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The purpose of this research is to compare customer satisfaction with package delivery services at JNE and J&T Makale City in Tana Toraja Regency. This research utilizes a descriptive quantitative research method. A questionnaire was issued to consumers of JNE and J&T as part of the data collection technique. There were a total of 1,085 participants in this research, including 300 JNE customers and 785 J&T customers. Using the Slovin formula, the researchers drew the same number of samples from the whole population in each site, up to 75 people. The Customer Satisfaction Index (CSI) was used for data analysis in order to calculate the expected level of product or service qualities based on an analysis of total customer satisfaction. The results showed that J&T consumers were more satisfied with the delivery services than JNE customers,  Therefore, the trustworthiness of the services offered by the Makale City JNT must be enhanced, J&T must increase the service quality in terms of assurances and physical evidence, as well as their responsiveness and sensitivity.

The conclusion of this research, consumers of Black Canyon Coffee restaurants are: (1) men who aged of 21-35 years; (2) consumers that obtain information from the friend by 47%, 37% are from the business relationship, 13% are from the family; (3) consumers desires to come again to the Black Canyon Coffee restaurant as much as 44% are said maybe, and 37% are said yes. The marketing strategy that undertaken by Black Canyon Coffee restaurant is to increasing presentation speed and food quality, increasing cleanliness of restaurant, hospitality and neatness of staffs’ appearance. The increasing of promotion both through of printing and electronic media, or by a billboard so that its presences are more to be known by the public.

The research analysis of Strawberry Fruit Marketing in the Lake Mas Harun Bastari area, Selupu Rejang District, Rejang Lebong Regency aims to find out marketing channels, marketing margins, and to find out how efficient the Strawberry marketing is in the Danau Mas Harun Bastari tourism area. This research was conducted in June 2022 in the area of ​​Danau Mas Harun Bastari, Selupu Rejang District, Rejang Lebong Regency with farmers and traders in the Mas Harun Bastari Lake area. The data analysis used in this research is Marketing Channel Analysis, Marketing Margin Analysis, and Marketing Efficiency Analysis. This data analysis was used for Farmers and the 11 Retailers Respondents in the Danau Mas Harun Bastari District, Selupu Rejang District, Rejang Lebong Regency. Based on this research, it is known that the Strawberry Marketing Channel in Selupu Rejang District, Rejang Lebong Regency has one Marketing Channel. Where farmers (producers) sell directly to retailers, then retailers sell to consumers at a price of Rp. 60,000 with a 0.5 kg mica box at a price of Rp. 35,000 and 0.25 kg at a price of Rp. 25,000 where the cost of Rp. 60,000/Kg will get profit of IDR 30,000/kg. This value explains that the retailer receives a higher price than the price received by the consumer, which means that the retailer is not disadvantaged in the marketing channel because the profits obtained by the retailer are greater than the marketing institutions in the marketing channel. The costs incurred by Retailers are in the form of transportation costs, packaging costs, equipment depreciation costs. because the strawberries are well sorted to suit the wishes of consumers. The advantage of marketing institutions is in the form of remuneration received by each marketing agency that participates in marketing strawberries starting from the Farmer level to the Consumer level.  

      Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time.        The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous)            The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima

.Islam allows decorating, but using cosmetics must be in accordance with Islamic law, starting from the raw materials to the manufacturing process, not excessive, and not endangering the user. Along with global trends, the use of these cosmetic products is increasingly widespread in various parts of the world. Because of the high consumer demand for cosmetics. Cosmetics are a must-have item regardless of age and gender. This is a great opportunity for business people. Meanwhile, millennial consumers are a consumer segment that lives at a time when technological developments are running very rapidly, they are used to using technology and the internet to connect with a very large number of other people on a regular basis, at the same time. This generation has significantly more social network connections than any other generation, they have lots of online friends, and are able to improve their psychological aspects when they can engage with their friends. On the other hand, cosmetics sticking to the face and other parts of the body affect the requirements for the validity of prayer, namely being clean from uncleanness. every Muslim should pay attention and ensure that there is no more impurity on the body. The service activity was carried out in the City of Gorontalo Dulalowo Timur for young female students of MAN 1 Gorontalo. The activity methods used in this service are material, practice, and questions and answers. From this activity it resulted that the understanding and practice of young women regarding halal cosmetic literacy and business opportunities in the digital era in the good category 65% and 35% were quite good categories.  

