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This study aims to analyze the influence of brand awareness and product innovation on purchase decisions, with purchase intention as a mediating variable, among consumers of Kedai Kopi KULO. The research is motivated by the declining Top Brand Index of Kedai Kopi KULO over the past five years, indicating a potential drop in purchase decisions due to weak brand awareness and limited product innovation. A quantitative approach was used, employing Partial Least Square Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The results show that brand awareness does not have a direct and significant effect on purchase decisions, whereas product innovation has a positive and significant effect. Furthermore, both brand awareness and product innovation positively and significantly influence purchase intention, which in turn significantly mediates their effect on purchase decisions. These findings indicate that purchase intention plays a crucial role in bridging the influence of brand awareness and product innovation on consumers’ purchase decisions. Therefore, businesses should focus on enhancing product innovation strategies and increasing consumer purchase intention, along with building strong brand awareness, to improve purchase decisions and maintain competitiveness in an increasingly saturated market.

This study aims to analyze the influence of price, food quality, halal certification, and brand image on the purchase intention of Almaz Fried Chicken among university students in Jakarta. A quantitative approach was employed using a survey method, with multiple linear regression analysis as the primary analytical technique. The population consisted of active university students in Jakarta, and a sample of 108 respondents was selected through purposive sampling. Data were collected using a structured questionnaire based on a 6-point Likert scale. The results indicate that price, food quality, halal certification, and brand image each have a positive and significant effect on purchase intention. Simultaneously, these four variables also significantly influence students’ purchase intention toward Almaz Fried Chicken Condet. These findings highlight the potential for local brands to compete in the fast food market through effective management of pricing, product quality, halal assurance, and brand perception.

This study aims to determine the influence of consumer attitude and motivation on purchase intention at the Rasqya grocery MSME in Sambinae Subdistrict, Bima City. The research problem arises from the importance of understanding consumer psychological factors in enhancing purchasing power, particularly in the micro, small, and medium enterprise sector. The research method used is a quantitative approach, with data collected through questionnaires distributed to consumers of the MSME. Data analysis was conducted using multiple linear regression to test the influence of independent variables on the dependent variable. The results indicate that consumer attitude and motivation simultaneously have a significant effect on purchase intention. Partially, motivation has a more dominant influence than consumer attitude. These findings highlight the importance of strategies that enhance consumer motivation, such as promotions and customer service, to encourage purchasing decisions.

This study aims to determine the influence of consumer attitude and motivation on purchase intention at the Rasqya grocery MSME in Sambinae Subdistrict, Bima City. The research problem arises from the importance of understanding consumer psychological factors in enhancing purchasing power, particularly in the micro, small, and medium enterprise sector. The research method used is a quantitative approach, with data collected through questionnaires distributed to consumers of the MSME. Data analysis was conducted using multiple linear regression to test the influence of independent variables on the dependent variable. The results indicate that consumer attitude and motivation simultaneously have a significant effect on purchase intention. Partially, motivation has a more dominant influence than consumer attitude. These findings highlight the importance of strategies that enhance consumer motivation, such as promotions and customer service, to encourage purchasing decisions.

This study is motivated by the low learning interest of students at Madrasah Ibtidaiyah (MI) Manbail Futuh Jenu due to conventional teaching methods that are less engaging. The purpose of this research is to develop and implement hands-on activity-based learning media and to evaluate its effectiveness in increasing students’ learning interest. The method used is qualitative research with data collection techniques including observation, interviews, and documentation. The results show that hands-on activity-based media significantly improve students’ learning interest, conceptual understanding, and critical thinking skills. Students become more enthusiastic, active, and independent in the learning process. Despite challenges such as limited tools and time, this media positively impacts the teaching and learning process. The implications emphasize the importance of developing interactive and practical learning media, along with the need for facility support and teacher training to optimally implement hands-on activities at MI. Thus, hands-on activity-based media can be an effective strategy to enhance the quality of education at the Madrasah Ibtidaiyah level.

