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This study aims to describe the implementation of the Segmenting, Targeting, and Positioning (STP) concept in Apple Inc.’s marketing strategy and to assess students’ perceptions as young consumers of Apple products. A descriptive qualitative approach was applied through a literature review supported by an online survey involving 30 students who use Apple products. Data were analyzed descriptively to relate Apple’s STP strategy to respondent preferences and satisfaction levels. The results indicate that Apple applies multidimensional market segmentation encompassing demographic, psychographic, and behavioral aspects, targeting premium consumers, creative professionals, and urban youth. The targeting strategy emphasizes product quality, design, and symbolic value, while positioning is established as a premium brand supported by an integrated product ecosystem. Survey findings show that ease of access is the most prioritized factor among respondents (40%), followed by information completeness (33%). The overall satisfaction level is categorized as moderate, with a mean score of 3.67. These findings suggest that Apple’s STP strategy has been effective in strengthening brand image among students; however, improvements are still needed, particularly in information delivery and service accessibility. This study is expected to provide practical insights for businesses and educational institutions in developing marketing strategies aligned with young consumer characteristics.

This study investigates the impact of GeoGebra-assisted collaborative learning on students' understanding of function graphs. Function graphs are fundamental in mathematics education, yet many students struggle to grasp the relationships between variables, primarily due to traditional teaching methods that focus on procedural skills rather than conceptual understanding. To address this challenge, the study incorporates GeoGebra, a dynamic mathematics software, alongside collaborative learning strategies. The research utilizes a quasi-experimental design involving high school students who had previously struggled with function graphs. The results demonstrate that the experimental group, which engaged in GeoGebra-assisted collaborative learning, showed a significant improvement of 27% in their post-test scores, compared to just a 6% improvement in the control group using traditional methods. The study highlights the effectiveness of GeoGebra in fostering a deeper conceptual understanding of mathematical functions by enabling students to visualize and manipulate graphs interactively. Additionally, collaborative learning encouraged peer interaction, reinforcing the learning process and promoting better problem-solving skills. The findings suggest that combining interactive tools like GeoGebra with collaborative learning techniques can enhance students’ mathematical comprehension, leading to improved engagement and performance in mathematics education.

Diabetes Mellitus (DM) is disease metabolic chronic which causes various complications including decline strength muscle extremities below , which impacts mobility and risk falls in the elderly . Research This aim analyze effectiveness of Resistance Exercise with combination of Tai Chi gymnastics against improvement strength leg muscles in the elderly with DM. Research design use quasi experimental one group pretest –posttest with amount sample of 32 elderly in the Community Seroja Cahya Kawaluyan Hospital . Intervention done for 3 months with frequency 3 times/ week , intensity moderate (50–70%), and duration 45 minutes . Strength muscle legs measured use leg dynamometer . Data not normally distributed (Shapiro-Wilk p < 0.05), so that analysis using the Wilcoxon test. The results showed 26 elderly experience improvement strength muscles , 3 experienced decrease , and 3 remains , with mark Asymp . Sig. 0.000 (< 0.05), so proven there is improvement strength significant leg muscles after intervention . Exercise program This can recommended as intervention safe and effective for elderly with DM for increase strength muscles and function mobility .