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Risda Handayani; Erna Erna; Eka Patmasari

Studi Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the quality of services provided by education staff to students at the Faculty of Social Sciences, Puangrimaggalatung University by using a qualitative approach, through in-depth interviews and observations, this study explores students' views, experiences, and perceptions of various aspects of services provided by education staff, which include reliability, responsiveness, assurance, empathy, and physical evidence of Student Needs. The data obtained were analyzed with thematic analysis techniques to identify patterns and themes related to service quality. The results of this study show that although the majority of students are satisfied with the services received, there are several challenges that need to be considered, such as when they want to take the signature in question, and the attitude of empathy towards students is not even. This research provides important insights for the faculty to improve the quality of education staff services in order to better meet the needs and expectations of students, thereby creating a better academic experience.

Karunia Gea; Murnihati Sarumaha; Hilaria Santi Kristiani Harefa

Jurnal Riset Rumpun Ilmu Tanaman 2026 Pusat riset dan Inovasi Nasional

This study examines the utilization of Aloe vera as a herbal medicine by the community of Sobawagoli Village, Indonesia. The research aims to document local knowledge related to the processing, application, and perceived benefits of Aloe vera in traditional healthcare practices. A qualitative descriptive approach with a case study design was employed. Data were collected through direct field observations, in-depth interviews with community members, and documentation of preparation methods. The findings reveal that Aloe vera is widely used for both internal and external treatments, including digestive disorders, internal heat, hypertension, burns, skin inflammation, and natural skin and hair care. The plant is processed through simple methods such as boiling, blending, and direct topical application, reflecting the accessibility and practicality of herbal medicine in rural settings. Community perceptions toward Aloe vera are highly positive, viewing it as a safe, effective, and culturally embedded alternative to chemical medicines. These practices are supported by empirical experiences and align with recent scientific studies highlighting the therapeutic properties of Aloe vera. The study underscores the importance of preserving indigenous herbal knowledge and integrating it with modern health education to promote sustainable, community-based healthcare systems.

Putri Ambar; Adillah Imansari; Lilik Sofiatus Solikhah

Jurnal Ilmu Kesehatan 2026 Lembaga Pengembangan Kinerja Dosen

Nutritional status plays an important role in shaping body image among adolescents, particularly female adolescents who experience rapid physical and psychosocial changes. Adolescents with nutritional problems are more likely to feel dissatisfied withitheiribody shape, whichimay lead to unhealthy behaviors such as strict dieting or excessive eating to gain weight. Thisistudy aimed toianalyze theirelationship betweeninutritional statusiand bodyiimage amongifemale adolescentsiat SMK Negeri 1 Palu. This research employedia quantitativeiapproachiwith aicross-sectionalidesign. Aitotal ofi169 femaleistudentsiwere selected using stratified random sampling. Body image data were collected using the Body Self Relation Questionnaire–Appearance Scale, while nutritional status was assessed using Body Mass Index for Age (BMI-for-Age) and Height for Age (HFA). Data were analyzed using the Spearman Rank correlation test. The results indicated that there was no significant relationship between nutritional status based on BMI-for-Age and body image, with a p-value of 0.329. Similarly, no significant relationship was found between Height-for-Age and body image among female adolescents, with a p-value of 0.892. Most respondents were aged 16–17 years, had a negative body image perception, normal BMI-for-Age nutritional status, and normal Height-for-Age category. These findings suggest that body image among female adolescents is not solely influenced by nutritional status but may also be affected by other psychosocial and environmental factors. Therefore, future research is recommended to apply a cohort study design and explore other determinants of body image, such as social media exposure, peer influence, and infectious diseases, to provide a more comprehensive understanding of factors affecting adolescent body image.

