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YouTube telah menjadi platform utama dalam berbagi dan mengakses video dengan berbagai informasi yang tersedia kapan saja dengan koneksi internet. Di era Revolusi Industri 4.0, integrasi teknologi digital dalam pendidikan semakin penting, khususnya dalam pembelajaran bahasa Inggris, yang merupakan bahasa internasional. Pandemi COVID-19 menambah kompleksitas pembelajaran daring, menuntut adaptasi pada sarana, media, dan metode pengajaran. YouTube, sebagai media pembelajaran, menawarkan berbagai keuntungan seperti aksesibilitas, kemudahan penggunaan, dan interaktivitas, yang sesuai dengan kebutuhan generasi digital yang cenderung mencari metode belajar yang dinamis. Penelitian ini bertujuan untuk mengeksplorasi potensi YouTube sebagai alat pembelajaran, mengidentifikasi tantangan dan manfaatnya, serta memberikan rekomendasi untuk penerapannya dalam konteks pendidikan modern. Temuan menunjukkan bahwa YouTube dapat menjadi sumber belajar yang efektif jika dikelola dengan baik, dengan memperhatikan konsistensi dan relevansi konten. Implikasi dari penelitian ini menunjukkan bahwa YouTube memiliki peran signifikan dalam mendukung pembelajaran peserta didik di era digital, terutama di masa pandemi.

TikTok Shop is an innovative social commerce platform that connects shoppers and merchants to create a unique, simple, and enjoyable purchasing experience. The purpose of this study is to ascertain how TikTok Shop users in the Special Region of Yogyakarta make online purchase decisions and how much value they place on convenience, trust and promotion. With a total of 100 respondents, the research method uses a quantitative approach to gather questionnaire data via a Google Form. Strategies that TikTok Shop users in the Special Region of Yogyakarta make partial and simultaneous decisions about online purchases based on factors such as convenience, trust, and promotion.

In the digital era, mobile operating systems (OS) play a pivotal role beyond mere application execution platforms. They are essential for optimizing energy efficiency and enhancing security, particularly in the realm of mobile banking. This paper explores the critical role of mobile OS in supporting sustainable economic growth through efficient energy use and robust security measures in mobile banking transactions. The focus is on how these OS advancements contribute to a secure and environmentally responsible digital economy. Key aspects covered include energy optimization strategies, security enhancements such as data encryption and multi-factor authentication, and the integration of these technologies into mobile banking applications. By addressing these challenges, mobile OS not only ensures sustainable economic development but also fosters financial inclusivity and security in an increasingly digital world.    

The implementation of digital health insurance systems represents a pivotal shift in healthcare management globally, aiming to streamline processes, enhance accessibility, and mitigate financial barriers to healthcare services. This study investigates the impact of digital health insurance on health expenditure and health security in Bangladesh, a country striving to improve its healthcare infrastructure and financial accessibility. However, in Bangladesh health insurance does not exist and people has to bear all treatment cost alone. The insurer in development countries is changing its role toward a more preventive and connected approach. Connected or digital health insurance has the potential to contribute toward better health and the general well-being of the population. Digital technologies are evolving and innovative applications are transforming the medical and health insurance sector. New technologies like wearable, mobile platforms and IoT base health monitoring systems can help to deal with several critical issues of the rising number of people, patients with chronic disease, and aging people, the insurer can help them to be healthier and protect them by insurance coverage. This study aims to look at the innovation of Health insurers and how they include themselves in the health ecosystem that adds value for the insured and patients globally, and can proposed a model that can introduce in Bangladesh.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

This research aims to develop an efficient battery monitoring system using the ESP8266 module and INA219 sensor. Monitoring the battery condition effectively is crucial in various applications, especially in portable systems or isolated systems where real-time supervision is required. The method used in this research is the utilization of the ESP8266 module as the main microcontroller connected to the INA219 sensor to monitor the battery voltage, current, and power in real-time. The data obtained by the INA219 sensor is transmitted through the WiFi network managed by ESP8266 to a server or monitoring platform accessible to users via Blynk a web-based application or mobile application. The test results show that the system is capable of providing accurate information about the battery condition, including the charge level, usage current, and potential issues such as overcharge or undercharge. The implementation of this system is expected to be applicable in various applications, including renewable energy systems, portable devices, and electric vehicles, to improve battery performance and safety. The INA219 module as a voltage and current sensor found a voltage reading error percentage with a range of 0%-0.66% and an average of 0.18%. For readings at current with an error range of 0.91%-7.57%. For internal resistance readings which are calculated based on dividing the clamp voltage value by the circuit current, an error range of 0.04% -30.36% is found.

