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Abdul Aziz

World Journal of Islamic Learning and Teaching 2024 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Differences in religious views that often trigger conflict do not only occur between religious communities, but also occur within Muslims. One of the causes is the narrow interpretation and understanding of religious teachings. This research uses literature and conceptual studies. The values of moderation in fiqh thinking include always trying to minimize differences of opinion, being tolerant amidst differences of opinion, being careful ( ihtiyath ) in enforcing laws, and not being fanatical in madhhab. Religious moderation in practical fiqh refers to efforts to: 1. Find a balance between religious principles and the needs of society in solving practical problems in life; 2. Finding a balance between fiqh principles and the social and cultural context of society; and 3. Finding solutions that are in accordance with the principles of fiqh (Islamic law) in contemporary situations and conditions.

Amira Santos; Rafael De Oliveira; Fatima Ribeiro

World Journal of Islamic Learning and Teaching 2024 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

This article discusses the comparison between Islamic pedagogy in traditional and online learning environments, as well as the impact of digital learning tools on the teaching and learning process. By reviewing existing literature and conducting a comparative analysis, the study identifies the strengths and weaknesses of each method. Findings indicate that while online learning offers greater flexibility and accessibility, challenges such as social interaction and depth of learning remain concerns. The article concludes that the integration of Islamic pedagogy with digital learning tools can enrich the learning experience if applied wisely, emphasizing Islamic values in the digital context.

Faturohman Faturohman; Samsul Anwar; Yulliastuti Yulliastuti

Jurnal Hukum dan Sosial Politik 2024 International Forum of Researchers and Lecturers

Development is a process in which a condition, situation, or entity experiences change or progress from one state to another that is better or more advanced. In a broader context, development can cover various fields, such as economic, technological, social, cultural and political. Development is often associated with positive progress or growth. Development can also refer to a more general process of change, including changes in people's thoughts, views, and values. Development refers to the physical, mental, emotional, and social growth that occurs throughout a person's life cycle. Violations are actions or behavior that violate established rules, laws, norms or codes of ethics. Violation often refers to actions that violate laws or regulations imposed by the government. This can include actions such as theft, violence, fraud, drug abuse, and so on. Violations of the law can impact individuals, groups, or society as a whole and can result in legal consequences, such as incarceration, fines, or other penalties. Violations reflect non-compliance or violation of established standards, and often result in negative impacts, both for the individual who violates and for other people or society as a whole. In Indonesia, there are regulations regarding Human Rights (HAM), which have been implemented in established laws and regulations. In Indonesia, Human Rights (HAM) can be regulated in various laws and regulations such as: 1956 Constitution, articles 18-34 concerning Human Rights (HAM). These articles can guarantee basic rights such as the right to life, freedom, justice, legal protection, religious freedom, and the right to get a job. Law Number 39 of 1999 concerning Human Rights (HAM). This law is a regulation that specifically regulates human rights in Indonesia. This law states the Indonesian government's commitment to Human Rights (HAM) and establishes the basic principles and mechanisms for protecting Human Rights (HAM). And also, Law Number 26 of 2000 concerning Human Rights Courts (HAM), which regulates law enforcement against human rights violations in Indonesia, including the establishment of a Human Rights Court as a special law enforcement institution that examines and adjudicates cases of violations. HAM. The development and violations of Human Rights (HAM) in Indonesia have a significant impact on society, the government and the country as a whole. The following is the impact, namely the protection and promotion of individual rights, where the development of Human Rights (HAM) has a positive impact by ensuring that individual basic rights are respected and promoted. This includes the right to freedom of opinion, freedom of religion, the right to legal protection, economic, social and cultural rights. This development strengthens democracy and the welfare of society as a whole

