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This research is motivated because self-confidence in using skincare products recommended by celebrity endorsers is also an important factor in purchasing decisions. The purpose of this study was to analyze the influence of celebrity endorser Tasya Farasya and Instagram social commerce on the purchase decision of the Originote skincare moisturizer on female students of the FPP UNP Makeup and Beauty Education Study Program. This type of research is Ex post Facto with a quantitative research method approach. The population of this study were female students of the 2020, 2021, 2022 and 2023 Makeup and Beauty Education Study Program, namely 365 people. The type of sampling used in this study was non-probability with a purposive sampling technique with a total of 78 people. Data were collected through observation methods and research questionnaires. The preparation of the instrument was carried out by sorting the Likert scale. Data were analyzed by descriptive analysis, normality tests and hypothesis tests. The results of the study obtained 1) Instagram social commerce partially has a significant effect on Moisturizer Purchase Interest in Female Students of the FPP UNP Makeup and Beauty Study Program. 2) Celebrity endorser Tasya Farasya partially has a significant effect on the Moisturizer Purchase Interest of Female Students of the Makeup and Beauty Study Program, FPP UNP. 3) Celebrity Endorser Tasya Farasya and Social Commerce Instagram simultaneously influence the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP. Suggestions to increase insight into the material in the lesson for students, in increasing knowledge and information about the influence of celebrity endorser Tasya Farasya Instagram social media on the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP.

This study examines the effective role played by corporate governance in promoting e-marketing strategies, through an applied study conducted on Al-Rasheed Bank - Palestine Street Branch. In light of the rapid developments in the digital field, organizations are increasingly relying on e-marketing tools to improve their performance, making it necessary to apply governance principles to ensure the highest levels of efficiency, transparency, and credibility. The study aims to illustrate how governance can contribute to improving the performance of e-marketing in financial institutions, With a focus on Al-Rasheed Bank as an applied model. The study seeks to achieve several objectives, including analyzing the impact of governance mechanisms on e-marketing strategies, and knowing the extent to which the application of governance is related to achieving institutional goals and improving marketing efficiency. It also aims to study how governance contributes to building a transparent and secure relationship between the organization and its customers, which enhances loyalty and expands the customer base. In addition, the study highlights the challenges that organizations may face in applying governance to e-marketing and proposes solutions to address them. The study showed that there is a strong relationship between corporate governance and e-marketing, as governance helps in defining the goals and vision of the organization, which ensures that e-marketing strategies are compatible with the general directions of the organization. Enhancing transparency and accountability also contributes to building customers' trust in the organization, which increases their positive interaction with its marketing strategies. Moreover, governance helps ensure compliance with legal and ethical standards, which enhances the organization's reputation in the market and reduces the legal risks it may face. The study relied on the descriptive and analytical approach to analyze the relationship between governance and e-marketing, with a focus on data related to Al-Rasheed Bank - Palestine Street Branch. A simple random sample of 50 employees from different departments within the bank was selected. Statistical analysis was also used to measure the impact of governance on the efficiency of e-marketing within the organization. The results of the study showed that 84% of employees believe that corporate governance plays a key role in the success of digital marketing campaigns, reflecting a broad awareness of the importance of regulatory frameworks and corporate policies in guiding digital marketing operations. 73% of employees also confirmed that there are clear governance policies within the bank, which enhances confidence in the corporate system. With regard to customer trust, 79% of employees indicated that governance contributes to improving the level of trust in the electronic services provided by the bank, while 73% of them believe that governance positively affects the process of strategic decision-making in e-marketing. Also, 71% of employees reported that there is an effective system to monitor the performance of digital marketing campaigns, which helps to evaluate performance and improve strategies based on the results achieved. However, the study noted that there are some challenges facing the implementation of governance in the field of e-marketing. 33% of employees indicated that there is a lack of regular training programs on governance practices, which may negatively affect the effectiveness of their implementation. 38% of respondents also showed weakness in the mechanisms for evaluating the effectiveness of governance in improving e-marketing. In addition, 45% of employees indicated that there are gaps in communication between the governance department and the e-marketing department, which calls for improving channels Communication to ensure the integration of efforts between different departments. Based on these results, the study provided a set of recommendations aimed at improving the application of governance in e-marketing. Among these recommendations is the need to organize training workshops to familiarize employees with governance practices and their importance in improving marketing performance. The study also recommended the use of key performance indicators (KPIs) to conduct periodic evaluations and improve marketing strategies based on the results of these evaluations. In addition, the study stressed the importance of strengthening coordination between governance and e-marketing departments to ensure the integration of efforts and achieve Better results. It also recommended updating governance policies to keep pace with developments in the field of e-marketing, in order to contribute to supporting innovation and creativity in digital marketing strategies. In conclusion, the study confirmed that corporate governance plays a vital role in improving the efficiency of e-marketing, which contributes to enhancing customer confidence, achieving regulatory compliance, and increasing the effectiveness of marketing campaigns in financial institutions, especially in Rasheed Bank. She also stressed the importance of developing periodic training and evaluation strategies to ensure the optimal application of governance principles, in a way that enhances the performance of institutions in the changing digital environment.

