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The Mandala Bhakti Museum in Semarang plays a vital role as a historical tourism destination that represents the struggles of the Indonesian people. However, one of the main challenges in managing this museum is attracting visitors, especially the younger generation. This study aims to evaluate and implement digital technology and spatial arrangement as strategies to enhance the museum's appeal and marketing. These strategies include the development of virtual tour applications, digitization of museum collections, optimization of social media usage, and redesigning spaces to be more interactive and engaging for visitors. The research employs a qualitative approach with data collected through interviews, observations, and literature reviews. The findings reveal that the utilization of digital technologies such as augmented reality (AR) and various digital platforms significantly boosts the museum's appeal. Additionally, creative spatial design provides visitors with a more immersive and enjoyable experience. Through these strategies, the Mandala Bhakti Museum in Semarang can reach a broader audience, increase visitor numbers, and strengthen its position as a relevant historical tourism destination in the digital era.

In this era, many people in Plosokandang Village have not utilized digital technology, even though small businesses play an important role in economic development. One example is Mr. Imin's tofu business. Through a community empowerment program for MSME owners in Plosokandang Village, Tulungagung Regency, entrepreneurs now have more insight into marketing, both offline and through social media such as Facebook. Social media helps them reach a wider range of consumers and meet market demand. The utilization of digital technology allows direct interaction with consumers, obtaining feedback, and adjusting products and marketing strategies. This program is expected to increase the competitiveness of MSMEs in the domestic market while supporting the sustainable strengthening of the community economy. With new skills, MSME owners are expected to be more proactive in facing the challenges of the digital era and support regional economic growth.s

In essence, technology has become an inseparable part of children's lives today. However, inappropriate use of technology can impact their development. The technology that exists today has a big influence on the progress of a nation and for this reason the role of parents and educators must be to be able to encourage and provide control and supervision to children so that they do not become addicted to technology. because technology can expand knowledge through the internet and digital devices, increase creativity to be creative in developing skills and can facilitate learning. However, current technology can also have negative impacts, such as children becoming dependent and spending time in front of screens, social interactions and even children having more fun in front of the screen than playing in the surrounding environment. In today's sophisticated era, being free from gadgets is difficult. Because gadgets are a major need for children and parents, because they can be used to communicate and carry out other needs. The aim of this research is to describe or describe in full the impact of gadget use on the social behavior of young children. The method used in this research is a qualitative method that will allow us to explore and analyze more complex problems, understand the perspectives of various stakeholders, and gain a deeper understanding of the context of the influence of devices on a child. The research hopes that the results obtained can be used as a benchmark for parents and teachers in controlling children's use of technology.

Social media has become a strategic platform to support education and promotion, including in the energy sector. This research aims to optimize the role of Instagram as a means of electricity education and promotion of the Electrifying Lifestyle at PT PLN (Persero) UP3 Surabaya Utara. The research method uses a qualitative approach with descriptive analysis, based on observation of company Instagram account activities, interviews, and social media performance data. The results show that the utilization of interactive features such as stories, reels, and informative feeds can increase audience engagement and strengthen public understanding of electricity-based services and lifestyles. This study concludes that optimizing content strategy, consistency of posts, and collaboration with local communities are effective in expanding reach and supporting the company's digital transformation.

Micro, Small, and Medium Enterprises (MSMEs) often experience difficulties in product marketing, difficulties in reaching customers and lack of innovation. To develop MSMEs, product innovation and awareness of modern social media technology are needed. Many MSME actors are still lagging behind in utilizing technology, which has an impact on limited marketing and business development. The author of this Community Service research focuses on MSME Bakoel Barokah in Guning Sari Ulu Village, Balikpapan. MSME Bakoel Barokah owned by Ibu Alam faces obstacles in product development and marketing, especially in label design, packaging, and utilization of social media. Their products are only produced based on consumer orders. The researcher found the potential for Bakoel Barokah to develop better with innovation in labels, packaging, and digital marketing strategies through Instagram and WhatsApp.

The implementation of this community service involves one MSME, namely 'Mask and Furniture Wholesale Shop'. Located in Jayamukti Village, Central Cikarang District, Bekasi Regency or about 4.0 km from Pelita Bangsa University. MSMEs wholesale masks and furniture play a strategic role in meeting community needs, especially during the pandemic and changes in people's lifestyles that lead to online shopping. This service aims to examine the effect of training and e-commerce utilization in improving the competitiveness and operational efficiency of wholesale stores in this sector. Through training that focuses on the use of e-commerce platforms and internet-based marketing strategies, it is hoped that this training can evaluate the impact of digital transformation on the business growth of mask and furniture wholesale stores. The method used is a qualitative method, namely through a case study approach and in-depth interviews with MSME players, with the aim of analyzing the effectiveness of training that focuses on the use of ecommerce platforms and online marketing strategies. The results of the service showed that ecommerce training improved the ability of MSMEs to access a wider market, optimize business management, and increase sales. In addition, MSME players also face challenges such as technology adaptation and logistics management. This study provides recommendations on the importance of continuous training, technological infrastructure support, and collaboration between the government and e-commerce platforms to maximize the potential of wholesale MSMEs in the digital era..  .

