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Social media has transformed communication patterns, with TikTok emerging as a platform where interactions are highly expressive and multimodal. This study examines the role of emojis as politeness strategies in the comments section of TikTok influencers, focusing on how these visual symbols help maintain harmonious digital communication. Using a qualitative descriptive approach, the researchers analyzed 20 emoji-containing comments from a high-engagement influencer video. The data were interpreted through Brown and Levinson’s (1987) politeness theory, supplemented by the concept of multimodality. The findings indicate that emojis significantly support both positive and negative politeness strategies. Positive politeness was dominant (around 70%), often realized through empathy, humor, and solidarity-building emojis, while negative politeness was achieved through hedging, apologies, and respectful cues. Emojis also frequently softened bald-on-record statements and enabled off-record indirectness. The study concludes that emojis are crucial in enhancing politeness, enriching emotional expression, and fostering a sense of community in TikTok interactions, highlighting their importance in the evolving landscape of digital sociolinguistics.

This study investigates the implementation of the Problem-Based Learning (PBL) model integrated with animated video media to enhance student motivation, creativity, and learning outcomes in economics at MA Salafiyah. Employing a classroom action research approach with a pretest-posttest design, the research involved 35 grade XI students. Data were collected through observation sheets, motivation and creativity questionnaires, and learning outcome tests. The Shapiro-Wilk test was used to assess data normality, while the Wilcoxon Signed Rank Test evaluated the significance of differences between pretest and posttest scores. The findings reveal that the application of PBL with animated video media significantly improves student motivation, creativity, and learning outcomes. Students demonstrated increased engagement, generated more creative ideas, and showed deeper understanding of economic concepts. Motivation was reflected in higher posttest scores and active participation, while creativity was evident in the ability to propose innovative solutions and think critically. Learning outcomes improved substantially, with average scores rising from 46.142 (pretest) to 83.571 (posttest). The integration of animated video media in PBL created a dynamic and interactive learning environment that facilitated comprehension, stimulated interest, and encouraged practical application of knowledge. This study concludes that PBL supported by animated video media is an effective pedagogical strategy for improving educational quality in economics learning.

Latar belakang : Di seluruh dunia, kemajuan teknologi digital telah mengubah perilaku, gaya hidup, dan cara orang bersosialisasi satu sama lain, terutama melalui penggunaan internet dan media sosial dalam kehidupan sehari-hari, khususnya dalam kehidupan remaja. Remaja adalah usia transisi dari anak- anak ke dewasa, berkisar antara 10 dan 20 tahun. Pada masa transisi ini, orang biasanya mengalami kegelisahan, konflik dengan orang tua, keinginan untuk mencoba hal baru, dan fantasi tentang masa depan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan melalui penyuluhan bertema menjaga kesehatan mental di era digital yang diikuti oleh 52 siswa-siswi SMK Muhammadiyah 1 Patuk Gunungkidul Yogyakarta. Dalam penyuluhan ini diberikan paparan tentang pengaruh media sosial dan teknologi digital terhadap kesehatan mental khususnya para remaja adalah sangat beragam, dilanjutkan dengan upaya pencegahan dan dukungan kesehatan mental online, kontrol diri, peranan orang terdekat, masyarakat dan pemerintah. Kegiatan penyuluhan ini diikuti peserta dengan antusias, dibuktikan dengan banyaknya pertanyaan dan diskusi antara peserta dengan nara sumber selama kegiatan berlangsung. Pemaparan materi disampaikan secara interaktif dengan pemutaran video, permainan, diskusi dan berbagi tentang isu- isu terkini seputar masalah remaja yang sedang hangat diberitakan di media sosial. Metode yang digunakan dalam pengabdian masyarakat ini adalah dalam bentuk penyuluhan. Tujuan: agar siswa siswi dapat menjaga kesehatan mentalnya di era digital ini yang dampaknya ada yang positif juga dampak negatif. Sasaran: Siswa-siswi Kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul,  Yogyakarta. Hasil: Pada Siswa-siswi kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul, Yogyakarta menunjukkan pengetahuan yang meningkat setelah dilakukan penyuluhan tentang Edukasi Menjaga Kesehatan

The training activity of creating video content to build personal branding on social media for Karang Taruna (Youth Organization) in Margadana District, Tegal City is a strategic effort to increase the capacity and creativity of the younger generation in the digital era. This training is motivated by the rapid development of information technology and social media, which makes the ability to manage self-image or personal branding a crucial aspect in developing the potential of individuals and organizations. Through this activity, Karang Taruna members are given an understanding of the basic concepts of personal branding, strategies for building a positive digital identity, as well as technical skills in designing and producing engaging, educational video content that suits the character of each participant. In addition to theory, participants are also trained practically in the video creation process from planning ideas, shooting, to editing using simple software. It is hoped that through this training, Karang Taruna youth will be able to utilize social media productively as a platform for promoting social activities, developing self-potential, and spreading positive values in the community. This activity also serves as a means to strengthen the existence of Karang Taruna as a youth organization that is adaptive to technological advances and plays an active role in building a positive image of the younger generation at the local and global levels. Thus, this training not only provides technical skills, but also forms a creative, innovative, and responsible mindset in the use of digital media.