Dava Qaulan Sadida; Riska Tyas Prahesti

Jurnal Penelitian Komunikasi dan Sosialisasi 2026 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This study explores the influence of Electronic Word of Mouth (E-WOM) on Umrah ticket purchasing decisions through the Instagram account @umrohbarengyuk.id. In today’s digital era, social media serves as a primary channel in shaping consumer perceptions of services, particularly in religious travel industries like Umrah. E-WOM, consisting of interaction intensity, opinion valence, and content quality, plays a vital role in providing trustworthy information and building consumer confidence. Using a quantitative method involving surveys and simple linear regression analysis, the study finds that digital reviews and testimonials strongly influence prospective pilgrims’ decisions. The @umrohbarengyuk.id account is perceived as providing transparent, responsive, and relevant communication, making it a key reference in users’ information-seeking and service evaluation processes. These findings reinforce E-WOM as a powerful digital marketing communication strategy that not only increases service appeal but also enhances customer trust and purchasing confidence. The study offers practical insights for Umrah service providers in developing personalized, credible digital content and strategies to reach broader audiences effectively.

Zubair, Ahmad; Zubair, Ahmad; Sunarka, Puji Setya; Aulia Indriawati

Digital Business Intelligence Journal 2026 Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

The rapid growth of e-commerce has intensified competition among digital businesses, making pricing and discount strategies critical in influencing consumer purchase decisions. This study aims to examine the effect of original product price and price after discount on consumer purchase decisions on e-commerce platforms. A quantitative causal research design was employed using secondary data derived from publicly available e-commerce transaction records. Data analysis was conducted through descriptive statistics, correlation analysis, and multiple linear regression to assess the partial and simultaneous effects of pricing variables on purchase decisions, which were measured using a price-based purchase decision index. The findings indicate that both original price and discounted price have a significant negative effect on consumer purchase decisions. This suggests that lower displayed and final prices increase consumers’ likelihood of making a purchase. Furthermore, the discounted price was found to exert a more dominant influence than the original price, highlighting the importance of perceived value in online purchasing behavior. This study contributes to the digital marketing literature by providing empirical evidence on pricing effects in e-commerce and offers practical insights for e-commerce platforms in designing effective and data-driven pricing and discount strategies.

Diky Erdia Wahendra; Christian Stevan Klose Situmorang; Muhammad Fadil Fadhlullah; Ahmad Vajri Rahman

Jurnal Strategi Bisnis Teknologi 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the global marketing strategies implemented by The Coca-Cola Company in maintaining its competitive position in international markets. The advancement of globalization requires multinational corporations to design marketing strategies that are not only globally standardized but also adaptable to local market characteristics and consumer needs. This research employs a descriptive qualitative method with a case study approach, conducted through the review of relevant literature, corporate reports, and academic journals. The findings indicate that Coca-Cola’s success in global marketing is supported by strong brand differentiation, an extensive global distribution network through partnerships with bottlers, and the application of the glocalization concept, which balances standardization and adaptation within the marketing mix. Furthermore, market expansion strategies are implemented systematically through the selection of target markets based on growth potential, accessibility, and competitive intensity. The study also reveals that the country of origin image of the United States serves as a positive brand asset by creating aspirational value and quality perceptions across various markets, although in certain contexts it also presents challenges that require strategic management. Overall, this study confirms that Coca-Cola’s global marketing strategy is capable of achieving sustainable competitive advantage through the integration of strong global branding, product innovation, and responsiveness to local market dynamics.

Saralena Manik; Christy Aulia Dunov Simanjuntak; Rita Hartati

Jurnal Motivasi Pendidikan dan Bahasa 2026 International Forum of Researchers and Lecturers

This study examines how Grammarly AI helps students improve their writing and avoid plagiarism in digital learning. As more academic work is done online, students need quick and clear feedback to guide their revisions. This research focuses on students’ perceptions of Grammarly and how they respond to its feedback. A survey was conducted with 30 university students using Likert scale and open-ended questions. The results show that most students find Grammarly helpful for correcting grammar, improving clarity, and motivating them to revise their writing. Students also reported that the paraphrasing and similarity checking features help them maintain originality and understand academic integrity better. These findings are supported by the Technology Acceptance Model (TAM), which explains that students respond positively when a tool is useful and easy to use, and by feedback theory, which highlights how learners process corrective input. Overall, this study concludes that Grammarly functions not only as an error-correction tool but also as a learning support system that strengthens writing skills and promotes responsible writing practices in digital environments.

