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In this chapter, we also discuss how human capital can be utilized in an organization. We show the important role of social and technological capital and how it can be attracted, developed, and maintained. We also discuss the role of technology in leveraging human resources. By discussing relatively simple means of using technology, such as email and networks where individuals can collaborate via personal computers. We also discuss more advanced uses of technology, for example advanced Management Systems. In the final section we also discussed the increasing importance of protecting a company's intellectual property.

Generation Z has unique characteristics compared to other generations. A generation that is always looking for references for something almost 24 hours a day via mobile technology and social networks. The aim of this research is to determine Generation Z's opinions on forming co-creation in coffee shop properties that are currently trending. In addition to the development of digital marketing and the growth of coffee shop  businesses in Indonesia, this generation is used to giving feedback and suggestions via social media or directly.The research method used utilizes literature studies and literature reviews from books, journals and previous consultancy research institutions. The results of the research  show that Generation Z plays a role and actively participates in the formation of co-creation in coffee shops, although Zero Consumers are said to be among those who do not care about the menu, price, quality, etc. hold. Brand, The atmosphere in the cafeteria.

Not having the geographic potential to be explored as a tourist area does not discourage the people of Mojogedang Village from improving their welfare. The objectives to be achieved in this activity are: To train Mojogedang Village PKK members to master marketing techniques through social media and internet networks by creating interesting content with digital marketing facilities so that they can generate significant income to improve the family economy in Mojogedang Village as a supporting area for Tourism Village in Mojogedang District. The approach technique is carried out using seminar methods and simulations directly utilizing the laptop and smartphone of each participant. With this dedication, Mojogedang Village PKK members can open their minds to competition, quality products, and the correct production process and develop themselves through digital marketing training, to improve economic welfare in the future. The following is the link to the results of the training https://bit.ly/Nuget_Jantungpisang_MojoGedang

The purpose of this research is to analyze the services of the population and civil registration offices towards ownership of identity cards, family cards and birth certificates for citizens of North Central Timor District. This research method is empirical juridical legal research, which is field research that examines the applicable legal provisions and the reality that occurs in the community. The aspects to be researched in this research are conducted through interviews, observation and documentation. The results showed that the service of DISDUKCAPIL TTU Regency was good enough, so that there was an increase in residents who wanted to take care of population documents, by looking at indicators of the five dimensions of public services, namely Tangible (Physical Evidence), Reliability, Responsiveness, Assurance, Empathy. Factors that hinder, namely: public awareness, distance, power outages resulting in disrupted networks, damage to tools/machines. Efforts of DISDUKCAPIL TTU Regency; conducting socialization related to the importance of ownership of population documents, conducting online ball pick-up activities, providing special services to people with disabilities, coordinating with parties related to public services to be able to get services from DISDUKCAPIL.

This study explores the role of digital literacy in promoting social inclusion within marginalized communities. By investigating access to technology, digital education programs, and online social networks, the research assesses how digital skills can improve participation in social, economic, and political spheres. Findings indicate that digital literacy significantly enhances opportunities for social inclusion, though challenges such as access and affordability remain significant barriers.

The Community Service Program (KKN) of Raja Ali Haji Maritime University in Toapaya Village has a work program that aims to encourage the advancement of Micro, Small, and Medium Enterprises (MSMEs) by facilitating the creation of Business Identification Numbers (NIB). This study uses a descriptive qualitative approach to understand the process, challenges, and impact of business legality on MSME actors. The results of the activity show that NIB ownership provides significant benefits, including increasing business legality and credibility, expanding access to capital, and opening opportunities to participate in various government programs. The assistance process was carried out through socialization, data collection, technical assistance, and NIB distribution. Despite facing obstacles such as limited digital literacy, internet access, and resistance to change, the collaboration between KKN students, the village government, and related agencies succeeded in helping MSME actors obtain NIBs effectively. With business legality, MSMEs in Toapaya Village were able to increase their competitiveness, expand their marketing networks, and strengthen their role in village economic development. This program proves that MSME empowerment based on business legality can be an important foundation for village independence and sustainable economic growth.