The advancement of e-commerce has changed the way people shop. However, there is a mismatch between the actual quality of a product and the seller’s description. Product reviews are an important source of information for making purchasing decisions. However, processing large numbers of reviews manually is difficult. This research aims to detect emotions in Indonesian language product review texts using contextual embeddings. The public dataset used was PRDECT-ID, which comprises five emotion labels. The methods used include data preprocessing, feature extraction using contextual embeddings such as Bidirectional Encoder Representations from Transformers (BERT), and classification using Decision Tree, Naïve Bayes, and k-Nearest Neighbors (KNN). Among the compared models, the KNN model demonstrated the highest improvement, achieving a 15.09% enhancement over the decision tree results. This research provides insights into the effectiveness of contextual embeddings in detecting emotions in Indonesian language product review texts.

English, a crucial global language, is essential in education and communication. In Indonesia, mastering English is vital, with the 2013 curriculum emphasizing the four skills: speaking, writing, listening, and reading. Reading comprehension, which integrates written content with prior knowledge, is particularly important. Various internal and external factors, such as word recognition, parental support, and educational media, impact students' reading comprehension. Digital media like Webtoon offer advantages such as accessibility and interactivity, making them valuable educational tools. This study examined how well the Webtoon platform taught reading comprehension to second-semester students at Bhinneka PGRI University's English Education Department in the academic year 2023–2024. Twenty-two individuals were chosen at random from the student body to make up the sample. This study employed a quantitative research approach with a pre-experimental design that included a one-group pretest, treatment, and post-test to determine the impact of Webtoon on reading comprehension skills. Using this strategy, the effectiveness of the intervention may be evaluated by contrasting pre- and post-test results. Students' reading comprehension scores increased dramatically after using Webtoon; on average, their scores went from 69.00 to 81.81. The data distribution was validated by normality tests, and a significant difference was found using a paired t-test (t(15) = -12.854, p < 0.001). These results showed how Webtoon improves reading comprehension and makes a good contribution to education by demonstrating creative uses of digital media in the classroom.Using this strategy, the effectiveness of the intervention may be evaluated by comparing pre- and post-test results.  

The use of E-Commerce platforms has a significant impact on students' shopping patterns and consumption behavior. This article aims to analyze the factors that influence students in choosing to shop through E-Commerce and its impact on students' consumptive behavior from the perspective of consumption theory and modernization theory. The method used in this research is a qualitative approach, with sources collected through literature studies, data analysis, validity of analysis with data triangulation techniques. The results show that factors such as ease of use, price, product quality, availability of goods, emotional benefits, and tangible evidence influence students in choosing to shop through E-Commerce. The impact is a significant change in students' consumption patterns, which includes satisfaction with purchases, ease of product access, but also uncertainty about future needs and changes in shopping priorities. The implication is the importance of financial awareness and wise financial management skills for university students in dealing with the use of E-Commerce to minimize the negative impacts and maximize the benefits in improving their quality of life.    

Dalam artikel ini, dijelaskan pengembangan sistem pendukung keputusan (SPK) yang menggunakan metode VIKOR untuk menentukan platform iklan online terbaik bagi sebuah perusahaan distributor alat kesehatan yang menargetkan wanita kelas menengah berusia 25-50 tahun. Studi ini bermula dengan latar belakang yang menekankan pentingnya iklan online dalam era digital saat ini, khususnya bagi perusahaan yang mencari metode efektif untuk menjangkau audiens spesifik mereka. Kelima kriteria utama yang menjadi fokus adalah jangkauan audiens, segmentasi audiens, biaya iklan, kemudahan penggunaan, dan fitur analitik, yang semuanya dianggap krusial dalam pemilihan platform iklan. Metode VIKOR dipilih karena kemampuannya dalam menyediakan solusi yang seimbang antara kondisi ideal dan kondisi terburuk dalam konteks yang multi-kriteria, serta kemudahan dalam menangani preferensi yang beragam dan saling bertentangan. Matriks keputusan dibentuk dengan nilai-nilai yang menggambarkan kinerja setiap platform iklan berdasarkan kriteria yang telah ditetapkan. Langkah analisis VIKOR meliputi normalisasi data, penentuan solusi ideal positif dan negatif, perhitungan jarak setiap alternatif dari solusi ideal, dan penghitungan nilai Qi​ untuk menentukan peringkat akhir. Hasilnya menunjukkan bahwa Google Ads merupakan platform terbaik berdasarkan kriteria yang ditetapkan, diikuti oleh Instagram Ads. Hasil ini memberikan wawasan yang berharga bagi perusahaan dalam memilih platform iklan online yang paling sesuai dengan strategi pemasaran mereka, dengan mempertimbangkan keseimbangan antara efektivitas biaya dan kemampuan menjangkau serta menargetkan audiens yang tepat. Sehingga hasil dari penelitian ini menekankan pentingnya metode analitik dalam pengambilan keputusan strategis tetapi juga menunjukkan potensi metode VIKOR dalam menyederhanakan kompleksitas pilihan secara subyektif.

