Publication Search

Sexual violence is a serious problem that has long-term impacts, especially for teenagers. This community service activity aims to increase high school students knowledge and awareness of sexual violence thorugh interactive counseling, educational videos, and group discussions. The results showed an increase in understanding, courage to voice opinions, and participants’ awareness of the risk of violence, Community education has provento be effective as a strategy to prevent sexual violence in teenagers.

This study aims to determine and analyze the key factors that influence and significantly contribute to online purchasing decisions among consumers in Manado City, North Sulawesi. The research adopts a quantitative approach with factor analysis as the main method of data analysis. Judgmental sampling was employed to select participants who have experience in online shopping. Based on the results, seven dominant factors were identified that affect consumer decisions when making online purchases. These factors include: (a) Consumer Limitations and Access, which refer to time constraints and limited access to physical stores; (b) Desire and Technology, highlighting the role of consumer interest and technological literacy; (c) Product and Price Limitations, involving the lack of product variety and pricing differences; (d) Flexibility, which represents the freedom to shop anytime and anywhere; (e) Efficiency, such as time and cost savings; (f) Convenience, referring to the ease of the purchasing process; and (g) Economy and Social, which include discounts, promotions, and social influences. The study contributes to a better understanding of consumer behavior in digital commerce and provides useful insights for businesses and marketers to improve online customer experiences, particularly in regional markets such as Manado. The findings underscore the multidimensional nature of online shopping behavior in a rapidly growing digital economy.

Community service activities (PKM) located in Kempreng Rt26Rw 02, Tanjungsari village, Taman District, Sidoarjo Regency. This community service activity (PKM) aims to empower MSMEs in optimizing social media to market products, then provide direction so that MSME actors have and optimize social media accounts for business or can use them effectively and efficiently. This activity is expected to provide understanding and the ability of MSME actors in Bakar Rama and Seblak julid in using social media optimally so that it has an impact on business development and increases profits. This activity uses the Participatory Action Research (PAR) approach method which includes: interviews to find out the SWOT or problems faced by MSME actors in Bakar Rama and Seblak julid related to social media, making posters of product menus sold then making content about the products they sell, creating social media accounts and optimizing them. This PKM activity has been carried out smoothly according to the goals to be achieved, and getting good results. The results of this activity are that MSME actors understand how to use social media optimally, expand sales, and the products sold can be known to many people. However, there is one MSME that is less interested in using social media other than WhatsApp.

Community service activities (PKM) located in Kempreng Rt26Rw 02, Tanjungsari village, Taman District, Sidoarjo Regency. This community service activity (PKM) aims to empower MSMEs in optimizing social media to market products, then provide direction so that MSME actors have and optimize social media accounts for business or can use them effectively and efficiently. This activity is expected to provide understanding and the ability of MSME actors in Bakar Rama and Seblak julid in using social media optimally so that it has an impact on business development and increases profits. This activity uses the Participatory Action Research (PAR) approach method which includes: interviews to find out the SWOT or problems faced by MSME actors in Bakar Rama and Seblak julid related to social media, making posters of product menus sold then making content about the products they sell, creating social media accounts and optimizing them. This PKM activity has been carried out smoothly according to the goals to be achieved, and getting good results. The results of this activity are that MSME actors understand how to use social media optimally, expand sales, and the products sold can be known to many people. However, there is one MSME that is less interested in using social media other than WhatsApp.

This study examines the role of the Youth, Sports, and Tourism Office in developing Manggar Beach as a leading tourist destination in Balikpapan City. Using Pitana and Gayatri's theory on the role of government as a motivator, facilitator, and dynamic, this study uses a qualitative descriptive approach with data collection through observation, interviews, and documentation. The results of the study indicate that the office has implemented various strategies such as digital promotion, facility development, and stakeholder collaboration with the pentahelix concept. However, there are still challenges in the form of suboptimal facility maintenance, waste management problems, and relatively high entrance ticket prices. The office has responded with initiatives such as cleanliness campaigns, periodic ticket price evaluations, and creative economy development to increase competitiveness. This study contributes to the understanding of the dynamics of the role of local government in developing sustainable tourism for coastal destinations.

