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This study aims to describe how product quality can influence purchasing decisions and how the working atmosphere at PT. Chang Shin Indonesia. This study used the observation method by directly observing the situation in the field and interviewing several employees. In the world of work, there are often problems related to the products we create, as well as those involving product quality at PT. Chang Shin Indonesia, which after the end of last year was at the peak of instability in running production. PT. Chang Shin Indonesia itself is a company that produces footwear with the “Nike” brand, by producing footwear for the company PT. Chang Shin Indonesia is very focused on the quality of the products it creates. Problems found in PT. Chang Shin Indonesia, namely the reduction of a purchase decision or order from a customer, one of which causes employees to stay at home on Saturdays, which basically work normally on Saturdays as usual. Reduced orders greatly impact the company, especially on employees. One of the factors that affected the decline in orders was in terms of product quality. For example, many long threads are still attached to finished shoes and also the size label where there are many repairs, one of which is that the label does not match the tally sheet. This problem is often found in the sewing or stitching department. Based on the results of these observations, it is necessary to pay attention again regarding product quality, both by the company and its own team of employees who are required to maintain product quality, because whether or not orders enter the company depends on quality.

Modern society is faced with risks inherent in its life. This risk comes from the technological uncertainty developments, especially in transportation modes. Gojek be a solution to the uncertainty several aspects by conventional transportation modes. This study uses a phenomenological approach, which places phenomena from the actors point of view and uses the risk society theory introduced by Ulrich Beck as an analytical tool. The concept used is reflective modernity and the boomerang effect that drivers and customers face respectively as users of the Gojek application. Informants are Gojek users consisting of customers as well as drivers. This research used interview, observation, and documentation techniques as primary data, while the secondary data used literature study techniques. Based on the results, it was found that several certainty factors were obtained by Gojek customers, including time, convenience, cost and security. This factor is referred to 'reflective modernity', where this factor becomes a reflection on the uncertainty of conventional transportation. However, for the record, security is also a risk if the goods ordered through Gojek are taken away by the driver. On the other hand, Gojek drivers get uncertainty risk factors, such as fictitious orders, and service discrepancies with customer ratings. This condition is referred to 'boomerang effect' where the risk returns to the main actor. As a solution, the company provides a feature to deal with fictitious orders and a rating feature by users.

This study aims to analyze the marketing strategy used by Kedai Geprek Niki in facing business competition in the digital era. This study uses qualitative research methods by interviewing the owners and customers of Kedai Geprek Niki. The results show that Kedai Geprek Niki still uses word of mouth marketing as the main method to develop its business. This is done by ensuring quality food and good service to increase customer satisfaction and make them recommend Kedai Geprek Niki to their friends and family. In order to increase customer satisfaction, Kedai Geprek Niki also pays attention to service aspects. They provide special training for their staff to provide good and friendly service to customers. Kedai Geprek Niki also pays attention to aspects of cleanliness and environmental comfort. Based on the results of this study, it can be concluded that Kedai Geprek Niki has managed to survive in the digital era by adopting a marketing strategy that is in line with current business trends. They leverage technology and strengthen their word-of-mouth marketing strategy by focusing on product and service quality.  

AUTO2000 Basuki Rahmat is one of the branches dealer Toyota, which is located in the city of Surabaya, is engaged in services such as sales, maintenance, repair and supply of Toyota spare parts whose management is fully handled by the Astra Group. The company always strives to provide fast and accurate service, but customers spend quite a long time waiting because the car service process is relatively long. The long service time is caused by an unorganized operational system that causes waste (waste). Based on these problems, it is necessary to analyze Basuki Rahmat's car service services at AUTO2000 using the concept lean service by using the method value stream mapping, fishbone, and 5 whys. The research results obtained weight waste motion or transportation of 0.1481; waiting or delay of 0.1325; incorrect inventory of 0.1273; lack of customer’s focus of 0.1195; defect of 0.1065; duplication of 0.0935; overproduction of 0.0779; unclear communication of 0.0675; underutilized employees of 0.0675; And variation of 0.0597. Research recommendations that can be proposed to reduce waste including repairs layout, adding monitors on the service floor for matters of sending and receiving information, increasing the number of mechanics, making plans booking with different hours, making and applying the system tracking of the presence of the tool. Therefore, lead time the initial service service process of 170 minutes becomes lead time 128 minutes.

