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The Jeruk Village in Surabaya is one of the areas that have many Micro, Small, and Medium Enterprises (UMKM) with various types of businesses such as culinary, convenience stores, laundry services, and garment shops. In an effort to maintain legal certainty and enhance the capacity of business actors in facing trade competition in the area, the Surabaya City Government officially enacted Regional Regulation Number 1 of 2021 on the Development and Empowerment of Micro Enterprises. Research results show that the local and sub-district governments provide comprehensive services to the community, especially UMKM that have business permits. The socialization conducted by the Lakarsantri Sub-District in Surabaya includes explanations about the Business Identification Number (NIB) to UMKM actors. Moreover, they also provide support in the business permit application process, including issuing business codes as a form of business activity legality. The implementation of UMKM development and empowerment policies in the Jeruk Village, Lakarsantri Sub-District, Surabaya, reflects several indicators in the Policy Implementation Theory by Merilee S. Grindle. The Lakarsantri Sub-District, especially Jeruk Village, has diligently and effectively implemented this policy, as reflected in various activities, ranging from raising awareness to assisting in the business permit application process. The benefits of this policy are directly felt by both the government and the UMKM owners.

This study aims to determine the effect of service quality on customer satisfaction at Erablue Electronic Shop in Tangerang City. This research uses quantitative methods using SPSS 25 software as a hypothesis test. This study uses a measurement instrument in the form of an interval scale which requires respondents to express the effect of service quality on their satisfaction in shopping, using a Likert scale. The data collection technique used a judgmental sampling method with a sample size of 120. The results of this study indicate that Service Quality has a positive effect on Customer Satisfaction at Erablue Electronic Stores in Tangerang City.

This study aims to analyze the effect of Service Quality and Product Variants on Customer Loyalty at Darin Grocery Store in Cikopo Purwakarta. The source of the data in this study was obtained from a questionnaire (primary) which was distributed to the respondents. The population of this study were customers at the Darin Grocery Store in Cikopo Purwakarta. The research sample amount were 82 people. The research analysis method used is validity test, reliability test, multiple linear regression, f test and t test. The research findings indicate that the marketing strategy simultaneously affects customer loyalty. Based on multiple linear regression analysis, the coefficient of determination is 40.3%. The most dominant factor influencing is the product variance of the t test calculation. The t value for the service quality variable is 0.880, the t count for the product variant variable is 4.838. The results of the F test obtained F count of 26.715 and a significant value <0. 05.

The interior design plays a very important role in today's modern era of modernization. It is evident that the beauty of a space greatly influences people's work activities and performance within it. A library, as a storehouse of knowledge, should consider the aesthetics of the space to allow patrons to work, learn, and create more freely in the library to meet their information needs, which will ultimately impact the patrons' loyalty to the library. The Provincial Archives and Library Service of West Sumatra still appears to be lacking in terms of aesthetics, furniture arrangement, noise levels, and the utilization of space, which is a significant concern for the library to make it more appealing to patrons as a place to seek information.

This study discusses the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri city. This study aims to determine and explain the results of the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on  OPPO smartphones at the  MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence  of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.

In the current era of globalization, there is intense competition in the business world. Business actors are required to create competitive advantages based on the quality of service and atmosphere in their businesses and strive to provide consumer satisfaction to face business competition. This research aims to determine the results of the influence of service quality, store atmosphere, and consumer satisfaction at Cafe MP in Brenggolo Village. The method used in this research is a quantitative method. The sampling technique in this research is the accidental sampling method. The number of samples in this research was 85 consumers. Data collection techniques include observation, interviews, questionnaires and literature studies, with the help of IBM SPSS version 25. The research results show that Service Quality has a significant (partial) influence on consumer satisfaction, the result value is 8.222 and the significance value is 0.025 <0.05. Store Atmosphere has a significant (partial) influence on consumer satisfaction, a result value of 9.622 and a significance value of 0.000 <0.05. Service quality and Store Atmosphere influence (simultaneously) on consumer satisfaction at MP Cafe in Brenggolo Village, the f test value is 97.549 and the significance value is 0.000 <0.05.