This study aims to evaluate the effectiveness of training on the use of technology in learning, with a special focus on the use of the Kahoot! platform to improve teachers' knowledge, attitudes, and motivation at SDIT Annawawi Metro. The training was held for three days, from December 5 to 7, 2024, at the SDIT Annawawi Metro Hall and was attended by 26 teachers and the principal. The research method used was a quantitative approach with a pre-post questionnaire design. Pre-training and post-training questionnaires measuring knowledge, attitudes, and motivation towards the use of technology in learning were distributed before and after the training. The data collected were analyzed using descriptive statistics and t-tests for paired samples. The results showed a significant increase in all measured variables. The mean score on the post-training questionnaire increased significantly compared to the pre-training questionnaire, indicating that the training was successful in improving teachers' competence and confidence in integrating technology in learning. Statistical analysis revealed a significant difference (p <0.05), which supports the hypothesis that learning technology training improves teachers' knowledge and positive attitudes towards the use of technology in learning. The conclusion of this study shows that the use of technology, especially Kahoot!, effectively improves the quality of learning and can be further integrated into learning programs in schools. Recommendations for further studies include the implementation of similar training in various educational contexts and long-term evaluation of its impact on teaching practices.

Mental health issues among vocational high school (SMK) students are becoming increasingly concerning, affecting their academic performance and overall well-being. This study explores the role of linguistic approaches and language counseling in improving students' mental health at SMK An Naas Binjai. The research employs a qualitative method, incorporating interviews, observations, and document analysis to understand how language influences students’ emotional expression, stress management, and social interactions. Findings indicate that a structured linguistic approach, including expressive writing, guided discussions, and positive communication strategies, helps students articulate their emotions better and develop coping mechanisms. Additionally, language counseling, which integrates psychological support with effective communication techniques, enables students to express their feelings constructively, reducing anxiety and enhancing self-confidence. The study highlights the importance of integrating language-based mental health interventions into the school curriculum to create a supportive learning environment. This research suggests that teachers and counselors should be trained in linguistics-based counseling techniques to provide more effective emotional support. Schools should also incorporate structured language activities that encourage open communication and emotional resilience. The findings contribute to the growing discourse on educational psychology by emphasizing the intersection of language, counseling, and mental health in vocational education settings.

Mental health issues among vocational high school (SMK) students are becoming increasingly concerning, affecting their academic performance and overall well-being. This study explores the role of linguistic approaches and language counseling in improving students' mental health at SMK An Naas Binjai. The research employs a qualitative method, incorporating interviews, observations, and document analysis to understand how language influences students’ emotional expression, stress management, and social interactions. Findings indicate that a structured linguistic approach, including expressive writing, guided discussions, and positive communication strategies, helps students articulate their emotions better and develop coping mechanisms. Additionally, language counseling, which integrates psychological support with effective communication techniques, enables students to express their feelings constructively, reducing anxiety and enhancing self-confidence. The study highlights the importance of integrating language-based mental health interventions into the school curriculum to create a supportive learning environment. This research suggests that teachers and counselors should be trained in linguistics-based counseling techniques to provide more effective emotional support. Schools should also incorporate structured language activities that encourage open communication and emotional resilience. The findings contribute to the growing discourse on educational psychology by emphasizing the intersection of language, counseling, and mental health in vocational education settings.