Muhammad Farhan Fadhilah; Muhammad Ihsan Nauval Musyari; Muhammad Badil; Rivaldi Rissyel

jurnal Riset Rumpun Agama dan Filsafat 2024 Pusat Riset dan Inovasi Nasional

The role of religion in the lives of individuals to function as a value system that includes certain norms. Religion influential as motivation in encouraging individuals to perform an activity, due to actions undertaken against a background of religious beliefs assessed as having elements of chastity, and obedience. Religion in the lives of individuals also serves as 1) .Sumber Value In Keeping Decency 2). As Means To Overcome Frustration, 3). As Means To Satisfy Curiosity. Furthermore, with regard to the function of religion in public life. Society is the union of a group of individuals formed by a certain social order. The issue of religion would never be able to be separated from public life, because religion itself turned out to be necessary in social life. In practice, the function of religion in society, among others: 1). Educational function, 2). Rescuer, 3) As of Atonement, 4). As Social Control, 5). As fertilizer Sense of Solidarity. 6). Transformative function, 7). Creative function, 8). Sublimatif function, and 9). Sublimatif function. For further relates to the prosperity and happiness of human beings according to the teachings of Islam can be seen from all sides of which are 1) Social Kewajiban Human, 2). Humans as Pemakmur, and 3). Life Strategies as a winner.

Dinna Aulia; Istiyati Mahmudah

Education is the process of transferring knowledge, skills and values ​​to shape individual development, both formally in educational institutions and informally. The goal is to improve physical, intellectual, emotional and social abilities so that individuals can play an active role in society. This research aims to explore teaching experiences and approaches in developing students' creativity and artistic talents. The research method used is a case study through in-depth interviews and direct observation in class. The research results found that having various positive experiences in teaching fine arts in grade 1 has influenced his teaching approach. By implementing various effective strategies in overcoming teaching obstacles and adapting methods to student characteristics. The main activities implemented are drawing and coloring projects to stimulate student creativity and expression. One significant approach is to involve students' parents in developing their artistic talents. This research reveals that the approach is very useful in motivating students and creating a pleasant learning climate. This has a positive impact in improving the quality of fine arts learning in grade 1 SD/MI. It is hoped that this research can become a reference in enriching the art learning experience at the initial level of basic education.

Annisa Kirana Putri; Pahrurroji Pahrurroji; Sri Widyastri

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Education in schools is often perceived as a process that limits individual freedom. Therefore, the educational process is considered incapable of changing the individual. Instead, education tends to be a tool to maintain existing social structures and tends to meet only the needs of industry. This study aims to analyze the process of implementing the Islamic Montessori method in instilling the values of Islamic education in the South Tangerang Kiswah School, as well as explaining the supporting and inhibiting factors in implementing the Islamic Montessori method in instilling the values of Islamic education in the South Tangerang Kiswah School. This study uses a type of qualitative research, with a qualitative descriptive approach. The results of this study indicate that: 1)The implementation of the Islamic Montessori method in instilling the values of Islamic education is carried out by instilling the values of faith, worship and morals that are adapted to the learning areas in the Islamic Montessori method. 2) Factors that influence the inculcation of Islamic educational values through the Islamic Montessori method in Kiswah Schools, namely: supporting factors (teachers as educators and facilitators, school environment, parents, and friends), and inhibiting factors (self and environment family).

Ai Yulianti; Hasim Hasim

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2024 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

The purpose of this study is to determine how effective tourism communication is in influencing the level of tourist visits, focusing on the management of the Situ Lengkong Panjalu tourist attraction. Tourism communication is considered an important element in the exchange of messages between marketing agencies and tourism stakeholders. This study uses qualitative descriptive research methods to understand the phenomena experienced by research subjects, especially in conveying messages based on local wisdom that attracts tourist visitors. The results showed that the manager of Situ Lengkong Panjalu tourist attraction emphasized local wisdom in its promotional message, involving aspects of geography, history, and beauty of Situ Lengkong Panjalu. Although promotion through social media has not been optimal, information is still conveyed through the Village's website and social media accounts. The conclusion of this study highlights several aspects, including tourism communication sources, main objectives of communication, the role of culture in tourist attraction, reinforcing local values, limitations of digital promotion, direct promotion efforts, tourism communication strategies, and internal barriers in promotion.

