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Hayuan Banowati; Irwan Raharja

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of promotion and service quality on customer satisfaction. This research was conducted on Louvrea cosmetic customers. The population in this study were Louvrea cosmetics customers, while the samples that met the observation sampling criteria were 100 respondents. The data collection technique in this study used the slovin technique. Data analysis techniques in this study using the t test and hypothesis testing. The results showed that the promotion variable partially did not have a significant effect on customer satisfaction, the service quality variable partially had a significant effect on customer satisfaction and based on the hypothesis test regarding the effect of promotion and service quality on customer satisfaction simultaneously there was a significant effect between promotion and service quality on satisfaction customers on Louvrea products.    

Rizky Tri Septiawan; Junaidi Sagir; Rusminah HS

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is entitled the influence of product quality and price of realme brand smartphones on purchasing decisions (studies in Batuliang sub-district, Central Lombok district). The aim is to determine the effect of product quality and price on purchasing decisions. The type of research used is quantitative with an associative approach. The data collection method used is the purposive sampling. The population and respondents in the study were 60 people in Batukliang District, Central Lombok Regency. The analytical tool used is Multiple Linear Regression using SPSS version 25. The results of the analysis show that: (1) the quality of Realme brand smartphone products has a positive and not significant effect on purchasing decisions (2) The price of Realme brand smartphone products has a positive and significant effect on purchasing decisions.

Alvio Mita Widya

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to statistically prove the effect of Self Efficacy, Locus Of Control, and Work Environment on Warehouse Employee Performance. The sample method used in this study using this study is Non probability using Saturated Samples. The sample in this study was all employees of PT Cipta Krida Bahari Surabaya Warehouse totaling 84 respondents. The primary data obtained were analyzed by multiple regression analysis test through the SPSS 26 program. The results of this study show that partially Self Efficacy, Locus Of Control, and Work Environment have a significant effect on the performance of PT Cipta Krida Bahari Warehouse employees. Then simultaneously Self Efficacy, Locus Of Control, and Work Environment have a significant effect on the performance of PT Cipta Krida Bahari Warehouse employees.

Fira Safira; Amirulmukminin Amirulmukminin

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The objectives of this research are (1) To determine whether there is an influence of Work Discipline on Employee Performance at the Bima City Industrial and Trade Cooperative Service office, (2) To determine whether or not there is an influence of Workload on Employee Performance at the Bima City Industrial and Trade Cooperative Service office. (3) To determine whether there is an influence of Work Discipline and Workload on Employee Performance at the Bima City Industry and Trade Cooperative Service office. The population in this study were all employees at the Office of Cooperative Industry and Trade of the City of Bima, totaling 60 people. The sample was determined by purposive sampling technique with 40 respondents. Data collection methods used are observation, questionnaires (questionnaire), and literature study. The data analysis techniques used in this research are validity test, reliability test, classical assumption test, multiple linear regression, analysis of correlation coefficient and coefficient of determination, T test, and f test, using the SPSS v20 program. Based on the results of data processing using the T test and F test methods, it is known that the Work Discipline and Work Load variables simultaneously have a significant effect on employee performance at the Bima City Cooperative Industry and Trade Office. Partially, the results of this research show that the Work Discipline variable has a significant positive effect on employee performance at the Bima City Cooperative Industry and Trade Office. Meanwhile, workload has a significant negative effect on employee performance at the Bima City Cooperative Industry and Trade office.  

Tamaroh, Siti; Suryani, Chatarina Lilis; Astuti, Devi Fitri Astuti

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

Purple yam (Dioscorea alata L.) is a local food with many sources of antioxidants, so it becomes a staple food for the community. The addition of purple yam flour to the production of cendol is expected to help increase the selling value of cendol and also purple yam. This research aims to produce cendol with the addition of purple yam flour which has antioxidant activity and liked by the panelists. A completely randomized factorial design was used in this study using 2 factors, namely the treatment of variations in the length of cooking time and variations in the concentration of purple yam flour added, so that 9 treatment combinations were obtained, namely the addition of 10%, 20% and 30% purple yam flour with a cooking time of 10, 15 and 20 minutes. The results showed that there was an effect of cooking time and the addition of purple yam flour concentration had an effect on the chemical properties and preferences of cendol.The best cendol formulation was the addition of 30% purple yam flour and 20 minutes of cooking time. The selected purple yam cendol has nutritional value: ash content 0.082%, antioxidant content 15.55% RSA, phenol content 8.33 mg GAE/g db body and anthocyanin content 15.86 mg/100 g db. Cendol substituted for purple yam flour can ward off free radicals because it has a purple pigment derived from anthocyanin, an antioxidant.

