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64,628 articles from 527 journals · 1,699 citations tracked

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Michael Rawung; Richard Poluan; Seprin Pareda

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Quality Service Telephone Operator implementation is quite good, but in some dimensions of service indicators are still not satisfactory in serving guests or customers who visit and stay . The lack of speed in serving guests so that guests wait long to be serve, guests often have to try and repeat phone calls to get a response from officers operators in this case guests do not feel the comfort and satisfaction with the services provided by staff. The qualitative method used to examine the condition of natural objects, where the researcher as the key instrument and using data collection by observation, interviews and document research. In terms of responsiveness is still lacking due to the lack of speed in serving guests who need assistance. So is the form of direct services that there are still obstacles in communication , technical issues weak telecommunications network is the main thing for in hibitor maximum service. From these results it can be concluded that should be directed to improving the quality of service to guests or customers .

Cario Marta; Andonios Joel

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Along with these developments, there has been intense competition in the hotel industry, which requires hotel management not only to rely on physical facilities but must be able to maximize their intangible assets. Management's ability to manage assets together is what differentiates a hotel from being superior to other hotels both in terms of innovation and performance because each hotel has different characteristics, resources and market share. Careful management will always make differentiation so that it can always meet a competitive advantage that is difficult for competitors to imitate.

Derudebu Talunohi; Erlinda Sholihah

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

One type of competence that is crucial that must be managed by the banking industry is service. Future challenges will be increasingly severe and increasingly rapid technological advances require the banking sector to provide the best services in order to be able to compete in an increasingly tight business environment. The purpose of this study is to explore the factors that influence customer satisfaction in the banking industry in Indonesia. This research focuses on evaluating service quality, customer loyalty and security in improving customer satisfaction. This research is an empirical research built with primary data by distributing a questionnaire survey and getting 204 bank customers involved in the research. Furthermore, the data was processed using the SPSS program version 25 through validity and reliability testing. The findings showed that all variables studied affected customer satisfaction in the banking sector in Central Java. This research produced findings that show there is a positive and significant influence between service quality and customer loyalty to customer satisfaction; The findings also showed a negative correlation between security and customer satisfaction. The findings in this study provide additional new insights into studies related to service quality assessment in the banking sector in Central Java and Indonesia.

nurfadillah; Haryanti, intisari; M Syukur Dwiriansyah

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada

Tengku Syarifah; syaifuddin syaifuddin; Rusiadi Rusiadi

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

PT Bank Syariah Indonesia has become one of the banking companies which currently has problems that have reduced public distrust. Therefore, this study will look for the influence of customer relationships and reference groups on customer loyalty and customer satisfaction as intervening variables at PT Bank Syariah. Collecting data in this study using quantitative methods. The results of the research show that Customer Relationship has a very large influence on Customer Loyalty. Likewise, Reference Groups also have a very significant influence on Customer Loyalty. So it can be said that Customer Relationship and Reference Groups are very important to be maintained by Pt. Islamic Bank.  

Silvi Ayu Firnanda; Imam Sukwatus Suja’i

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to determine the effect of service quality on customer satisfaction, determine the effect of location on customer satisfaction, and to determine the effect of Service Quality and Location on Customer Satisfaction of Beauty Glow Skincare Trenggalek Distributor. The number of samples in this study amounted to 110 respondents. The results of this study indicate that partially Service Quality has a positive and significant effect on Customer Satisfaction with a tcount> ttable value of 10.311> 1.982, partially Location has a positive and significant effect on Customer Satisfaction with a tcount<ttable value of 5.157> 1.982, simultaneously quality service and location have a positive and significant effect on customer satisfaction with a value of Fcount>Ftable, namely 80.989>3.09. The coefficient of determination value of 59.5% shows that Service Quality and Location affect Customer Satisfaction and the remaining 40.5%.

Riki Pransiska; Ambok Pangiuk; Ahsan Putra Hafiz

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Bank financial institutions in Indonesia can generally be divided into Islamic banks and conventional banks. Basically, both Islamic banks and conventional banks carry out activities to collect and distribute funds to the public, but all forms of activities carried out by Islamic banks must be in accordance with sharia principles. Competition between Conventional Banks and Islamic Banks in Indonesia is one of the things that has become the focus of attention of banking managers, especially with regard to customers, moreover, Indonesian Islamic Banks are still relatively new as a result of the unification of several Islamic Banks. This study aims to see how much influence product knowledge, promotions and word of mouth have on people's understanding of choosing Islamic banks. This research is a research with a quantitative approach and uses primary data. The population in this study is the people of Jambi City, especially those who adhere to Islam. The population in this study is the people who adhere to Islam in the city of Jambi, which is 612,162 people. The sampling technique used is probability sampling so that the number of samples used is 100 respondents. The results of the study show that together the variables of product knowledge, promotion and word of mouth influence people's understanding of choosing Islamic banks. Likewise with the individual, the results of the study show that the variables of product knowledge, promotion and word of mouth have an effect on people's understanding of choosing an Islamic bank with the significance level of each variable being the same, namely equal to 0.000 and the tcount value of each variable is 3.809 for X1, 3,617 for X2 and 5,823 for X3.