Hypertension is a common non-communicable disease with a high prevalence and a significant risk of severe complications if not detected and managed early. In Dusun 02, Tanjung Baru Village, under the jurisdiction of the Tanjung Baru Health Center in Ogan Komering Ulu Regency, many residents are unaware of their blood pressure status and lack knowledge about risk factors and prevention. This community service activity aimed to increase public awareness through health education and conduct blood pressure screening for early detection of hypertension. The methods included educational sessions on hypertension, healthy lifestyle promotion, and on-site blood pressure checks for targeted residents. The results demonstrated an increase in participants’ understanding of hypertension and identified several individuals with elevated blood pressure who had not been previously diagnosed. In conclusion, educational intervention combined with direct screening is an effective approach to raise awareness and enable early detection of hypertension in rural communities.

Introduction: Low back pain is one of the most common musculoskeletal disorders encountered in the work environment and is categorized as a disease caused by work activities. Methods: This study used health promotion counseling method on stretching exercise for low back pain (LBP). The counseling was held on March 15, 2025 at Bening's Clinic Pamekasan which is located on Jl. Trunojoyo no. 325-327, Pocok, Laden, Kec. Pamekasan, Pamekasan Regency, East Java. A total of 21 workers participated in this counseling. The promotional media used in this activity was a leaflet, and pre-test and post-test were applied as instruments to measure the effectiveness of the counseling. Results: The results of the evaluation of 21 participants showed that their understanding of Low Back Pain (LBP) and stretching exercise increased to 100%. Conclusion: Based on the results evaluation results, the counseling conducted at Bening's Clinic Pamekasan successfully increased participants' understanding of stretching exercise for low back pain (LBP).

The Entrepreneurship Seminar held by Post 7 MiT-19 KKN UIN Walisongo in Bedono Village is part of the community empowerment program, especially in supporting the progress of Micro, Small, and Medium Enterprises (MSMEs). This activity raised the theme "Digital Branding Strategy for MSMEs in Bedono Village" with the goal of increasing the insight and skills of MSME actors in optimizing digital media as a product promotion and marketing tool. This seminar was carried out through the delivery of materials, discussion of case studies, and direct practice of digital content creation. The results of the activity showed an increase in participants' understanding of the importance of building brand identity, the use of social media, and the proper implementation of digital marketing strategies. This activity is expected to be the first step to encourage local MSMEs to be able to compete more widely through digital brand strengthening.

The textile industry, especially clothing, is never-ending, because clothing is one of the primary needs, so that production services for ready-made clothing or the clothing convection industry continue to grow rapidly. One of the companies in the clothing convection industry in Malang City is CV. Defix Unggul Jaya. The clothing convection industry often shows intensive and repetitive work patterns. This can result in excessive workloads on workers, causing work-related diseases. Each stage of work in the clothing convection industry can cause risks related to work postures such as neck pain complaints. The incidence of neck pain complaints in workers reaches 6-67%. So the role of physiotherapy becomes very important, where the form of physiotherapy services not only provides treatment, but can provide services in the form of preventing neck pain disorders through socialization activities. The purpose of this socialization activity is to see the importance of the role of physiotherapy education in understanding the prevention of neck pain in CV. Defix Unggul Jaya, Malang City convection workers. The method used is education through socialization related to neck pain complaints using leaflets as a promotional media for the mat and using pre-test and post-test to determine the level of workers' understanding of neck pain complaints. The results obtained show an increase in the understanding of convection workers regarding the prevention and proper handling of neck pain.