Erwin, Erwin Nofiyanto; ., Nadhifah; Larasati, Dewi

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

Avocado is a climacteric fruit, which is usually harvested when it is still unripe. One way to accelerate the maturity of climacteric fruit is by ripening. Ripening treatment with ethrel can accelerate fruit ripening. This study aims to determine the effect of proper ethrel concentration on the avocado ripening process. The experimental design used was RAL (Completely Randomized Design) 1 Factor with 5 treatments and 4 replications. The treatment consisted of P0 control without ethrel treatment, then added ethrel solution P1 = 0.25 ml/L, P2 = 0.50 ml/L, P3 = 0.75 ml/L and P4 = 1.00 ml/L. Variables observed included weight loss, color, texture/hardness, water content, total dissolved solids and fat content. The data obtained were analyzed for variance and if there were significant differences in the treatment then it was further tested with Duncan's test at the 5% level. Based on the results of research on adding the right ethrel solution to the avocado ripening process found in P4 with the addition of 1.00 ml/L ethrel with a fat content of 15.34%, water content 88.99%, total dissolved solids 2.10 mg/L, texture 968.85grf, color 80.44 and weight loss 10.51%.

Wira Tria Nita; Irwan Raharja

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explain the partial and simultaneous influence between work discipline variables and work facilities on employee performance in the Depok City Regional Secretariat. Problems that occur regarding work discipline, work facilities, so that it can interfere with employee performance. This type of research is quantitative research because it leads to measurement methods and samples to test variables and hypotheses. Data processing using the SPSS program version 27, researchers conducted several tests including validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, t tests, F tests, multiple linear regression analysis and determination coefficient tests. The population in this study amounted to all employees of the Depok City Regional Secretariat, the research sample was 50 people and all permanent employees were used as research samples (saturated samples). The results of this study obtained that work discipline has a partial and significant effect on employee performance. Work facilities have a partial and significant effect on employee performance. Work Discipline and Work Facilities simultaneously affect employee performance    

Miftahul Rifa Sabtina; Rani Kurniasari

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine how the influence of influence and work discipline on the performance of employees at PT. Markasia Communications. PT. Markasia Communication is a full services marketing communication founded in 2008 with a company that has a proven track record of delivering the best results to its clients. PT services Markasia Communication consists of events, designs, and multimedia presented in a creative, unique and integrated approach to meet client needs. This research focuses on employees. PT. Markasia Communication located in South Jakarta. A company in achieving good performance and employee discipline to always be orderly, one of which can be influenced by compensation. This research method uses a quantitative. The sampling technique used was saturated sampling technique. Data collection techniques in this study used observation and questionnaire techniques. The data obtained from the questionnaire with the number of respondents as many as 35 employees. The research obtained is based on the simultaneous test (F) that the variables of pressure and work discipline simultaneously have a significant effect on employee performance, where the calculated F value is greater than F table (45.050 > 3.290 , with a significance value smaller than the significance level (0.00 Based on the t test for the coercion and work discipline variables, it has a significant positive effect on the acquisition of a positive beta value of  0.375 and a significance value of 0.006 which is less than 0.05 (0.005 < 0.05), and the t test results for the work discipline variable obtain a positive beta value of 0.553 and a significance value of 0.000 is less than 0.05 (0.000 <0.05).    

Armelia Putri; Desy Suryani

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Shopee is one of the e-commerce companies that continues to increase in Indonesia. Shopee focuses more on the mobile platform so that people find it easier to search, shop and sell directly on their mobile phones. This study aims to analyze the "Effect of Promo Discounts and Free Shipping on E-commerce Shopee on Buying Interests of the People in Beji District, Depok City."This study used a survey method, using a questionnaire as an instrument for collecting data. In determining the sample using purposive sampling method. As for the respondents, there were 60 people from the Beji sub-district community, Depok City, for data management using the SPSS version 25 for windows program.The result is that H1 is accepted because t count is 2.606> 2.002 t table, which means that discounts affect purchase intention, H2 is accepted because the t count is 3.862 > t table 2.002 which means free shipping has an effect on buying interest, H3 is accepted because the t count value 3.694 <t table 2.002 and H4 is accepted because the calculated F value is 19.363> 3.16.  