This article discusses the urgency of reconstructing interactive and digital-based educational methodologies as a solution to face the ever-changing developments of the times. By looking at the challenges of stagnant traditional education, such as methodological conservatism and lack of utilization of technology, this article uses the Systematic Literature Review (SLR) method to explore various studies related to the use of digital platforms in education. Through an analysis of digital media such as Kahoot! and Duolingo, it highlights how interactive features can increase student engagement, motivate learning, and strengthen critical thinking. Some solutions to overcome the problems of digital media education include; improving technological infrastructure, digital competency training for teachers, and integrating technology with the curriculum as a whole.

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

In the era of rapid digital transformation, social media platforms have become dominant tools for communication, marketing, and consumer interaction. Among these, TikTok has emerged as one of the most influential spaces for creative digital promotion, particularly for small businesses and creative industries. This study explores @dyputustudio’s utilization of TikTok as a promotional medium for its self-photo studio services, focusing on how the platform is used to build interactions and relationships with consumers. The research employs a qualitative descriptive approach, emphasizing observation, interviews, and documentation analysis to understand Dyputu Studio’s promotional strategies and audience engagement patterns. Findings reveal that TikTok functions not only as a promotional channel but also as a space of social interaction and digital community formation between the studio and its consumers. The platform’s interactivity, algorithmic visibility, and audio- visual creativity enable Dyputu Studio to effectively showcase its self-photo studio services, stimulate audience participation, and cultivate brand loyalty. This study demonstrates that digital communication on TikTok aligns with Pierre Lévy’s New Media Theory, which highlights interactivity, hypertextuality, and networking as key dimensions of modern media engagement. Through consistent content creation, responsive communication, and trend adaptation, Dyputu Studio successfully transforms social media presence into a form of digital relationship marketing. The study contributes to the understanding of how small creative businesses can leverage social media to achieve marketing and communicative goals in the digital era.

Learning mathematics in the technological era presents new challenges. The learning process has undergone a transformation towards digitalization. One form of innovation is the utilization of technological media such as Google Sites to assist students in learning mathematics. This research discusses the transformation of developing interactive teaching materials in learning mathematics for grade 5 elementary school students through the Google Sites platform. As a learning tool, Google Sites allows teachers to design more interesting and interactive teaching materials with the integration of text, images, videos, and animations. This research uses the literature study method to explore the potential of technology-based media in improving the quality of mathematics learning. The results of the study show that the use of Google Sites can improve students' understanding of the material, learning outcomes, as well as their active involvement in the learning process. In addition, the flexibility of access and cloud-based features make it easier for students and teachers to support distance learning or blended learning. Thus, this study confirms the importance of technological innovation in mathematics learning to improve the quality of basic education.

The importance of utilizing digital learning resources for Social Studies (IPS) learning at Elementary School (SD) and Madrasah Ibtidaiyah (MI) levels is discussed in this article. The utilization of digital teaching materials is expected to improve IPS learning in a more interesting, dynamic, and efficient way along with technological advances. This study identifies various digital learning media, including web-based learning platforms, educational software, and instructional videos, that can be used in the context of IPS learning. The advantages and difficulties faced by teachers and students when incorporating digital media into the classroom are also discussed in this article. It is hoped that by using a digital approach, students will be able to better understand IPS content and develop 21st-century skills needed for everyday life. In addition, this article offers suggestions for the efficient use of digital learning resources that are appropriate to the needs of MI and elementary school students.

This research focuses on the use of hand tracking technology in a drawing program based on the MediaPipe framework. The aim of this study is to develop a digital drawing system that can track hand movements in real-time without additional input devices like a mouse or stylus. This technology utilizes computer vision algorithms to detect and track the user's hand movements, which are then translated into strokes on the screen. The study employs a descriptive-qualitative method with a software experimentation approach. The results show that the system has a high level of accuracy and is responsive to hand movements, providing a more natural and intuitive user experience. The implications of this research are significant in supporting technology-based educational and creative applications.

Batam City as a center of industry and trade has a large market The city of Batam, as an industrial and trade hub, holds significant market potential for the utilization of digital technology. While Batam has established infrastructure that facilitates inter-island access, digital transformation has yet to reach the smaller surrounding islands. The application of Artificial Intelligence (AI) remains relatively unfamiliar to many communities on islands outside Batam. The objective of this training, organized by the student boarding school of UPN Veteran East Java, is to provide an in-depth understanding of digitalization and AI concepts in digital marketing as a means to support the economy of Batam Island’s communities. This Community Service Program (PKM) is implemented through socialization on AI concepts, the positive potential impacts of AI, and practical AI application workshops, in collaboration with the Director of the SPMAA Batam Foundation and ICT volunteers. The results of this PKM activity indicate a high level of enthusiasm among the community to learn about AI concepts and their use in marketing products on social media. Through this training, it is expected that MSME owners and the entire community on Batam Island will benefit from technological advancements, particularly AI, and that it will support the government’s efforts in promoting equitable digital transformation across Batam Island.

