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Yulia Khoerunnisa; Indah Permatasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.  

Devi Choirunissa Abelia

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The MSME sector is a form of a developing economy based on the concept of people's economic development. Sufficient insight is needed in managing MSMEs because it influences the success of the business being carried out. Within the MSME category, there are various types of businesses, one of which is a burnt stall. Warung Bakaran is located in Giripurwo Village, Kec. Purwosari, Gunung Kidul Regency, Special Region of Yogyakarta. This activity was carried out to help apply accounting knowledge to the business owner of Warung Bakaran Ibu Tedjo. This activity is a field research using survey techniques, outreach and direct training in the field. The activity begins with the provision of material, practice and evaluation. The results obtained from this research, Ms. Tedjo, although she has somewhat less knowledge, is willing to learn, so that in providing material about the importance of making a cash book, she is relatively quick to understand. The results during practice were quite good because he quickly understood if there was an error in recording and was given understanding. With this, for now Warung Bakaran is neater in terms of recording sales and expenses.

Maria Ignasia Dai Beda; Ika Wulandari

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

Bookkeeping training for MSME actors who are still lacking education about the importance of bookkeeping. The purpose of this activity is to provide counseling and training to MSME actors, especially chicken noodle traders in Janti. The activity was carried out on June 23-27 for chicken noodle traders. The method implemented includes counseling and training. Based on the results of the evaluation results and observations that have been carried out, it is known that the perpetrators have been able to carry out financial records and carry out a simple bookkeeping and have been able to practice it. Through the knowledge and skills he has, the perpetrator begins to understand and knows how important simple recording and bookkeeping is in controlling finances, being aware of the business development that is being carried out, being right to buy a basic sale, and making it easier when going to make a loan at a bank in developing a business. being carried out and being more careful in managing finances.

Syariah Hafizhoh; Fithri Asmelia; Muhammad Akbar Thoha; Arif Rahman Hakim; Amaliah Nurhanisah Gultom +4 more

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

Culinary business is an economic sector that continues to grow, especially in the food business made from Tahu Walik. This study aims to explore and analyze the development potential of Tahu Walik culinary businesses through an entrepreneurial approach. Data were collected through in-depth interviews with business owners and direct observation at the business location related to marketing and management strategies that have been implemented. The results showed that the entrepreneurial approach plays an important role in the development of the Tahu Walik culinary business. In addition, there is the potential and uniqueness of Tahu Walik as a culinary product as well as supporting factors and obstacles in the implementation of the Tahu Walik culinary business. By utilizing the potential and uniqueness of the product and overcoming existing obstacles, the Tahu Walik industry can continue to grow and contribute to the preservation of Indonesia's culinary culture and the country's economic growth.  

Alfina Rahma Nazilal Mubarok; Maharani Ikaningtyas

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

Selvia Selvia; Nurul Azizah

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSMEs actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSMEs actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSMEs products so that they have an identity to be recognized by the wider community so that they can prosper MSMEs actors and Become a Legal protector of business that are officil and recognized by the state throught the OSS or Online single submission.

Ryan Arsy Hidayatullah; Acep Samsudin

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The government made a policy where MSME actors were expected to have complete and legal licensing documents. Of the 10 MSME actors listed by the UMKM coordinator in Sumurmati Village, all of them have not been registered and have a Business Identification Number (NIB). Therefore, with the KKN-T MBKM Group 62 UPN "Veteran" East Java in Sumurmati Village, as a form of service to the community, KKN-T MBKM Group 62 created a program where these students will help MSME actors in Sumurmati Village to have a Business Identification Number (NIB) by conducting socialization and also helping these MSME actors to register their businesses through Online Single Submission (OSS). By having complete and legal permits, MSME actors can be protected by law so as to prevent them from legal disputes that can be detrimental to their business, facilitate business development, provide opportunities for them to obtain business assistance or training from the government, and make it easier to obtain venture capital because their businesses already have complete and legal permits.