This research discusses the role of social media in increasing motivation to learn Islamic religious education. This research aims to examine the role of social media in increasing motivation to learn Islamic Religious Education among students. This research uses qualitative methods with literature studies. The research results show that social media has a significant influence in increasing motivation to learn Islamic Religious Education. Through platforms such as Facebook, Instagram, and YouTube, students have easy access to various educational content, discussions, and communities that strengthen their understanding and interest in Islamic Religious Education material. Apart from that, social media also provides opportunities for teachers to deliver material creatively and interactively, facilitating more interesting and inspiring learning. However, there are challenges such as the risk of invalid information and excessive use of social media. Therefore, a wise approach is needed in using social media to increase motivation to learn Islamic Religious Education, by strengthening education about social media criticism. It is hoped that this research can provide useful insights for the development of effective educational strategies in the context of using social media to increase learning motivation for Islamic Religious Education.    

Technological developments have changed consumer behavior in purchasing fashion products, especially through online platforms and social media. Viral marketing and live streaming are the main strategies in influencing purchasing decisions by reaching consumers widely and in real-time. This research aims to explore the influence of these two strategies on consumer purchasing decisions at the Nabila Fashion Store. This study identified several problems such as less interesting viral content, lack of product explanations from influencers, unstable networks during live streaming, promotions that are too long, and lack of consistency in promotions via social media. Based on this background, the research problem formulation includes the partial influence of viral marketing, the partial influence of live streaming, and the simultaneous influence of both on consumer purchasing decisions. The research results show that both viral marketing and live streaming have a significant influence on purchasing decisions. Viral marketing helps in disseminating product information quickly and effectively, while live streaming provides direct experiences to consumers, influencing purchasing decisions through real-time interactions and exclusive promotional offers. In conclusion, the implementation of viral marketing and live streaming can increase consumer purchasing decisions at the Nabila Fashion Store. Recommendations include improving the quality of viral content, improving network stability during live streaming, shortening the duration of promotions, and increasing consistency in promotions via social media to maximize influence on consumer purchasing decisions.

The digital age has revolutionized many aspects of life, including the way we negotiate. Digital platforms such as social media, email and video conferencing have opened up new opportunities to negotiate with parties around the world. However, these changes also present new challenges that require adaptive and innovative negotiation strategies. This research aims to observe and understand the interactions and dynamics of negotiations taking place on digital platforms. Qualitative methods were used to analyze effective negotiation strategies in the digital era through various digital platforms. Data was collected through in-depth interviews with digital platform users, direct observation of the negotiation process on digital platforms, as well as a literacy review of previous research. The results show that negotiations are increasingly turning to online platforms that offer flexibility, wide coverage and easy access to information. However, digital negotiations also face significant challenges such as a lack of non-verbal communication, difficulty in building trust, and potential technological disruptions. To create effective negotiations in the digital age, an adaptive strategy is needed that takes into account the unique characteristics of digital negotiations and helps companies reach mutually beneficial agreements. This strategy includes seven steps outlined by Poerwanto (2014), namely preparation, first contact, assessment, confrontation, conciliation, solution, and post-negotiation.

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.

