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Shely Eninta BR PA; Yani Maulita; Surya Alamsyah Putra

Repeater : Publikasi Teknik Informatika dan Jaringan 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The Indonesian government has implemented various programs to improve public welfare; however, social assistance often misses its target, primarily due to a lack of accurate data. Sirapit Subdistrict, as a government institution, has access to important population data for policy development, particularly in the distribution of aid based on community welfare levels. Factors such as education, age, number of dependents, and income play a significant role in determining an individual's welfare. To address this issue, this study proposes the use of the Apriori method to analyze the factors affecting population welfare. The Apriori method is a data mining algorithm useful for discovering association patterns within a dataset. The study results show that with a support value of 3% and a confidence level of 100%, a pattern was found where residents with a high school education, 1-2 dependents, aged 35-45 years, earning Rp 500,000 - Rp 999,999, and with a low welfare level tend to work as laborers. These findings are expected to serve as a foundation for formulating more targeted policies to improve community welfare in Sirapit Subdistrict.

Sitti Maryam; Abdullah Abdullah; Ihsan Guntur

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Multinational companies in Indonesia, such as PT Gudang Garam Tbk, with complex financial statements, are interesting subjects for study. The company's capital ownership has increased annually, but this growth has not been accompanied by an increase in profits. The analysis is based on the financial statements of PT Gudang Garam Tbk for the period 2018-2022, using simple regression analysis. In this analysis, the dividend payout ratio, Return On Investment, and Return On Equity are considered as independent variables (x), while financial performance is the dependent variable (y). The study results show an increase in the dividend policy, but a decrease in ROI and ROE. Furthermore, the statistical analysis reveals that the dividend policy has a positive effect on financial performance, while ROI and ROE have a negative impact on financial performance. The findings indicate that the low profit growth is not due to high or low capital, but is instead caused by the return on investment (ROI) and return on capital (ROE) in the form of profit sharing. Hence, it is the return process that leads to declining or low profits.

Yohanes Alexandro Paso; Yosef Mario Monteiro; Cyrilius W.T. Lamataro

Pemuliaan Keadilan 2024 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

This study aims to determine the responsibility of the Kupang City Trade Office for the supervision and control of the sale of used clothes in Kupang City as well as the inhibiting factors for the implementation of the responsibility of the Kupang City Trade Office for the supervision and control of the sale of used clothes in Kupang City. To answer the above problems, this research method uses the Empirical Law research method using primary data and secondary data. The results of the discussion in this study show that, (1) The implementation of the responsibility of the Kupang City Trade Office for the supervision and control of the sale of used clothes The Kupang City Trade Office has never formed a single derivative policy/regulation as a follow-up to the regulation of the Minister of Trade No. 40 of 2022 on the ban on the import of used clothes, coordination between the Trade Office and SATPOL PP which is carried out in measuring the extent of the stages of Supervision and The control of the sale of used clothes has not been effective, the socialization carried out by the Kupang City Trade Office does not cover the possibility that the Kupang City Trade Office still finds business actors who sell used clothes. (2) Factors that hinder the implementation of the responsibility of the Kupang City Trade Office for the supervision and control of the sale of used clothes in Kupang City, namely Human resources owned by Trade Office employees are still not good, The low awareness of traders and consumers towards the applicable law makes business actors continue to sell used clothes even though there are regulations on the prohibition of selling used clothes,  Inadequate infrastructure greatly affects the responsibility of the Trade Office in supervising and controlling imported used clothes in Kupang City as well as the culture of shopping for imported clothes, this culture is very popular among people to wear used clothes.

Aden Paiq Muntaz; Muhammad Ilham Prasetya; Irgi M. Aqil Daeng Masiga; Eko Setyo Nugroho; Muhammad Zacky Sulthoni +11 more

Jurnal Pengabdian dan Solidaritas Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The program "Education and Implementation of Household Composting System to Reduce Waste Generation in Kedungsuren Village" aims to increase community knowledge and skills in managing organic waste through composting. This activity was held on August 4, 2024, attended by 25 participants from PKK cadres. Through interactive counseling, compost demonstration, and distribution of educational brochures, participants showed a significant increase in understanding of the importance of organic waste management and the composting process. The program results showed that 85% of the participants felt more confident to implement composting practices in their homes, with 17 out of 25 participants understanding the correct way to make compost. Despite the success of this program, challenges such as limited composting tools and the need for more intensive mentoring still need to be addressed. Therefore, suggestions for increased availability of composting tools, continuous mentoring, further training, policy support, and program replication in other areas are needed to ensure the sustainability and long-term success of this program in reducing waste generation in Kedungsuren Village.

