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In this paper, the digitalization of politics is discussed through the role of millennials and Gen Z in Indonesia. Millennials and Gen Z can utilize social media and technology to voice their opinions, raise political awareness, and actively participate in the democratic process. For example, they can organize social actions or conduct political campaigns through internet platforms in the political context, spreading boaxes has become easier and faster thanks to advances in technology and social media. As a result, there needs to be an effort to solve this problem. Improving digital literacy and educating people on how to find and verify information. Before sharing are steps that can be taken. In addition, the government, educational institutions and the media should be active in combating the spread of houxes. .  

The proliferation of e-commerce applications or platforms in Indonesia today provides society, especially students, with increasingly numerous options for online shopping. One example of such an application is Tokopedia. This research analyzes the use of the Tokopedia platform in online shopping utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. The population in this study is students in the city of Malang, with a sample approach using the Malhotra model, resulting in a sample size of 145 students. The results of SEM-PLS analysis indicate that Performance Expectancy, Effort Expectancy, and Trust have a positive and significant influence on the intention to use Tokopedia for online shopping among students in Malang. Meanwhile, Social Influence and Facilitating Conditions do not have a significant influence on the intention to use Tokopedia for online shopping among students in Malang city. Keywords: UTAUT, E-Commerce Platform, Students, Online Shopping

The rapid growth of the online marketplace has created competition between marketplaces in Indonesia. The emergence of various new marketplaces that are growing now allows consumers to move from one platform to another. This challenge must be faced by marketplaces in maintaining consumer loyalty. The purpose of this study was to determine the effect of e-service quality, e-trust and e-WOM on Lazada e-customer loyalty. This research is a descriptive research using quantitative methods. The population of this study is users of the Lazada marketplace in Sidoarjo. Sampling using non-probability sampling techniques with purposive sampling techniques with a total sample of 96 people. Data analysis technique using Partial Least Square using Smart-PLS 3.0 program.   The results of this study indicate that e-service quality, e-trust and e-wom partially affect e- loyalty.

In the rapidly evolving digital age, video content has become one of the dominant and popular forms of communication. However, with the ease of access and dissemination of content, the risk of originality rights infringement has become increasingly high for content creators. This research aims to analyze the preventive measures that content creators can take when their originality rights are violated in video content. The research method involves analyzing the policies and features of major platforms such as YouTube and TikTok, as well as a review of the concept of copyright in applicable laws. The analysis shows that content creators can take effective preventive measures, including copyright registration, the addition of clear watermarks, active monitoring of content usage, and cooperation with platforms. While challenges remain, consistent preventive efforts and copyright awareness can help content creators protect their original works in the dynamic digital realm. This research provides practical guidance for content creators to maintain the integrity of their creativity and encourage a culture that respects originality rights in the digital environment.

This article aims to find out how copyright law protection can be done against song covers using deepfake voice. This research is a prespective normative legal research. The research approach uses statutory and conceptual approaches using primary legal materials, secondary legal materials, and tertiary legal materials. The technique of collecting legal materials uses literature study techniques. The technique of analyzing legal materials uses syllogism with a deductive mindset. Legal protection of copyright on song covers using deepfake voice uploaded on digital platforms can be done by providing protection of economic rights, moral rights, and sanctions. Therefore, to avoid copyright infringement, the perpetrators of song covers using deepfake voices uploaded on digital platforms need to pay attention to moral rights and economic rights regulated in Article 5 and Article 9 of the HC Law. The government is expected to make new regulations regarding the protection and supervision of deepfake voices in relation to the use of songs as well as adding digital platforms Article 3 paragraph (2) of PP No. 56 of 2021 concerning Management of Royalties for Copyright of Songs and/or Music

This research was motivated by class V students at SD Negeri 1 Gedebeg who seemed bored and not interested in implementing learning evaluations because evaluations were considered a burden and class teachers also felt that the learning evaluations given still seemed monotonous because usually the evaluations used were only written tests in the form of multiple choice questions and descriptions. This research aims to describe the use of quizizz paper mode-based evaluation tools in increasing the enthusiasm and learning outcomes of class V students at SD Negeri 1 Gedebeg, Blora Regency. This type of research is descriptive qualitative research with the research subjects being class V teachers and class V students with a total of 15 students. Data collection techniques in this research include tests, questionnaires, interviews, observation and documentation. The results of research using quizizz paper mode based evaluation tools can increase learning outcomes with learning success (class accuracy) of announcement text material using the quizizz paper mode platform by 82% and can increase student enthusiasm with indicators of response, attention, willingness, concentration and awareness to involve themselves in learning which on average has a very high level of enthusiasm.

This article is to review and analyze the forms of violation of originality rights in the context of video works and the efforts made by content creators if their originality rights are violated. this research identifies forms of Copyright infringement, especially related to reuploads without attribution or watermarks, as well as actions that can be taken by content creators in response to such violations, The research method used is a normative legal approach with a focus on analyzing primary and secondary legal materials through literature study. The results show that violations of originality rights often occur in various forms, such as unauthorized use, reproduction without significant changes, and unauthorized modification of original works. However, the main challenges in enforcing originality rights are the difficulty in identifying infringements in a timely manner and the cost and time involved in the enforcement process. cooperation between digital platforms, policymakers, and the creator community is needed to create a fairer and more supportive environment for creators to maintain the integrity of their original works and more effective efforts are needed to support video content creators to protect their originality rights in this digital era.