This study aims to analyze the design of Indonesian horror film posters through Pierre Bourdieu's sociological lens. The main focus of the study is to understand how the visual elements in the poster reflect the social dynamics, culture, and structure of the film industry. By using the concepts of habitus, capital (cultural, symbolic, economic), field, doxa, and social reproduction, this study reveals that the design of horror film posters not only functions as a promotional tool, but also as a medium that reproduces local cultural values ​​and community beliefs about the supernatural world. Elements such as traditional ghosts such as genderuwo, kuntilanak and mystical symbols such as keris, offerings, then there are dark colors, and a scary atmosphere reflect the habits of audiences who are familiar with local myths. This study also shows that horror film posters reproduce stereotypes about the relationship between humans and the supernatural world, and strengthen the hierarchy of spiritual power through visual symbols. These findings confirm the relevance of Bourdieu's theory in understanding cultural phenomena through visual media. This study is expected to provide new insights for filmmakers, graphic designers, and students in understanding the interaction between culture, aesthetics, and the film industry.

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.

Ahlussunnah Wal Jama’ah (Aswaja) is an Islamic doctrine based on the Qur’an, Hadith, and the understanding of the companions and early scholars. This study aims to examine the Qur’anic and Hadith-based evidence that legitimizes Aswaja and its relevance to Islamic education. The research employs a literature review method, analyzing primary sources such as classical and contemporary tafsir books, major Hadith collections (Sahih Bukhari, Sahih Muslim, Sunan Tirmidhi), and scholarly works by figures like Imam Ash’ari and Al-Ghazali. The findings indicate that Qur’anic verses, such as Surah Al-An’am (6:153) and Surah Ali Imran (3:103), emphasize the importance of adhering to the straight path, which is a central tenet of Aswaja. Furthermore, the Hadith on the division of the Muslim ummah into 73 sects supports Aswaja’s position as al-firqah an-najiyah (the saved sect). These sources provide textual legitimacy to the doctrine of Aswaja, affirming its central role in preserving Islamic unity. The implications for Islamic education are significant, including the integration of Aswaja values into curricula, the promotion of a moderate and balanced understanding of Islam, and the strengthening of faith based on authentic textual evidence. By incorporating Aswaja principles, educators can foster an environment that prioritizes tolerance, inclusivity, and intellectual engagement within Islamic educational settings. This study contributes to reinforcing a moderate and tolerant Islamic approach, promoting a harmonious balance between tradition and modernity in educational contexts.

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

Citations in Google Scholar serve as a crucial indicator for assessing the impact and relevance of a scientific publication. However, many academics and researchers face challenges in increasing the citation count of their work. This article discusses strategies for enhancing citation numbers through effective dissemination. The methods employed include outreach and training programs, publication in reputable journals, optimization of Google Scholar profiles, and the utilization of academic social media platforms such as ResearchGate and Academia.edu. The findings indicate that a better understanding of publication techniques and scholarly promotion contributes to increased citations. Furthermore, research collaboration and active engagement in academic communities have been shown to expand the reach of scientific work. This article asserts that with the right strategies, academics can enhance the visibility of their research and strengthen their scholarly impact.

The Hegong dance is one of the traditional dances that plays an important role in the welcoming procession in Umauta. However, in the midst of modernization, the sustainability of this dance faces challenges, especially in terms of dancer regeneration and community understanding of the cultural values contained therein. This study aims to identify strategies for preserving the Hegong dance and explore its potential for development in the tourism and creative economy sectors. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that preserving the Hegong dance requires synergy between the community, government, and cultural institutions through cultural education, arts training, and organizing cultural festivals. In addition, the use of digital media and the development of culture-based tourism can be effective strategies to expand the reach of promotion and increase the interest of the younger generation in this dance. In terms of economy, the production and marketing of art products related to the Hegong dance, such as costumes and souvenirs, have the potential to provide economic benefits to the local community. With a sustainable approach, it is hoped that the Hegong dance can continue to be preserved as part of the cultural identity of Umauta and become a tourist attraction that contributes to community welfare.

The development of information technology has significantly transformed government administration, including the promotion system for Civil Servants (PNS). The National Civil Service Agency (BKN) has developed the Civil Service Administration Information System (SIASN) to expedite the PNS promotion process digitally. However, implementing this system still faces several challenges, such as a lack of employee understanding, limited human resources, and technical issues in system usage. This study aims to analyze the effectiveness of the promotion service system implemented by the Personnel and Human Resource Development Agency (BKPSDM) of Batu Bara Regency. The study employs interviews, observations, and document analysis to identify key issues in the promotion process and provide recommendations to enhance service efficiency and quality. The findings indicate that although a digital system has been adopted, its implementation still encounters obstacles, such as incomplete data, inadequate technological infrastructure, and employees' limited ability to operate the system. Therefore, improving employee training, strengthening technological infrastructure, and refining administrative policies are recommended measures to enhance the effectiveness of the PNS promotion service system in Batu Bara Regency.