Rusdiah Hasanuddin; Nurasia Natsir

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to critically analyze how accounting policies implemented in insurance companies contribute to effective risk management and overall financial stability. As the business environment becomes increasingly complex and competitive, insurance firms must adopt robust accounting policies that not only facilitate accurate financial reporting but also enhance their ability to identify, assess, and manage various risks. By employing a mixed-methods approach that integrates both qualitative and quantitative data, this research will explore the intricate relationships between accounting policies, risk management strategies, and their subsequent impact on the financial performance of insurance companies. The study will first provide a theoretical framework that outlines the significance of sound accounting practices in the context of risk management. It will then delve into empirical analysis through case studies of selected insurance companies, assessing how their accounting policies influence risk assessment and mitigation processes. Data will be collected via surveys and interviews with key stakeholders, including financial managers, risk officers, and auditors, to gather insights on the effectiveness of these policies in practice. Furthermore, this research will evaluate the correlation between specific accounting practices and key performance indicators, such as profitability, solvency, and liquidity ratios. By identifying best practices and potential areas for improvement, the study aims to offer practical recommendations that can enhance the alignment between accounting policies and risk management efforts. Ultimately, this research seeks to contribute to the existing literature on accounting and risk management in the insurance sector, providing valuable insights that can inform policy formulation and strategic decision-making within the industry. Through this comprehensive evaluation, the study aspires to foster a deeper understanding of how effective accounting policies can serve as a foundation for robust risk management frameworks, thereby promoting long-term financial stability in insurance companies.

Achmad Daengs GS

International Journal of Management and Strategic Business Leadership 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In a company, human resources are considered the most important and determine the success of a company, humans act as managers of the production factors used in company operations. Human resources in a company are said to be unique because basically humans find it difficult to free themselves from conflicts of interest such as the interests of the organization and the interests of the individual himself. It is impossible for a company to operate its activities without humans. No matter how simple a company is, human resources are the core of the company's activities so that the company is the result of activities of humans by humans and for humans. Human resources that support the smooth achievement of company goals are employees who have the ability to work well, have initiative, creativity, high responsiveness and the ability to carry out assigned tasks effectively. Managing human resources really depends on the character of the leader. Leadership style greatly influences the achievement of an organization's goals, where it influences employee performance. Therefore, a company definitely needs a leadership role in controlling the company to achieve common goals. This can be used as a consideration for the company which will later influence decision making and every company policy. The problem in this research is: is there an influence of autocratic, democratic and control-free leadership styles on the performance of PT employees. Mandom Indonesia Tbk Surabaya Branch? The data used in this research is primary data obtained by distributing questionnaires to PT employees. Mandom Indonesia Tbk Surabaya Branch.

Ambo Masse; Abdul Sahid Ilyas

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the extent to which community participation influences the public policy-making process in Indonesia. The public policy-making process encompasses a series of actions and decisions that lead to the development and adoption of specific public policies. Community participation is a critical element in this process as it aids in shaping, defining, and implementing policies that directly affect the community. This research employs a qualitative methodology, gathering data through in-depth interviews, document studies, and participant observations of stakeholders directly involved in the public policy formulation process. The findings indicate that while community participation is granted a significant role in policy formulation, several barriers remain, such as a lack of information, limited technical capacity among community members, and other structural issues that impact the level and quality of participation. This study advocates for increased transparency and openness of information, training and capacity-building initiatives for communities, and enhanced participation in the policy formulation process. It contributes to the literature on the role and influence of community participation in public policy formulation, particularly in the Indonesian context.

Fadhly Azhar; Asep Saepudin Jahar; Armai Arief; Muhammad Zuhdi

International Journal of Islamic Educational Research 2024 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