Utilization of local raw materials available in the market can be the basis for the development of entrepreneurship training activities at the Gembor Farmer Group in the Benpasi area. In the implementation of this activity, it is done by looking for several people who are members of farmer groups or communities in the area to join in developing these activities. This is done to provide knowledge to the community to take advantage of the existing potential so that the resulting product can be sold at a reasonable price at the consumer level and provide hope for an increase in demand for a product. One form of this entrepreneurship is by training to make some processed products or market snacks such as several kinds of cakes which can later be used for the sales process to consumers. This will have an effect on increasing the community's income if the price is sold in accordance with the costs incurred. This training program is carried out by providing a positive influence on knowledge for the community so that in the future they can also play a role in developing these activities.

In order to find out indications of the influence of store atmosphere, service quality, and customer experience on consumer satisfaction at Bhineka Muda Merdeka, a study using a population, namely all consumers from Bhineka Muda Merdeka Denpasar, took a sample of 120 people. Based on these results, it can be concluded that the indication of store atmosphere has a positive and significant impact on customer satisfaction with the results of t-count 3,425 > t-table value 1,7 and a significance value of 0,001 <0,05. Another indication is that the quality of service has a positive and significant impact on consumer satisfaction, with the results of t-count 2,699 > t-table value 1,7 and a significance value of 0,008 <0,05. The last indication is that customer experience has a positive and significant impact on consumer satisfaction, with the results of t-count 2,910 > t-table value 1,7 and a significance value of 0,004 <0,05. Broadly speaking, there are indications simultaneously between store atmosphere, service quality, and customer experience on customer satisfaction of 34,9%.

The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.

Snack bars are known to meet consumers' needs for nutrition, taste and practicality. There needs to be additional raw materials that are high in nutrients so that the products produced are beneficial to the body and also provide health effects. One plant that is high in nutrients and also provides benefits for the body is the Moringa plant. Moringa is known to contain more than 90 types of nutrients, namely in the form of essential vitamins, minerals, amino acids, anti-aging and anti-inflammatory. Our body needs antioxidants that can help protect the body from free radical attacks, considering that very many free radicals come from outside the body, namely in the form of foods that contain preservatives, dyes, fats, pesticides, pollution, dust and ultraviolet radicals. The process of making snack bars, roasting temperature and the proportion of flour are among those that can affect the characteristics and maturity levels of the resulting product. This study was conducted to determine the effect of temperature and flour formulations on sensory, texture profiles and antioxidants. The study used RALf (complete random design of factorial) 2 factors. From the results of this study obtained the results of roasting temperature affecting the profile value of the texture parameters hardness / hardness, gummieness / stickiness, chewieness / chewing power but has no effect on the results of antioxidant activity and hedonic sensory. The formulation of cornstarch and moringa flour on the results of the texture profile affects the parameters of resielience / snack bars. Formulation of corn flour snack bars and Moringa flour has a real effect on the antioxidant activity value of corn flour snack bars and moringa flour. Where the addition of moringa as much as 10% with a temperature of 120oC has a value of %ibhibisi as much as 87.66 and flour formulations also have a real effect on all hedonic sensory parameters, namely aroma, color,  taste and overall.