Minimnya atensi wajib pajak terhadap sosialisasi telah dicoba oleh fiskus pajak menimbulkan kecenderungan wajib pajak buat tidak patuh dalam penuhi kewajiban perpajakannya. Diperlukan banyak profesi konsultan pajak karena masih minimnya konsultan pajak dalam menangani banyaknya wajib pajak dalam melaporkan kewajibannya. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengetahuan perpajakan, norma subjektif, dan penghargaan finansial terhadap minat berkarir mahasiswa menjadi konsultan pajak dengan self efficacy sebagai variabel moderasi. Metode dalam penelitian ini adalah kuantitatif. Sampel dipilih secara purposive sampling dengan jumlah responden sebanyak 127 orang yang memenuhi kriteria tertentu. Responden yang menjadi subjek penelitian adalah mahasiswa Universitas Hayam Wuruk Perbanas Surabaya, UPN Veteran Jawa Timur, Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya. Analisis data dilakukan dengan menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa pengetahuan perpajakan, norma subjektif, dan penghargaan finansial berpengaruh signifikan terhadap minat karir mahasiswa menjadi konsultan pajak. Self efficacy memperkuat pengetahuan perpajakan, Self efficacy memperlemah norma subjektif, self efficacy tidak memoderasi penghargaan finansial pada minat karir mahasiswa menjadi konsultan pajak.

Interest is a feeling of preference and attraction toward something or an activity without being told, typically marked by enjoyment or attention focused on a particular object of interest. This study aims to determine the influence of motivation and family environment on the interest in pursuing higher education among high-achieving 11th-grade students in the Mechanical Engineering program at SMK Negeri 1 Padang. This research is a descriptive quantitative study using multiple linear regression methods. The population consisted of 30 high-achieving students ranked 1–15 from each class (XI TP A and XI TP B) at SMK Negeri 1 Padang. The entire population was used as the sample using the census method (saturated sampling). Data collection instruments included questionnaires using a Likert scale, which had been tested for validity and reliability. The study was conducted at SMK Negeri 1 Padang, with the research subjects being 11th-grade students in the even semester of the 2024/2025 academic year. The instrument used in this research was a questionnaire. Based on the research findings and data analysis, it can be concluded that motivation and family environment have a significant influence, both partially and simultaneously, on students’ interest in continuing their studies to higher education. The average score for motivation falls into the high category (72.86), the average for the family environment is in the moderate category (44.73), and the average for interest is in the high category (73.86). Together, the variables of motivation and family environment can explain a substantial portion of the variation in students’ interest in pursuing higher education.

This study aims to enhance the social skills and learning interest of fourth-grade students through the implementation of the Cooperative Learning Model of the Jigsaw Type in the subject of Catholic Religious Education at Santo Daniel Elementary School in Batu Mbelin. Based on the classroom action research approach, this study was conducted in two cycles involving 13 students as the main subjects. The first cycle involved planning, action, observation, and reflection, followed by evaluation and improvement for the second cycle. The results of the first cycle indicated that the average percentage of students' social skills and learning interest had not yet reached the established success standards. However, after implementing improvements in the second cycle, the results showed a significant increase in students' social skills and learning interest. The average percentage of social skills reached 92.1%, while learning interest reached 94.0%, both categorized as "Very Good." The implications of this study are that the cooperative learning model of the jigsaw type can effectively enhance students' social skills and learning interest, providing a positive contribution to curriculum development and learning strategies at the elementary school level.

This study aims to enhance the social skills and learning interest of fourth-grade students through the implementation of the Cooperative Learning Model of the Jigsaw Type in the subject of Catholic Religious Education at Santo Daniel Elementary School in Batu Mbelin. Based on the classroom action research approach, this study was conducted in two cycles involving 13 students as the main subjects. The first cycle involved planning, action, observation, and reflection, followed by evaluation and improvement for the second cycle. The results of the first cycle indicated that the average percentage of students' social skills and learning interest had not yet reached the established success standards. However, after implementing improvements in the second cycle, the results showed a significant increase in students' social skills and learning interest. The average percentage of social skills reached 92.1%, while learning interest reached 94.0%, both categorized as "Very Good." The implications of this study are that the cooperative learning model of the jigsaw type can effectively enhance students' social skills and learning interest, providing a positive contribution to curriculum development and learning strategies at the elementary school level.

This study aims to examine the influence of brand awareness (X1) and brand image (X2) on the purchase intention (Y) of iPhone among students of the Economic Education program at Universitas Sebelas Maret. The background of this study is based on the increasing preference of students towards the iPhone, which holds high exclusivity value and strong brand image, despite being positioned in a premium price segment. This research employs a quantitative approach using a survey method through questionnaires distributed to 83 respondents selected randomly by simple random sampling technique. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression analysis. The results indicate that both X1 and X2 have a significant effect on Y. The implications of these findings suggest that marketing strategies emphasizing the development of a strong and exclusive brand image can enhance consumers’ purchase intention, particularly among students. This study is expected to serve as a reference for marketers in designing effective and targeted promotional strategies for the higher education market segment.