Development to become a tourist village requires cooperation and participation of the entire village community to advance the village. Local communities play an important role in the development of tourist villages because the resources and unique traditions, culture inherent in the community are the main driving elements of tourist village activities.tareget activities of tourism awareness groups, village government and the people of Maitara Tengah village. PKM methods; lectures, practices and participant mentoring. Output; journal, video making and online media publication. The results of PKM activities were carried out on Saturday, with 37 participants, Tourism is developed for the progress of the village, Maitra Tenga village has the potential for marine tourism to be developed, besides that, tourism will also develop the income of the Maitara Tengah village community.

The importance of educational tourism in Indonesia and Bali lies in its ability to combine education with tourism experiences, empower local communities, and support cultural and environmental preservation. With the right approach, educational tourism can become one of the main pillars in the development of sustainable tourism in Indonesia. The development of educational tourism in Indonesia and Bali not only provides educational benefits for visitors but also supports local economic growth and cultural preservation. With the proper approach, educational tourism can serve as an essential pillar in the development of sustainable and inclusive tourism. This study aims to design an innovative social media content strategy to increase the visibility of culture- and agriculture-based educational tourism at TeBA Majalangu, Kesiman, Bali. The research method used is qualitative with a case study approach, conducted through field observations, in-depth interviews, and social media content analysis. The results show that TeBA Majalangu’s social media is currently managed incidentally, lacking consistency in posting frequency and without a strong narrative structure. Based on these findings, the author developed an innovative social media model consisting of five main content categories: educational storytelling, interactive videos, visual education, user-generated content, and interactive content. As a form of implementation, prototypes were also created, including storyboard reels, educational carousel posts, interactive polls, Instagram feed mockups, and a one-month content calendar. This strategy is expected to serve as a reference for managers in strengthening TeBA Majalangu’s digital image as an educational tourism destination based on local wisdom that is relevant, inspiring, and sustainable. In today’s digital era, social media offers great opportunities to maximize the promotion of educational tourism, strengthen direct interaction with potential visitors, and disseminate information. With the right innovations in social media strategy, TeBA Majalangu is expected to increase the number of visitors and contribute more significantly to empowering local communities.

The use of digital-based learning media has revolutionized the way we learn and teach. Particularly in teaching science at the elementary school level, the application of this type of media stands out as a relevant and interesting topic. This media can significantly improve the quality of science learning, while providing a more interactive and enjoyable learning experience for students. This study aims to review the literature related to the use of digital learning media in the context of science teaching. The approach used is a Systematic Literature Review (SLR). The data collection process involved compiling and analyzing articles discussing digital learning media in science learning, focusing on publications from 2021 to 2023. A total of six articles from journals available on Google Scholar were collected by the researcher. From a systematic review of various published studies, it can be summarized that various types of digital media can be applied in the science learning process. The most commonly used media include digital elements such as images, videos, simulations, and interactive games, as these tools can motivate students to learn and strengthen their curiosity about the material being studied.

This study examines the practice of project-based procedural text learning in seventh grade at SMP Negeri 4 Cilacap in the context of the implementation of the Independent Curriculum. The approach used was qualitative with a case study method through participatory observation, in-depth interviews, and documentation. The results showed that teachers implemented contextual and project-based learning strategies by utilizing digital media and integrating the values ​​of the Pancasila Student Profile. Students demonstrated active involvement in learning activities, especially in the creation of video tutorials and procedural posters. However, there were still obstacles in the form of teachers' limited understanding of the application of learning differentiation and formative assessment, as well as a lack of adequate digital infrastructure support. This study provides a theoretical contribution to the development of a more contextual and transformative Indonesian language learning model. Practically, these findings can serve as a reference for teachers and policymakers in designing learning strategies relevant to student needs and encouraging the use of innovative media to increase student participation and understanding, particularly in coastal areas.