Public demand for motorcycles is always increasing. The motorcycle manufacturers compete with each other to offer their products. Yamaha is one of the largest and most excellent automotive companies, especially in Indonesia. In the current uncertain economic situation due to the Covid-19 pandemic crisis, this has resulted in sluggishness in motorcycle sales. So that before marketing their products, companies need to pay attention to consumer behavior first. Because consumer behavior will be the target for purchasing products to be marketed. The purpose of the study was to analyze consumer behavior in deciding to purchase a Yamaha motorcycle at CV Tjahaja Baru Lubuk Buaya Padang. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective motorcycle consumers in buying a motorcycle take a lot of considerations to get the motorcycle they want, what are the advantages of a motorcycle, an affordable price, if purchased on credit with low interest and so on.    

This study aims to determine whether there is an influence of factor analysis of the exprential marketing variables, namely the variables sense, feel, think, act, and relate to customer satisfaction in shopping for products in Indomaret Pajjaiang, the sampling method is using a questionnaire. This study uses the Validity Test method. and Reliability Test for Multiple Linear Regression Analysis. Variable simultaneous influencesense(U1), feel(U2)think(U3), act(U4), andRelate(U5)have a significant effect on consumer decisions in shopping for products at Indomaret Pajjaiang.Thiscanbeevidencedfromtheresults of the analysis of the X test Xcount> Xtable (92,231> 2,28) which shows that the influence of the independent variable on the dependent variable in consumer satisfaction shopping for products in Pajjaiang Indomaret is strongly influenced by variables other than research. (sense, feel, think, act, and relate) either partially or simultaneously and positively and significantly effect on the dependent variable, while the most influential variable in consumer shopping decisions is the variable which is the relate that has the highest coefficient of 9,604.

Service quality and customer satisfaction are important predictors that shape customer loyalty in the hospitality industry. The fulfillment of these two things can maintain the sustainability of the organization in the long term. This study aims to examine the effect of service quality on customer loyalty, the effect of service quality on customer satisfaction, customer satisfaction on customer loyalty, and the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty. The population of this research is all consumers of one of 5-star hotels in Jakarta, with purposive sampling method with the criteria of having stayed at the hotel more than 3 times. The results of this study indicate that all hypotheses are accepted,which means that service quality affects consumeraloyalty, service quality affects consumer satisfaction,customer satisfaction affects loyalty, and consumer satisfaction mediates the influence between service quality and consumer loyalty.

The growth rate of internet users in recent years has increased very rapidly and is growing rapidly. This triggers the creation of a new business model in the form of a marketplace that is used to buy and sell goods. This study aims to load an online store that is simple and lightweight but can meet the needs of sellers who use this website. Application development uses methods while the prototype in modeling the application uses use case diagrams, class diagrams, activity diagrams, and sequence diagrams. The research is expected to produce a web-based marketplace application that facilitates the transaction process of consignment providers and consumers at the Indonesian Helmet Shop. Furthermore, the design of this messaging service application prototype still needs to be developed in terms of user interface and user experience so that consumers can be more comfortable in transacting.

Computer mining rigs are specially designed for only one purpose which is to mine crypto assets efficiently and effectively. Mining takes a lot of time, therefore it is very important to pay attention to computers for mining. The better the quality of the PC or computer, the faster the mining process will be. So far, consumers in choosing a mining rig computer only observe the mining rig computer without looking at special criteria such as price, motherboard, processor, VGA, power supply and RAM. COPRAS method assessment criteria include price criteria, motherboard, processor, VGA, power supply and RAM.. The system development method uses a prototype, the system design uses UML and the system manufacture uses PHP and MySQL. The results of the computer mining rig recommendations calculated using the COPRAS method are 12 GPUs 381 mh/s with a value of Ui = 1,000, Rig RTX 2060 with a value of Ui = 0,8157, Rig 6 x RTX 3060 with a value of Ui = 0,7108 and Rig RTX 2060 II with a value of Ui = 0.7014..

