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The implementation of Universal Precaution in hospitals is crucial to prevent the transmission of infectious diseases through blood and body fluids between patients and healthcare workers. This study aimed to evaluate the effectiveness of health promotion using leaflets in improving nurses' knowledge and skills regarding Universal Precaution for HIV/AIDS at Tere Margareth General Hospital Medan. The study employed a quasi-experimental design with a *Pre-Test and Post-Test with Non-Equivalent Control-Group Design* approach. The study population consisted of 36 nurses, all of whom were included as the sample using a saturated sampling technique. Data were analyzed using univariate, bivariate, and multivariate methods with a paired *t-test* at a 95% confidence level (P<0.05). The results showed that health promotion through leaflets significantly improved knowledge (sig. 0.004) and skills (sig. 0.000) of nurses regarding Universal Precaution for HIV/AIDS. It is recommended that nurses continue to enhance the implementation of Universal Precaution in hospital settings to optimize infection prevention. Education through leaflets can be an effective method to improve the understanding and skills of healthcare professionals. 

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including Melon Golden, play a crucial role in the nation's economy. With a significant contribution to GDP and employment absorption, the development of MSMEs through the utilization of technology, particularly digital marketing, is key to expanding markets and enhancing competitiveness. This study aims to analyze the impact of digital marketing on the sales of Melon Golden, as well as identify the digital marketing strategies used and the challenges in its implementation. The method used is a descriptive study with a qualitative approach, conducted at the MSME Melon Golden in Cilegon, Banten. The results show that digital marketing has made a significant contribution to increasing sales by leveraging social media platforms such as Instagram, Facebook, and WhatsApp. The main challenges faced are limited technological understanding and increasing business competition. Strengthening Human Resources (HR) capacity in digital marketing is essential to improving operational efficiency and expanding into international markets. International business expansion strategies, such as product development and promotions tailored to the global market, also offer great opportunities for Melon Golden to increase sales and introduce products to international markets. This study provides valuable insights for MSMEs in addressing challenges and seizing opportunities in the digital era.

This service aims to increase understanding of good business management among MSMEs in Salamsari Village, Boja District, Kendal Regency, especially in the field of marketing/promotion. Salamsari Village is a highland area with the majority of residents working as farm laborers and traders. Business actors, especially women, manage various processed food products such as criping, peyek, kembang goyang, savory cendol, widaran, tempeh chips, lumpit and sticky rice tape. However, marketing their products is still limited to a local scale and has not utilized digital media optimally. Apart from that, attention to packaging design is still minimal.Service activities include socializing marketing strategies in the digital era, such as the use of social media, online marketplaces, and attractive packaging designs. Before this activity, business actors did not fully understand the benefits of good marketing in increasing sales turnover, expanding market share and developing business. The service team provides education about online marketing that is cost-effective and effective in expanding market reach. As a result, MSME players showed high enthusiasm and realized the importance of appropriate marketing strategies, both offline and online, to support the sustainability of their businesses.This activity is expected to be able to encourage MSME players to increase their competitiveness, expand markets and increase turnover through the use of digital technology. The output of this service includes publications in accredited national journals, recording Intellectual Property Rights (IPR), and disseminating information through mass media.

This research aims to analyze the influence of fashion trends, online promotions, and brand image on interest in buying fashion thrifting among followers of the Bassecondstuff_ Instagram account. We ran a case study using data from the Bassecondstuff_ Instagram account as a research sample. The results of this research reveal that the fashion trends followed by the account have a significant impact on the buying interest of its followers. Apart from that, effective online promotion and a strong brand image also play an important role in influencing buying interest in fashion thrifting. There is a positive interaction between these three variables, creating a stronger reason for consumers to choose fashion thrift via the Bassecondstuff_ Instagram account. These findings provide important insights for brand managers and researchers in understanding the factors that influence fashion thrifting purchase intentions in the context of social media.

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.            

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.

This research explores the role of Islam Nusantara in building religious harmony in Indonesia through a literature review approach. Islam Nusantara is known as a form of applying Islamic teachings that adapts to local culture, upholds moderation, and prioritizes the values of tolerance and social harmony. Through a literature review, this research identifies the core values of Islam Nusantara, its implementation strategies, and the challenges faced in a religiously and culturally diverse society. The results reveal that Islam Nusantara contributes significantly to maintaining social harmony through cultural approaches, promotion of interfaith dialogue, and moderation-focused education. However, challenges such as the rise of radicalism and the lack of religious literacy in society are obstacles that need to be overcome. Therefore, it is important to strengthen the understanding of Islam Nusantara through education and media approaches to support the sustainability of harmony amid diversity.

The development of e-commerce has significantly transformed consumer behavior, particularly among Generation Z. This study examines the impact of e-commerce on the consumptive behavior of Gen Z students at STIE Cendekia Bojonegoro, Indonesia. E-commerce platforms offer easy access, a wide range of products, and various promotional features that influence consumer purchasing decisions. Using a quantitative approach with a survey design, this study investigates how promotions, social media, and other factors impact Gen Z's purchasing behaviors. The results reveal that social media has a more substantial influence on consumptive behavior than traditional promotional strategies, which were found to be less significant. This highlights the importance of social media in shaping the shopping habits of Gen Z. The findings contribute to a better understanding of e-commerce's role in influencing consumer behavior and offer recommendations for businesses and educational institutions to address the challenges associated with impulsive purchasing and financial management among students.