English proficiency is a crucial skill in the globalization era, especially in business, communication, and industry sectors, which demand this international language as a competitive advantage. Over the past decade, advancements in Information and Communication Technology (ICT) have significantly impacted English learning, including through online platforms like YouTube and Canva. This study examines the utilization of these two platforms in English teaching at MA Hidayatul Insan Palangka Raya, particularly on the topic "Word Order of Adjective." The methods used include visual presentations with Canva and interactive videos from YouTube. In its implementation, students engaged in dialogues, watched instructional videos, and participated in quizzes as a form of comprehension assessment. The study results indicate that using YouTube and Canva significantly enhances students' participation and learning motivation while reinforcing vocabulary acquisition and comprehension through an interactive approach. Recommendations are provided for the application of these digital media in high school English learning, with suggestions for further research involving long-term impacts and variations in teaching methods across different educational contexts.

The development of the art of reading the Qur'an (tilawah) plays an important role in maintaining the Qur'anic tradition in North Sumatra, especially since this region is one of the regions actively involved in organizing the Musabaqah Tilawatil Qur'an (MTQ). However, the quality of development at the district/city level is not evenly distributed, thus impacting the ability of qari and qari'ah to achieve professional tilawah standards. This study aims to analyze the development program of the art of reading the Qur'an implemented by the LPTQ of North Sumatra Province, including the form of activities, implementation mechanisms, and its effectiveness in improving participant competence. The research method uses a descriptive qualitative approach through direct observation of development activities, analysis of official institutional documents, and supporting documentation related to the training process and implementation of the MTQ. The results show that the LPTQ development program includes routine development, Training Center (TC), and Training of Trainers (ToT), each of which has a different contribution to improving participant abilities. Routine development serves as a foundation, TC has proven to be most effective in maturing participants before the MTQ, while ToT plays a role in increasing the capacity of trainers in the region. However, the program's overall effectiveness remains hampered by a limited number of expert trainers, limited facilities, regional disparities, and low interest among young people in the art of tilawah. This study concludes that training needs to be strengthened through equitable distribution of trainers, increased program intensity, utilization of digital media, and more stable budget support to achieve sustainable tilawah training in North Sumatra.

This research discusses the Utilization of Digital Technology in the Media Transfer Process of Static Archives at the Medan City Archives Depot Office. The purpose of this research is to find out the extent to which they utilize current digital technology to transfer static archives. This research method uses a qualitative descriptive approach. By using data collection techniques through interviews, observation and documentation. The informants in this study include the head of the section, archivists and staff responsible for the archive section at the Medan City Archives Depot Office, which have been selected by the researcher according to the criteria of the research subject. The results showed that how the static archive media transfer process is there by scanning the data then the data is processed into a simple form in Microsoft Excel then next to the data there is a link that connects to the original file. The utilization of technology at the Medan City Archives Depot Office is not yet optimal because a lot of equipment such as computers is inadequate and there are still very few human resources who take care of archives.

In the era of rapid technological advancement, the utilization of digital content as a pivotal tool for advertising has become increasingly crucial. Digital content and illustration have emerged as essential elements in today's digital landscape, particularly in the realm of visual communication. The primary objective of this research is to create and disseminate digital content focused on educated illustration in the form of videos to enhance awareness within the Corat-Coret illustration community. To achieve this goal, the Integrated Marketing Communication (IMC) approach is employed to ensure that the targeting and alignment between the promotional elements used are appropriate, thereby ensuring a more consistent and effective message. This study leverages various software tools, including Capcut, Procreate, and Adobe Photoshop, to produce high-quality digital content. The final results of this research are presented in the form of engaging reels videos on Instagram platforms, as well as complementary physical media such as stickers, art prints, and keychains. By integrating these elements, the research aims to effectively attract and engage the target audience, thereby enhancing the overall marketing strategy  

In this digital age, social media has become an important platform in connecting organizations with the community and encouraging active participation and helping to increase the organization’s social impact. One such organization’s is Sajiwa Foundation, a-non profit organization that focuses on educating and supporting the utilization needs of people in need. The purpose of this study is to provide insight into how non-profit organization can use social media communication strategies effectively to encourage community participation on the Sajiwa Foundation website platform Sajiwa Foundation this research aims to identify the various strategies used by Sajiwa Foundation to motivate people to actively participate in campaigns and programs offered through their website. This research used a qualitative approach by conducting a content analysis of Sajiwa Foundation’s social media accounts and involved interviews with Sajiwa Foundation team members. From analysis, the importance of an appropriate social media communication strategy in encouraging community participation in the context of non-profit organization was found to have several key elements. First, content should be veried and relevant, covering information and inspiring stories and the development of the organization. Second, attractive visuals can increase user interaction. Third, active interaction with the online community through comment, direct messages and calls to action helps build deeper relationships with the audience. This provides valuable insights for similar organizations looking to maximize their impact through leveraging social media as a powerful communication tool towards the wider community.  

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.