyusunan naskah hingga personalisasi audio-visual. Penelitian empiris menunjukkan bahwa iklan video berbasis AI dapat meningkatkan tingkat engagement hingga 6–9 persen poin lebih tinggi dibandingkan iklan baseline dan meningkatkan efektivitas persuasi hingga 12,5% lebih tinggi dalam hal ekspektasi pendapatan. Untuk memastikan proses pengembangan konten video promosi yang menarik, efisien, dan relevan bagi audiens digital Generasi Z, penelitian ini mengadopsi kerangka kerja Multimedia Development Life Cycle (MDLC), yang mencakup tahap Konsep, Perancangan, Pengumpulan Bahan, Produksi, Pengujian, dan Distribusi. Tujuannya adalah merancang panduan teknis yang terstruktur untuk mengintegrasikan alat AI modern (seperti CapCut, Suno AI, dan Freepik AI) demi mengoptimalkan kualitas dan efisiensi produksi konten.

Putra Kusdarmawan, Rahma; Putra Kusdarmawan, Rahma; Irdha Yunianto; Nuris Dwi Setiawan

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

The development of digital technology has transformed how businesses build brand image through social media. This study aims to determine the role of creative content in enhancing the brand awareness of Sopiri Driving School through social media platforms such as Instagram and TikTok. The research method used is Research and Development (R&D) adapted from the Borg & Gall model, consisting of problem identification, design, development, testing, and evaluation stages. The study produced two promotional videos of 30 seconds each. The results showed that implementing creative content with storytelling and dynamic visuals significantly increased brand awareness. Trial data revealed that social media followers increased by more than 90%, and the engagement rate rose from 3.5% to 8.2% after the content was published. Moreover, 83% of survey respondents stated they recognized Sopiri Driving School after watching the promotional videos. The study concludes that creative content plays an essential role in building a professional brand image and attracting audiences through social media. An effective content strategy not only serves as a promotional tool but also as an interactive communication medium that strengthens the emotional bond between the brand and its audience.

Sekar Lintang Rachmawati; Sekar Lintang Rachmawati; Agus Priyadi; Candra Supriadi

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

The coffee industry in Indonesia is growing rapidly and encouraging coffee shops, including MSMEs, to strengthen their branding strategies through digital media. This study aims to design and evaluate Instagram social media content to increase brand awareness of Kamala Kopi, a local coffee shop in Gunungpati, Semarang. The method used is the Multimedia Development Life Cycle (MDLC) with stages of concept, design, material collection, assembly, testing, and distribution. The content produced consists of music videos, promotional posters, and menu visuals, which were then tested through internal and external validation, as well as a questionnaire administered to 68 respondents. The research results showed a positive and significant influence of Instagram content on brand awareness of 1.007 with a coefficient of determination of 90.4%. These findings confirm that content on Instagram social media plays an important role in strengthening the visibility of SME brands and can be an effective strategy to increase brand awareness.