Al Asror Islamic boarding school has several business units which are expected to be a means of developing student entrepreneurship in addition to supporting the boarding school independently. The santri craft business unit, grocery store unit, laundry and canteen are managed by the santri in the Islamic boarding school environment. The problems faced in developing student entrepreneurship are from the perspective of students as the main object of entrepreneurship education.The solution to problems in this service activity is by carrying out FGD activities, coaching and mentoring, and business motivational lectures. The target participants are students, caregivers, administrators, parents/guardians of students, and business and entrepreneurship practitioners/experts. The FGD resource persons were the service team and cottage caretakers. The targets of motivational training are students who have been involved in managing the Islamic boarding school business unit. Motivational lecture speakers are members of the service team. The stages of implementing service activities are the pre-implementation stages of service activities, the stages of implementing service activities, and the post-service activity stages. Service activities can run well and smoothly and consist of three sub-activities, namely delivering entrepreneurship material in the general stage, FGD for stakeholders, and mentoring for students who run Islamic boarding school business units. The first and second activities were carried out successfully. Islamic boarding school stakeholders can convey ideas and concepts in developing student entrepreneurship and Islamic boarding school business units. The third activity has also been carried out by providing reinforcement for students who receive the mandate to run Islamic boarding school business units such as laundry, drinking water, canteen, and others. New business ideas for Islamic boarding schools must be analyzed carefully considering the potential and development of the Patemon area and its surroundings.

The purpose of this study is to determine the effect of product diversity and service quality on consumer buying interest of Singaparna Area Clothing Store , Tasikmalaya Regency. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Singaparna Area Clothing Stores. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product diversity and service quality have a significant effect both partially and simultaneously on consumer buying interest in Singaparna Tasikmalaya Area Clothing Stores.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

The purpose of this study was to determine the effect of reward and punishment on employee motivation at the Mayga Sidinding Department Store. This type of data collection uses a quantitative approach in the form of a survey and gives questionnaires directly to respondents. The population used is all employees who work at the Mayga Department Store, and sampling with the saturation technique is 48 people. Data is processed through the application of Statistical Product and Service (SPSS) version 26 with multiple linear regression analysis techniques. The test results state that individually or partially rewards have a significant effect on employee motivation with a p value of 0.012 <0.05 and a tcount of 2.627 > a ttable of 1.679. Punishment independently or partially has a significant effect on employee motivation, by looking at the probability value 0.000 <0.05 and tcount 3.916> ttable 1.679. This means that punishment has more influence on employee motivation. The result of the next test is that reward and punishment simultaneously affect the work motivation of employees at the Mayga Si Date Department Store.

This study aims to determine the simultaneous and partial effect of Brand Experience and E-Service Quality on Brand Loyalty in Anthelabel Tasikmalaya Shop Consumers. Descriptive research method with a survey approach. The population in this research is Ansthelabel consumers as many as 100 consumers. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of the study show that Brand Experience and E-Service Quality simultaneously have a significant effect on Brand Loyalty for Ansthelabel Tasikmalaya Store consumers. Partially, Brand Experience has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store. Partially, E-Service Quality has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store.

This study aims to determine the effect of product quality, service quality, and price on purchasing decisions at the Pillow Moker store through distributing online questionnaires to customers. The population in this study are customers who buy at the Moker Pillow shop with a sample of 98 respondents. The results of the respondent's questionnaire were analyzed by multiple linear regression through the SPSS 24 application. The results showed that the variable product quality, service quality, and price partially had a positive and significant effect on the purchase decision variable. While the variables of product quality, service quality, and price have a simultaneous effect on purchasing decisions. The results of the study show that product quality (X1) partially influences the decision to purchase pillow products at the Moker Pillow Shop with a t count of 6.953 > t table 1.660 with a significance level of 000. Service quality (X2) partially influences product purchase decisions Pillows at the Moker Pillow Shop with a t-count value of 7,993 > t-table 1,660 with a significance level of 000. Price (X3) partially influences the decision to buy Pillow products at the Moker Pillow Shop with a t-count value of 6,984 > t-table 1,660 with a significance level 000.  

ABC Gift Shop provides ordering and purchasing of souvenirs for weddings, birthdays, graduations, and other events. So far, customers are served through online orders via Instagram and offline orders that come directly to the store location. This study aims to look at the implementation of ongoing business processes and see how far the results of the evaluation can identify opportunities for improvement and recommendations for improving ABC Shop's business processes. The research method uses descriptive qualitative through interviews with informants and observations of online and offline ordering services at ABC Stores. The results of the study show that there are deficiencies in the online ordering process, such as online ordering data that is entered manually and recapitulated so that the queue process and order completion take a long time and the queues can even be swapped. Opportunities for improvement and recommendations for improvement, in this case, are being able to improve existing business processes and providing an information system for ordering souvenirs that is more flexible than social media Instagram and according to the needs of Toko ABC..