In Indonesia, conflicts of interest regarding matters of religious education in Indonesia were not unique because the state and community interest groups tend to participate with each other in matters of education. The nation's ideological values and religious principles were interrelated, even experiencing interconnectivity. This conflict only occured in certain sub-sub-communities which had not yet fully reached state policy regarding religious education, where this encourages the politicization of education created by sub-dominant powers if an educational policy was not in accordance with the wishes and interests of the sub-dominant powers. This research aimed to identify and analyze the dynamics of negotiation and accommodation of civil society on Pesantren education policy. This research used a qualitative research approach with a case study method. The results of this research concluded that the involvement of Pesantren Kyai played a role in political interests in history before playing a role in legislative politics as happened in the Pesantren policy. The background to the involvement of Kyai in the Pesantren policy was born from the phenomenon that Kyai enjoyed a high social position since Islam entered Java in carrying out negotiation and accommodation efforts. There were two roles played by Kyai in the legal political constellation of the Pesantren policy. First, the formal role, where in this case the Kyai was a politician who has entered the political system. In this way, Kyai in this case also participates in carrying out party plans and activities, for example serving in the people's representative council, campaigns, work meetings and the like. Second, non-formal roles, in this case the Kyai had more status but then they also tried to approach politics itself. Kyai of this kind, structurally could not be said to be politicians, but socially they had a role in developing political circles.

I Gede Surya Suwana Saputra; Emilia Gustini

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the influence of liquidity, ownership structure, leverage, and Return On Assets (ROA) on dividend policy in companies on the Indonesia Stock Exchange (BEI) for the 2021-2023 period. Dividend policy is an important decision for a company in determining the allocation of profits that will be distributed to shareholders and those that will be retained for investment purposes. Liquidity reflects a company's ability to meet short-term obligations, while ownership structure highlights the role of shareholders and managers in decision making. Leverage, which indicates the use of debt in financing, and ROA, as an indicator of profitability, are also considered important factors influencing dividend policy. This research differs from previous research with the addition of leverage variables as well as differences in population, sample and research period. It is hoped that the results of this research will provide a more comprehensive understanding of the factors that influence dividend policy and its implications for company value.

Misbakhul Ulum

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Research on leadership in education always captures attention. Various leadership styles have been developed to enhance the quality of education. This study focuses on the role of school principals in improving teacher competence at SLB Negeri Seduri, which serves students with disabilities.Leadership in schools for students with disabilities differs from that in general schools, requiring specialized approaches and models due to distinct educational needs and cultures. This research will explore the contributions of the principal as both a leader and manager in developing teacher competence at SLB Negeri Seduri.With these two focuses, the study aims to provide insights into the principal’s role in developing educator competencies at SLB. The findings are expected to contribute both theoretically and practically to identifying effective leadership models for schools serving students with disabilities.The method employed is qualitative research, emphasizing deductive and inductive analysis as well as the dynamics of relationships between observed phenomena.The research findings indicate that the principal, as a leader, implements a visionary charismatic leadership style, serving as the executor of the school’s vision and mission, innovator, motivator, and effective communicator. As a manager, the principal combines three dimensions of communication: democratic in policy planning, authoritative in decision-making, and delegative based on teachers' competencies.Keywords: Leadership, Disabled, Competency, Teacher, Leader, Manager.

Dedy Ananta Ginting; T. Riza Zarzani. N; Rahul Ardian Fikri

IJLS (International Journal of Law and Society) 2024 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Children are the next generation of the nation who need to receive guidance and protection to ensure their optimal physical, mental and social development. In its development, efforts to guide and protect children are often faced with problems and obstacles that ultimately lead to deviations in children's behavior. These deviations are often violations of legal norms and crimes by children. Children who are in conflict with the law must be held accountable for their actions, either through non-penal or penal processes. Regulations on child criminal acts are regulated in Law No. 11 of 2012 concerning the Juvenile Criminal Justice System. In principle, child protection is carried out based on the best considerations for children. The purpose of this study is to determine and analyze how the policy of formulating criminal responsibility for children in conflict with the law according to Law No. 11 of 2012 concerning the Juvenile Criminal Justice System; and to determine and analyze the policy of formulating criminal responsibility for children in conflict with the law in the future. This study uses a normative legal approach. The specifications of this study are descriptive analytical. The type of data in this study, namely secondary data includes primary legal materials in the form of laws and regulations and secondary legal materials in the form of book references and expert opinions. The data collection method used is the method of collecting data through literature studies. The analysis method used is qualitative analysis. The results of the study indicate that the criminal liability of children in conflict with the law according to Law No. 11 of 2012 is regarding the age limit of children who can be punished is 12 years, in the law there are also diversion efforts carried out before or even during the trial process, this is intended to minimize the punishment imposed on children (ultimum remidium). This process is carried out for the best consideration for children, because the effects of criminal law (stigmatization) are very bad for child development.    