Islamic da'wah in the era of digital technology has undergone a major transformation with the presence of social media platforms such as Twitter, Instagram, and Facebook. Muhammadiyah, as one of the largest Islamic organizations in Indonesia, seeks to optimize digital media to spread Wasathiyah Islamic values more widely and quickly. The main challenge in digital da'wah is to ensure that the information conveyed remains accurate and does not cause misinformation. Haedar Nashir, Chairman of Muhammadiyah, emphasized the importance of combining fiqh on social media with public ethics, as well as involving the younger generation in digital da'wah to ensure that the message of da'wah remains relevant and acceptable to various levels of society. With an innovative and responsive strategy, Muhammadiyah da'wah is expected to be able to answer the challenges of the times while maintaining Islamic principles in facing the era of disruption.

This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires and analyzed using regression techniques. The findings are expected to provide insights for content creators on strategies to enhance visual aesthetics to maximize the effects of social currency and strengthen personal branding on digital platforms.

Language plays a crucial role in human communication. Technological advancements, such as the Internet and cell phones, have revolutionized long-distance communication. The Internet on mobile phones has created unique communication forms, including online shopping on platforms like TikTok. This enables easy shopping from anywhere with internet access and payment via ATM. Interactions between buyers and sellers in online shopping involve various linguistic acts, facilitating transactions between strangers. This research explores (1) forms of speech acts in seller-buyer interactions on TikTok Live, (2) strategies of these speech acts, and (3) the functions of speech acts in these interactions. Using qualitative descriptive research, the study analyzes audio segments from conversations in women's equipment transactions on TikTok. Data collection was done through documentation, and analysis involved data reduction, presentation, and conclusion drawing. Results show differences in speech act forms, strategies, and functions. Future research is suggested to delve deeper into these aspects, using this study as a reference for broader investigations.

Live shopping, online reviews, price perception and shipping discounts are features released by the e-commerce platform Shopee. This feature aims to attract consumer buying interest. Ease of shopping will be one of the buying interests of consumers, especially Muslim consumers in Pekalongan district. This research aims to test the influence of Live shopping, online reviews, price perceptions and postage discounts on Muslim consumers' buying interest in the Shopee application, especially in Pekalongan Regency.This research is a type of quantitative research. The data collection method in this research is the questionnaire method using a sample of 96 respondents. The sampling technique uses the Accidental sampling method. This research uses multiple linear regression test data analysis with the help of SPSS 24.0. The research results show that live shopping, online reviews, price perceptions and postage discounts have a positive effect on Muslim consumers' buying interest in the Shopee application. Then simultaneously Live shopping, online reviews, price perceptions and postage discounts also influence Muslim consumers' buying interest in the Shopee application.

In the ever-changing digital world, strong security protocols are essential. As a vital line of defence against unwanted access, blockchain uses several verification techniques to boost security. This article investigates the use of blockchain technology to tackle privacy, security, and usability issues. By reducing the dangers associated with conventional centralised systems, blockchain's decentralised and immutable structure offers a secure platform for storing and verifying authentication credentials. This method increases user trust by using smart contracts to guarantee transparent and unchangeable authentication procedures. The suggested blockchain-based method strengthens security and enhances privacy by removing sources of failure and decreasing dependence on outside verification. Furthermore, user-centric design and expedited procedures improve the system's usability by making secure authentication more approachable and less obtrusive. This paper offers a thorough examination of the suggested system, stressing its benefits, possible drawbacks, and directions for future investigation. The results indicate that blockchain technology presents a viable solution to ensure that digital authentication frameworks combine privacy, security, and usability.

In maintaining its existence in the eyes of the public, the Ministry of Energy and Mineral Resources uses social media as a means to communicate, publish and promote its various products. Instagram is one of the social media used to disseminate information as well as build branding through interesting content. The aim of this research is to find out how the Instagram @kesdm social media owned by the Secretariat General of the Ministry of Energy and Mineral Resources (ESDM) of the Republic of Indonesia is managed by the Communications, Public Information Services and Cooperation Bureau (KLIK). The approach method used is an exploratory study. In implementing social media activation activities, the planning stage is the first discussion which begins with understanding the purpose of using the social media platform, the type of content to be posted and the target audience. Every time content is created, the social media team will create a content upload schedule or what is usually called Editorial Planning. . Furthermore, at the implementation stage, all types of content plans that have been created will be immediately executed. In the final stage, namely evaluation, the Instagram @kesdm social media team will create a monthly report as a form of accountability for the KLIK Bureau for all activities related to managing Instagram social media.