Irwan Triadi; Akhfa Kamilla Sulaeman

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This journal discusses the concept and implementation of state defense in the context of student life. State defense is an important concept to strengthen and protect the country's sovereignty, as well as build awareness and a sense of national responsibility towards their country. This journal focuses on the conceptual framework of state defense, including the values contained in the concept. Values such as patriotism, loyalty to the country, concern for the environment, and a sense of social responsibility are crucial in building a strong sense of state defense in university students. Furthermore, this journal analyzes how state defense can be implemented in everyday life as a student. The research method used is qualitative description, while the type of research is library research, the activity is carried out by collecting data related to the title which is literature. Through good civic education, active participation in social and political activities, and real contributions to state development. In addition, this journal also discusses how improving integrity as a student is an implementation of state defense and also the reasons why improving integrity and state defense are very important. The author suggests several ways that can be done to improve integrity as a student to realize state defense and citizenship in universities, expand community participation programs, and build awareness of the importance of state defense through mass media and social campaigns. This journal summarizes the importance of state defense in building and protecting state defense, and provides a framework that can be used by educational institutions in implementing the concept of state defense. It is hoped that readers of this journal will gain a better understanding of state defense and the importance of building state defense awareness.

Kholida Ulfi Mubaroka

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This articles is the result of the research on the social practice contradiction of nawaning or Kiai’s daughter in the salaf Islamic Boarding School in the globalization era. This research explains how social practices of nawaning in the salaf Islamic Boarding School in the globalization era is.   The research explains how the process is carried out and then produces social behaviors that exist in the environment. The theory used in this research is the theory of Anthony Gidden. This theory describe the era of globalization as 'uncontrolled world'. In addition, it also uses Bourdieu's theory as a supporting theory in the analysis. This study uses a qualitative method that departs from a data to analyze a particular problem. Data collection in this study was carried out by observing techniques that are observing the Islamic Boarding School environment, the participation of researchers involved in nawaning activities in Islamic Boarding School, interview, and literature study. The results of this study indicate that the social practice of nawaning in the Salaf Islamic Boarding School has a contradictory nature in the Islamic Boarding School environment. Nawaning behavior by using owned capital as a form of class domination in the environment. Then in practice they try to produce language to offer new values in the environment of the Salaf boarding school. There is dialectic between nawaning actors and also the actors under it namely santri. So that the social practices adopted by these nawaning are contradictory to the rules and values that apply in the Salaf Islamic Boarding School.

Sutarman Laia; Putri Sory; Sandra R Tapilaha

Jurnal Budi Pekerti Agama Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Social phenomena and contextual issues in education and theology will discuss various contemporary social phenomena that influence the education and theology system, giving rise to contextual issues that arise in current educational and theological practices, the impact of social phenomena and contextual issues in education and theology on the development of society and religion. As well as things that can respond effectively to existing social challenges and contextual issues. In compiling this article, the author used descriptive qualitative methods. The descriptive qualitative method is a research method that creates systematic, factual and accurate descriptions (words) and images regarding the facts being investigated. The author looks for supporting facts through previous research from journals or books in accordance with the problems raised based on the findings. findings, facts and literature that support finding solutions to existing problems. This concerns cultural and religious diversity, issues of morality in the digital era. And not only that, the impact of social phenomena and contextual issues will be discussed, including the contextual meaning and purpose of education and theology, the context that shapes educational and theological theories, how do we do education and theology in a context like this? That is, being a witness to society , building dialogue between religious communities, creating harmony. The social phenomena and contextual issues in education and theology are such that the challenges in these two fields are often interrelated. Education must be responsive to social change and consider contextual issues, while theology also needs to understand social dynamics to provide views that are relevant in the context of life. The synergy between education and theology can help shape a more inclusive society and a deeper understanding of human values.    

Jumai Jumai; Ari Dwi Astono

International Journal of Islamic Religious Studies and Sharia 2024 International Forum of Researchers and Lecturers