The objective in this study involves demonstrating the importance in the role of Islamic economic units in eradicating accounting illiteracy, because the adoption of specific basics can enhance transparency and contribute to improving the level of financial reporting, which enhances confidence between investors and customers and thus facilitates decision-making and enables shareholders through informed decisions based on accurate financial information provided by those units, which achieves sustainable economic development and enhances the ability of those units to adapt to economic and social variables as The adoption of these units of Islamic accounting standards based on the principles of Islamic Sharia will help enable individuals working in these units and stakeholders to understand the principles of Islamic accounting and associated standards and then direct them towards correct investment decisions, this research used the deductive approach in the theoretical side and the inductive approach in the practical side by preparing a survey list for a sample of workers in Islamic economic units as well as investors and stakeholders, as the sample included 70 forms that were analyzed statistically. Using the SPSS program, it was concluded that there is a role for the adoption of Islamic economic units of AAOIFI  standards in the eradication of accounting illiteracy and its reflection on investment decisions, and the research recommends the need to pay attention to important methods and procedures in promoting accounting literacy in Islamic economic units through the organization of workshops and training courses for employees.Establishing educational curricula commensurate with their needs, cooperating with educational institutions, and preparing partnerships with universities and institutes to provide specialized educational programs to support this field, as accounting literacy in Islamic economic units needs integrated efforts based on activating Islamic accounting standards, which contributes to achieving sustainable development and enhancing economic performance.

This literature review examines the impact of Corporate Social Responsibility (CSR) disclosure on mergers and acquisitions (M&A), focusing on market reactions, post-merger integration, and long-term performance. The review reveals that CSR disclosure often leads to positive market reactions, fostering investor confidence and increasing stock prices during M&A announcements. Furthermore, CSR practices contribute to smoother post-merger integration by aligning organizational cultures and fostering trust. Over the long term, companies that integrate CSR into their strategies generally experience enhanced brand value, customer loyalty, and competitive advantage. However, the effectiveness of CSR disclosure depends on its authenticity and strategic alignment with corporate goals. The review also highlights the need for further research in emerging markets and the exploration of qualitative approaches to deepen understanding of CSR’s role in M&A.

This article is created as an effort to publish information about the habits implemented by students to form a great Indonesian generation in sports through healthy gymnastics on Tuesday, Wednesday, Thursday, Friday, and Saturday. Additionally, this article discusses the importance of cultivating sports habits from elementary school age to create a healthy and active lifestyle. The method used in this research is a qualitative approach with data collection techniques using library research, where the authors collect various references through journals, articles, and other sources. Gymnastics itself is a type of sport performed en masse, ranging from elementary to high school levels and the general public. In the past, gymnastics was highly cultural, proven by the lack of differences across almost all societal groups - gymnastics was done both in groups and collectively, with young and old, males and females exercising together. This program was also implemented at UPT SDN Sidorejo 1 every day before class, and its results are evident in the emergence of student self-confidence, creative attitudes, and a healthy lifestyle.

This study aims to analyze the effect of financial literacy and risk perception on impulsive consumptive behavior on students of the Faculty of Economics, Sheikh Abdul Halim Institute impulsive consumptive behavior in students of the Faculty of Economics, Sheikh Abdul Halim Hasan Institute Binjai. Using a quantitative approach with an explanatory survey method, this study involved 56 respondents selected using accidental sampling technique. The regression analysis results show that financial literacy has a significant positive effect on consumptive behavior (B = 1.157; sig. = 0.000), while risk perception has a significant negative effect (B = -0.555; sig. = 0.017). Simultaneously, these two variables contribute significantly to consumptive behavior with a coefficient of determination (R²) of 61.4%. The results of this study reveal that high financial literacy can increase the tendency of consumptive behavior due to increased confidence in financial management, while high risk perception can suppress consumptive behavior through awareness of potential losses. This study emphasizes the importance of a holistic approach in the formation of healthy financial behavior, involving the improvement of financial literacy as well as education related to risk perception. The findings are expected to contribute to the development of more effective financial education strategies for economics students. 

The Merdeka Belajar Kampus Merdeka (MBKM) program offers opportunities for students to enhance their competencies beyond campus. This article examines the implementation of the MBKM Mandiri program by Music Education students from Universitas Katolik Widya Mandira (UNWIRA) at SMA Negeri 2 Kupang, focusing on choir activities. These activities included planning, regular rehearsals, team building, and performances. The results showed increased student confidence, character development, and musical talent enhancement. For the students, the program provided practical experience that strengthened professional competencies and soft skills. This article highlights the challenges faced and the solutions implemented throughout the program. The implementation emphasizes the importance of collaboration between higher education institutions and schools in advancing education and arts.

