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The use of social media does provide many positive benefits, especially Instagram, but it does not rule out the possibility that there are also a number of negative impacts such as ethical violations by using this platform to spread hoaxes, slander, insults, insults and so on. other harsh language, even to the point of being used for free advertising. . For this reason, all advertisers must uphold the Advertising Ethics that have been established in a guideline, namely the Indonesian Advertising Ethics (EPI). Indonesian Advertising Ethics (EPI) functions as a guideline for advertising in Indonesia, as well as a guideline in discussing these issues. One of the Instagram posts made by Holywings was the subject of qualitative research using content analysis techniques this time. The aim of this research is to determine the form of advertising for Holywings free drinks, what violations Holywings has committed, and the impact caused by Holywings' violations of advertising ethics on Instagram. The results obtained from this research are that there are ethical violations in advertising on Instagram social media carried out by Holywings, including violations involving content that offends SARA and illegal content. So that the impact of advertising ethics violations committed by Holywings can be studied.

Information and Communication Technology (ICT) has emerged as a crucial determinant in business transformation, particularly for Micro, Small, and Medium Enterprises (MSMEs). This research aims to delve deeply into how the implementation of ICT in MSMEs contributes to enhancing their competitiveness. The research method employed is descriptive analysis with a qualitative approach, where data were collected through interviews with MSME owners who have implemented information technology in their operations.The results indicate that the integration of ICT has provided significant positive impacts on MSMEs. One of the key benefits is the enhancement of operational efficiency, where the use of information systems has expedited business processes and reduced operational costs. Additionally, MSMEs that adopt information technology also have broader market access through online platforms and social media, thereby enhancing sales potential and business growth. However, the implementation of ICT in MSMEs also faces several challenges, such as high implementation costs, limited access to infrastructure, and concerns about data security. Therefore, strong support from the government, non-governmental organizations, and the private sector is needed to provide training, technical assistance, and necessary infrastructure for MSMEs to harness the full potential of ICT.

The development of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia has been quite rapid, especially with the occurrence of the Covid-19 pandemic worldwide, which has dampened economies globally. Several studies have also found that MSMEs and cooperatives play a crucial role in driving local economic growth by creating new job opportunities, especially in underdeveloped areas. With the presence of MSMEs and support for digitalization through the utilization of e-commerce platforms, this becomes one of the essential strategies for MSME players in Indonesia, particularly in Serang City, to market and promote their products widely. The research method employed is a case study based on previous research on the impact of MSMEs that have adopted e-commerce. The research results indicate that the implementation of e-commerce has a significant positive influence on the growth of MSMEs in Serang City.

This research aims to investigate the role of information technology in enhancing school correspondence at MAS PAB 1 Sampali. The introduction of the research explains the importance of using information technology to improve communication effectiveness in the educational environment. The research method used is qualitative with a literature review approach, involving analysis of various related literature. The research objectives are to understand the implementation of digital platforms in school correspondence, the impact of information technology on interaction and social relations in schools, and enhancing communication effectiveness among schools. The research findings indicate that digital platforms have had a positive impact in facilitating online learning, expanding communication networks among students, teachers, and parents, and increasing engagement in school life. However, the use of technology also brings challenges related to privacy and data security that must be addressed with appropriate policies and security measures. In conclusion, information technology has great potential to enhance school communication effectiveness, but its use must be managed wisely to ensure data security and privacy are maintained.

Social media has become a crucial platform for Generation Z to stay updated on the latest trends and access information. The influence of influencers and celebrities on social media often encourages Generation Z to participate in these trends, even if it means compromising their financial stability. This study aimed to investigate the extent to which the fear of missing out (FoMO) affects Generation Z's financial well-being. Using a quantitative approach and comparative causal research method, 101 Generation Z respondents were involved in the study. The analysis revealed that FoMO has a significant impact on Generation Z's financial health, including the use of debt to keep up with the latest trends, which can ultimately lead to serious financial problems. The results showed that the fear of missing out on social media significantly contributes to the financial health of Generation Z, with a regression equation of Y = 39.220 - 0.572 X and a significance value (p) of 0.000 (less than 0.05), indicating that the hypothesis is accepted. In other words, the fear of missing out on social media has a significant negative impact on the financial health of Generation Z, accounting for 48.3% of the financial health of Generation Z

Online arisan is a phenomenon where people organize and participate in arisan (rotating savings and credit associations) through online platforms. In online arisan, consumerism can have diverse impacts depending on the values and behaviors adopted by the participants. Factors that can influence consumerism in online arisan include the choice of prizes, the use of technology and social media, as well as the convenience and flexibility offered by online arisan. Although there is potential for more dominant consumerism, there are still arisan groups that maintain their traditional values.

