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This writing will discus the role of islamic religious education in schools in shaping students’personalities. PAI’s islamic religious education is one of the important pillars in character education. Character education will develop well if it it starts with instilling a religious spirit in children. Therefore PAI material in schools is a means of character education. Through studying PAI, students learn akidah as the basis of their religion, the Holy Qur’an and hadist as a guide to life, fiqh as a legal guide to worship, islamic history as a guide to life and  examples, moral as a guide to human behavior, both good and bad. Therefore the main aim of PAI learning is to shape students’personalities which are realized through their behavior and thoughts in everyday life. Apart from that, PAI’s academic success at school is also determined by the application of appropriate learning methods.

With the presence of universities, both private and state, every year they contribute expert staff to their graduating students. However, having a bachelor's degree does not necessarily guarantee that you will get a suitable job, sometimes many graduates are not all absorbed into the workforce, causing unemployment. The aim of this independent entrepreneurship program is to help students create income according to the students' abilities and competencies so that they can be independent, develop and not always depend on government assistance by helping to increase the continuity of the business the students are involved in. involved. For example, mocktail zeger - Zeger is a product produced from this program, high quality with a variety of flavors and toppings. In its implementation method, this program includes market research, marketing strategy, and logo creation. The conclusion states that in this business there is a large market opportunity by continuing to innovate and paying attention to the long-term interests of consumers.

This activity aims to socialize the importance of school and family synergy in children's social and emotional development. This activity uses a lecture method, namely by presenting socialization material followed by questions and answers between the presenter and participants. During childhood, children's emotional development is not yet stable, so it becomes a problem for children in socializing. For example, temper tantrums, anxiety, phobias, and aggression. In Kindergarten in Popodu village, Bolaang Uki district, these problems arise more often because the social environment is wider and more diverse than the family. To overcome these problems, school and family synergy is needed. The implementation of socialization begins with the presentation of the first resource person, then continues with the second resource person and ends with a question and answer session for participants and resource persons. This activity produces additional information for participants in the form of understanding and knowledge about the importance of collaboration between teachers and parents in developing children's social emotions. Forms of collaboration that can be carried out include: dialogue and meetings between teachers and parents, involving parents and teachers in efforts to support children's development both in the family and at school as well as reciprocal visits between teachers and parents at home and at school.

The proliferation of e-commerce applications or platforms in Indonesia today provides society, especially students, with increasingly numerous options for online shopping. One example of such an application is Tokopedia. This research analyzes the use of the Tokopedia platform in online shopping utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. The population in this study is students in the city of Malang, with a sample approach using the Malhotra model, resulting in a sample size of 145 students. The results of SEM-PLS analysis indicate that Performance Expectancy, Effort Expectancy, and Trust have a positive and significant influence on the intention to use Tokopedia for online shopping among students in Malang. Meanwhile, Social Influence and Facilitating Conditions do not have a significant influence on the intention to use Tokopedia for online shopping among students in Malang city. Keywords: UTAUT, E-Commerce Platform, Students, Online Shopping

In this chapter, we also discuss how human capital can be utilized in an organization. We show the important role of social and technological capital and how it can be attracted, developed, and maintained. We also discuss the role of technology in leveraging human resources. By discussing relatively simple means of using technology, such as email and networks where individuals can collaborate via personal computers. We also discuss more advanced uses of technology, for example advanced Management Systems. In the final section we also discussed the increasing importance of protecting a company's intellectual property.

This article investigates the intersection of social entrepreneurship and leadership, focusing on how sustainable business models create social and economic impact. Using examples from successful social enterprises, the study highlights the importance of purpose-driven leadership in addressing societal challenges. Findings emphasize the role of collaboration and innovation in achieving scalable solutions.

Community creative economic empowerment plays an important role in improving welfare, preventing stunting, and enabling the development of creative potential and the uniqueness of local culture. The MAMAH TING-TING counselling and cooking demonstration in Sidorejo Village focused on delivering information on the prevention of wasting and stunting through the utilisation of local food, with interaction of question and answer sessions and quizzes, as well as the practice of making corn pudding as a High Calorie High Protein (TKTP) menu for the prevention of stunting in children, attended by 30 out of 40 invited PKK members. The MAMAH TING-TING counselling and cooking demonstration have successfully delivered important information about wasting and stunting prevention to the community, especially the PKK women of Sidorejo Village. Through a comprehensive explanation of the meaning, differences, causal factors, impacts, prevention and control of wasting and stunting, as well as a cooking demonstration of corn pudding as an example of a TKTP menu, participants are expected to better understand the importance of nutritious food consumption in preventing stunting in children. The interaction of question and answer sessions and quizzes have also contributed to ensuring participants' understanding of the material presented.