This study examines the contribution of Islamic philosophy and local wisdom of the archipelago in strengthening social cohesion, with a focus on understanding the values of moderation, harmony, and mutual respect. The background of this research is the increasing social conflict caused by the lack of integrative understanding between Islamic values and local wisdom. The main objective of this study is to assess how these two aspects contribute to creating a more cohesive and harmonious society. This research uses a qualitative approach with hermeneutic methods to analyze Islamic philosophical texts such as taṣawwuf, morals, and kalam, as well as local cultural practices such as customs, mutual cooperation, and other traditions of the people of the archipelago. The results of the study show that Islamic philosophy, with concepts such as salam (peace), akhlak (ethics), and tawhid (unity), plays an important role in building social harmony. Likewise, the local wisdom of the archipelago emphasizes the values of tolerance, cooperation, and togetherness through social practices such as mutual cooperation. The integration of these two elements, i.e. Islamic values and local traditions, has proven to be more effective in strengthening social cohesion when compared to an exclusive approach to one of the sources of value. Therefore, an integrative approach, combining Islamic teachings and local wisdom, is essential to strengthen community bonds and create a more inclusive and harmonious society.

Lasmauli Gurning; Maria Titik Windarti

Jurnal Silih Asih 2024 LPPM - STT Kadesi Bogor

Bible Camp activities have emerged as one of the effective methods in adolescent character development, particularly in the context of introducing religious and moral values. This research aims to describe and analyze the impacts of Bible Camp activities as a community service initiative on adolescent character development in GGP Sanggbuana. Data collection methods were conducted through participatory observation, interviews, and documentary studies. The research findings indicate that Bible Camp activities are capable of positively contributing to adolescent character formation through the dissemination of moral and religious values, the development of social skills, and the reinforcement of community bonds. The implications of these findings underscore the need to continually promote and develop similar activities as part of community service efforts to strengthen adolescent character at the local level.

Bey Todu; Sri Rezeki

Jurnal Silih Asah 2024 LPPM - STT Kadesi Bogor

The role of the teacher in the management of the classroom, as reflected in Hebrews 10:24-25, was the primary foundation of education in the PAUD Rehobot Seed Cikeas Bogor. The role of the teacher is not only as the enforcer of learning, but also as the holder of social roles that influence student behavior. In this context, the teacher's role consists of a variety of actions that include assistance, encouragement, responsibility, and classroom management skills. As a class leader, the teacher is responsible for organizing a conducive learning process. They prepare teaching materials, organize classrooms, and use appropriate learning media to enhance students' skills. Not only that, teachers also act as motivators that encourage students to develop their potential. At PAUD Rehobot Seed Cikeas Bogor, the application of the teacher's role in classroom management has had a positive impact. Teachers pay attention to the obstacles that students face individually, give personal attention, and organize additional learning sessions after formal lessons. They use a variety of learning media, including visual audio, to enrich the student's learning experience. In addition, teachers also play an active role in advising and encouraging students to improve their learning performance.The overall role of this teacher is not only limited to the formal aspects of learning, but also includes a deep personal relationship with the student. This approach allows the teacher to strengthen moral values and facilitate the student's holistic development.Thus, the role of the teacher in the management of the classroom, inspired by the principles in Hebrews 10:24-25, not only optimizes the formal learning-teaching process, but also enriches personal interaction and values in education in PAUD Rehobot Seed Cikeas Bogor.

Nopiana Mozin; Jamaludin Jamaludin; Najamudin Najamudin

International Journal of Islamic Religious Studies and Sharia 2024 International Forum of Researchers and Lecturers

The relationship between traditional Islamic jurisprudence (fiqh) and modern international human rights norms has long been characterized by debate and tension. Islamic law is commonly perceived as divinely grounded and normatively authoritative, whereas human rights frameworks are often viewed as secular, universal, and rooted in modern legal philosophy. This perceived dichotomy has contributed to the widespread assumption that Sharī‘a and human rights are inherently incompatible, particularly in sensitive areas such as gender equality, freedom of religion, and minority rights. Reassessing this tension is especially important for Muslim-majority societies that must reconcile religious legitimacy with global human rights obligations. This study explores the potential for harmonizing classical Islamic jurisprudence with contemporary human rights norms by identifying shared values, points of divergence, and feasible pathways for integration. Using a qualitative normative legal approach, the research employs doctrinal analysis of primary Islamic legal sources alongside international human rights instruments, supported by comparative analysis of key rights, including the protection of life, religious freedom, and gender equality. Interpretative analysis is applied to examine how classical and contemporary Islamic scholars conceptualize human rights within the Sharī‘a framework. The findings reveal substantial convergence between Islamic law and human rights norms, particularly in their shared emphasis on human dignity, justice, equality, and social welfare. While interpretative tensions persist, they are largely shaped by contextual and institutional factors rather than by the core ethical objectives of Islamic law. Integrative approaches grounded in ijtihad, maṣlaḥa, and maqāṣid al-sharī‘a offer constructive pathways for harmonization.