Arya Dharma Syahputra Handika; Muhammad Rizky Awwalul Ramadhan; Ayundha Evanthy

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

the marketing mix of beekeeping products applied to the Lanceng Honey Bee UMKM in Talang Village is still not effective so that sales are still not optimal. At the time of writing this was more focused on honey products which are the flagship product of the Lanceng Honey Bee MSME in Talang Village. This study used a qualitative method where the author made direct observations at the research location, namely beekeeping at the Klanceng Honey Bee UMKM in Talang Village. To obtain primary data, the authors visited beekeeping locations several times directly to obtain the secondary data, the authors conducted a literature search. The results of observations at the Klanceng Honey Bee UMKM in Talang Village show that the marketing channel applied is a simple marketing channel or a marketing channel at the lower level which only consists of Lawang Honey Picking Agrotourism as producers and consumers as customers of the product

Cesar Ivan Nugraha; Minto Basuki

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The purpose of this study is to analyze the safety operational process in fiberglass shipbuilding, identify the types of risk causes that hinder the construction of fiberglass boats and propose recommended actions needed to overcome the risks in CV ERA FIBERBOAT by using theoretical research methods. Identification of risks in the process of building new ships, namely employees, materials, work equipment, payment of construction costs, working drawings have revisions. Determining the risk rating of the new ship building process: very high; inappropriate equipment, height; late payment / paying, medium; working drawings have revisions, low; materials arrive late, very low; employees procrastinate. Mitigating risks in the process of building new ships: employees delay work with mitigation, namely the director of the company provides the opportunity for employees to rest so that employees do not get sick, materials arriving late are mitigated by means of shipyard companies providing an easy-to-find address point so that the sender of materials does not having difficulty finding the address of the shipyard, working drawings have revisions that can be mitigated by means the company must always make an existence to the customer in every work process so that there is no miscommunication

Devi Istyalita; Pandu Dewa Dana; Ardian Christyanti; Mirza Andrian Syah; Gideon Setyo Budiwitjaksono

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.

dirgantara krisna gaesa; dirgantara krisna gaesa; Setyawan Wibisono

Jurnal Elektronika dan Komputer 2023 STEKOM PRESS

Internet Service Provider (ISP) is a company that provides internet services. The ISP network is a national and international scale network so that customers can be connected globally. There are many factors that must be considered in selecting an ISP, making choosing an ISP a difficult task. Factors that influence ISP selection include cost, bandwidth, coverage area and type of connection. ISP providers offer a variety of advantages that make it difficult for customers to choose the right provider. The method applied in determining ISP providers is the AHP method used for weighting criteria while the WASPAS method is used for evaluating ISP providers with the criteria of cost, bandwidth, coverage area and type of connection. The rating process using the WASPAS method uses four assessment criteria, namely cost with a weight of 0.54, bandwidth with a weight of 0.38, coverage area with a weight of 0.05 and type of connection with a weight of 0.03. The final results of the ranking show that ISPs with low cost, large bandwidth and wide coverage areas will make these ISPs the best choice, this is because the criteria for cost, bandwidth and coverage area have high weight. Conversely, ISPs with high costs and small coverage areas will be the worst choices in the ranking list.

Dicky Dwi Kurniawan; Muji Sukur

Jurnal Elektronika dan Komputer 2023 STEKOM PRESS

The many types of medical devices available at PT. Romora Jaya Pratama makes customers confused in determining which medical device to buy. One of the solutions is to use a recommendation system that can help customers get the medical devices they want with collaborative filtering. This study aims to create a product recommendation system that can provide medical device product recommendations at PT. Romora Jaya Pratama with a collaborative filtering method based on a numerical rating, namely rating 1 which indicates the customer only sees the product and rating 2 indicates the customer buys the product. Collaborative filtering recommendations on PT. Romora Jaya Pratama can provide 3 product recommendations and best seller recommendations based on the most sales data in the current month and year as many as 3 products.