Sandra Dewi Safitri; Irwan Raharja

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of promotion and price on consumer purchasing decisions at Dexalove Collection Stores. To determine the number of samples in the study, researchers used the Slovin formula, where the Slovin formula was used when calculating data in the form of a survey with the population in this study taken from consumers who shopped at the Dexalove collection in April 2023 as many as 1,816 consumers. So, it can be concluded that the sample in this study was 95 respondents with a sampling technique using purposive sampling. The test methods in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, correlation determination test, f test, and t test. The results obtained in this study showed that the f test results were sig 0.000 <0.05 and the t test results were sig (0.000 <0.05). that there is an influence of promotion and price on consumer purchasing decisions at the Dexalove Collection Store where this can be proven by the results of the data quality test, namely the value of r count is greater than r table. And the correlation value in this study shows that the relationship between the effect of promotion and price on consumer purchasing decisions at the Dexalove Collection Store concludes that the results of the degree of correlation coefficient are high.    

Sitti Zahra Amalia Faisal; Hilmi Hambali; Irmawanty Irmawanty

Journal Innovation in Education (INOVED) 2023 STIKes Ibnu Sina Ajibarang

Sitti Zahra Amalia Faisal. 2023. The Effect of Using Audio-Visual Animation Media on Class IV Science Learning Results at SD Inpres Lasepang, Bantaeng Regency. Thesis. Department of Elementary School Teacher Education. Faculty of Teacher Training and Education. Muhammadiyah Makassar University. Supervisor I Hilmi Hambali and Supervisor II Irmawanty.This study aims to (1) To find out student learning outcomes after using audio-visual animation media in Class IV SD Inpres Lasepang, Bantaeng Regency; (2) To determine the effect of using audio-visual animation media in class IV of the Lasepang Presidential Instruction, Bantaeng Regency. This research is a quantitative research with a quasi-experimental research approach with a research design using an experimental method that also uses two groups, namely the experimental group and the control group. Then the sample is class IV with a total of 40 students. With a purposive sampling technique. Data collection techniques use descriptive statistical analysis and inferential statistical analysis. The results show that there are science learning outcomes with material on force and motion of objects. This can be seen in the average posttest score for the experimental class which reached 85.35, while the average posttest for the control class only reached 65.70. Based on hypothesis testing using the independent sample t test, the t count value = 6.231, while the t table value = 2.024. Based on the results obtained t count < t tabel (t count=6.231< t tabel=2.024. Thus Ho is rejected and H1 is accepted.

Sakura, Hida Arum; Karyantina, Merkuria; Suhartatik, Nanik

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

Sticks are delicious, crunchy, savory, long, thin, and brownish yellow snacks with various flavors.  The main ingredients of this product consist of wheat flour, , eggs, garlic, pepper, and salt.  Celery leaves were chosen because they are easy to obtain and to optimize local ingredients. Mung bean (Phaseolus radiates) itself is a vegetable food that is high in protein and fiber where the protein contained is 20-25%. This study aims to determine the effect of sticks mung bean flour and the addition of celery.  The design used was a 2 factor factorial completely randomized design (CRD).  Factor 1 is the ratio of wheat flour : mung bean flour  (75:25, 50:50, 25:75) and factor 2 is the concentration of celery porridge (10%, 20%, 30% in 30 ml of water).  The best results of chemical analysis based on the highest protein content were the ratio of wheat flour : mung bean flour 25:75 with concentration of celery porridge 20% with 2.22% water content, 1.74% ash content, 23.58% fat content, 17.75% protein content, 8.28% crude fiber and 46.41 for carbohydrates by difference, color sensory test value 3.73 (greenish brown), crunchy texture 3.40 (crispy), celery taste 3.60 (taste celery flavor) mung bean taste 2.67 (a bit of green bean flavor), celery aroma 3, 33 (smelling of celery), and 3.27 (preferred) for overall liking. The most preferred formulation of celery sticks by consumers is the comparison of wheat flour : mung bean flour 75:25 with the addition of 10% celery porridge concentration with a value of 3.47 (preferred). Sticks made from green beans and celery can be an alternative food that is high in protein and fiber.