The rapid spread of infectious diseases remains a major global health threat, and early detection is vital to minimize their impact. This research investigates the role of predictive modeling using big data in the early detection of infectious disease outbreaks. The primary objective of this study is to assess the effectiveness of big data systems in forecasting potential outbreaks and the implications of these forecasts for public health systems. The study employs machine learning-based predictive models to process large health datasets, including electronic health records, sensor data, and social media information. The results demonstrate that the predictive model achieved an accuracy rate of 87%, significantly surpassing traditional methods in terms of early detection. By integrating various data sources such as medical records, sensor networks, and real-time digital traces, the system is capable of providing more accurate, timely predictions, which can greatly improve the ability of public health authorities to respond effectively to emerging health threats. Furthermore, the application of big data in public health not only improves the speed of response but also enhances the allocation of resources, allowing for more targeted and efficient interventions. Despite these successes, challenges remain, particularly in relation to data quality, privacy, and regulatory issues, which could hinder the broader implementation of such systems. Thus, collaboration between government agencies, healthcare institutions, and technology developers is essential to overcome these obstacles and ensure the sustainable integration of big data into public health infrastructures. This research highlights the significant potential of big data to transform public health responses, offering valuable insights for future epidemic management strategies.  

In the current digital era, communication has become an integral element in daily life, with significant impacts on individual psychology. This research aims to examine the impact of communication on individual psychology, particularly in the context of information technology and social media. The research method employed is a literature analysis involving a study of various articles, books, and scholarly journals related to the topic. The analysis results indicate that communication through information technology and social media has a complex influence on individual psychology. It is found that the use of social media can affect self-esteem, self-image, anxiety, and emotional well-being. Additionally, there are also negative impacts such as addiction, depression, and sleep disturbances associated with intensive communication patterns via social media. However, the research also highlights the positive potential of digital communication in facilitating social support, expanding social networks, and enhancing individual psychological well-being.

The aim of the community service activity is "Socialization and Education of Sharia Banking Products for UMKM". This socialization aims to educate about sharia banking products so that they can know and understand sharia banking products so that it is hoped that a lot of knowledge and information will be absorbed by respondents, in this case are UMKM actors in Tanah Grogot. During educational outreach related to Sharia Banking, the team distributed questionnaires to respondents or participants in the socialization for UMKM actors to analyze based on the answers of respondents who attended the socialization. From the results of the socialization, the understanding of UMKM actors towards Islamic banks is sufficient. This can be proven by 15 respondents or (83.33%) who answered Yes, Fairly Understand. This shows that of the 18 UMKM actors who attended the socialization, they had sufficient understanding regarding Islamic banks and The Products. This means that the education that has been provided by the community service team has been quite successful in increasing the insight and knowledge of UMKM players and it is hoped that it can increase public awareness, especially UMKM players in Tanah Grogot, to carry out minimum savings transactions at sharia banks. Apart from that, one of the biggest obstacles in Sharia Bank transactions is the lack of available ATM networks, which makes UMKM players still hesitant to become interested in becoming Sharia Bank customers. This was proven by the UMKM players who attended the socialization, 9 respondents or 50% still Hesitance to become a sharia bank customer is due to the fact that the ATM network is not large, which is one of the factors why there are still many who are not interested in becoming sharia bank customers. From the results of the community service activity "Socialization and education of sharia banking products for UMKM in Tanah Grogot" it can be concluded that the presenters were able to educate the UMKMs who attended the socialization very well. This was proven by 11 respondents or 61.11% who responded that the material presented by the lecturers related to sharia banking product education was very good so that UMKM players could gain understanding and knowledge about sharia banking contracts and products which they hoped would be equipped with this knowledge. applied in sharia-based economic life.

