Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang

Vera Maria ; Sebastian Nicodemus Gunawan ; Najla Indira Faradiva ; Hilda Agustiani ; Dinda Cahya Ramadhan ; Fadya Salamah
Journal of Management and Social Sciences (JIMAS) 📅 2024 Vol 3, No 2 🔗 DOI: 10.55606/jimas.v3i2.1206
Abstract
The development of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia has been quite rapid, especially with the occurrence of the Covid-19 pandemic worldwide, which has dampened economies globally. Several studies have also found that MSMEs and cooperatives play a crucial role in driving local economic growth by creating new job opportunities, especially in underdeveloped areas. With the presence of MSMEs and support for digitalization through the utilization of e-commerce platforms, this becomes one of the essential strategies for MSME players in Indonesia, particularly in Serang City, to market and promote their products widely. The research method employed is a case study based on previous research on the impact of MSMEs that have adopted e-commerce. The research results indicate that the implementation of e-commerce has a significant positive influence on the growth of MSMEs in Serang City.
Keywords
MSME; E-commerce; Digitalization; Marketing; Economy
How to Cite

Vera Maria, et al. (2024). Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang. Journal of Management and Social Sciences (JIMAS), 3(2). https://doi.org/10.55606/jimas.v3i2.1206

Vera Maria; Sebastian Nicodemus Gunawan; Najla Indira Faradiva; Hilda Agustiani; Dinda Cahya Ramadhan ; Fadya Salamah , "Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang," Journal of Management and Social Sciences (JIMAS), vol. 3, no. 2, 2024.

Vera Maria; Sebastian Nicodemus Gunawan; Najla Indira Faradiva; Hilda Agustiani; Dinda Cahya Ramadhan ; Fadya Salamah . "Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang." Journal of Management and Social Sciences (JIMAS), vol. 3, no. 2, 2024.

Vera Maria; Sebastian Nicodemus Gunawan; Najla Indira Faradiva; Hilda Agustiani; Dinda Cahya Ramadhan ; Fadya Salamah . "Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang." Journal of Management and Social Sciences (JIMAS) 3, no. 2 (2024).

Vera Maria, et al. (2024) 'Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang', Journal of Management and Social Sciences (JIMAS), 3(2). doi: 10.55606/jimas.v3i2.1206.

Vera Maria; Sebastian Nicodemus Gunawan; Najla Indira Faradiva; Hilda Agustiani; Dinda Cahya Ramadhan ; Fadya Salamah . Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang. Journal of Management and Social Sciences (JIMAS). 2024;3(2).

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