Cyberbullying is bullying using digital technology. This can happen on social media, chat platforms, gaming platforms, and mobile phones. Meanwhile, according to Think Before Text, cyberbullying is aggressive and purposeful behavior carried out by a group or individual, using electronic media, repeatedly from time to time, against someone who is deemed not to easily resist this action. So, there is a difference in power between the perpetrator and the victim. The difference in strength in this case refers to a perception of physical and mental capacity. The nature of the research used is normative legal research and the data collection method used in this research is secondary data obtained through library research, namely by conducting research on various literature such as books, laws, with the aim of to look for concepts, or understandings related to the problem of Cyber ​​Bullying Behavior Due to Social Media Which Affects Teenagers. The physical impact of cyberbullying is that teenagers experience headaches, stomach aches, sleep disorders, fatigue, back pain, loss of appetite and digestive problems. Psychologically and emotionally, teenagers feel fear, feelings of terror, anxiety, suffering, sadness, stress and symptoms of depression. School is related to teenagers being less motivated to go to school and a decrease in concentration levels or academic grades. Psychosocially, adolescents have feelings of isolation and loneliness, exclusion and even social rejection. That a personality who is dominant and enjoys violence tends to be temperamental, impulsive, and easily frustrated and often behaves aggressively in adults. Personality characteristics have a fairly high role in a person's tendency to become a perpetrator of cyberbullying. A person with high self-esteem will show himself to have power over others. This is what makes cyberbullying perpetrators show that they are someone who is powerful by bullying weak people.

Today's electronic transactions are facilitated by the many Marketplaces and Online Shops that sellers and buyers can visit. Various platforms implement Flash Sales at certain moments as a form of promotion. In this case, forms of Predatory Pricing are found which include Unfair Business Competition in Predatory Pricing. The following research aims to examine and explain the Flash Sale method in Online Shops and its indications of unhealthy business competition. The following research was carried out using descriptive qualitative methods using a normative juridical approach by analyzing phenomena that exist in real conditions with statutory regulations simultaneously. Based on the analysis results, it is known that not all Flash Sale Programs provide prices far below production. However, the implementation of flash sales which drastically reduce prices is a clear indication of unhealthy business competition. Considering the drop in prices posted on the Flash Sale can reach 80% of the original market price. Based on the results of analysis using the Price-Cost Test, massive discounts by E-Commerce are a form of Predatory Pricing.

This theoretical review aims to explore the potential influence of free shipping, customer experience, and perceived risk on repurchase intentions in the context of e-commerce. e-commerce has experienced significant growth globally, emphasizing the need to understand the factors that influence consumer repurchase behavior. Based on existing literature, this paper examines the theoretical basis and research results regarding the influence of free shipping interest, customer experience, and risk perception and their potential impact on consumers' willingness to repurchase on e-commerce platforms. This review highlights the importance of the factors free shipping, customer experience and risk perception in shaping consumer behavior and suggests avenues for future empirical research to validate the proposed relationships. Understanding these dynamics can help e-commerce businesses in formulating effective marketing strategies to increase customer retention and loyalty.

This research examines the role of public relations (PR) in the digital era, focusing on the relationship between PR and social media, adaptation of communication strategies to technological advancements, and new strategies to enhance digital influence. Through a qualitative literature review approach, this study analyzes relevant literature to identify trends, challenges, and current strategies in PR practice in the digital era. The research findings indicate that social media has become the primary platform for organizations to interact directly with their audience, while adapting communication strategies to technological advancements is crucial in achieving organizational communication goals. Challenges such as the spread of misinformation and online reputation crises are also identified, while new strategies such as storytelling-based content, the use of multimedia platforms, and collaboration with digital influencers are considered crucial steps in enhancing digital influence. This research highlights the importance of openness and transparency in PR practice, as well as the need to continuously adapt communication strategies to technological advancements and user behavior. By understanding and addressing existing challenges, PR practitioners can leverage the opportunities offered by the digital era to strengthen organizational reputation and build strong relationships with their audience.