Devi Khoiriyah; Jojok Dwiridotjahjono

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Dinda Aulia; Ita Ayu Anggina Telaumbanua; Wan Frisca Putri; M. Aulia Wijaya; Nurbaiti

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2023 CV. ALIM'SPUBLISHING

This study analyzes the adequacy of databases in administration data frameworks. Analysts utilize subjective inquire about strategies. Within the information collection handle, it is separated into a few sorts of information collection strategies such as perception, writing ponder and visual investigation. The comes about of this ponder that;. The database framework plays an imperative part in a administration data framework where the database framework acts as a SIM component, SIM foundation, SIM assets, compelling SIM offices and viable SIM strategies. The database is exceptionally valuable for administration data frameworks, in case the database is well seen by clients or customers at that point it can improve quality which plays a really critical part in a framework administration data framework where the database framework capacities as a administration data component. Administration data frameworks and framework .

Dinda Aulia; Ita Ayu Anggina Telaumbanua; Wan Frisca Putri; M. Aulia Wijaya; Nurbaiti

JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI (JITI) 2023 CV. ALIM'SPUBLISHING

This study analyzes the adequacy of databases in administration data frameworks. Analysts utilize subjective inquire about strategies. Within the information collection handle, it is separated into a few sorts of information collection strategies such as perception, writing ponder and visual investigation. The comes about of this ponder that;. The database framework plays an imperative part in a administration data framework where the database framework acts as a SIM component, SIM foundation, SIM assets, compelling SIM offices and viable SIM strategies. The database is exceptionally valuable for administration data frameworks, in case the database is well seen by clients or customers at that point it can improve quality which plays a really critical part in a framework administration data framework where the database framework capacities as a administration data component. Administration data frameworks and framework .

Nafa Amalina; Arief Bachtiar; Kiky Asmara

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Baduta batik Blitar is an MSME that sells batik handicraft products. Barik itself is a work of a nation that is well known abroad. The batik craft center itself is a cultural tour that is visited by many domestic and foreign tourists. Almost every region in Indonesia has batik craft centers, especially in Java and its surroundings. UMKM Batik Baduta Blitar has been built since 2009, but UMKM Baduta has obstacles in carrying out digital marketing, which causes Batik Baduta Blitar customers to complain about the lack of information from Batik Baduta Blitar writing on Batik Baduta Blitar's social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Baduta batik group. The results of this study are that with this problem the solution that can be applied is to create an online marketing strategy that includes digital marketing strategies, social media content, and copy writing. The existence of this online marketing strategy can make Batik Baduta Blitar MSMEs able to carry out marketing effectively and efficiently.

Bowo Santoso; Delia Noor Rizkita Kisworo

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.

Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Virginia Mandasari

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Sulthan Auliya’ Zhafran Fadhilah; Ika Sari Tondang

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

In the evolving era of digital marketing, the quality of product photos plays a vital role in attracting customers and boosting sales. This study aims to explore the influence of using a studio photo box as part of the digital marketing strategy for SMEs in Semolowaru Village. A studio photo box is a simple tool made from easily accessible materials and is affordable, enabling SMEs to produce high-quality product photos. The findings of this study demonstrate that the utilization of a studio photo box can enhance the product's appeal on digital marketing platforms, attract potential customers, and differentiate the product from competitors. By using a studio photo box, SMEs in Semolowaru Village can generate attractive and professional product photos, which can contribute to building a strong brand image and increasing conversion rates. The awareness among SMEs in Semolowaru Village regarding the importance of quality product photos in digital marketing has facilitated the adoption of studio photo boxes. With the right steps, such as selecting a suitable studio, ensuring proper lighting, careful product arrangement, accurate editing, and leveraging photos in online promotions, SMEs can fully harness the potential of studio photo boxes to achieve success in digital product marketing. Studio photo box, digital marketing, product photo quality, SMEs, Semolowaru Village

Clarissa Safira Maharani; Tri widarmanti

Jurnal Ilmiah Serat Acitya 2023 Universitas 17 Agustus 1945

The development of internet technology in the current era of globalization has had a significant impact on the world of business and the economy. The use of internet technology in business has increased marketing reach, transaction speed, and speed of delivery of goods and services. This is shown by the large number of offers for beauty and body care product categories on e-commerce platforms. The beauty industry notes that ways to promote and encourage product purchase transactions are influenced by eWOM communications, one of which is customer reviews and influencer reviews. The purpose of this study was to measure the direct effect of eWOM, including customer reviews and influencer support, on purchase intentions for Avoskin products, with trust as a moderator variable. The method used in this research is a quantitative method of causal research. The sampling technique in this study was non-probability sampling and the method used was convenience sampling with 400 respondents. This study used a questionnaire data collection technique with an ordinal scale and used data analysis techniques (PLS-SEM). The results of this study conclude that customer reviews have a significant positive effect on purchase intention of Avoskin products, influencer reviews do not have a significant positive effect on purchase intentions of Avoskin products, trust negatively moderates the relationship between customer reviews on purchase intention of Avoskin products and trust does not moderate the relationship between influencer reviews and purchase intention of Avoskin products.