News about the failure of Light Steel construction, for example the roof structure of Light Steel collapsing, makes people hesitate to use it. This is of concern to the HAPI association (Indonesian Applicators Association) because construction failures can be caused by many factors. The purpose of this service is to help people get to know more about Light Steel materials, their advantages and disadvantages, how to apply them, and how to find out the volume of material requirements using roof calculator application so they don't suffer losses when using them. The target of this service is the community, especially around Wonoplumbon Village, Mijen District, where many of the residents are construction workers, and need knowledge of Light Steel applications to improve work competence in the world of construction. The methods used are lectures, questions and answers, and hands-on practice on how to cut, join, install screws, make roof trusses, and make sills with Light Steel materials. After this activity it is hoped that the community will understand more in theory and practice about Light Steel materials.

The purpose of writing this paper is to discuss methods of forming noble character in Islamic education. Many see in the current generation that students do not implement noble character in everyday life. Morals are everything related to good or bad human actions. The understanding of morality in Islam is based on the Al-Qur'an and Hadith, which provide guidelines and examples of good behavior that must be followed by Muslims. The aim of morality in Islam is to form good character and improve human behavior so that they become responsible individuals. The research method used is library research. In this paper the author will discuss the meaning, distribution of morals and methods of forming noble morals in Islamic education by using exemplary methods, habituation, advice, stories and punishments so that students re-implement noble morals in their daily lives.

Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  

Leadership with high EQ will be able to motivate themselves, then resonate with those around them. For a leader, emotional intelligence is an absolute requirement. Again, it is very unfortunate that our education is poor in concepts in helping to develop emotional intelligence (EQ), for students and university students. EQ training is essential to foster a dialogical, democratic, and participatory climate because all require emotional maturity in understanding and accepting differences. Ethnic, religious, and cultural plurality will become a source of latent conflict if it is not accompanied by the growth of dialogical culture and empathy. Research on Leadership Based on Emotional Intelligence at MA Yayasan Pondok Karya Pembangunan Sentani is a type of qualitative research, namely research that is not only ambitious to collect data in terms of quantity, but also wants to gain a deeper understanding of the phenomena that have been recorded. For example, exploring whether or not leaders are effective based on emotional intelligence (EQ). The results found that the Head of Madrasah MA Yayasan Pondok Karya Pembangunan Sentani was able to be firm and authentic, able to talk openly about his emotions or beliefs about the vision that guided them. They are receptive to constructive criticism and feedback, they also know when to ask for help and where to focus on growing new strengths.

The development of Ketapanrame Tourism Village poses both challenges and opportunities that require comprehensive and sustainable strategies. This article analyzes the implementation of the Pentahelix Method in the context of developing this tourism village. The Local Government (Pemda) plays a crucial role in providing regulations, infrastructure, and financial support. Media serves as a primary tool for promoting the tourism village, with diversified efforts through print and digital media, as well as collaborations with the private sector. The Village Government (Pemdes) holds a strategic position in community empowerment and the development of tourism facilities. Associations, as representatives of the industrial sector, support village development through financial contributions and assistance. In conclusion, the development of Ketapanrame Tourism Village through the Pentahelix Method serves as an example of how cross-sector collaboration can create sustainable tourism growth and have a positive impact on the local community.

Islamic business ethics are ethical norms based on the Koran and Hadith which must be used as a reference by anyone in business activities. This research aims to find out how to analyze Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi City. The research method used is qualitative with a descriptive approach. Primary data was obtained from laundry business owners, employees and consumers from the laundry service industry in Alam Barajo sub-district, while secondary data came from observations and archives. The findings show that the application of Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi has been implemented. The majority of the laundry service industry in Alam Barajo sub-district understands Islamic business ethics as exemplified by Rasululullah in trading. For example, trusting consumer goods, maintaining quality and service to customer satisfaction so that business development can run well.