Digital books are a transformation from printed books into digital media that can be accessed through devices such as computers, tablets, or smartphones. Digital books not only display text but can also contain multimedia elements such as images, audio, video, animations, and interactive quizzes. This makes the learning process more engaging and less monotonous. In the context of learning Hajj and Umrah material, digital books can display simulations of Hajj rituals, videos of worship in the Holy Land, and maps of Hajj and Umrah journeys, all of which can strengthen students' understanding. This study aims to explore the use of digital books as a learning medium for Islamic Religious Education (PAI) on Hajj and Umrah material at the Junior High School (SMP) level. Digital books are considered capable of overcoming the limitations of conventional learning media, which are static and less interactive. By utilizing multimedia elements such as manasik simulations, videos, prayer audio, interactive maps, and educational quizzes and games, digital books provide a more contextual, visual, and enjoyable learning experience. In addition, advantages in terms of accessibility, portability, and the ability to be adapted to students' learning styles make digital books relevant to the demands of 21st-century learning. The implementation of digital textbooks in learning was carried out through online, face-to-face, and blended learning models. Effectiveness evaluations included improvements in students' conceptual understanding, learning motivation, and digital skills. The study results indicate that digital textbooks play a significant role in improving the quality of Islamic Religious Education (PAI) learning, particularly on the topics of Hajj and Umrah, and supporting digital transformation in education.

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.

The training activity of creating video content to build personal branding on social media for Karang Taruna (Youth Organization) in Margadana District, Tegal City is a strategic effort to increase the capacity and creativity of the younger generation in the digital era. This training is motivated by the rapid development of information technology and social media, which makes the ability to manage self-image or personal branding a crucial aspect in developing the potential of individuals and organizations. Through this activity, Karang Taruna members are given an understanding of the basic concepts of personal branding, strategies for building a positive digital identity, as well as technical skills in designing and producing engaging, educational video content that suits the character of each participant. In addition to theory, participants are also trained practically in the video creation process from planning ideas, shooting, to editing using simple software. It is hoped that through this training, Karang Taruna youth will be able to utilize social media productively as a platform for promoting social activities, developing self-potential, and spreading positive values in the community. This activity also serves as a means to strengthen the existence of Karang Taruna as a youth organization that is adaptive to technological advances and plays an active role in building a positive image of the younger generation at the local and global levels. Thus, this training not only provides technical skills, but also forms a creative, innovative, and responsible mindset in the use of digital media.

This research aims to: (1) produce mathematics learning media in the form of interactive e-modules with a learning approach.realistic mathematics education (RME) which is oriented towards numerical ability and mathematical growth mindset students and describe their characteristics; (2) describe the quality of the learning e-module which meets the criteria of being valid, practical and effective so that it is suitable for use by junior high school students using the approach realistic mathematics education (RME). The development model used in this development research is the ADDIE development model (Analysis, Design, Development, Implementation, and Evaluation). The research subjects consisted of one teacher and 32 seventh grade students of SMP Negeri 3 Pajangan in Bantul Regency, Yogyakarta, who participated in this research.The results of the study show that the developed e-module has the following main characteristics: (1) using the RME approach in learning strategies; (2) facilitating the improvement of numeracy through learning videos, LKPD, and quizzes; (3) fostering growth mindset through motivational videos, inspirational sentences, discussion spaces, as well as feedback and self-evaluation features; and (4) using test- and questionnaire-based evaluation instruments. Validity tests showed very good results with an average score of 96% from media experts and 98% from material experts. The practicality of the e-module was assessed as very good by teachers (96.19%) and good by students (80.47%), and the implementation of learning reached 96.8%. Effectiveness was proven through MANOVA and t-tests which showed a significant increase in numeracy and mathematical growth mindset after using the e-module. Thus, the RME-based interactive e-module is suitable for use as an innovative mathematics learning medium at the junior high school level.

In the digital era, the erosion of moral values among young people has become a pressing challenge for Islamic Religious Education (PAI). Folktales, as part of Indonesia’s cultural heritage, offer universal moral lessons that resonate with Islamic principles. This study investigates the potential of folktales as instructional media for instilling Islamic values while addressing the demands of digital-based learning. A qualitative descriptive method was applied, involving textual analysis of folktales, classroom observations, and interviews with teachers and students. The selected stories Malin Kundang, Bawang Merah Bawang Putih, Timun Mas, and Lake Toba were examined to identify moral values consistent with Qur’anic and prophetic teachings. Data were analyzed using reduction, presentation, and conclusion drawing, supported by triangulation to enhance validity. The results reveal that folktales embody key Islamic values such as filial piety, honesty, patience, courage, and loyalty to promises. Their integration into PAI classes not only increased student attention and emotional engagement but also encouraged deeper moral reflection. Moreover, digital adaptations through animations, videos, and digital storytelling expanded their relevance to contemporary learners, although challenges remain in teachers’ digital literacy and the need for contextual reinterpretation. This study concludes that folktales are more than cultural narratives; they are strategic tools for moral education. By leveraging digital innovation, folktales can reinforce character formation, sustain the relevance of PAI, and prepare Muslim students to be adaptive and value-driven in navigating modern society.