This study aims to analyze the effect of service quality and facilities on patient satisfaction at Kasih Bunda Medika Clinic. The research approach used in this study is quantitative statistics by collecting primary data through questionnaires. The sample of this study were 50 patients who were treated at the Kasih Bunda Medika Clinic using an accidental sampling technique. Data analysis used descriptive statistical techniques. SPSS Statistics 25 software was used to test data statistics, multiple regression analysis, and hypothesis testing. The results showed that partially, service quality had a positive and not statistically significant effect on patient satisfaction, while service facilities showed a positive and statistically significant effect on patient satisfaction. patient. Simultaneously, it shows that the quality of services and facilities has a positive and significant effect on patient satisfaction.

This study aims to analyze the influence of service quality, price and the location of the success of the Akang Squeeze Orange Ice business in JIn.Cendrawasih, Pasir Putih Village, South Jambi District, Jambi City. The sampling method used is purposive sampling method. The sample in this study were 98 customers from Akang Peras Jeruk Peras and then an analysis was carried out on the data obtained using quantitative and qualitative data. Methods of data collection by conducting interviews, questionnaires, and observation. Testing the hypothesis using the t test shows that the three independent variables studied proved to have a significant partial effect on the dependent variable of business success.

This study aimed to analyze the influence of sharia compliance and customer satisfaction towards Muslim purchase behavior in sharia hotels in West Sumatra. This research uses a quantitative methodology with a causal associative approach. Muslim guests who have stayed at sharia hotels constitute the population, and a purposive sampling technique is used to determine the number of research samples. The sample size for this study was 99 Muslim guests who had stayed at a sharia hotel in West Sumatra. Partial Least Square Structural Equation Modeling (PLS-SEM) is the analytical method used. From the results of research that has been carried out, the variables of sharia compliance and customers satisfaction have a positive and significant effect on the purchase behavior of sharia hotels in West Sumatra. It can be said that based on this research, purchase behavior occurs if the hotel is compliant and guests feel satisfied during their stay, then guests will consider purchase behavior.

This study aims to analyze the marketing strategy for BSI OTO products at KCP Medan Marelan, the type of research method used is a qualitative method, and data collection is carried out by observation and interviews, the data taken is in the form of observations and also from interviews. interview with BSI KCP Medan Marelan officers. Based on the results of the research it was found that the obstacles in marketing BSI OTO at KCP Medan Marelan included inactivity on social media, tight competition from other banks and also the lack of public understanding in the financing application process. and efforts to Overcoming the existing obstacles, BSI KCP Medan Marelan innovates products that will be adjusted to the needs and desires of customers and also adds application facilities in the form of mobile banking and also the BSI website which can make it easier for customers to carry out various transactions and also understand the products available at BSI. and for the marketing strategy of BSI OTO bank BSI KCP Medan Marelan implementing promotions and excellent service, promotions are carried out such as: distributing and distributing brochures, conducting outreach and also conducting promotions indirectly through social media and also excellent service by CS for customers.

In the digital era that continues to grow, PT Prudential Life Assurance as an insurance company must face increasingly complex security challenges. As one of the leading companies in the insurance industry, PT Prudential Life Assurance manages vital objects, such as customer data, financial information, and network systems that are crucial to maintain smooth operations. In this context, security of vital objects, file security, and cyber security are key factors that must be taken seriously. This research was conducted online using sources that can be accessed via the internet, such as articles and related sources available on Google. Therefore, there is no specific physical location that is the focus of this research. Based on the research conducted, it was found that PT Prudential Life Assurance has a comprehensive approach in maintaining the security of their vital objects. File Security In terms of file security, PT Prudential Life Assurance uses a sophisticated and encrypted file management system to protect important data and documents. Cyber Security In an effort to maintain cyber security, PT Prudential Life Assurance has taken important steps. It can be concluded that, PT Prudential Life Assurance has implemented comprehensive security measures to protect the company's vital objects. Its security has proven effective through the use of an encrypted file management system and strict access policies. The company has also implemented important steps in cyber security, including strict IT security policies, threat monitoring, and preventive measures against malware and DDoS attacks.    

Along with the rapid development of information technology, customer interaction with BCA digitally has also increased. This is followed by the risk of technology crime, so BCA continues to improve its information technology security system. The development of BCA's data security system is carried out with the aim of protecting data security and ensuring information technology systems are always ready to serve customer transactions, including preventing and anticipating cybercrimes and potential fraud. National vital objects have an important role in the life of the nation and state, both in terms of economic, political, social, cultural, defense, and security aspects. National vital objects also have a quite strategic role in national development. Data Loss Prevention (DLP) is a data security strategy implemented by BCA on an ongoing basis to increase the security of important electronic information from information theft or access by unauthorized parties. To ensure security in accessing BCA's internal applications that are connected to the internet, BCA applies additional security in the form of two-factor authentication to ensure access to the application is carried out by the right person. BCA has also used a data classification solution to ensure that every piece of data in the company is classified according to the level of data confidentiality.