In the current era of globalization, technological developments are progressing rapidly, one example is accounting information systems, the large amount of expenditure for production and operational costs means that companies must be able to pay attention to this so that the desired things do not happen. In this research, researchers used qualitative methods based on library research. The results of this research indicate that PT. PP (Persero) Tbk (Trans Sumatra Indrapura-Kisaran Toll Road Project) has been implemented systematically and in accordance with the accounting system, as well as the cash disbursement accounting recording system which is effective and efficient. The company's internal control system for cash disbursements has been implemented well, and everyone in each unit has worked together to improve the cash and disbursement systems after the finance department discovered recording errors. This shows that there is a strong level of internal control implemented in each department, making it difficult to misappropriate and embezzle funds.

The Indonesian economy is currently developing rapidly. One example is the need for motorbikes which are of interest to the public. In the motorbike industry, it is possible for manufacturers to compete with each other by achieving high sales by prioritizing attractive appearance and design in motorbike design, so that consumers are interested in the research method in this research using quantitative methods. The population in the study is the general public who use Honda motorbikes, so they can provide opinions about the quality of Honda motorbikes. In this study, the population is infinite, while the sample taken was 302 respondents. The results of the data analysis above show that there are no differences of opinion on each question, this happens because the data is valid and reliable. What can be concluded is that the opinion of the respondents believes that the quality of Honda motorbikes is very good. The factors in this questionnaire question are quality, influence of quality, performance, durability, specifications, promotion and brand image. Based on research conducted on Honda motorbikes, it can be concluded that product quality, influence of quality, performance, durability, specifications, promotion and brand image has a significant effect on consumer satisfaction. Because good quality can make consumers believe in a product being marketed so that it will attract existing competitors.

The mutual influence relationship between literature and tourism occurs in creative inspiration and destination promotion. An interdisciplinary approach is needed to understand the contributions of both. Laskar Pelangi, by Andrea Hirata, is an example of literary success in promoting Bangka Belitung. This research aims to examine the tourism values in this novel and in the context of how literary works are able to increase the popularity of the destination. This research uses qualitative methods with a hermeneutical approach. The findings of this research conclude that the value of tourism in the novel Laskar Pelangi is reflected through natural beauty, cultural richness and emotional experiences. This has the potential to increase the popularity of tourist destinations, especially in Bangka Belitung.    

This research discusses the performance allowance system (pay-for-performance), which is a more modern and progressive system and is expected to improve employee performance significantly. The aim is to analyze the Regional Performance Allowance (TKD) system in improving the individual performance of the Langkat Regent's office. The research method used is a descriptive qualitative approach, and the data analysis technique used is through interviews and documentation. The results of the research show that the Regional Performance Allowance (TKD) system in improving the individual performance of the Langkat Regent's office is quite good, this is shown in the performance sheet management system in providing performance allowances which uses the SIMPEG E-Kinerja application, thereby simplifying and speeding up the reporting process. However, there are still weaknesses, namely the existence of organizational behavior that cannot be overcome, for example crab mentality, allowances provided by agencies that are not in accordance with the performance of State Civil Apparatus (ASN) who are late in coming to the office, do not come to the office, employees who leave their duties during working hours without permission, delays in incentive payments at the Langkat Regent's Office. Therefore, some employees feel unfair in the performance allowances they receive, and this causes competition between employees, they become lazy and less motivated to work hard, until in the end they prefer to just work as it is.

The state of insecurity is an emotional problem. Insecure feels tense, anxious, and experiences conflict along with various consequences. A person's motivation causes feelings of insecurity in studying English. Insecurity itself can appear in various aspects of life, for example in work, social relationships, and even physical appearance.. This feeling of insecurity can hinder emotional well-being and reduce a person's quality of life.. On average, women experience insecurity. , especially in Indonesia..There are several reasons why Indonesian women feel insecure (not confident)..One of the main factors is due to their physical shape. The aim of this research is to determine the effect of self-confidence on the learning motivation of class X female students at SMA MTA Surakarta. The method in this research uses a quantitative descriptive method to analyze data about what factors cause students' motivation and feelings of insecurity. The subjects in this research were female class X students at SMA MTA Surakarta. The results of this research are the lack of a strong and significant influence between Insecurity and learning motivation.

The year 2024 will be a year full of economic and political challenges for companies operating in international markets. Some of the factors that may affect international business are the Covid-19 pandemic, climate change, geopolitical tensions, trade protectionism, and digital transformation. This article aims to identify and analyze international business strategies that can help companies face these challenges. The strategies discussed include strategic alliances, product diversification, segmented digital marketing, flexible pricing adjustments, and international human resource management. The article also provides examples of companies that have successfully implemented these strategies in various markets. This article is expected to provide insights and inspiration for business people who want to improve their performance and competitiveness in the international market