Most people who want to find a used motorcycle will first seek information about the price of a used motorcycle through the internet or newspapers. This is less effective because it will waste a lot of time and money, especially if you have to look for information on used motorcycles one by one but the results are not in accordance with your wishes and needs. To facilitate the search for used motorcycles, the WASPAS method is used. Attributes of used motorcycles include: brand, transmission, model, type, price, cc, year of manufacture. Used motorcycles are recommended only for three well-known brands, namely Yamaha, Honda and Suzuki with the WASPAS method. This study aims to build a decision support system that can be used to provide recommendations for the selection of used motorcycles according to the wishes and needs of consumers using the WASPAS method. The used motorcycle selection system using the WASPAS method with the selection of criteria for used motorcycles by choosing the Honda brand and automatic transmission, the results obtained are Honda Scoopy recommendations with a value of 1.00.

Interest in buying a motorcycle is certainly caused by various criteria, from the criteria of brand, model, type, price, engine capacity, transmission, braking, year of manufacture and fuel consumption. Of the many criteria, of course, makes buyers get a variety of choices according to their wishes. However, in practice, there are difficulties in determining the criteria in the selection of motorcycles because many consumers do not understand the criteria for motorcycles. The weight of the assessment criteria for the COPRAS method for choosing motorcycles are namely price criteria weighing 40%, fuel consumption weighing 30%, engine capacity weighing 20% ​​and year of manufacture weighing 20%. The recommendation results from the selection of criteria for the Honda brand, type of scooter, automatic transmission and single disc braking, the recommendation results obtained are Beat Street with a value of 1,000, Genio with a value of 0.995, Scoopy with a value of 0.929, Vario 150 with a value of 0.866, PCX with a value of 0.812 and ADV with a value of value 0.796.

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.

The existence of the internet creates a new paradigm in word of mouth communication, the phenomenon of e-wom is considered an evolution from traditional interpersonal communication to a new generation. In a study conducted by Meybiani et al., (2019), the results showed that the e-WOM variable had no significant effect on consumer buying interest, while Lita & Auliya (2019) gave the result that online reviews had no significant effect on repurchase intentions, trust in consumers. web has a significant effect on repurchase intentions, online transaction security has a significant effect on repurchase intentions, privacy has a significant effect on repurchase intentions. Meanwhile, in a study conducted by Sari (2021), it was explained that E-WOM had a significant positive effect on repurchase intention. The purpose of this study is to analyze and explain the effect of online shopping experience and the effect of e-wom on repurchase intentions through e-trust. This study uses an explanatory research type, which tries to explain the relationship between the variables contained in the study. The variables in this study are online shopping experience, E-Wom, e-trust and repurchase intention. The minimum sample used is 89 respondents, the researchers will take a sample of 100 respondents. The Adjusted R² value of 0.295 means that the influence of the online shopping experience variable (X1) and the e-wom variable (X2) can explain the variation of changes in the e-trust variable (Y1) of 29.5%, the Adjusted R² value of 0.369 means the magnitude of the online influence shopping experience (X1), e-wom (X2) and e-trust (Y1) variables on repurchase intention (Y2) by 36.9%

This study aims to determine and analyze what factors can influence a Purchase Decision (study at Elegant Soes Bukittinggi store). The population in this study are customers who have shopped at the Elegant Shoes store, especially those who live in the city of Bukittinggi with a total sample of 100 respondents who were taken using the Purposive Sampling technique. Primary data collection uses questionnaires distributed to customers who have shopped at the Elegant Shoes store and secondary data collection uses literature studies from reading sources such as books, journals, websites and articles related to research. The results of hypothesis testing in this study state that all hypotheses can be accepted, where the Consumer Behavior variable has a positive and significant effect on the Purchasing Decision variable. This Purchase Decision identifies that the higher the usefulness of the product and the suitability of the product to the consumer's purchase value, the higher the value of the purchase decision and the Online Promotion variable has a positive and significant effect on the Purchase Decision variable, this indicates that the higher the intensity of online promotions carried out by the Elegant Shoes store it can improve the purchasing decisions made by consumers.