This article explores the effects of gamification on student motivation and achievement in online learning platforms. By examining gamified elements such as leaderboards, badges, and progress tracking, the study analyzes how these features impact students’ engagement and performance in virtual classrooms. Results indicate that gamification can significantly enhance motivation and encourage active participation, although the effectiveness may vary based on age and learning style. This research provides valuable insights into how gamified features can optimize online learning environments and improve academic outcomes, supporting the integration of gamification strategies in educational technology.

Teaching the Al-Qur’an is the core of Islamic education, with the main aim of guiding children in reading, studying and understanding the Koran from an early age. The Al-Qur'an Education Park (TPQ) serves as an important platform to instill a love of the Al-Qur'an in children. Even though many TPQs have been successful with good administration and management and a large number of students, there are still TPQs that have not developed, such as the TPQ in Glidah Kedamean Village, Gresik. Observations show that learning management at TPQ does not meet recognized management and curriculum standards in education, resulting in suboptimal educational attainment. Responding to this problem, the Glidah Village TPQ Teacher Management Optimization team, together with KSPPS BMT Khoiru Ummah, initiated an intensive community service-based mentoring program using the Participatory Action Research (PAR) method. The mentoring process involves several stages, starting from identifying problems through field observations, organizing and planning programs, to implementing program actions. The results of discussions and implementation of mentoring revealed a number of problems faced by teachers regarding TPQ management. The implementation of this mentoring activity has been empirically proven to have a positive impact, increasing the effectiveness of management and the quality of education at the TPQ.

Assistance in the use of social media for Micro, Small and Medium Enterprises (MSMEs) provides advantages and convenience in carrying out promotions to increase sales volume. The method used in community service is introduction, creation and assistance by choosing the right application is TikTok Shop. The TikTok Shop platform merges with TikTok as a TikTok platform that can share short videos without any time limits and has a wide reach and network with high traffic. The advantages of the TikTok Shop are expected to be able to help Mui Cat Shop to increase sales volume so that the expected profit is achieved.

Tujuan dari kegiatan pengabdian masyarakat pada UMKM ini yaitu untuk meningkatkan optimalisasi pemanfaatan platform digital. House of Duren merupakan UMKM yang membutuhkan bantuan berupa pelatihan dan pendampingan. Metode yang digunakan dalam kegiatan ini adalah dengan memberikan materi pelatihan dan pendampingan terkait optimalisasi media sosial dan merancang website UMKM House Of Duren. Kegiatan tersebut meliputi pelatihan dan pendampingan dalam merancang content plan menggunakan Google Spreadsheet, membuat desain konten menggunakan aplikasi Canva, dan mengembangkan website menggunakan Google Sites. Kegiatan-kegiatan tersebut dirancang sedemikian rupa sehingga nantinya House of Duren dapat secara mandiri terus melakukan perencanaan, perancangan, dan pemeliharaan konten & website.

Background: Public opinion analysis has become increasingly important in the digital era, where social media platforms generate large-scale textual data reflecting public perceptions toward environmental policies. Advances in Natural language processing (NLP) and machine learning enable systematic sentiment classification to support data-driven decision-making. Objective: This study aims to evaluate the effectiveness of several sentiment classification models in analyzing Indonesian-language social media data related to environmental policies. Method: The research employed a text mining pipeline including data crawling, preprocessing (case folding, tokenization, stopword removal, and stemming), and vectorization using TF-IDF. Three classification models Logistic Regression, Support Vector Machine (SVM), and Long Short-Term Memory (LSTM) were trained and evaluated using accuracy and F1-score metrics. Results: Experimental findings indicate that LSTM achieved the highest performance with 91.7% accuracy and 91.2% F1-score, outperforming SVM (88.5%) and Logistic Regression (84.2%). Sentiment distribution analysis shows that public opinion is dominated by positive sentiment (47.5%), followed by neutral (32.0%) and negative (20.5%). Overall: The results demonstrate that deep learning-based models provide more robust contextual understanding and more reliable sentiment mapping for environmental policy analysis.

This community service program was motivated by the suboptimal role of Dasawisma as a grassroots community organization in improving family welfare. Several Dasawisma groups still faced challenges in organizational management, low member participation, and limited understanding of productive and sustainable activity management. The objective of this program was to strengthen the organizational capacity of Dasawisma, increase member participation, and foster a spirit of solidarity and independence toward family welfare. The methods applied included a participatory approach through counseling sessions, group discussions, simple organizational management practices, and mentoring of Dasawisma activities. The results indicated an improvement in members’ understanding of organizational functions and the importance of structured activity planning. Members became more actively involved in preparing work programs, maintaining simple administrative records, and implementing productive and social activities. Behavioral changes were also observed, including increased collective responsibility, stronger cooperation among members, and the emergence of several local leaders. Furthermore, the program fostered a new awareness that Dasawisma is not merely a routine meeting forum, but a platform for empowering women and families toward sustainable welfare improvement.