Muhammad Yusuf AR; Eka Hendrayani; Shadli Rolaskhi; Sopi Pentana; Pitono Pitono

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.

Andien Putri Amalia; Siti Ning Farida

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The existence of world developments as well as digital transformation has created a “Crisis” situation for every brand and business owner in Indonesia. Because the average businessman is unable to adapt to technology. The increasing number of Instagram users has led to the emergence of Instagram accounts to act as advertising and media channels. One of them is the Instagram social media account @andalan.blitar. Therefore, the purpose of this community service activity is to help digital marketing for UMKM in the Kauman area through Instagram social media. The research method used in this study is a descriptive method which collects data using existing facts. The result of this service activity is that followers have an interest in culinary products that are promoted on the Instagram social media account @andalan.blitar by giving likes, comments, and visiting the UMKM.

Suharni Suharni; Kartin Aprianti

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of compensation, work discipline, turnover intention on the performance of employees of the Bima City Business Development Cooperative. The approach used in this research is using an associative approach. The sample in this research is 32 respondents. Data collection techniques used are observation, questionnaires, and literature study. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, coefficients of determination, t tests, and F tests processed using the Statistical Product and Service Solution (SPSS) version 20 program. The results showed that compensation (X1), work discipline (X2) and turnover intention (X3) simultaneously have a significant effect on the performance of employees of the Bima City Business Development Cooperative. with an effect of 66.8%.

Rina Purwanti; Purwosiwi Pandansari

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is a type of qualitative descriptive research, because in this research it will describe the condition of the object and the researcher plays the role of being the key instrument that will process the data. This research was carried out naturally, this research chose to focus on the conditions existing at the Dessy Course and Training Institute (LKP), Bergas District. The data collection technique in this research uses 3 data collection techniques, namely semi-structured interviews, documentation and triagulation. The data sources in this research are subject sources who have the information needed to support this research, namely managers, teachers, employees, members and alumni of LKP Dessy. LKP is a form of non-formal education unit organized for people who need knowledge, skills, life skills and attitudes to develop themselves, develop their profession, work, do independent business and/or continue their education to a higher level. In carrying out the LKP, good management is also required, namely in the selection of management strategies by the management. Strategic management is a series of managerial decisions and actions that determine company performance in the long term. Strategic management includes long-term planning, strategy implementation, evaluation and control. This research aims to qualitatively describe strategic management at LKP Dessy, Bergas District. The results of the analysis show that strategic management at LKP Dessy can be described using one of the stages in company development, namely strategic management whose components include environmental observation, strategy formulation by determining the LKP program plan, LKP program planning, strategy implementation, evaluation and control.

Nanda Nur Humairoh Arifin; Jojok Dwiridotjahjono

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

People who produce typical food products certainly have a business that generates profits in the sale of the products they make. By increasing sales, it is necessary for a brand in a product to provide benefits for both producers and consumers. In product development, KKN students carry out a rebranding activity for UMKM’s. Rebranding is an effort made to completely change or renew an existing brand so that it becomes better by not ignoring the company's original purpose, which is profit-oriented. In order to find out the obstacles faced by UMKM’s in the Blitar sub-district, it is necessary to conduct a qualitative research method with the types of data collection observation, interviews and documentation. And the results of this rebranding chose one of the UMKM’s in Blitar Village by assisting in logo rebranding activities, packaging to making taglines.

Ririn Putri Anggraeni; Siti Ning Farida

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Real Work Lecture (KKN) is a special form of community service activities carried out by students. KKN is an intracurricular lecture activity in the form of community service carried out by students in an interdisciplinary and cross-sectoral manner. This activity aims to increase students' sense of sensitivity and social cognition and assist the development process. Social media is an important factor for business actors in product marketing. One of the efforts to market their products is by creating achievement accounts on social media or market places. In practice, when creating a profile, you need a logo as the characteristics of the business, the symbol or identity of the business actor. This service was carried out in Sukorejo Village, Sukorejo District, Blitar City. Our assistance target is the Limunite UMKM. The steps taken are creating social media and websites, creating social media content, website design, and providing assistance to MSMEs regarding the use of social media and websites  