This paper discusses the important role of education and socialization in the context of exports and imports for creative economy entrepreneurs and PKK in Depok, West Java. In the era of globalization, understanding the export and import process is the main key in developing local economic potential. This paper focuses on educational efforts and socialization activities that can provide in-depth understanding to business actors regarding the benefits, regulations, and opportunities related to exports and imports. The learning method is in the form of a face-to-face seminar between all participants and facilitators held at Griya Sakinah Kav. Tanah Baru, Beji Depok, West Java. The emphasis is on practical, theoretical, as well as case knowledge and provides opportunities for participants to ask questions about exports and imports. Thus, participants better understand the export and import processes and procedures effectively. The expected result of this education and socialization is that participants gain comprehensive knowledge about exports and imports, help improve participants' skills, allowing them to utilize international markets more efficiently. This socialization is an important factor in shaping positive perceptions of export and import activities, as well as building networks that support the exchange of information and experience between business actors. Through this community service activity, it is expected to be an opportunity for creative economy business actors and PKK in Depok related to exports and imports so as to realize capacity building and active participation in international trade.

This study explores the role of social support in shaping mental health outcomes among aging populations. Through a survey of older adults, the research examines how family, peer, and community support influence depression, anxiety, and life satisfaction. The findings suggest that strong social networks significantly improve mental health outcomes, emphasizing the importance of social support in promoting well-being in older adults.

In the era of globalization, technology is developing rapidly, especially in the field of communication media, making the world feel more connected. Internet media, as a rapidly developing communication medium, has penetrated into various levels of society, becoming a necessity in daily activities. Social media networks such as Twitter, Facebook, SMS, BBM, Line, and WhatsApp (WA) have become the main means of delivering various information services. Through this social media network, public communication becomes easier and faster, creating a high level of usage among the public. WhatsApp (WA), as a popular social media service, is used effectively to share information both privately and publicly, not only by teenagers but also by adults. One of them is a WA group which is formed based on needs. For example, the Independent Student Exchange 3 (PMM3) group. Research on code mixing in the use of Indonesian on WhatsApp social media is based on Applied Sociolinguistic Theory.

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to increase their sales and profits. Online marketing is suitable for new businesses or ventures. Of course it is cost effective, because you don't have to place products/services, can be controlled yourself without having to recruit employees, unlimited time or working hours, and has a wide market reach, because online marketing is supported by the presence of websites or social media (Facebook, Instagram, WA, etc.) and this research is also aimed at proving that there is an influence of digital marketing on the sales performance of Durenstory Serang MSME products. This research uses quantitative methods with a survey approach. Research data was obtained through a questionnaire distributed to 10 respondents who were Durenstory customers. Data were analyzed using simple linear regression analysis. The research results show that digital marketing has a positive and significant effect on the sales performance of Durenstory Serang MSME products. This means that the better the implementation of digital marketing, the higher the sales performance of Durenstory products. Based on the results of this research, it can be concluded that digital marketing is an effective strategy for improving the sales performance of MSME products. Therefore, MSMEs need to implement digital marketing strategies appropriately and sustainably.

This research was conducted to find out how the marketing strategy carried out by CV. Ciwidey food and what CV does. Ciwidey Food in developing its business network. Observation and interviews were the data collection techniques used in this study. The analysis method used is a descriptive qualitative analysis method, namely by collecting, processing and presenting data obtained when conducting research so that complete information is obtained about what is researched. Based on the results of the analysis that has been done, it can be concluded that the strategy in building a CV. Ciwidey Food can be done by expanding promotions through social media such as TikTok, Instagram, Facebook and WhatsApp. CV. Ciwidey Food builds a business network with expedition services in marketing its products. Expedition business networks can provide great benefits to CVs. Ciwidey Food by having a partnership with the network CV. Ciwidey Food can expand the distribution range of their products, such as being sent out of town and even abroad.