setyaningrum, kurnianti kumala; Suhartatik, Nanik; Widanti, Yannie Asrie

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

Kombucha tea is a traditional beverages product manufactured from fermented tea and sugar solutions. Using Acetobacter xylinum sa starter. Kombucha tea has a refreshing sour taste, but the distinctives aroma make kombucha tea less attractives to consumers. Red roses (Rosa damascene) are a source of anthocyanin pigments that have not been widely used.  In addition, to increase the economic value of roses.  Based on research that has been done, red roses contain antioxidants in the form of purplish red anthocyanins.  The purpose of this study was to determine the effect of the type of sugar and the concentration of rose extract on the characteristics of rose kombucha produced.  This study used Completely Randomized Design (CRD). The factors used were the concentration of rose tea (1g/250ml, 2g/250ml, 3g/250ml) and variations in the type of sugar (palm, sand, fine).  The best chemical and organoleptic analysis based on the highest antioxidant activity was the addition of palm sugar and the concentration of the addition of rose tea 1g/250ml with a total phenolic of 10.17mg GAE/L, total dissolved solids (TPT) 11.10%, acidity (pH) 3.86, antioxidant activity 48.28%, vitamin C 11.41%, 13.63% for total sugar, sour taste score 3.06, rose flavor 2.15 and 1.10 for overall preference the addition of palm sugar and the concentration of the addition of rose tea 1g/250ml. Kombucha made from rose extract can be an alternative functional food.

Nurul Nuha Tasliyah; Irma Mustika Sari

Jurnal Ilmu Kesehatan dan Gizi 2023 Pusat Riset dan Inovasi Nasional

Background: High levels of stress can result in biological, psychological and social problems and even serious harm to a person. Emotional prevalence in Central Java is characterized by 95,461 depressive symptoms. Stress in students can originate from activities and also academic assignments. Objective: Therapy that can be carried out by Muslims with an Islamic approach, namely psychoreligious by listening to the holy verses of the Koran or murottal Al-Qur'an. This research aims to determine the effect of providing murottal Al-Qur'an on stress levels in students at 'Aisyiyah University, Surakarta. The research respondents were students at 'Aisyiyah University, Surakarta, female, aged 18-22 years, from the faculty of health sciences and not deaf. Methods: This study measured the stress level of the pretest and posttest design. The subjects of this study amounted to 2 respondents. The questionnaire used in this study was the DASS (Depression Anxiety Stress Scale) questionnaire to measure student stress levels. Results: Before being given murottal Al-Qur'an the level of stress was high, and after being given murottal Al-Qur'an the level of stress was mild. Conclusion: The results show that there is a significant reduction in stress levels in 'Aisyiyah Surakarta University students, after being given Al-Qur'an murottals.  

Erika Yolanda; Irwan Raharja

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of the cosmetic industry is increasing so that companies must innovate and must provide appropriate prices and maintain the quality of their products. Price is indeed the first measuring factor that is assessed by consumers as well as for the quality of the product. This study aims to determine the Price and Quality of Lipcream Wardah Products on Purchasing Decisions partially and simultaneously. The object of this study is Wardah Lipcream Products. In this study, primary data was collected by 100 respondents buying and using Wardah Lipcream products. The sampling method in this study was non-probability sampling with accidental sampling technique. The test phase was carried out with the results of the Validity and Reliability tests stating Valid and reliable, and normality test results 0.200 , multicollinearity test tolerance values 0.700 and VIF 1.429 and heteroscedasticity test spread randomly, autocorrelation test, multiple linear analysis, t test, f test and test coefficient of determination. This study used a questionnaire instrument with the help of Google Form and valid data which was collected by 100 respondents. This test used the SPSS Version 24 tool.The results of this study indicate that the variable price and product quality have a positive effect on purchasing decisions.    

Citra Malinda Sitorus; Afrahul Fadhilla Daulai; Fachruddin Azmi

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The progress of a nation cannot be separated from the progress of the world of education. According to Law Number 20 of 2003 concerning the National Education System, article 1 paragraph (1) states that "education is a conscious and planned effort to create a learning atmosphere and learning process so that students actively develop their potential to have religious spiritual strength. personality self-control, intelligence, noble morals, as well as skills needed by himself, the nation's community and the state. This research generally aims to describe (1) How the Leadership Role of Madrasah Heads Plays in Improving Teacher Disciplinary Leadership Attitudes at Private MTs Nurussholih Medan Polonia (2 ) What is the attitude of the Madrasah Head in Forming Disciplinary Attitudes of Teachers at Nurussholih Private MTs Medan Polonia (3) What are the Obstacles? and Efforts to Overcome Them Madrasah Heads in Improving Disciplinary Attitudes to Become Effective and Efficient This research is a type of qualitative research with a case study approach. This research was conducted at Nurussholih Medan Polonia Private MTs which is located at Jl. Cempaka No. 20 Karawang Sari Rejo Medan, Medan Polonia District, North Sumatra. The subjects in this study were the Madrasah Head, Deputy Madrasah Head, and Teachers. The techniques used in data collection are observation, interview and documentation techniques. The analysis technique in this study uses data reduction, data presentation and conclusion. Guarantees for the validity of the data in this study are credibility, transferability, reliability, and confirmability. The results of the research show that (1) The leadership of the Head of the Nurussholih Medan Polonia Private MTs Madrasah has seven roles in improving teacher discipline, namely as an educator, manager, administrator, supervisor, leader, innovator and motivator. (2) The attitude of the madrasa head in forming the teacher's attitude is good because the head of the Nurussholih Medan Polonia Private MTs madrasa is able to set an exemplary example for the teachers at the madrasa. (3) The madrasa head's efforts to improve teacher discipline are very strict in terms of teacher attendance, and the problem is that there are still teachers who do not come to the madrasa on time because the distance from home to school is quite far so they lack discipline.