Yulianti Manik Allo; Paska La'lang; Yulianti Yulianti; Dita Priskia Nivo Tangkelayuk; Fitrawanti Suba +1 more

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study examines the paradoxical phenomenon among adolescents who actively consume mental health content on digital platforms such as Instagram and TikTok but are reluctant to utilize freely available school counseling services. The research aims to identify specific forms of stigma that hinder adolescents from utilizing school counseling services and analyze them using Erving Goffman's stigma theory. The research method employs a qualitative approach with a library research design, analyzing various scientific literature published from 2013-2025 through content analysis techniques. The research findings reveal six main forms of stigma: perception of school counselors as school police, labeling as troubled students, sign of personal weakness, doubts about confidentiality, distrust in counselor competence, and traumatic experiences. The paradox occurs because digital platforms provide anonymity that protects adolescents' virtual social identity, while face-to-face counseling services are perceived as threatening their social identity. Research implications indicate the need for transformation of school counseling services that integrate digital strategies, ongoing campaigns to change negative perceptions, and enhancement of counselor competence in understanding adolescent digital culture to reduce stigma and improve adolescent access to professional mental health services.

Windi Afriani; Terra Saptina Maulani

International Journal of Management and Strategic Business Leadership 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is motivated by a significant decline in sales of herbal products/jamu (herbal medicine) from PT Martina Berto Indonesia during the 2021–2024 period, as reflected in the 2024 annual report. This downward trend indicates issues related to customer satisfaction and loyalty, changes in consumer perceptions of the product, and increased competition from other herbal brands. The continued decline in sales in 2024, reaching IDR 95 million, indicates a serious challenge to the product's sustainability in the market. This study aims to examine the influence of perceived value on customer loyalty of Sariayu Herbal Scrub through customer satisfaction in Bandung City. This study employs quantitative methods, incorporating verification approaches. The data used in this study consist of primary and secondary data. The sample consisted of 115 respondents. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software, and the sampling method applied was the sample size technique. The results of this study indicate that perceived value has a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty, and perceived value has a positive and significant influence on customer loyalty. However, perceived value influences customer loyalty indirectly through customer satisfaction. These findings offer practical insights for companies to improve perceived value and customer satisfaction, key strategies to enhance customer loyalty, and maintain business sustainability.

Ubaedillah Ubaedillah

Jurnal Pengabdian Masyarakat Terapan 2026 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to improve the understanding and readiness of Elementary School Teacher Education (PGSD) students in taking the Learning Strategy course. The activity focused on introducing the basic concepts of learning strategies, the use of various innovative learning methods, and the integration of technology in the learning process. The target of the activity was PGSD students who were about to start the Learning Strategy course. The implementation method of the activity included material delivery, interactive discussions, and filling out a questionnaire to identify students' perceptions, initial experiences, and expectations of the Learning Strategy course. This activity was attended by 84 students at the beginning of the lecture. The data obtained were analyzed descriptively to describe the level of understanding and needs of students. The results of the activity showed that students generally had a basic understanding of learning strategies, but there were still variations in learning method preferences and levels of readiness in using technology. Problem-Based Learning and Project-Based Learning were perceived as effective and engaging methods, although students still faced obstacles in time management and differences in learning styles. This activity made a positive contribution in raising students' awareness of the importance of selecting appropriate learning strategies. This community service activity recommended the need to strengthen more adaptive, innovative, and inclusive learning through technology integration and attention to the diversity of student learning styles in the implementation of the Learning Strategy course.