This study aims to analyze the influence of financial literacy, financial technology (fintech), and financial inclusion on the performance of micro, small, and medium enterprises (MSMEs) in Bandar Lampung City. Financial literacy is an important factor that allows MSMEs to understand financial products and services effectively. Meanwhile, fintech provides easy access to various financial services, which are expected to improve MSME operations. Financial inclusion, which involves accessibility of financial services for all levels of society, plays an important role in supporting the development of MSMEs.This type of research uses quantitative research with an ex-post-facto approach . The population of this study is MSME actors in Bandar Lampung City with a sample size of 106 MSME actors. The location of the study is in Bandar Lampung City. Data collection was carried out by distributing questionnaires. The validity of the instrument using the Person Product Moment correlation resulted in 53 items being declared valid. The reliability test of the instrument used Alpha Croncah ( α > 0.60), the results showed that all variables were declared reliable. The prerequisites for the analysis were tested through normality, multicollinearity and heteroscedasticity tests. Data analysis using multiple linear regression was used to test the effect of independent variables simultaneously on the dependent variable.         The results of the study show that: (1) there is a positive and significant influence of financial literacy on the performance of MSMEs in Bandar Lampung City which is quite large, namely if every 1 unit increase in financial literacy can increase MSME performance by 0.528 units . (2) There is a positive and significant influence of the FinTech variable on the performance of MSMEs in Bandar Lampung City which is quite large, namely if every 1 unit increase in the adoption of financial technology has the potential to increase MSME performance by 0.518 units. (3) There is a positive and significant influence on the financial inclusion variable on the performance of MSMEs in Bandar Lampung City which is smaller, namely an increase of 0.204 units . (4) There is a simultaneous and positive influence of financial literacy, fintech, and financial inclusion on the performance of MSMEs in Bandar Lampung City at a confidence level of 99%.

Academic burnout is common among students, especially students who attend boarding schools. Academic burnout is a situation experienced by students due to excessive academic demands and a feeling of no longer being able to accept academic tasks, characterized by emotional and physical exhaustion, cynicism, and decreased academic confidence. This study aims to determine: (1) the effect of self-regulated learning on learning motivation; (2) the effect of peer support on learning motivation; (3) the effect of self-regulated learning on academic burnout; (4) the effect of peer social support on academic burnout; (5) the effect of learning motivation on academic burnout; (6) the effect of self-regulated learning on academic burnout through learning motivation; (7) the effect of peer social support on academic burnout through learning motivation of class XI boarding school students at Madrasah Aliyah, Sleman Regency.This study is a causal associative study with a quantitative approach. The population in this study were 1,023 students of class XI boarding school at Madrasah Aliyah Sleman Regency in 2024 with a sample of 287 students determined by the two-stage random sampling technique. Data collection was carried out using a questionnaire and then processed using path analysis.The results of the study show that: (1) self-regulated learning has a significant positive effect on learning motivation; (2) peer social support has a significant positive effect on learning motivation; (3) self-regulated learning does not have an effect on academic burnout; (4) peer social support has a negative effect on academic burnout; (5) learning motivation has a negative effect on academic burnout; (6) self-regulated learning has a negative effect on academic burnout through learning motivation; (7) peer social support has a negative effect on academic burnout through learning motivation.

The purpose of this study was to analyze the feasibility of developing digital teaching materials for Introduction to Administrative and Management Science based on Case Study and student responses to the development of digital teaching materials for Introduction to Administrative and Management Science based on Case Study. The development of digital textbooks for Introduction to Administrative and Management Science based on case study was developed using the 4-D development model by Thiagarajan, which includes four stages, namely the definition, design, development, and dissemination stages. However, this dissemination stage was not carried out because this study did not measure the effectiveness of the product or student learning outcomes. The feasibility of the developed textbook was determined based on an assessment by material, language, and graphic validation experts. From the overall assessment of the validation experts, the average result of the textbook's feasibility was 87.33% with a very feasible category. Based on this percentage, it can be stated that the digital textbook for Introduction to Administrative and Management Science based on case study is feasible to be used in the teaching and learning process of the Introduction to Administrative and Management Science course. Student responses were carried out with a limited trial on 20 students of the Office Administration Education Study Program. The student response sheet consists of 6 components of eligibility, namely the format, relevance, attention, satisfaction, understanding of the material, and confidence in learning outcomes, where the overall assessment of students obtained an average eligibility result of 86.66% which can be interpreted that the digital textbook Introduction to Administrative Science and Management based on case studies is feasible and interesting to use in the learning process of the Introduction to Administrative Science and Management course.

This Community Service activity aims to introduce Information and Communication Technology (ICT) and apply it to Project-Based Learning (PjBL) in English courses for students of the Public Health Study Program at STIK Bina Husada Palembang. The focus of this training is on the use of ICT in this case the Canva and Google Translate applications. The methods used include lectures, discussions and practices, with the ultimate goal that students can produce technology-based projects in the form of educational posters in English. The results of the study showed a significant increase in ICT skills, self-confidence, and the ability to communicate using English. Students also showed good collaboration in groups, and were better prepared to face the challenges of the world of work that increasingly utilizes technology and cross-cultural communication, especially in the public health sector. This Community Service activity concluded that the integration of ICT and English in project-based learning can strengthen student competencies and prepare them to contribute effectively to the completion of students' English projects.