Pebrianti, Wahyu Puji; Astuti, Puji; Sugeng, Sugeng

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

This research is motivated by the tight business competition and the decline in the average value of food and beverage companies in 2020-2023. The purpose of this study was to determine the effect of profitability, capital structure, and company size on firm value. This study uses a quantitative approach with secondary data. The sample in this study amounted to 19 manufacturing companies selected using purposive sampling technique. The data analysis technique was carried out by multiple linear regression analysis with SPSS for windows version 23 software. The results showed that profitability and capital structure partially affect firm value, while firm size partially has no effect on firm value. Profitability, capital structure, and company size simultaneously affect firm value. Based on the results of the analysis and conclusions obtained, it is hoped that future companies can manage their debt in order to reduce their interest expense. For future researchers, it is recommended to add other variables such as dividend policy variables and CSR. For investors, it is advisable to consider profitability and capital structure factors in making investment decisions because it is proven that they have an effect on firm value.

Muhammad Ali Imran; Nurasia Natsir

International Journal of Educational Technology and Society 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research aims to explore the relationship between language policy and national identity formation through a macro-linguistic lens. By employing qualitative case study methodology, the study analyzes the language policies of Canada, Belgium, and India, examining their impacts on social cohesion, cultural identity, and political stability. The research investigates specific language policies, such as bilingualism in Canada, collaborative language programs in Belgium, and multilingual education in India, assessing their effects on various communities within these nations. The findings indicate that inclusive language policies significantly enhance social cohesion and foster national pride, while exclusive policies can lead to division and marginalization. In Canada, continued support for bilingual education strengthens ties between linguistic groups. In Belgium, fostering mutual respect among linguistic communities mitigates political tensions. In India, promoting multilingual education protecs regional languages and cultivates a sense of unity. By focusing on the interplay between language and identity, this study highlights the critical importance of inclusive language policies in fostering social harmony and national unity. Ultimately, the findings provide actionable insights for policymakers, emphasizing the need for frameworks that recognize linguistic diversity while promoting dialogue and integration among different language communities. This research contributes to the understanding of effective strategies for strengthening national identity in an increasingly globalized world, reinforcing the idea that language can serve as a bridge rather than a barrier.

Ade Rahmah; Bambang Satriawan; Nolla Puspita Dewi

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study, researcher variables, Job Placement, Work Environment, Competency, Job Satisfaction and Work Effectiveness. Data analysis with parametric and non-parametric statistics using SEM-PLS (Structural Equation Modeling-Partial Least Square) Data analysis with parametric and non-parametric statistics regarding research variables, calibration test / pilot test, validity and reliability, Outer model and inner model analysis , as well as a discussion of the results of hypothesis testing or Path Analysis Path. This study uses path analysis to examine the pattern of relationships that reveal the effect of a variable or set of variables on other variables, both direct and indirect. The calculation of the path coefficient in this study is assisted by SmartPLS Ver 4.0 2022. The results of this study indicate a direct influence that Job Placement, Work Environment and Competence variables have a significant positive influence on Job Satisfaction. Job satisfaction has a positive but insignificant influence. Job Placement and competence have a significant positive influence on Work Effectiveness. Work Environment has a positive but insignificant influence on Work Effectiveness. The results of the study for indirect influence where Job Satisfaction has a positive and insignificant influence in mediating the influence of Job Placement, Work Environment and Competence on Work Effectiveness.  

Mohammad Arliyan Syahrial; Monika Handayani

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study explores the role of input-output (I-O) tables in promoting sustainable agricultural sector development in Hulu Sungai Selatan Regency, Indonesia. The agricultural sector is a critical component of the local economy, contributing significantly to the Gross Regional Domestic Product (GRDP) and providing employment for the majority of the population. However, the sector faces challenges such as climate change, unsustainable farming practices, and limited access to modern agricultural technologies. By utilizing I-O tables, this research analyzes the interdependencies between the agricultural sector and other economic sectors, identifying opportunities for growth and the potential impact of sustainable practices. The findings reveal that integrating sustainable agricultural practices can enhance productivity, increase farmers' income, and contribute to environmental preservation. Policy recommendations are provided to support the adoption of sustainable methods, including incentives for environmentally friendly practices, education and training for farmers, and the development of supporting infrastructure. The study underscores the importance of data-driven approaches in formulating effective policies that promote both economic growth and sustainability in the agricultural sector.