Ubaedillah Ubaedillah

Jurnal Motivasi Pendidikan dan Bahasa 2026 International Forum of Researchers and Lecturers

This study aims to examine the perspectives of students in the Primary School Teacher Education Program (PGSD) who are about to begin the Learning Strategies course. The main focus of this research is to investigate how students view the concept of learning strategies, their experiences with various teaching methods, and their expectations regarding the Learning Strategies course. Information was obtained through questionnaires completed by 84 students during the first session of the course. The results of the analysis show that the majority of students have a fairly good basic understanding of learning strategies, although there are some variations in their preferences regarding the use of technology and certain teaching methods. Problem-Based Learning (PBL) and Project-Based Learning (PjBL) are considered effective by the students, although they still face challenges such as time management and differences in learning styles that pose obstacles. This study recommends that teaching in the Learning Strategies course better integrates technology and takes into account the variety of student learning styles to create a more inclusive learning environment.

Nur Laila Choiru Nisa; Chaerunnisa Andriani; Nugroho Heri Pramono

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Company value is an important indicator that reflects company performance and investor perceptions of future business prospects and sustainability. Various strategic decisions made by management, such as capital intensity management, investment decisions, and tax aggressiveness policies, play a significant role in shaping company value. This study aims to examine and analyze the effect of capital intensity, investment decisions, and tax aggressiveness on company value through a literature review approach. The method used is a literature review by examining various relevant national and international scientific articles obtained from academic databases such as Google Scholar, Publish or Perish, and SINTA. The results of the study show that capital intensity has a positive effect on company value because it reflects long-term production capacity and operational efficiency. Investment decisions have also been proven to have a positive effect on company value because they signal management's optimism about future growth prospects. Meanwhile, tax aggressiveness can increase company value through tax savings and increased cash flow, but it has the potential to cause reputational and governance risks if done excessively. Overall, the reviewed literature shows that these three variables have an impact on company value, with the caveat that optimal and transparent management is necessary. This study is expected to serve as a reference for further research and as a consideration for company management and investors in making strategic decisions.

Agustinus Abraham

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Faith is often understood as a personal and spiritual relationship with God; however, in Catholic theology, faith also possesses an inherent social and political dimension. This study examines the relationship between Christian faith and citizenship through a theological reflection on the political participation of Catholics in Indonesia. The research aims to demonstrate that faith and political engagement are not separate spheres but mutually enriching dimensions of the Christian vocation to promote justice, solidarity, and the common good. Employing a qualitative method with a literature review approach, this study analyzes biblical foundations, the teachings of the Second Vatican Council, and the Church’s social doctrine, alongside contemporary discussions on political participation. The findings indicate that political participation can be understood as a concrete expression of faith and moral responsibility, particularly through civic engagement, political education, advocacy, and social involvement. Nevertheless, many Catholics remain passive due to negative perceptions of politics, corruption, and a lack of political formation. The study also highlights the importance of maintaining the Church’s moral autonomy while encouraging lay participation in practical politics. In the Indonesian context, the principle “100% Catholic, 100% Indonesian” reflects an integrated identity in which religious commitment strengthens civic responsibility. Ultimately, this research affirms that authentic faith necessarily leads to active citizenship, where Catholics contribute prophetically and ethically to the transformation of society and the realization of the common good.

Rahmat Nurjaman; Alienra Davry Nanda Kadun MT

Studi Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to assess the quality of patient care at the Emergency Unit of Sentani City Community Health Center, Jayapura Regency, by examining the experiences and perceptions of patients, their families, and healthcare workers regarding the service. The study used a qualitative approach with a descriptive design. Informants were selected using purposive sampling involving ER patients, their families, and healthcare workers involved in the ER service process at Sentani Community Health Center. Data were collected through in-depth interviews, non-participatory observation, and documentation studies. The data obtained were analyzed qualitatively through the stages of data reduction, data presentation, and conclusion drawing. The research analysis refers to seven dimensions of service quality, namely direct evidence (tangibles), reliability, responsiveness, assurance, empathy, service accessibility, and service systems and flows. The results of the study showed that service quality at the Sentani Community Health Center ER was in the fairly good category, especially the dimensions of empathy, reliability, and responsiveness of healthcare workers. Healthcare workers were friendly, responsive, and provided fair services without discriminating against patient backgrounds. However, a number of obstacles are still found that affect the optimization of services, including limited facilities and infrastructure, the number of health workers that is not commensurate with the service load, patient waiting times in certain conditions, the operating hours of the Emergency Room that are not yet 24 hours, and the low understanding of some patients regarding the applicable service system and flow.