Chocolate cocoa ice is one of the popular beverage products among consumers, especially among teenagers and children. In facing tight competition, it is essential for producers to analyze effective marketing strategies and calculate the Cost of Goods Sold (COGS) to ensure business sustainability. This analysis aims to evaluate the marketing strategies employed, including promotions, distribution, and pricing. Additionally, calculating COGS is necessary to understand the costs involved in production and to determine competitive selling prices. The research method used is descriptive with a qualitative approach, involving socialization, assistance, and training. The results of the study indicate that effective marketing strategies, such as leveraging social media and conducting promotional activities in the surrounding area, can enhance product visibility. The calculation of COGS provides a better understanding of production costs, allowing managers to set competitive selling prices. From this analysis, it is hoped that recommendations can be provided for the PKK group to optimize marketing strategies and cost efficiency, enabling the chocolate cocoa ice business to grow and positively impact the local economy. This research can also serve as a reference for similar businesses in other regions.

This study aims to analyze the effect of the inflation rate on the number of Wismanto Indonesia Via Air Gateway. The data used covers the period from January 2017 to September 2024, focusing on the relationship between inflation as a macroeconomic factor and the number of tourists visiting Indonesia. The data analysis used in this study is regression analysis, supported by descriptive analysis of each variable. The regression analysis results show that the inflation rate has a significant positive effect on the number of international tourist arrivals. The regression coefficient of 156,266 indicates that every 1% increase in inflation has the potential to increase the number of international tourists by 156,266 individuals. The significance value of 0.000 indicates that this relationship is statistically significant at the 95% confidence level. These findings provide an understanding that although inflation is often associated with rising prices of goods and services, in the context of Indonesian tourism, inflation can be linked to other factors, such as exchange rate fluctuations, which increase Indonesia's appeal as a tourist destination. This study recommends that the government and stakeholders in the tourism sector consider the impact of inflation in tourism development strategies, while maintaining economic stability and international competitiveness. Further studies are recommended to explore other mediating variables, such as exchange rates and tourism promotion policies, in order to understand this relationship more comprehensively.  

Background: Exclusive breastfeeding is a crucial factor in improving infant growth and health during the first six months of life. However, the achievement of exclusive breastfeeding is often influenced by various maternal factors, including the mother’s occupation. Working mothers frequently face challenges related to time constraints, workplace support, and breastfeeding facilities, which may affect their ability to provide exclusive breastfeeding. Understanding the relationship between maternal occupation and exclusive breastfeeding is essential to improve breastfeeding promotion programs at primary health care levels. Objective: This study aimed to determine the relationship between mother’s occupation and exclusive breastfeeding at the Posi Posi Community Health Center. Methods: This study employed an analytical observational design with a cross-sectional approach. The sample consisted of 30 mothers who had infants aged 6–12 months, selected using a total sampling technique. Data were collected through structured questionnaires and maternal health records. Statistical analysis was performed using the Wilcoxon test to examine the relationship between mother’s occupation and exclusive breastfeeding practices. Results: The results showed a statistically significant relationship between mother’s occupation and exclusive breastfeeding practices. The Wilcoxon test analysis obtained a p-value of 0.001 (p < 0.05), indicating that maternal occupation significantly influenced the provision of exclusive breastfeeding at the Posi Posi Community Health Center. Conclusion: There is a significant relationship between mother’s occupation and exclusive breastfeeding. Working mothers tend to experience more barriers in providing exclusive breastfeeding compared to non-working mothers. Strengthening workplace support, breastfeeding-friendly policies, and continuous health education is recommended to improve exclusive breastfeeding coverage.