Social media has a very important role in social relations in the digital era like today. Social media in social relations refers to the use of social media platforms to interact and communicate with other people. Social media allows individuals to interact with people from various backgrounds and expand their social networks. Apart from that, social media can also influence individuals' behavior and communication patterns in their social relationships. The use of social media can have positive impacts such as facilitating interaction and expanding relationships, but it can also have negative impacts such as spreading misinformation and decreasing privacy. The positive and negative impacts of social media must be taken into account. This research aims to analyze the influence of social media on social relationships in the digital era. The research method uses qualitative methods with a literature study type of research. The research results: 1) Increased interaction and use of social media, 2) Changes in communication patterns, 3) Positive and negative impacts of Social Media. Social media has a significant influence on social relationships in the digital era. As a researcher or user of social media, it is important to understand its impact and use it wisely    

The purpose of this research is to find out how digital marketing is used in building business networks. This research uses descriptive qualitative research methods. The object of this research is the Hot MieRoll business. The results of this research are digital marketing that the HotMie Roll business can use as an effort to build a business network is creating a Google Business account, creating social media as a marketing medium and creating photo or video content which will later be uploaded on social media by following current trends.

This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread of resellers reaching 40 people. Not only that, in building a business network, Mumu Hijab is also active in utilizing WhatsApp, where WhatsApp is a good communication medium for building business networks with Mumu Hijab resellers and also with consumers.

Various factors make Muslim fashion continue to develop. The continued increase in demand for Muslim fashion, the growth of hijab communities such as Hijabers Community, Hijabers Mom, and others, as well as the holding of various bazaars, Muslim fashion shows, hijab class activities on campuses, companies, recitations, or social gatherings really support the growth of this business in Indonesia. Water. Purchasing decisions are an important thing to pay attention to because this will certainly be a consideration of what marketing strategy the company will carry out next. The company's success in influencing consumers in purchasing decisions is strongly supported by efforts to build communication with consumers by building brands for consumers with marketing strategies, as well as innovating new variants of a product. E-Commerce is a new concept which is usually described as the process of buying and selling goods or services on the Internet or the process of buying and selling or exchanging products, services and information via information networks including the internet. e-commerce sells products to consumers online. Simply put, E-commerce is creating, managing and expanding commercial relationships online Judging from the phenomenon above, researchers are interested in researching the influence of E-commerce on Muslim clothing purchasing decisions among female students in the city of Palembang. The number of samples in this research was 100 respondents, this research used a quantitative approach. The data collection technique in this research uses a questionnaire, and the sampling technique uses a non-probability-purposive sampling method. The results of this study show that e-commerce has no influence on the purchasing decisions of Muslim clothing for Palembang city students.

This research explores the low political participation of students in the Faculty of Social Sciences at the State University of Medan in conveying their aspirations to the government. Characteristics of a democratic country highlight the active involvement of its citizens in political activities, including student political participation. Student organizations are considered small entities similar to the government. The literature review involves definitions of democracy, forms of democracy, and political participation. The research method uses a quantitative and descriptive approach with data collection through questionnaires and interviews. The research findings indicate that the majority of students rarely or never convey their aspirations, driven by a lack of confidence that their aspirations will be responded to. Respondent profiles show a majority from the Geography department and with student registration numbers from the year 2022. Factors influencing low participation include lack of trust, low awareness, and lack of support from student organizations. Recommendations include increasing courage, organizational support, student awareness, interdisciplinary networks, innovation, easily accessible communication platforms, and active government engagement. This research provides in-depth insights and offers recommendations to enhance student participation in conveying political aspirations.

This research analyzes the role of the Karang Taruna Organization (OKT) in empowering the community of Tambakrejo Village, Krembung District.  The research method uses a literature review to detail the context and success of social empowerment programs.  Analysis of social, economic and organizational factors, as well as community participation are integrated in the literature review.  Findings highlight the importance of understanding local traditions, gender engagement, and understanding community needs.  Economic factors and resource accessibility influence participation rates.  Responsiveness to feedback, inclusive programs, and developing community networks are strategies to increase participation.  This research provides a conceptual basis for designing effective empowerment programs at the village level involving OKT.