The workshop "To Be A Powerful Public Speaker" is designed to improve the public speaking skills of SMA Negeri 14 Samarinda students, especially new members of the Student Council. This activity aims to increase confidence, mastery of communication techniques, and interaction with the audience. The training method includes theory, practice, and evaluation, involving speakers with various topics, such as the basics of public speaking, speaking techniques in broadcasting, and tips for becoming a professional MC. The training results showed that 85% of participants felt more confident in public speaking, increased mastery of intonation and gestures, and the ability to build better relationships with the audience. The hands-on and practical approach to this training ensures that participants understand the theory and can apply it in real life, particularly in their leadership roles. These workshops positively impact students' communication skills, supporting their personal and professional development.

The author focuses on analyzing the Jigsaw learning method in class VII SKI subjects at MTsN 6 Nganjuk. This writing aims to analyze the implementation of learning using the Jigsaw method, how this method can have an effect on student interaction, student activity in learning, and the difference in receiving material in SKI subjects. This writing uses a qualitative method with a phenomenological approach. Information obtained from observations, then interviews, and analysis of learning outcomes. The results obtained from the Jigsaw method analysis had a very drastic effect on increasing student activity. They are more enthusiastic, active, and able to work together in groups. Then this method increases students' activeness and self-confidence when appearing in front of the class. Although there are advantages, this research identifies a problem, namely the limited time which can reduce the overall application of the method. Some students like learning in groups to interact and exchange knowledge with other friends. However, some students experience challenges in understanding the material and they do not feel comfortable when explaining the material in front of the class. The conclusion is that the Jigsaw learning method provides positive things to increase active student interaction, involvement and increase self-confidence in SKI learning. The implication of this research is the need for plans that are ready and supported by teachers that can help to successfully analyze the Jigsaw method in the context of SKI learning at MTs level.  

This literature study examines the effect of learning activeness on learning outcomes in various Madrasah Tsanawiyah in Indonesia. In order for student learning outcomes to improve, teachers need to have the ability to develop student learning activeness in every learning process. Efforts to generate student learning activeness are needed so that the implementation of learning activities can run effectively. This study uses a literature review approach by analyzing various related scientific sources. The results showed that student learning activeness affects the improvement of student learning outcomes. Learning activeness has an important role because it can encourage self-confidence and improve student learning outcomes.

Apple has successfully transformed into one of the leading technology brands in Indonesia, despite facing the challenges of a highly competitive market and relatively high product prices. Apple has successfully become one of the leading technology brands in Indonesia, despite the relatively high price of its products. This study aims to identify the factors that support Apple's success in building a strong brand image and gaining a dominant position in the Indonesian market. The results show that the marketing strategy is effective. Despite the high prices, Apple managed to create an image as a symbol of social status, which drives loyalty and desire to own Apple products in Indonesia. This research provides insights into how Apple manages its branding and marketing strategies to stay relevant and maintain its market share in Indonesia.

Quality education is a fundamental foundation for human development and national progress. Women play a strategic role in supporting education at both family and community levels; however, they still face various barriers in accessing and participating in quality education. This community service program aims to empower women to support the realization of quality education through a participatory approach. The method employed is a participatory approach with a qualitative descriptive design, involving women actively in socialization, training, group discussions, and educational mentoring activities. The results indicate an increased awareness among women regarding the importance of quality education, improved understanding of women's strategic roles in family education, as well as enhanced self-confidence and participation in community-based educational activities. These changes in attitudes and behaviors serve as initial indicators of the success of women's empowerment in supporting educational quality improvement. The program demonstrates that women's empowerment through participatory approaches and continuous mentoring contributes positively to the development of inclusive and sustainable education at the family and community levels.

The objective of this research is to evaluate the impact of brand image and product quality on consumer purchasing decisions regarding MS Glow products in Solo. A positive brand image can enhance consumers' trust in a particular brand; however, product quality remains the primary determinant of satisfaction and choice among consumers. Using qualitative methodology with phenomenological approach, the study aims to understand consumers’ experiences and perspectives towards MS Glow products. The findings indicate that strong brand images, such as reliable reputation and consumer confidence, significantly influence purchase decisions. Additionally, product qualities including durability, performance, design, and innovative features play crucial roles in consumer decision-making processes. This research is expected to help companies develop better marketing strategies to meet individual customer needs effectively.