Mailin Mailin; Azli Azumar Nasution; Mhd. Adjie Permana; Intan Fahzirah; Ahmad Habibi Daulay +2 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Local food innovation is not only focused on product development but also requires effective communication strategies to build positive perceptions and enhance market competitiveness. This study aims to analyze the implementation of innovation communication strategies by micro, small, and medium enterprises (MSMEs) in developing papaya-based chili chips as a flagship product in Nagori Karang Anyar, Gunung Maligas District, Simalungun Regency. The research employs a descriptive qualitative approach, focusing on the product innovation process, marketing communication patterns, and efforts to build product image amid competition in the local food industry. The findings indicate that innovation communication strategies play a crucial role in creating product differentiation through narratives of unique taste, utilization of local raw materials, and promotional strategies combining traditional methods and digital media. Papaya chili chips are positioned as a product that blends distinctive local flavors with a modern touch, attracting consumer interest and increasing the added value of papaya as a local commodity. This study emphasizes that the success of local food innovation depends not only on product quality but also on the ability of MSMEs to manage adaptive and persuasive communication strategies.

Hesty Latyfa Noor; Indra Agung Yudistiro; Puguh Ika Listyorini; Kinanti Anggraini; Denistism Egi Armadani

International Journal of Health and Social Behavior 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Surveillance for diarrhea at the district level in Indonesia is still affected by the fragmented nature of the District Health Information System (DHIS) and Early Warning and Response System (EWARS), inconsistent reporting, patchy data interoperability, and the resulting public health delays. Although there are systems in place like the DHIS and EWARS, the persistent use of hybrid systems that combine manual and digital data entry, as well as the different skill levels of users, continues to produce issues of incompleteness, untimely reporting, and inaccurate data. The present study investigated the deficiencies in surveillance reporting of diarrhea cases, the surveillance data to determine the degree of integration and also investigated the health workers perceptions of the barriers to effective reporting. A mixed methods approach was adopted in this study where we investigated quantitatively the DHIS and routine diarrhea reports submitted for the entire year of 2023, and combined that with qualitative, in-depth interviews with the relevant surveillance officers, program managers, and district staff. The quantitative analysis indicated gaps in reporting about 55% in terms of completeness, and consistency of reporting and also significant differences were found between the manual register, DHIS, and EWARS whereby the integration of these systems was found to be low. The qualitative analysis pointed to the combination of disconnected workflows, limited cross-system interoperability, inadequate system training, excessive workloads, and weak organizational feedback, as the main barriers to effective reporting. The combination of these two datasets illustrates the fact that both system deficiencies and organizational factors are primary drivers of the reporting. Closing the gaps will require system level changes in the interoperability of reporting systems, simplified reporting workflows, training, reporting, and reporting feedback loops.

Muhammad Fajar Eka Febrianto

PANGARSA : Jurnal Pengembangan Penelitian dan Pengabdian Masyarakat 2026 Lembaga Penelitian dan Pengabdian Masyarakat STIT Sunan Giri Trenggalek

This study examines how social media use, particularly the TikTok account of the National Narcotics Agency (BNN) of Surabaya City, influences adolescents’ perceptions of the dangers of drug abuse. Against the backdrop of the high prevalence of drug abuse among Indonesian adolescents and the increasing penetration of social media, this study employs a literature review method with thematic analysis to synthesize findings from relevant scholarly sources on the role of social media in shaping adolescents’ perceptions. The results indicate that adolescents’ perceptions are influenced by social environmental factors, the type of content consumed, psychological conditions, as well as family and educational support. TikTok functions as an effective information medium through short-form videos, interactive campaigns, and testimonials that convey anti-drug messages in an engaging and easily comprehensible manner. The analysis further reveals that the TikTok content produced by BNN Surabaya City successfully performs an agenda-setting function by positioning drug abuse issues as a salient concern among adolescents. Interviews with three informants confirm that most BNN content enhances their understanding of the dangers of drugs, although some criticisms were noted regarding visual consistency and narrative depth. Overall, the study concludes that the TikTok account of BNN Surabaya City is effective in shaping negative perceptions of drug abuse through adaptive communication strategies aligned with contemporary adolescent characteristics