The TikTok application has become a global phenomenon and is widely used by people of all ages, especially the younger generation, including high school teenagers. The prevalence of TikTok among Indonesian teenagers will undoubtedly affect the use of the Indonesian language in both direct and virtual communication. This study aims to investigate the influence of TikTok content on the use of proper Indonesian language, following the Enhanced Spelling System (E.Y.D), in communication through the WhatsApp application. The focus of this research is on high school students in Bandung City. The research method used is quantitative with a survey approach. Data was collected through a questionnaire created using Google Forms and distributed via the social media platform WhatsApp. The results show that the use of TikTok can influence the language used by students in communication. This study provides insights into how TikTok content affects the use of the Indonesian language among high school students. The implication is the need for a holistic approach in teaching language, including considering the influence of social media in language learning.

This study delves into the evolution of social media within marketing strategies, employing a bibliometric approach. It delineates substantial shifts in consumer behavior and business methodologies consequent to the proliferation of social media platforms. The primary aim is to offer a nuanced comprehension of social media's role in contemporary marketing landscapes, alongside identifying prevalent trends and patterns within pertinent literature. Employing bibliometric analysis, the study scrutinizes relevant articles to unearth significant insights. Findings underscore a heightened scholarly interest in social media marketing strategies and unveil collaborative frameworks among researchers and institutions. The implications underscore the imperative of comprehending social media's role and influence in shaping modern marketing paradigms, accentuating its pertinence in contemporary business practices. This research is poised to furnish invaluable insights for marketing professionals and academics, empowering them to craft efficacious marketing strategies tailored to the digital era.

As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.

The aim of this research is to determine the role of educational technology in changing the landscape of Indonesian language education in the digital era. The methodology used includes a literature review to identify recent developments in the use of educational technology in language teaching. The results of this research show that educational technology has contributed significantly to improving the quality and efficiency of learning, facilitating distance learning through platforms such as Zoom and Google Meet, and encouraging innovation in educational strategies. This study shows that the role of educational technology does not only focus on technical aspects, but also influences the learning paradigm by changing the perspective on the role of teachers and students. However, the use of educational technology also presents challenges, including accessibility and socio- psychological impacts on students. Therefore, sophisticated strategies are needed to effectively incorporate educational technology into the language teaching curriculum. This study provides insight into how educational technology influences the transformation of Indonesian language education in the digital era. The methods and results of this research provide a better understanding of the complex role of educational technology in shaping education that is more adaptive and relevant to current developments.

The learning process at SMA Negeri 15 Pekanbaru is still dominated by traditional learning methods, such as lectures and questions and answers. This causes a lack of student interaction and participation in the learning process. In addition, the assessment method used is still dominated by written tests, which are less able to measure students' abilities thoroughly. Based on observations and interviews with teachers and students of SMA Negeri 15 Pekanbaru, several problems were found in the learning and assessment process including 1) Lack of student interaction and participation in the learning process. 2) The assessment method used is less able to measure students' abilities thoroughly. 3) Students' grades do not reflect their abilities optimally. 4) The learning process is less interesting and fun. One solution to overcome these problems is to utilize the Quizizz online learning platform. Quizizz is an online learning platform that allows teachers to create and conduct interactive quizzes for their students.

This study investigates the influence of social media and citizen science initiatives on astronomical literacy and its application in maritime navigation among transportation cadets. Through qualitative research methods, including interviews and observational studies, the perceptions and practices of 40 cadets at a transportation institute in Jakarta were explored. The findings reveal that social media platforms play a significant role in enhancing navigational knowledge and skills among cadets, providing access to diverse educational resources and fostering engagement with astronomical content. Similarly, participation in citizen science projects positively impacts astronomical literacy, offering hands-on learning experiences that reinforce theoretical knowledge. Moreover, the research highlights the importance of promoting cultural competence in maritime education to prepare cadets for navigating in multicultural environments. By aligning educational curricula with international standards and embracing emerging technologies, educational institutions can better equip transportation cadets with the necessary skills and knowledge to succeed in the globalised maritime industry.

The goal of this study was to analyze the effectiveness trends of digital marketing platforms with a comparison between two platforms, Google Ads and Facebook Ads. This research was conducted in January-February 2024 in East Ciputat District, South Tangerang City. The research subjects were 10 business owners who use both platforms, namely Google Ads and Facebook Ads. This research uses a qualitative method, namely by conducting in-depth interviews with 10 business owners who use both platforms. The results showed that the two platforms have different effectiveness, depending on the type of business and the target market. Google Ads is more effective for businesses that target consumers who are looking for information about certain products or services online. Meanwhile, Facebook Ads are more effective for businesses that target consumers who have a certain interest or interest in a particular product or service. This research implies that business owners need to choose the digital marketing platform that best suits their business type and target market. Choosing the right digital marketing platform will help business owners to increase their marketing effectiveness and achieve their business goals