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

The database or what is commonly referred to as a database is a collection of data that is stored neatly, structured on a computer and is very important in an information system. The database functions as a provider of information for its consumers. The database has many benefits, some of which are facilitating data management, data accuracy, increasing productivity, cost savings, as a material for making better decisions and helping to maintain data security. The purpose of thisresearch is to understand what are thebenefits of databases and how to implement databases for organizations or companies. By knowing the benefits of a database, an organization or company can make good decisions or policies in managing andutilizing their data. The method in this study uses a qualitative method by conducting a survey to find out the benefits of the database at the UIN North Sumatra Library and what facilities are obtained by implementing the database in managingits information system. The results obtained from this study are that the North Sumatra Uin Library utilizes databases in improving services by carrying out several developments such as an online library, an application called OPAC, an application that makes it easy to check library collections and a web called repository which is a collection application. the work of students. Libraries that previously only used the recording method but have switched to using online by utilizing databases.

The database or what is commonly referred to as a database is a collection of data that is stored neatly, structured on a computer and is very important in an information system. The database functions as a provider of information for its consumers. The database has many benefits, some of which are facilitating data management, data accuracy, increasing productivity, cost savings, as a material for making better decisions and helping to maintain data security. The purpose of thisresearch is to understand what are thebenefits of databases and how to implement databases for organizations or companies. By knowing the benefits of a database, an organization or company can make good decisions or policies in managing andutilizing their data. The method in this study uses a qualitative method by conducting a survey to find out the benefits of the database at the UIN North Sumatra Library and what facilities are obtained by implementing the database in managingits information system. The results obtained from this study are that the North Sumatra Uin Library utilizes databases in improving services by carrying out several developments such as an online library, an application called OPAC, an application that makes it easy to check library collections and a web called repository which is a collection application. the work of students. Libraries that previously only used the recording method but have switched to using online by utilizing databases.

Exclusive breastfeeding reduces infant mortality rates caused by various diseases that commonly afflict children such as diarrhea and pneumonia. Babies with exclusive breastfeeding will have a stronger immune system compared to babies who are given formula milk. Breast milk provides protection to babies against various diseases, especially infectious diseases. According to RISKESDAS 2021, 52.5 percent or only half of the 2.3 million infants aged less than six months are exclusively breastfed in Indonesia, or a decrease of 12 percent from the figure in 2019. The highest coverage of exclusive breastfeeding is in West Nusa Tenggara with coverage of 81.46% and coverage of exclusive breastfeeding in Sumbawa Regency of 89.3. This of course encourages us to strive to maintain and even increase the scope of exclusive breastfeeding to increase children's intelligence. Objective: Increase the knowledge and skills of breastfeeding mothers towards exclusive breastfeeding for babies. Method: The method used in increasing this knowledge is by Audiovisual media, namely presenting the Understanding, composition, benefits, influencing factors, how to maximize & improve, how to prepare and store breast milk and provide counseling in the form of interactive lectures. Target: The target of this community service activity is from mothers of reproductive age who have babies aged 0 to 6 months at H.L. Manambai Abdulkadir Hospital. Results: The delivery of material with lecture and demonstration methods supports the ability of participants to master the material regarding increasing knowledge and skills in breastfeeding delivered by the community service team so that there is an increase seen from the pretest and posttest given to mothers after the activity takes place.

Application of the database system using the Dikbud HR application in personnel information services within the Indonesian Cultural Arts Institute (ISBI) Tanah Papua. Dikbud HR is a special application designed to meet the needs of personnel administration in the fields of education and culture. The results of implementing the Dikbud HR application are to increase the efficiency and effectiveness of personnel administration at ISBI Tanah Papua. In this study, data was collected through interviews with related parties and retention analysis related to the implementation of Education and Culture HR at ISBI Tanah Papua. The results of the study show that the application of the Education and Culture HR application brings significant benefits. First, the database system allows storing employee data in a structured manner, facilitating the management of personal information, work history, training and employee achievements. Second, attendance and leave management becomes more efficient with electronic attendance records and an automated process for applying for leave. Third, employee payroll can be done automatically based on the risk of salary data, benefits and deductions stored in the database, reducing calculation errors and speeding up the payroll process. Fourth, the management of employee training and development becomes more effective with well-documented training history data. Fifth, reports and analysis generated from the system database enable management to obtain accurate information and deeper insights into employee performance and the effectiveness of staffing programs.

This study aims to determine the effect of product variations on consumer satisfaction Ramai Semarang Store. Inferential level research type. The population in this study are all consumers who shop at Ramai Semarang Store. The sampling technique used the accidental sampling method with a total sample of 100 people obtained using the Lemeshaw formula. The data analysis technique used is multiple regression. The results of this study indicate that product variations have a positive effect on consumer satisfaction at Ramai Semarang Store. Product quality has a positive effect on consumer satisfaction at Ramai Semarang Store. Service quality has a positive effect on consumer satisfaction at Ramai Semarang Store. Testing the feasibility of the model obtained product variations, product quality, and service quality simultaneously affect consumer satisfaction Ramai Semarang Store.