Kelvin Kelvin; Khie Khiong; Budi Utomo

International Journal of Educational Evaluation and Policy Analysis 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Efforts to improve educational quality include various policy measures and programs, such as increasing educational access, improving curricula, and enhancing the quality of teachers and lecturers.The aim of this study is to determine the extent of the influence of emotional intelligence and spiritual intelligence on the performance of lecturers at Institut Nalanda. The methodology used is quantitative with multiple regression analysis, involving a population of 34 respondents and a sample size of 34 lecturers from Institut Nalanda. The results of this study indicate that emotional intelligence has an impact of 61.6% on lecturer performance; spiritual intelligence is shown to contribute 64.9% to lecturer performance; and both emotional intelligence and spiritual intelligence together have an impact of 61.6% on lecturer performance.    

Sulaiman Taiwo Hassan; Iyere Samuel Iheonkhan; Ma. Viktoria Monique M. Hawod; Franchezka Nicole L. Calicdan; Pauline Kate M. Coronel

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This paper examines the Office of the Accountant General of the Federation and the relationship between the Nigerian economy and the Treasury Single Account Policy (2015-2024). The Nigerian economy has developed slowly over the years, which has led to little to no improvement in the country's residents' standard of living. The study's overall goal was to determine how the Treasury Single Account Policy affected Nigeria's economic developments between 2015 and 2024. Its specific goals were to determine whether the human development index, Gini coefficient, and poverty rate of the country's economy differed significantly between the pre-and post-implementation periods. The research utilized the design of the quantitative study. Nigerian citizens make up the study's population, while the citizens of Nigeria for the years 2015–2024 make up the sample size. The study employed secondary data that came from the World Bank's National Accounts Data, the National Bureau of Statistics, and the Central Bank of Nigeria's Statistical Bulletin. The paired sample t-test was used to assess the data. The outcome showed that, except the variable of human development index, which showed a significant difference between the periods before and after the implementation of the treasury single account policy, economic development indicators (gini coefficient and poverty rate) did not differ significantly between the periods before and after the policy. Consequently, the analysis found that the Treasury Single Using the poverty rate and Gini coefficient as stand-ins for economic development, account policy had no discernible effect on the Nigerian economy. Additionally, it was determined that the Treasury Single Account Policy had a major influence on Nigeria's economic development using the Human Development Index as a proxy for economic progress. Therefore, it was advised that government programs for human development be maintained and improved, particularly in the fields of health and education.

Sri Wahyuni; M Sholih Salimul Uqba; Istiadah Istiadah

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The Islamization of science movement is important to study because of Muslim intellectuals' concerns about the scientific crisis faced by Muslims due to the influence of secular Western science. Previous research often only discusses theoretical aspects without linking them to concrete challenges in the millennial era. Therefore, the problem formulation in this study focuses on how Muslim intellectuals respond to the idea of Islamization of science and its relevance in the current social, cultural and technological context. This research used a descriptive-analytical-critical qualitative approach to understand the views of Muslim intellectuals. Data were obtained through document analysis, which were then analyzed using thematic analysis method to identify emerging patterns and themes. The results show that the integration of Islamic values with modern science has significant relevance, especially in providing ethical guidance in dealing with technological developments. A significant new finding is that the Islamization of science can serve as a solution in maintaining cultural and Islamic identity in the midst of rapid globalization. Recommendations for future research include the need for more integrated policy development between Islamic education and modern science, as well as more in-depth analysis of the practical implications of the Islamization of science in the context of Muslim societies.

Siti Jamilah; Muslihun Muslihun

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the impact of salary and recognition on the performance of teachers at Madrasah Aliyah Salafiyah Al-Rahmah Mojorejo, Pungging District, Mojokerto Regency. The background of this research is based on the importance of the role of teachers in the education system and the fact that teacher performance often does not meet the expected standards. This study uses a quantitative approach to test three hypotheses: (1) the impact of salary on teacher performance, (2) the impact of recognition on teacher performance, and (3) the combined impact of salary and recognition on teacher performance. Data were collected through interviews with the madrasah head and other relevant research instruments.The research findings show that: (1) The salary variable has a significant impact on teacher performance (t-statistic 2.917 > t-table 1.761; significance 0.010). (2) The recognition variable has a significant impact on teacher performance (t-statistic 3.820 > t-table 1.761; significance 0.002). (3) Together, the salary and recognition variables have a positive and significant impact on teacher performance, with a coefficient of determination of 58.2%.These findings emphasize the importance of salary and recognition factors in improving teacher performance in the madrasah environment. The results of this study can serve as a basis for policymakers to improve the quality of education through improved teacher performance.    

Akhmad Choirur Rozikin; Achmad Ziaulhaq; Khoirum Azura; Alfina Fauziyah; Siti Durorun Naja +3 more

Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.