Rajiman Andrianus Sirait

Jurnal Silih Asih 2024 LPPM - STT Kadesi Bogor

In the current digital era, understanding the nature of adolescents becomes crucial considering the influence of technology affecting their character development. The formation of identity and life purpose in adolescents is influenced by social environment and the Christian values they adopt. The implementation of Quizizz application in teaching at GBI Pelita Imanuel provides an enjoyable interactive experience for students, yet it also demonstrates some limitations, particularly in character development. Evaluation indicates improvement in subject understanding, but additional activities are still needed to strengthen character aspects. Although Quizizz offers benefits in student interaction and comprehension, it should be noted that Christian religious education involves character aspects not fully accommodated by the interactive quiz format. Therefore, a holistic and diverse approach to teaching is still required to develop deep Christian character in adolescents.

Rawuh Yuda Yuwana; Chairul Hakim

International Journal of Islamic Religious Studies and Sharia 2024 International Forum of Researchers and Lecturers

This study explores the intersection of classical Islamic philosophical thought and modern environmental ethics to propose a Sharia-based eco-theology model for addressing global sustainability challenges. It investigates key Islamic environmental principles, such as khalifah (stewardship), amanah (trustworthiness), and mizan (balance), which emphasize humanity’s responsibility to protect and preserve the environment. These values, derived from Islamic teachings, offer a moral and spiritual framework for ecological stewardship, aligning closely with contemporary concerns like sustainability, biodiversity preservation, and climate change mitigation. The research integrates these Islamic principles with modern ecological ethics, including ecocentrism, deep ecology, and environmental justice, to construct a holistic eco-theological model. Through this framework, the study emphasizes the importance of balancing ecological, economic, and social factors to promote environmental justice. The findings suggest that Islamic eco-theology can play a significant role in fostering environmental responsibility within Muslim communities and beyond, contributing to global sustainability efforts. Practical applications of these principles are seen in educational initiatives, such as the incorporation of eco-theology into curricula at Islamic institutions, and in community-based environmental projects. The research also highlights the challenges and limitations of traditional interpretations of Islamic environmental ethics, suggesting the need for progressive and adaptive approaches in addressing modern environmental issues. Future research directions include exploring the integration of this eco-theology in policy-making, Islamic education, and cross-cultural applications, ensuring its relevance to diverse communities facing environmental challenges.

Karmitasari Yanra Katimenta; Agustina Nugrahini; Hermanto Hermanto; Rabiatul Mahmudah

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2024 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

The support of a cancer patient's family has a significant impact on the experience and treatment outcomes of chemotherapy. Family support encompasses four main dimensions: emotional, esteem, instrumental, and informational. The presence of emotionally supportive family members can reduce stress levels and improve the mental well-being of patients. Cancer patients undergoing chemotherapy often experience feelings of sadness, despair, and a loss of interest in activities. Some even discontinue chemotherapy. This study aims to investigate the relationship between family support and the stress levels of chemotherapy patients in the Anggrek Tewu Room at RSUD dr. Murjani Sampit. This research employs a quantitative research method, a cross-sectional research design, and total sampling technique. The sample consists of 45 individuals. A questionnaire instrument is used, and Spearman Rank statistical test is applied to examine the relationship between family support and the stress levels of chemotherapy patients. The statistical analysis results with Spearman rho show that the ? value is 0.160 where (? = 0.05), so ?>?, thus Ha is rejected, meaning: "There is no relationship between family support and the stress levels of chemotherapy patients in the Anggrek Tewu Room at RSUD dr. Murjani Sampit." The research concludes that the stress levels depend on the characteristics of the chemotherapy patients themselves and how individuals cope with the life problems they face. One of the factors is an individual's beliefs and health values, as well as their ability to determine a treatment program for their own mental readiness to accept changes both physically and socially and the effects of chemotherapy.