This seminar entitled “The Important Role of Facebook Ads as a Marketing Strategy for MA Darul Arqam Students”, was attended by 32 participants consisting of XII social studies students. The purpose of the seminar was to increase students' understanding of the use of Facebook Ads as an effective marketing tool in business. Problems faced by students include a lack of knowledge about digital marketing and limited access to information regarding marketing strategies. Many students do not understand how to optimally use social media such as Facebook Ads for promotion. The benefits of this seminar include an increased understanding of students in managing digital ads and an understanding of market segmentation. By utilizing Facebook Ads, students are expected to implement modern and efficient marketing strategies, increasing competitiveness in the business world. In addition, the knowledge gained can be used to promote their school products or independent businesses in the future, making them better prepared to face challenges in the digital era.

Digital transformation in the tourism industry is an important element in increasing competitiveness and tourist destinations. One sector that has great potential to adopt digital technology is religious and cultural tourism, which has high historical and cultural value. This research aims to analyze the implementation of digital transformation in the management of religious and cultural tourism with a case study in the Sultanate of Banten, a historical site that is an important part of Indonesia's historical journey. The Sultanate of Banten has adopted several digital technologies, such as marketing via social media, mobile applications for tourist information, and the use of technology-based visitor management systems. However, the application of digital technology is still limited to promotional and information aspects, while digital-based tourism experience management such as augmented reality (AR) or virtual reality (VR) has not been fully implemented. The challenges faced include limited human resources, technological infrastructure, and understanding the long-term benefits of digital transformation. It is recommended that local governments and related parties increase human resource capacity in the field of technology, strengthen digital infrastructure, and develop more interactive digital platforms to improve the quality of tourism experiences. Effective digital transformation can contribute to the management of religious and cultural tourism that is more sustainable and attractive to the younger generation.

This research analyzes the implementation of Regional Government policy in the form of Payakumbuh Mayor's Instruction Number: 01/Instruction/Wk-Pyk/2023 concerning Waste Management. The method used in this research is a qualitative method, namely a case study approach, observation or observation and in-depth understanding of the phenomenon being studied, documentation and interviews with related parties such as traders in traditional markets, residents around the TPS and cleaning officers from the Payakumbuh City Environmental Service. . The research results show that the main obstacle is the community's unpreparedness for the Regional Government's policy to manage waste independently, as a result of the closure of the Payakumbuh Regional TPA due to the impact of the landslide disaster. Another inhibiting factor is that education about waste management has not been thoroughly provided to the community and the lack of support for the facilities needed as well as the application of sanctions and appreciation to the community in waste management. Adequate training and skills are needed, the application of sanctions and partnerships between local governments with the private sector and other social institutions in the promotion and sale of waste recycling products, so that the community is not only independent in waste management but also helps the government in solving waste handling problems.

Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.

The workshop "Digital Interpersonal Skills: Technology Meets Empathy," held in the Jagakarsa area, demonstrated success in enhancing participants' digital interpersonal communication abilities. The practical approach employed, along with the relevance of the material to participants' daily needs, facilitated their understanding and application of the skills taught. Additionally, the use of technology, such as social media for promotion and registration, effectively reached the intended audience, namely high school students active on digital platforms. However, challenges remain, particularly in maintaining participants' focus during simulation sessions. This issue is likely linked to the multitasking habits commonly observed among Generation Z. These findings highlight the need for greater emphasis on the importance of concentration in communication, both online and face-to-face.

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

Social media has become a strategic platform to support education and promotion, including in the energy sector. This research aims to optimize the role of Instagram as a means of electricity education and promotion of the Electrifying Lifestyle at PT PLN (Persero) UP3 Surabaya Utara. The research method uses a qualitative approach with descriptive analysis, based on observation of company Instagram account activities, interviews, and social media performance data. The results show that the utilization of interactive features such as stories, reels, and informative feeds can increase audience engagement and strengthen public understanding of electricity-based services and lifestyles. This study concludes that optimizing content strategy, consistency of posts, and collaboration with local communities are effective in expanding reach and supporting the company's digital transformation.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

The aim of this community service is to empower small shop owners in Jayamukti Village by providing training on financial management and digital marketing. This training is expected to enhance the shop owners’ skills in efficient financial management and their ability to utilize digital technology for marketing their products. The training was conducted with a practical approach, involving the delivery of material, case studies, and hands-on simulations. The results of this community service show an improvement in participants’ understanding of managing shop finances and utilizing digital platforms for promotion, which is expected to increase the revenue and sustainability of small shops in the village

This service aims to improve the capabilities of MSMEs through packaging and labeling training. Apart from that, the aim of this training is to provide MSME players with an understanding of the importance of attractive and informative packaging and labels in influencing consumer purchasing decisions. Good packaging not only protects the product, but also functions as a promotional tool that can increase the product's attractiveness in the market. Labeling that complies with standards can also increase product credibility and make it easier for consumers to obtain important information, such as raw materials, expiration date and distribution permits. With this training, it is hoped that MSMEs in Sukaragam Village will be able to implement more effective marketing strategies, increase product competitiveness, and expand market reach.. 

MSMEs (Enterprises, Micro, Small and Medium Enterprises) play a crucial role in the economy in Indonesia, but many MSME owners (Micro, Small and Medium Enterprises) have not maximized digital technology in their business activities, so they cannot develop and explore technological advances. Seblak MSMEs in Kedung Waringin are one of the businesses that have great potential to compete and promote in digital technology. This community service activity aims to provide digital content creation training to Seblak MSME actors in Kedung Waringin. This training includes creating attractive product photos, creating simple promotional videos, as well as marketing techniques through social media such as Instagram and Tiktok. The methods used in the training include discussions, and content creation practices. The results of this activity showed an increase in participants' understanding of the importance of digital content in supporting promotions and abilities in creating relevant and interesting Seblak content in Kedung Waringin. With this training, it is hoped that MSMEs will carry out more effective digital promotions so that they can increase their competitiveness through this training. The number of participants is expected to be approximately 20 participants of Seblak MSMEs in Kedung Waringin so that they can create maximum results