Sandra Sri Rahayu; Barin Barlian; Arif Arif

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

This study aims to determine the simultaneous and partial effect of Work Motivation and Organizational Citizenship Behavior (OCB) on Employee Performance in the State Civil Apparatus of the Tasikmalaya City Health Service. The research method used in this study is to use quantitative research methods with descriptive methods. Respondents in this study were civil servant employees at the Tasikmalaya City Health Office as many as 90 employees. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. Data collection techniques used library research, interviews, and questionnaires. The results of the study show that work motivation and organizational citizenship behavior (OCB) simultaneously have a significant effect on employee performance. Work motivation partially has a significant effect on employee performance. Organizational Citizenship Behavior (OCB) partially has a significant effect on Employee Performance.

Cahyati Fitri Mumpuni; Enny Yuliaswati

Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran, 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Background : Sleep disturbances in children are often complained of by parents, where sleep disturbances in children under five are 44.2%. A toddler's sleep quantity will greatly affect his growth, if a child has poor sleep quantity (<11 hours/day) then this will also have a negative impact on the child's growth. Interventions that can be done to meet toddlers' sleep needs are by means of acupressure therapy. Acupressure is stimulation of acupuncture points with pressure that stimulates sensory nerve cells in the acupuncture point area thereby increasing local endorphins production and relieving pain in certain areas. Purpose: To analyze the effect of acupressure on the quantity of sleep for toddlers in the RW 12 Rejosari Karanggeneng Boyolali area. Method : This type of research is pre-experimental with one grub design (before and after) treatment. The sample obtained is from the calculation of the freeder formula plus 30% of the total sample calculation results, namely as many as 21 toddlers. Results: The results of the study with the Wilcoxon Signed Rank test obtained a P value = 0.000 where the P value is smaller ? (0.005) meaning that there is an effect of giving acupressure on the quantity of sleep for toddlers. Conclusion: There is an effect of acupressure on the quantity of sleep for toddlers in the RW 12 Rejosari Karanggeneng Boyolali area.

Reynaldi Syahputra; Rina Ayu Vildayanti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The problem of the level of consumer trust and satisfaction is important in the trade business. However, not all products that have been and have not been regulated have adequate after-sales service. The purpose of this study was to determine the effect of after-sales service, product quality and product warranty on customer satisfaction. The number of samples in this study amounted to 100 consumers from a population of 180 consumers and are active consumers of PT Karya Bahari Abadi Jakarta. The sampling technique is by accidental sampling. The data collection technique is primary data or data taken directly from the respondents through a questionnaire. This study uses multiple linear regression and comparative analysis for data analysis with the help of SPSS Ver. 21, This study obtained the results that the quality product, after-sales service, product guarantee has a positive effect simultaneously on customer satisfaction, quality product, after-sales service, product guarantee has a partial positive effect on customer satisfaction. Through data processing, researchers can provide input or advice to companies, namely companies are expected to be able to maintain product quality that has been rated well by customers and pay more attention to after-purchase services to create satisfaction which ultimately impacts on customer loyalty.

Alya Putri Salsabila; Rita Tri Yusnita; Ai Kusmiati Asyiah

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The purpose of this study is to determine and analyze the effect of reward and punishment on the performance of employees at CV. Widya Pustaka, Tasikmalaya Regency. The research method used is descriptive method with a quantitative approach to 31 respondents who are employees of CV. Widya Pustaka, Tasikmalaya Regency. The types of data used are primary data and secondary data. The data analysis method used in this study is multiple linear regression analysis. The test results prove that reward and punishment have a positive and significant effect simultaneously or partially on the performance of CV employees Widya Pustaka, Tasikmalaya Regency.