Vivi Nila Sari; Utari Amalia Putri; Julia Rahmi; Olvia Safira; Suci Indah Sari +1 more

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

MSMEs Oma Cafe Rahmah is a micro, small and medium business engaged in the culinary field, located in Padang Lubuk Begalung.  This cafe offers a wide range of traditional and innovative dishes with regional flavours, which has made it a popular culinary destination in the area.  MSMEs Oma Cafe Rahmah implements a strategy that focuses on the quality and authenticity of the dishes served.  They use fresh, high-quality local ingredients and combine traditional recipes with a modern twist to create interesting and delicious menus.  This reflects their commitment to preserving the region's culinary heritage, while providing a unique culinary experience for customers.  In addition, MSMEs Oma Cafe Rahmah also prioritizes friendly and professional service.  They pay special attention to customer needs and preferences, creating a warm and comfortable atmosphere in the cafe.  This has built a strong relationship between MSMEs Oma Cafe Rahmah and its customers, which contributes to the success and sustainability of this business.  In the context of the local economy, the existence of MSMEs Oma Cafe Rahmah has had a significant positive impact.  This venture creates jobs for local people and in collaboration with local farmers and suppliers, boosts economic growth in the area.  Through innovation in the culinary field, MSMEs Oma Cafe Rahmah has proven that micro, small and medium enterprises can play an important role in the development of the local economy.  Their success shows that with a commitment to quality, authenticity, and good service, MSMEs can build a strong and sustainable reputation in the culinary industry.

Wahyu Ridho; Shabirina Laila Azka

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.

Ellisa Adelia; Lucya Natalie; Firnaz Seiff; Muhammad Sabil Ghifarian; Selvia Selvia +2 more

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSME actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSME actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSME products so that they have an identity to be recognized by the wider community so that they can prosper MSME actors.

Utari Amalia Putri; Viona Ramifa Reja; Rani Pertama Sari; Ramdani Bayu Putra

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

Business strategy is an important part that must be owned by every business actor. This study tries to determine the ideal strategy through SWOT analysis. The object of this research is Cafe 165 which is a business unit of Putra Indonesia University YPTK Padang. The research method used is descriptive method with data collection techniques through interviews and questionnaires to the parties or stakeholders. SWOT Analysis techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of the IFE Matrix and the matrix show that Bozz Juice Ice Cream has strong organizational characteristics internally with strategies that can take advantage of strengths that minimize weaknesses and are able to take advantage of opportunities from threats encountered. The results of the analysis of the TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommend that the right business strategy for Bozz Juice Ice Cream is implementing a market development strategy followed by product development through continuous innovation.

Herlangga Turna Cahyantoro

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in the Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Bambu "Arunika Art" in developing their marketing with digital marketing. Meanwhile, a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business. The mentoring work program carried out for bamboo MSMEs is to utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, bamboo MSMEs in the Kepanjen Kidul Village can experience significant empowerment.

Maulita Ayubi Rachma; Ratih Mukti Azhar

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Micro, Small and Medium Enterprises (MSMEs) have an important role as a driving force for the Indonesian economy. Kampung Kue Menur UMKM is no exception, which has business potential to develop. However, there are several obstacles faced by MSMEs that can interfere with their development. According to the results of a survey conducted by interviewing MSMEs, it can be seen that there are obstacles to their financial management. The difficulties of MSMEs in preparing simple bookkeeping and determining product selling prices are the main problems faced by MSMEs. Therefore, there is a need for socialization and simple financial bookkeeping training for MSMEs. So that with this dedication, it can be aimed at helping the SMEs of Kampung Kue Menur improve their ability to manage their business finances by carrying out simple financial bookkeeping. The results of the dedication carried out are that MSMEs realize and implement financial bookkeeping in their businesses that have a very important positive impact on businesses such as measuring their business performance, being able to separate personal and business finances, and managing business finances easily.