Bela Mutiara; Hurian Kamela

DHARMA EKONOMI 2026 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study aims to analyze the influence of accountability and transparency principles on financial management in feed retail micro, small, and medium enterprises (MSMEs) in West Lampung Regency. Accountability and transparency are considered essential aspects of good governance implementation, which play a crucial role in building trust and improving the financial effectiveness of small enterprises. The research applies a quantitative approach through a survey distributed to customers and farmers using a Likert-scale questionnaire. Data were analyzed using multiple linear regression to examine the effect of accountability and transparency on financial management perception.. The results indicate that both variables have a positive and significant influence on customers’ and farmers’ perceptions. The implementation of accountability and transparency strengthens public trust and enhances the professionalism of financial management practices in MSMEs, particularly in feed retail businesses.

Putra, Dandy Permana; A'yun, Qurrotul; Kartika, Khalisha Aura; Aulia, Muhammad Rizky

Synergy: Journal of Collaborative Sciences 2026 Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Penutupan Tempat Pembuangan Akhir (TPA) Piyungan pada April 2024 menyebabkan permasalahan pengelolaan sampah di Kota Yogyakarta semakin kompleks, ditandai dengan meningkatnya penumpukan sampah di berbagai Tempat Penampungan Sementara (TPS), salah satunya TPS Pakuncen di Kemantren Wirobrajan yang berada di kawasan permukiman padat. Penelitian ini bertujuan untuk menganalisis pengaruh keberadaan TPS Pakuncen terhadap kualitas hidup warga yang tinggal di sekitarnya. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui observasi lapangan, wawancara terhadap warga terdampak dan petugas TPS, serta studi dokumentasi. Hasil penelitian menunjukkan bahwa keberadaan TPS Pakuncen memberikan dampak signifikan terhadap kondisi lingkungan fisik, kenyamanan, dan kualitas hidup warga. Dampak yang paling dominan dirasakan meliputi bau tidak sedap akibat proses dekomposisi sampah, penurunan estetika lingkungan, keberadaan vektor penyakit seperti lalat dan tikus, serta potensi risiko kesehatan yang menimbulkan rasa tidak nyaman dalam aktivitas sehari-hari. Kondisi tersebut diperparah oleh keterbatasan lahan TPS, tingginya volume sampah, fasilitas yang belum memadai, serta ketidakteraturan jadwal pengangkutan. Meskipun demikian, warga tetap menyadari bahwa TPS merupakan infrastruktur penting dalam sistem pengelolaan sampah perkotaan, namun menilai pengelolaannya belum optimal. Penelitian ini menegaskan perlunya intervensi pemerintah daerah melalui peningkatan manajemen operasional TPS, perbaikan infrastruktur fisik, serta penguatan edukasi dan partisipasi masyarakat guna menciptakan lingkungan permukiman yang lebih sehat, nyaman, dan berkelanjutan.

Agustina, Selvi; Ahembang

This qualitative literature review explores the dynamic interplay between entrepreneurial signaling and investor perception in crowdfunding. It examines how various types of signals—such as team credibility, product quality, campaign narratives, and social proof—are interpreted by investors to mitigate information asymmetry. Drawing from recent empirical studies and theoretical advancements, this review highlights that investor decision-making is shaped by both rational evaluation and heuristic processing. Moreover, the study emphasizes the contextual influence of platform design, cultural norms, and emotional cues in shaping investment outcomes. By synthesizing diverse research findings, this paper offers a comprehensive understanding of how signaling strategies influence trust, legitimacy, and funding success in digital entrepreneurial finance. The review contributes to signaling theory and crowdfunding literature by clarifying the psychological and contextual mechanisms that bridge the knowledge gap between entrepreneurs and investors