The mobile device has been supported by the operating system that makes the phone has the potential to be a learning tool. The Android operating system is the mobile platform of high potential in education, plus it is open source, it can support independent learning. Availability of facilities and applications that can be installed offline, allowing an independent learning process starts from the students themselves. The purpose of this research is to find a practical model that can be applied in learning. Make mobile learning a practical model that can be used teachers, students and schools take advantage of the resources that already exist. The research method uses research and development, to mobile learning models that later developed into a model factual. Results The study concluded that: Android mobile application that is filled with interesting teaching materials can continue to invite progress within teacher as creator and students as users. Availability of Internet applications, making new teaching participants, can catch up with learning by opening apps without worry about the royalty claims. Android mobile application that supports online messaging greatly help communication between members. Results of the study are: a practical mobile learning model consists of four aspects, namely: Four Key Roles, Learning Tasks Accommodation, Interactive Content and the Modular Learning Outcomes.

Introduction and use of artificial intelligence (AI) technology is increasingly widespread in various aspects of human life. In the context of community service, AI has great potential to improve the quality of life of people through a variety of innovative applications. This article discusses how AI can be used in community service, including practical applications in the field of education. Student Data Management: Al Ihsan Foundation can use AI to manage orphan student data such as personal data, academic data, and health data. AI-supported data management systems can integrate this information better, thus enabling more personalized and customized services. Learning and Development: AI can be used to develop online learning platforms that are tailored to individual student learning needs. AI systems analyze student learning preferences and progress and recommend the most effective learning materials and methods. By leveraging AI, younger generations can create exciting, high-quality content without having to have specialized expertise in graphic design or video editing. For example, technologies such as Canva Magic Studio leverage artificial intelligence to make it easier to make exciting designs.The training aims to provide a better understanding to the younger generation of the basic concepts of AI and its applications in everyday life, including in the creation of creative digital content. Hopefully, with a better understanding of AI, the younger generation will be able to develop their creative potential and use it for a variety of positive purposes in their lives.

Made Village in Surabaya City has diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. This potential includes local products, handicrafts, traditional food, and tourism. MSMEs in Made Village include the processing of sengon nuts and soy milk. However, there are opportunities to develop these MSMEs through appropriate strengthening strategies. Strengthening MSMEs in Made Village through approaches such as skills training, increasing market access through digital platforms, developing collaboration networks, and implementing information technology can be strategic steps to increase the competitiveness and growth of MSMEs. This research uses a qualitative descriptive method. The author uses secondary research data sources to support research obtained from print and electronic media. Secondary data is a previously existing data source, obtained by researchers indirectly through intermediary media. With diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. From the author's short interview with MSME partners, sengon bean and soy milk entrepreneurs. Strategy efforts to strengthen MSMEs in Made Village, Surabaya City start from ensuring the quality of the products or services offered remains superior, to maintaining good relationships with customers. This also includes monitoring the market and being flexible to changing trends and consumer needs. What is no less important is paying attention to operational efficiency and managing finances wisely to maintain the financial health of entrepreneurs. Strategic efforts are needed to strengthen such as developing local partnerships, community empowerment, promotion and marketing, product diversification and access to financing. Apart from that, the government needs to make efforts to support MSMEs through Article 97 of the Job Creation Law. The government allocates funds to the community to help MSMEs to operate and reach the market. thus providing positive implications for entrepreneurs (MSMEs) and local residents. Advice from researchers for MSME business actors to innovate more creatively and keep up with current developments by utilizing the latest technology, and also involving local residents to participate in improving the local economy.

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.

This study aims to investigate the ethics of using slang language in adolescent communication on social media. The research method employed is qualitative analysis of content generated by adolescents on popular social media platforms. Findings reveal that the use of slang language significantly impacts adolescents' perceptions, identities, and social relationships. The implications underscore the need for a more discerning approach to slang language use on social media to promote awareness of communication ethics.