Sulis Tyaningsih; Yurna Yurna

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The study discussed in this study is a library study that seeks to present descriptively with methods of qualitative and library research, i.e. library-based research, in the process of data collection, researchers conduct research and analyze library sources obtained from the theories of literary books. (library research). The result of the study of the library obtained there was a gap between the desired idealism and the reality in its implementation; 1) Islamic law idealism offers principles that are fair, fair, and based on Islamic moral values. However, in the reality of its implementation, there are challenges that result in the gap between such idealism and reality. Factors such as varied social, political, cultural, and interpretation of Islamic teachings affect the gap between idealism and the reality of the Islamic law. These factors can hinder the implementation that corresponds to the desired idealism. 3) The impact of the gap between idealism and the reality of Islamic law is visible in societies, where there is sometimes an inconsistency between public expectations of fair implementation and realities that do not meet those expectations. This can lead to dissatisfaction, injustice, and social tension. 4) To overcome this gap, efforts involving various parties are needed, including religious leaders, Islamic law scholars, legal practitioners, and the general public. In this regard, a deeper understanding of Islamic teachings, the strengthening of justice institutions, the involvement of society in the process of law-making, and the promotion of dialogue and understanding between groups can be effective measures. Building understanding and cooperation between religious leaders, Islamic law scholars, and legal practitioners with the general public is key in strengthening the implementation of Islamic Law in accordance with desired idealism. It is essential for the implementation of Islamic law to justice, sustainability, and well-being for society.

Ridho Hidayat; Moh. Amin Tohari

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims to determine behavior modification in the adaptation process, and the obstacles to the adaptation process for new inmates at the Class IIA Tangerang Penitentiary. Type of qualitative descriptive research to obtain in-depth data. The collection technique is carried out by random interviews, collecting actual information in detail, identifying problems and collecting data from in-depth interviews, observation and documentation. Informant research, namely only 5 (five) people from the research subjects were selected and considered to represent the whole, determining the data source for the people interviewed, namely, there were two types of key informants and main informants. The data analysis method is by describing or explaining the phenomena resulting from observation or interview activities, explained in the form of words, sentences or images. with researchers using the triangulation method by comparing checking the validity of data obtained from observations, interviews and documentation studies. Based on the data found in the field in correctional institutions that are experienced by new inmates, namely the adaptation stage, there are 4 processes in adapting, namely Honeymoon, culture shock, adjustment. New inmates don't feel happy, but rather anxiety such as stress, depression, fear of being bullied or even sick, behavior modification in correctional institutions carries out stages, namely socialization development, spiritual development and independence development, from the stage that institutions for inmates no longer experience anxiety and can accept the environment new and don't feel stressed to the point of getting sick. Changes in the behavior of new inmates have undergone changes, namely they have followed spirituality and participated in programs within correctional institutions so that they do not experience stress and depression. From the researchers' conclusions, the inmates will no longer repeat their actions, namely their strong desire to change and of course the coaches in correctional institutions who always provide positive values to new inmates.

Shakila Mutiara Asthi Sepnita Asyril; Sarah Samaria

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

The rise of eco-friendly products, makes advertising connected with protection efforts. One of the pioneer companies in green marketing to socialize zero waste is The Body Shop Indonesia. The Body Shop often emphasizes the attitudes of social values ​​and concern for the environment and then issues a campaign and advertisement which is often called Bring Back Our Bottles (BBOB). The purpose of this study was to determine the effect of green advertising version of #BBOB and green brand image on user attitude at The Body Shop Indonesia. Using a quantitative method by distributing questionnaires to 100 respondents with non-probability sampling. This study uses the S-O-R (Stimulus -Organism - Response) theory which is in accordance with the research phenomenon. The results show that green advertising and green brand image affect user attitudes in the bring back our bottles ad from The Body Shop Indonesia. Based on the results of research that has been tested using SPSS software through various tests and using the S-O-R theory it can be concluded that there is an influence of green advertising and green brand image which can be the latest innovation in developing marketing ideas so that they can influence user attitudes at The Body Shop Indonesia in a bring back our bottles advertisement.