. Currently, the times are increasingly advanced, starting from technology, transportation, payments, placement of funds in securities is one of them. Placement of funds in securities is a bank that only acts as a liaison between customers who need funds and customers who have funds. Placement of these funds is only in securities that are not listed on the stock exchange, such as BI certificates. The purpose of this study is to examine the determination of a fund to become securities and also how is the legal relationship between depositors of funds and banks and what are the legal consequences of placing funds in securities as security for wealth. The conclusion of this study is that the role of securities in a bank is inseparable from the role of banks which have a strategic function in implementing national development. The development of the times is also a supporting factor for using securities for payment, deposit of funds, investments, and others. This strategic role is mainly due to the main function of the bank as a vehicle that can collect and distribute public funds effectively and efficiently and anticipate economic and banking developments. To anticipate economic and banking developments as mentioned above, it is necessary to have laws and regulations regarding securities in general that are more adequate as an umbrella that underlies these developments.    

The beginning of 2020 was a nightmare for Indonesia, the Covid-19 pandemic that hit had an extraordinary impact. Tourism, which is the main sector in the process of national development, is not spared from the impacts it presents. This pandemic has hit the tourism industry so that tens of thousands of workers have lost their jobs within 1 month. As time goes by, Indonesia does not continue to fall into misery. The new normal order has made the tourism sector carry out various kinds of innovations to get back up from the downturn caused by the pandemic. One of the innovations made is by maximizing digital marketing for tourist destinations. This study uses a literature study research method using various written sources such as articles, journals, and documents that are relevant to the study in this study. The results of the study show that the use of digital marketing in the tourism sector has several advantages, namely (1) Spending less money and targeting a wider market, (2) Retaining customers by establishing communication in a smooth way, (3) Easy to choose specific targets (4) Its effectiveness is easy to measure. Digital marketing for tourist destinations can utilize and use various online platforms such as websites, social media, mobile applications, and online advertising.

Credit Guarantee in the Syndicated Bank Credit Agreement is the most important guarantee in the Syndicated Credit Agreement which is the main discussion in this Legal Writing. The method that the author uses in this legal research is normative juridical, where the documents used as guidelines in the preparation are primary legal documents and secondary legal documents. The Credit Guarantee in the Syndicated Credit Agreement that I will use is a credit guarantee with concession rights which includes toll road concession revenues, escrow accounts, and insurance claims. The Credit Guarantee is important to cover or guarantee the Creditors in the Syndicated Bank in the event of a default or bad credit or default from the Debtor. Collateral as regulated in Law number 7 of 1992 concerning Banking as amended by Law number 10 of 1998 concerning Amendments to Law number 7 of 1992 concerning Banking, guarantee is defined as "faith in faith and ability and ability of the customer or debtor to pay off the debt or return the financing as agreed. Credit guarantees (debts) as regulated in article 1131 of the Civil Code are "all objects of the debtor, both movable and immovable, both existing and those that will exist in the future, become dependents for all individual engagements". The credit guarantee that will be discussed in this legal writing is the credit guarantee in the Syndicate Credit Agreement or syndicate loan in the form of concessions. Concession is the granting of rights, permits, or land by the Government, companies, individuals, or other legal entities. The granting of concession rights is generally applied to the development of partnerships between the government and the private sector. Syndicated credit is one of the types of credit, but the difference in Syndicated Loans is related to the number of creditors. In the Syndicated Credit Agreement, the creditor is more than one creditor. The discussion of Syndicated Credit Guarantee that will be discussed in this legal writing is the Credit Guarantee in the Syndicated Credit Agreement between PT. JJP with PT. BNI Bank, PT. Bank Mandiri, PT. Bank BRI and PT. Bank BPD Central Java in terms of the construction of the Semarang Toll Road. The object of the Credit Guarantee in the Syndicated Credit Agreement in the form of Concession Rights which is not a fiduciary or mortgage must be made in the agreement related to the risks that will occur as a result of the syndicated credit agreement, especially on the guarantee so that no party is harmed from the syndicated credit agreement and development can run smoothly. In this regard, the Government should always be innovative towards legal regulations in line with development progress so that they do not become legal problems in the future.  

The development of digital technology has had a significant impact on the use of demand deposits in the trading business. This discussion aims to analyze the effect of the application of digital technology on the use of demand deposits in the retail industry. Several retail companies are still facing challenges related to technological infrastructure and the availability of reliable internet access. In order to optimize the use of demand deposits in the trading business with the adoption of digital technology, retail companies need to involve employees in training and developing technology skills. Attention to data protection and customer privacy is also required and the development of strategies to promote consumer acceptance of digital payment methods.    