This research is motivated by the implicature in the video of Anies Baswedan's first political speech receiving the presidential candidate's declaration for the 2024 presidential election from Nasdem on the YouTube platform. The aim of this research is to describe the types and meaning of implicatures in Anies Baswedan's speech in the video of his first political speech accepting the presidential candidate's declaration for the 2024 presidential election. This research is included in qualitative research using a descriptive approach. The data in this research is oral data in the form of speech which has been classified based on the type and meaning of implicatures contained in the video of Anies Baswedan's first political speech receiving the presidential candidate declaration for the 2024 presidential election from Nasdem. The research results show that there are types and meanings of implicatures in Anies' speech in the video of the declaration of his first political speech. Anies Baswedan received the presidential candidate declaration for the 2024 presidential election from Nasdem. The types of implicatures found in this research are conventional implicatures and conversational or non-conventional implicatures. Meanwhile, the meaning of implicatures found is in the form of referential and non-referential meanings.

The objective of this research is to devise a personalized recommendation system for a freelancing platform to optimize the freelancer project matching process. This enhancement is intended to improve user experience and increase the success rate of projects. The system will recommend projects to freelancers based on their skills and preferences by employing data analysis and machine learning methodologies. The research methodology adheres to the Cross Industry Standard Process for Data Mining (CRISP-DM), incorporating six stages: Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation, and Deployment. The proposed project employs a hybrid recommendation strategy, integrating Content-Based Filtering through KNearest Neighbors (K-NN) and Cosine Similarity, Collaborative Filtering via Singular Value Decomposition (SVD), and recommendations derived from Word2vec. Evaluation metrics such as precision, recall, F1 score, MAP, and MRR are utilized to assess model performance. The results, including precision scores of 0.80 for KNN and 0.728 for SVD, recall scores of 0.60 for KNN and 0.623 for SVD, and F1 scores of 0.69 for KNN and 0.671 for SVD, as well as a MAP of 0.75 and MRR of 0.80 for Word2vec, demonstrate the efficacy of the hybrid recommendation system in delivering accurate and varied project suggestions to freelancers, with a weighted average ensemble learning model emerging as the most effective solution.

This research aims to describe the impact of using TikTok social media on the ethics and behavior of the younger generation using the literature study method. Data is collected from various sources, including journal articles, books, and other scientific publications. The results of the analysis highlight that the use of TikTok can lead to a decrease in ethical and inappropriate behavior among the younger generation. Unethical content such as exposing, violence, and discrimination can be found on these platforms, affecting moral values ​​and social norms. Proposed solutions include increased awareness of digital education, a more active role for parents, as well as technology companies' responsibility in content moderation. This research provides important insights into the negative impacts of TikTok and identifies steps that can be taken to overcome these challenges in improving the ethics and behavior of young people.  

Stunting remains a public health challenge in Mataram City. The Population and Family Planning Control Agency (DPPKB) of Mataram City plays a crucial role in stunting prevention efforts, but the results have not been optimal due to a lack of cooperation and synergy among parties. The collaborative governance approach offers a solution by emphasizing the importance of cooperation and synergy among the government, communities, academics, and non-governmental organizations. The DPPKB has implemented this approach through the formation of the City Stunting Forum, involving various relevant stakeholders. The forum serves as a platform for coordination, synchronization, and collaboration in stunting prevention efforts. The implementation has yielded positive results, with a decrease in the prevalence of stunting from 23.6% in 2021 to 20.1% in 2023. This approach has proven effective in enhancing cooperation and synergy in stunting prevention efforts, and these efforts need to be continued to achieve the target of reducing stunting in Mataram City.

The development of information and communication technology has changed the landscape of education as a whole, including in the context of Christian Religious Education (PAK). This article aims to review the challenges, negative impacts, new opportunities and use of technology in PAK in the digital era. In dealing with this problem, the research method used involves qualitative analysis with data synthesis from various related studies. The research results show that the integration of technology in PAK has the potential to improve learning content, increase student engagement, and create a more interactive learning experience. However, it is important to note that there are negative impacts of the digital era, such as the risk of dependence on technology, which also need to be considered in the context of religious learning. However, there are new opportunities offered by technological developments and how to use them at PAK. This includes the use of various methods and platforms that support interactive and creative learning, which can help increase students' understanding of Christianity in the digital era. Thus, the use of technology in PAK is not only about exploiting the advantages of technology to improve teaching, but also about understanding and overcoming the challenges and negative impacts that may arise. Only with a balanced approach between the use of technology and an understanding of its specific context, can Christian religious education in the digital era become more effective and relevant for the younger generation.