This study aims to analyze the impact of attractions and accessibility on tourist visitation interest in Sembungan Tourism Village, Wonosobo Regency. Sembungan Tourism Village is the highest village in Java Island with an altitude of 2,300 meters above sea level, featuring tourist attractions such as Sikunir Hill, Cebong Lake, Sikarim Waterfall, and the traditional Gimbal Hair Cutting ceremony. The research employed a quantitative approach with accidental sampling technique involving 100 respondents. Data analysis used multiple linear regression. The results show that attractions positively and significantly influence visitation interest with t-value 3.613 > t-table 1.985 (significance 0.000). Accessibility also has a positive and significant influence with t-value 2.760 > t-table 1.985 (significance 0.007). Simultaneously, attractions and accessibility significantly influence visitation interest with F-value 18.886 > F-table 3.09 (significance 0.000) and a determination coefficient of 0.280. The management of Sembungan Tourism Village needs to improve the quality of attractions and accessibility to increase tourist visitation interest through diversification of attractions and improvement of transportation infrastructure.

This study aims to examine the effect of Perceived Usefulness, User Satisfaction and Information Technology Readiness on the interest in using e-filing among taxpayers. The data of this study uses primary data by distributing questionnaires to Individual Taxpayers registered at the Jambi Telanaipura City Tax Office. The sampling method of this study is simple sampling with a sample of 100 taxpayers. The data analysis method used in the study is multiple regression analysis assisted by the IBM SPSS statistic 27 application. The results of this study indicate that perceived usefulness has a positive effect on the interest use of e-filing, user satisfaction does not affect the use of e-filing, while information technology readiness has a positive effect on the use of e-filing. Simultaneously, the independent variables, namely perceived usefulness, user satisfaction and information technology readiness, affect the interest in using e-filing.

Komunitas adalah sekelompok orang yang memiliki kesamaan karakteristik. Kesamaan karakteristik tersebut ditentukan dari lokasi, ras, etnis, usia, pekerjaan, kesamaan minat dalam menyelesaikan masalah tertentu, hasil, atau ikatan umum lainnya. Untuk meningkatkan derajat kesehatan masyarakat dapat dimulai dari individu, kelompok sampai tingkat RT dan RW Di wilayah Kp Pengasinan RW 03 Kelurahan Periuk Jaya Kecamatan Periuk Kota Tangerang terdiri dari 4 RT dengan jumlah 644 Kepala Keluarga. Jenis penelitian ini adalah deskriptif dengan pendekatan observasi melalui metode wawancara terpimpin, pengumpulan angket, serta observasi terhadap masyarakat di Kp. Pengasinan RW.03 Kel. Periuk Jaya Kec. Periuk. Jumlah kuesioner yang disebarkan berjumlah 100 kuesioner. Hasil pengkajian di Kp. Pengasinan RW.03 terdapat 644 KK dengan diambil sampel untuk data sebanyak 100 KK. Dari hasil data kuesioner yang dibagikan ke 100 KK secara random ke RT.01, RT 02, RT03, RT 04 yang ada di wilayah RW.03 terdapat 3 penyakit teratas yaitu Hipertensi (49%), Maag (Gastritis) (12%) dan Asam Urat (11%). Telah dilakukan implementasi sesuai dengan rancangan intervensi keperawatan dimana implementasi yang dilakukan adalah memberikan pendidikan kesehatan mengenai Hipertensi, demontrasi senam Hipertensi, demonstrasi pemberian jus buah semangka, pendidikan kesehatan mengenai Gout Athritis, demonstrasi kompres air jahe, pendidikan kesehatan tentang gastritis, demonstrasi perasan kunyit tawar

This community service activity aims to increase the motivation, confidence, and love of male students for traditional Acehnese art, particularly the Likok Pulo dance. This dance is characterized by its energetic and rhythmic nature, making it suitable as a dance teaching material for male students who have previously shown little interest in participating in dance activities. The methods used include demonstrations and peer tutoring, covering training in various dance movements, mastering the lyrics, and accompanying music with the rapa’i instrument. The training was conducted over three days from 2:00 PM to 5:00 PM. The dancers involved were specifically male students who had previously shown little interest in dance practice. The results of the activity showed that male students were highly enthusiastic, as evidenced by their ability to master movement variations, sing lyrics, and play musical accompaniment in a short period of time, despite having never participated in dance extracurricular activities before. This activity demonstrated that selecting appropriate dance material can change students' negative perceptions of dance and serve as a medium for preserving local culture through formal education.