This literature study aims to review the literature relating to the effect of port facilities and service quality on customer satisfaction. The literature review was carried out by searching for articles published in leading and accredited journals. The results of the literature study show that port facilities and service quality have a significant influence on customer satisfaction. Complete and adequate facilities, such as parking areas, toilets and waiting areas, can increase customer satisfaction because they provide comfort and convenience for customers. In addition, good port service quality, such as service speed, staff friendliness, and punctuality, also contribute positively to customer satisfaction. Previous research has also shown that investment in port facilities and service quality can increase customer satisfaction. Customers who are satisfied with the services provided tend to return to using port services and recommend the port to others. However, there are several other factors that also affect customer satisfaction, such as the price of port services, port security, and ease of access. Therefore, it is important for ports to pay attention to these various factors in increasing customer satisfaction. In conclusion, this literature study shows that port facilities and service quality have a positive effect on customer satisfaction. Ports must pay attention to these factors to increase customer satisfaction and obtain long-term benefits for their business.    

This study explores the utilization of simple Augmented Reality (AR) technology to enhance customer engagement in the marketing programs of small and medium-sized enterprises (SMEs), specifically focusing on Anna Rental Perlengkapan Bayi in Semarang. The research employs an experimental design, developing and evaluating an AR-based information system prototype. Data collection methods include structured interviews, direct observations, and analysis of Instagram post performance. Results indicate a significant increase in customer engagement with AR content, showing an increase from fewer than 100 viewers for regular content to approximately >200 viewers for AR content, with 5% of these engaging further by clicking the AR link and 2% proceeding with a call-to-action. These findings align with existing theories on the effectiveness of interactive technologies in marketing. The study concludes that AR technology can substantially enhance customer engagement and suggests that SMEs adopt such technologies for improved marketing outcomes. Practical implications highlight the need for training and support for SMEs to implement AR effectively. This research provides a foundation for further studies on AR applications in SME marketing strategies in Indonesia.

The development of the culinary industry and urban lifestyle in large cities like Bekasi is increasingly demonstrating competitive dynamics. Urban residents are not simply looking for places to eat and enjoy coffee, but also for social spaces that offer experiences, identity, and quality tailored to customer needs. Kaizen Heritage Coffee Bekasi presents itself as a destination and lifestyle space that embraces the concept of blending heritage values. To explore the factors influencing customer preference for Kaizen Heritage Coffee Bekasi, a series of methodological steps will be undertaken, including secondary data analysis, surveys and interviews, and quantitative and qualitative data analysis. Through this qualitative approach, the research seeks to explore the experiences and perspectives of visitors to Kaizen Heritage Coffee Bekasi in depth. In depth of interviews were conducted with the 30 respondents, providing insights into key elements such as service quality, the location's atmosphere, and the values ​​espoused by Kaizen Heritage Coffee Bekasi.

Globalization becomes inevitable for almost all aspects of life, especially in the industrial sector. Globalization has brought the industry to experience a structural transformation that focuses on technology. The structural transformation experienced by the industrial sector may have positive and negative effects, not only for the industry itself, but for the surrounding communities and the environment. The research method used in this research is initiative descriptive qualitatively by writing observation written, with data in the form of field notes. Technological advances are tested on the areas of the industry, is; Production, Research and Development / Research and Development (R & D), operational management, logistics and supply chain management, finance and accounting, human resources (HR), marketing and sales, information technology (IT), laws and compliance, and customer service

The purpose of this study was to determine the effect of the product quality characteristics of Bank BSI on student satisfaction at UIN SMH Banten. This study uses a quantitative approach and survey techniques. A total of 33 students from UIN SMH Banten received the question sheets. The analysis of the collected data was carried out using descriptive and inferential statistical methods. Product Features Bank Syariah Indonesia's digital product, BSI Mobile aims to facilitate customer transactions and provide information to customers through the features offered. The second most important factor is feature development because product features are undeniable product benefits and characteristics that customers can directly use. Simple linear regression tests, t-tests (individually), F-tests, and validity tests were used to demonstrate and analyze. These results indicate that since the corrected elemental overall correlation is greater than 0.3, the product characteristics related to student satisfaction have been accepted as valid. The BSI Mobile-Product Mark is known to have a significance value (Sig.) of 0.000, which indicates that the significance value of the BSI Mobile-Product Brand is less than 0.05 (= 5%). Therefore, this shows that H0 will be rejected and H2 will be accepted. The main result of this study is that there is a significant relationship between student satisfaction at UIN SMH Banten with product features of BSI Mobile.  

In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality have a positive impact on consumer satisfaction and purchasing decisions.