The Ar-Royyan Islamic boarding school is a multi-level Islamic educational institution with a focus on preparing graduates who are ready to synergize with the society. To attain this objective, it is imperative to have educational personnel well-versed in the field of information technology. One strategic approach involves training Ustadz and prospective Ustadz through digital learning innovations. Open Broadcast Software (OBS) emerges as an innovative choice for crafting learning materials because it supports various media sources and offers user-friendly settings. Participants can combine video recordings, video from cameras, text, images, sound, and so on the types of input received. The resulting output manifests in the form of the videos available in common formats such as MKV, MOV, FLV, MP4, and MPEG-TS. Evaluation was conducted using a pre-test and post-test, consisting of a response questionnaire and Likert scale. The results indicate an enhanced understanding of OBS among participants, employed in the creation of digital learning media. The majority of participants responded positively to the conducted activities. Several elements that need attention in promoting the use of OBS for learning media creation include color selection, motivational delivery, and effective word choice. Combining OBS with other editing applications can yield unique variations of learning media, incorporating elements such as images, sound, video, and other supported media editing applications

The development of information technology is very important in the world of education. Education taught in Islamic boarding schools is no exception. A teacher at an Islamic boarding school also needs to master technology in the field of multimedia in providing learning videos. This is done in order to help teachers deliver material in a more interesting way to their students. Therefore, a workshop on using Filmora as an alternative for making learning videos is needed. The methods used in this service activity are survey activities, preparation stage, implementation stage, and evaluation stage. The results obtained from this workshop activity were an increase in the abilities of the teachers at the Ar-Rayyan Islamic boarding school. Previously only around 30% of teachers were able to make learning videos, after the workshop was held there are now 85% of teachers who can use technology to make learning videos. Apart from that, the results of the questionnaire analysis distributed to the participants also obtained an average score of 4.1 which is in the good category. The participants (teachers) at the Ar-Rayyan Islamic Boarding School were very enthusiastic in taking part in the workshop activities that had been carried out.

This study examines the phenomenon of creator teachers on TikTok as a form of digital professionalism that represents the integration of ethical values, aesthetics, and educational philosophy. The focus of the research lies in how teachers negotiate moral responsibility and creative expression in the algorithmic culture of social media. The aim of this research is to analyze the philosophical meaning behind teachers' digital representations as well as interpret how moral and aesthetic values are reflected in their pedagogical practices. The method used is digital netnography with four stages: online observation, digital documentation, audience interaction analysis, and researcher reflection. A total of eight teacher accounts were analyzed with a total of 80 videos using a categorization of themes that focused on ethics, aesthetics, and professionalism. The results showed that 62.5% of the content was educational and featured learning innovations, while the other 37.5% contained elements of entertainment and social interaction. High audience interaction shows public appreciation for the creativity and integrity of teachers. Popularity is not solely generated by algorithms, but by the appreciation of moral values and pedagogical beauty in the actions of teachers. Based on the framework of arete and phronesis from Aristotle and the concept of aesthetic experience from Dewey (1934), this study concludes that the digital professionalism of teachers is a form of reflective praxis that combines ethical responsibility and creative expression. This research makes a theoretical contribution by integrating digital netnography and educational philosophy, and shows that teachers in the digital era play the role of moral and creative agents who maintain the dignity of their profession in the algorithmic space.