The purpose of this study was to determine the degree to which self-efficacy affects the desire to become a teacher among FISH education students at Universitas Negeri Jakarta. Students who are interested in becoming teachers in the FISH environment of Universitas Negeri Jakarta usually come from education study programs. The approach used is quantitative, with a data collection method through a questionnaire-based questionnaire as the main instrument. The study's population was 441 students from education study programs, with 210 students as a sample using purposive sampling based on certain predetermined criteria. The results of this study show that there is a statistically significant relationship between self efficacy and interest in becoming a teacher. High self efficacy towards students' personal abilities tends to increase interest in pursuing the teaching profession. Self efficacy of 44.3% influences interest in becoming a teacher, and this value is included in the moderate influence category. This finding not only strengthens the urgency of strengthening the psychological aspect in the education of prospective teachers, but can also be used as a reference in designing a professional development strategy that is more integrated with the development of student self-confidence in planning a career in education.

This research is motivated by the fact that students at SMP Negeri Buti show varying levels of learning interest, with some having high interest and others low. Interviews with the mathematics teacher revealed that overall student interest is low, especially among male students who tend to be disruptive during lessons. Therefore, the researcher aimed to explore students' interest in learning mathematics through game simulation-based learning, viewed from a gender perspective. This descriptive qualitative study involved 30 eighth-grade students at SMP Negeri Buti as research subjects. Data were collected through observation, questionnaires, and documentation. The results showed that most students did not pay attention to the teacher’s explanations, and there were gender-based differences in learning interest among seventh-grade students, with male students showing higher interest than female students. It was concluded that overall, the eighth-grade students at SMP Negeri Buti demonstrated a very low level of learning interest. owever, after the implementation of the simulation game, there was a significant increase in interest in learning.  

Instilling Islamic art values ​​from an early age is a strategic step in shaping children's character based on local spiritual and cultural values. One potential approach to achieving this goal is through the introduction and learning of traditional Islamic musical instruments, such as the gendang habsyi. The gendang habsyi, as a musical instrument that is identical to the poems of praise to the Prophet Muhammad SAW, has high educational and spiritual value, and is able to attract children's interest through its rhythmic and interactive elements. This article aims to examine the role of the gendang habsyi in fostering elementary school children's interest in Islamic art, both from musical, educational, and social aspects. Using a descriptive qualitative approach, this study involved observation and interviews with art teachers, students, and parents at an Islamic elementary school. The findings show that the introduction of the gendang habsyi is not only able to arouse children's interest in Islamic musical art, but also strengthen their love for Islamic culture, foster a spirit of togetherness, and increase children's self-confidence in expressing themselves positively. In addition, the fun and contextual learning method through the habsyi drum game has proven effective in building an inclusive and meaningful learning atmosphere. Therefore, the integration of habsyi drums in the art curriculum at the elementary school level is worth considering as one of the strategic alternatives in Islamic art education based on local culture.

This research aims to analyze the impact of family socio-economic conditions on the interest in learning of preschool children (ages 3-6) at KB Darussalam Sidoarjo. Interest in learning at an early age is an important foundation for children's cognitive and socio-emotional development in the future. However, this interest does not exist in isolation but is greatly influenced by the child's immediate environment, namely the family and its socio-economic conditions. Abraham Maslow's Hierarchy of Needs theory is used as a conceptual framework to understand how the fulfillment of children's basic needs, which is often related to socio-economic conditions, affects their motivation and interest in learning. This study employs a qualitative approach with a case study design, focusing on KB Darussalam Sidoarjo. Data is collected through in-depth interviews with parents/guardians and teachers, as well as participatory observation of children in the learning environment. The research results show that the socio-economic conditions of families have a significant and multifaceted impact on the learning interest of preschool children. Economic limitations can hinder the fulfillment of children's physiological needs and their sense of safety, which directly reduces their energy and focus on learning. In addition, socio-economic conditions affect the quality of parent-child interactions and the availability of learning stimulation at home, which are crucial to fostering a sense of love, belonging, and appreciation in children. An environment that inadequately supports basic needs tends to result in lower levels of interest in learning.

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.

This study aims to analyze the influence of financial literacy, investment risk, sharia compliance, and subjective norms on individual’s interest in investin in sharia-based securities crowdfunding (SCF) stock instruments in Jakarta. A quantitative approach with descriptive method was employed in this research. Primary data were collected through questionnaires distributed to 240 respondents selected using purposive sampling. The population in this study consisted of individuals who are interested in sharia SCF stocks and reside or work in Jakarta. The data were analyzed using structural equation modeling-partial least squares (SEM-PLS). The results indicate that finansial literacy, investment risk, sharia compliance, and subjective norms have a positive and significant influence on investment interest in sharia-based securities crowdfunding stock in Jakarta.