The Communication process of human life will not be separated because language has an important role in conveying information. Pragmatics is a field of science that examines the relationship between language and its context and the relationship between language use and its users. This article will focus more on analyzing illocutionary speech acts in a podcast, where the speech act discusses the existence of social, political symptoms, and its sustainability depends on the speaker's language skills in the speech act. The purpose of the study is to identify the use of illocutionary speech acts in the podcast “Indonesia Lebih Baik” on Raymond Chin's YouTube channel. This research uses two approaches, namely pragmatic theoretical and qualitative descriptive methodology. The data is in the form of discourse in the podcast “Indonesia Lebih Baik” on Raymond Chin's YouTube channel, retrieving data using the method of listening and recording and the technique of free listening. The data is analyzed using the commensurate method, and the agih method, and the presentation uses formal and informal data presentation methods. The result shows that there are 426 illocutionary speech acts in the podcast video “Indonesia Lebih Baik” on Raymond Chin's YouTube account and if it is detailed there are 178 repsentative speech acts, 70 directive speech acts, 44 expressive speech acts, 33 commissive speech acts, and 101 declarative speech acts. The dominating speech act is representative speech which is 178 data. While the least data found is 33 data on commissive speech. The realization of this paper is expected to be useful in enriching pragmatic studies on social media speech acts to create an effective work of art, as well as facilitating the public to better understand the purpose and function of speech acts in the ever-growing digital media.

Grobbak Korea merupakan salah satu UMKM yang ada di Kota Salatiga yang membutuhkan pendampingan dalam pemanfaatan media sosial dan platform online untuk meningkatkan pemasaran digitalnya. Permasalahan utama adalah kurangnya pemanfaatan media digital secara optimal, serta tidak adanya strategi konten yang konsisten dan terarah. Kegiatan pendampingan dilakukan pada tanggal 27 April 2025 - 9 Juni 2025. Media sosial yang dikembangkan antara lain melalui Instagram dan TikTok. UMKM Grobbak Korea juga melakukan promosi produk Grobbak Korea melalui Website dan Linktree. Dari kegiatan yang dilakukan terbukti dapat membantu memberikan dampak positif dalam pemasaran UMKM. Aktivitas seperti pengaktifan kembali akun media sosial, pembuatan konten terjadwal, pengunggahan foto produk serta pembuatan Website dan Linktree tersebut mampu meningkatkan interaksi dengan pelanggan. Peningkatan jumlah pengikut Instagram dan video konten di platform TikTok telah menunjukkan bahwa media sosial menjadi solusi efektif pemasaran digital bagi UMKM.

Brushing teeth among elementary school students continues to be a concern for everyone, especially in maintaining their dental health. To generate the level of the students’ knowledge, it can be seen from a video-based learning method. The survey in SD Negeri 71 Banda Aceh showed that most students have a misunderstanding of how to do proper brushing of teeth. The other way to monitor mouth health is to have never watched educational media in the form of videos. This study aims to determine the video-based learning method on tooth brushing knowledge among fourth and fifth-grade students of SD Negeri 71 Banda Aceh. This study is a quantitative study using a correlational approach with quasi quasi-experimental design of Pre-Test and Post-Test. This study consisted of one group that examined the knowledge using the instrument of video therapy. The sample was 45 students that never chosen by using a total sampling technique of all population. Data analysis using univariate and bivariate analyses with a normality test and the Wilcoxon Signed Rank Test. The findings indicate that knowledge with Cronbach's Alpha (0.758) > r table (0,361) and video-based learning. The result of the bivariate analysis obtained the average statistical value for the pretest as 157. The calculation for the post-test value is 170 with a p-value = 0,000 (≤ 0.05). Therefore, this study proves that there is an effect of the video-based learning method on tooth brushing knowledge of fourth and fifth-grade students in SD Negeri 71 Banda Aceh. It is expected that students can apply the information provided on brushing their teeth in daily life.  

 National insight is an important foundation in the character development of Indonesia's young generation, especially in facing the challenges of globalization, digitalization, and changing values ​​among adolescents. This Community Service (PKM) activity aims to strengthen national insight for new students of SMAN 46 Jakarta through a contextual approach relevant to the conditions of today's youth. The contextual approach was chosen because it can help students understand the material by connecting the knowledge learned with their daily experiences, so that the learning process becomes more meaningful, easier to understand, and less abstract (Aminah et al., 2022; Parhan & Sukaenah, 2020). The methods used in this program include interactive counseling, group discussions, and reflections supported by audiovisual media close to students' daily lives, such as short videos, digital illustrations, and case simulations. This activity was held on July 14–16, 2025, as part of the School Environment Introduction Period (MPLS) and was attended by 450 new students in grade X. The results of the activity showed a significant increase in students' understanding of the concept of national insight from a practical and contextual perspective, with a focus on the values ​​of empathy, solidarity, mutual cooperation, anti-bullying, and positive creativity. Furthermore, this program succeeded in changing the paradigm of students from an understanding of national insight that initially tended to be normative and abstract to being more applicable in everyday life. This proves that strengthening national insight through a contextual approach can be an effective strategy in forming a young generation that is characterful, adaptive, and has social awareness.