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Laisya Rahma Puspita; Achmad Faqihuddin

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The development of digital media has transformed Islamic da’wah into a digitally mediated form of religious communication, reshaping structures of authority, engagement, and community formation. However, existing research remains fragmented and lacks a comprehensive structural map. This study conducted a Systematic Literature Network Analysis (SLNA) of Scopus-indexed publications on Islamic da’wah via digital platforms from 2016 to 2026. Using PRISMA-based screening techniques and bibliometric methods—including co-authorship, co-citation, and co-occurrence analyses with VOSviewer—the study analyzed 74 peer-reviewed journal articles. The results indicate a significant increase in the number of publications, particularly following the COVID-19 pandemic. The field is structured around four main themes: platform-based engagement strategies, youth identity formation, digital authority and ethics, and the adaptation of prophetic communication principles to the online context. Although Indonesia and Malaysia dominate the research output, the collaborative network remains relatively dispersed. New topics such as the influence of algorithms and AI-supported da‘wah suggest an expansion toward interdisciplinary directions. This study provides the first comprehensive map based on Scopus for research on Islamic digital da‘wah and offers a foundation for future theoretical and empirical development.

Fuja Kinanti Hatao; Exist Saraswati; M. Tajuddin Noor

Zebra: Jurnal Ilmu Peternakan dan Ilmu Hewani 2026 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The environmental friendliness of a fishing gear is an important component in sustainable fisheries management. The use of environmentally friendly fishing gear that complies with the Code of Conduct for Responsible Fisheries is absolutely necessary. Environmental friendliness refers to the ability of a fishing gear to catch fish with minimal environmental impact, because even though the fishing gear can catch fish well, the fishing gear can still cause problems with the marine environment, such as damage to coral reefs and non-selective fishing. The purse seine fishing gear used by fishermen in Laha Village, Ambon is one of the effective fishing gears in catching various types of pelagic fish such as scad, tuna, lemuru, skipjack and mackerel. Purse Seine fishing gear also has a negative impact on the marine ecosystem and therefore this study was conducted to determine the environmental friendliness of Purse Seine fishing gear. The research method that will be used is a descriptive method, namely interviews using questionnaires given to fishermen and data collection through field observations. Based on the results of the study, the Purse Seine fishing gear in Laha Village, Ambon is used to catch several types of small and large pelagic fish and the main catch is scad and skipjack tuna. Based on the calculation results of the criteria for environmentally friendly fishing gear, a score of 30 was obtained, so it can be concluded that the Purse Seine fishing gear in Laha Village, Ambon is included in the very environmentally friendly category. It is recommended that fishermen in Laha Village prioritize their safety and security during the fishing process and while sailing.

Syahna Dewi; Exist Saraswati

Zebra: Jurnal Ilmu Peternakan dan Ilmu Hewani 2026 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This study aims to analyze the level of environmental friendliness of gillnet fishing gear operated by fishermen in Pangandaran Regency. Sustainable management of fishery resources is crucial in this region, given the high biodiversity and the pressure from environmentally damaging fishing activities. The methods used in this study include field observations, interviews, and the distribution of questionnaires to 30 respondents. Data analysis was conducted by scoring based on the nine criteria for environmentally friendly fishing gear established by the FAO Code of Conduct for Responsible Fisheries (CCRF) 1995. These nine criteria include gear selectivity, impact on habitat, fisherman safety, catch quality, consumer safety, impact on biodiversity, protection of endangered species, and social acceptance. The results showed that gillnet fishing gear in Pangandaran Regency obtained an average score of 28.3. Based on the CCRF assessment categories, this value places gillnets in the environmentally friendly category. Nevertheless, the selectivity aspect remains the lowest-scoring factor as the gear still catches more than three species with varying sizes. On the other hand, this fishing gear proved to be safe for habitats, poses no danger to fishermen, produces safe products for consumers, and is well-received socially by the local community.

Tita Aulia Putri; Rizka Sofia; Mohammad Mimbar Topik

Jurnal Riset Ilmu Farmasi dan Kesehatan 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Entamoeba histolytica is an intestinal protozoan that can cause diarrhea through fecal–oral transmission due to the consumption of food or water contaminated with parasitic cysts. Based on data from the Badan Pusat Statistik in 2017–2019, Simpang Keramat District, particularly Paya Leupah Village, still had limited access to clean water and low ownership of permanent sanitary latrines, which may increase the risk of environmental contamination. This study aimed to analyze the characteristics of dug wells and the risk factors associated with Entamoeba histolytica contamination in community well water. An observational analytic study with a cross-sectional design was conducted on 50 dug wells selected using purposive sampling. Data were obtained through field observations and laboratory examinations of well water samples. The results showed that most wells had distances to septic tanks that did not meet health standards (58%) and inadequate well floor conditions (82%), while the majority of wells had depths that fulfilled the recommended standard (76%). All well water samples tested negative for Entamoeba histolytica cysts; therefore, the association between risk factors and contamination could not be determined.

Fabiana Christa Natalia; Monica Innanda Chiaralazzo; Intansakti Pius X

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

. The rapid development of artificial intelligence (AI) has brought significant changes in various fields, including education and church life. This study aims to examine the dynamics of the formation of prospective catechists in facing the challenges of AI use at the IPI Malang Pastoral College. This study used a qualitative, descriptive approach, through observation and interviews with students as research subjects. The results show that the use of AI has become an integral part of the learning process, helping students understand material, develop academic skills, and enhance creativity in the pastoral field. However, the use of AI also poses challenges in the form of a tendency towards instantaneous attitudes and potential dependency that can hinder critical thinking skills and deep reflection on faith. In the context of pastoral education, the formation of prospective catechists emphasizes not only intellectual aspects but also spirituality, personality, and pastoral sensitivity. Therefore, the wise and proportional use of AI is necessary, while still positioning it as a supporting tool, not a substitute for human roles. The role of lecturers and educational institutions is crucial in guiding students to be able to use technology critically, reflectively, and responsibly. Thus, the integration of technology and faith values ​​is expected to produce prospective catechists who are able to respond to the challenges of the times in a relevant and meaningful manner.

Cendris Humu; Zamroni Abdussamad; Supriyadi A. Arief

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study analyzes the implementation of Pohuwato Regency Regional Regulation Number 4 of 2020 concerning the Implementation of Public Order and Community Peace in addressing prostitution, focusing on the disparity between repressive and rehabilitative approaches; the background of the research is based on the gap between normative provisions and implementation reality, characterized by an increase in raids without a corresponding decline in prostitution practices. The research aims to examine the normative position of the regional regulation within the legal hierarchy and to evaluate the effectiveness of law enforcement in the field; the method employed is empirical legal research (socio-legal research) through in-depth interviews, observation, and secondary data analysis. The findings reveal that, normatively, the regional regulation potentially conflicts with the hierarchy of laws and regulations due to the imposition of detention sanctions without judicial oversight mechanisms, while implementation-wise, law enforcement only targets sex workers through a repressive approach without adequate social rehabilitation and economic empowerment programs. The implications of this study underscore the necessity of revising the regional regulation to align with the supremacy of law and integrating a rehabilitative approach into a more comprehensive and equitable prostitution prevention policy.

Zetria Erma

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The legal culture of society is a fundamental element in the implementation of the Complete Systematic Land Registration Program (PTSL). The success of this program is not only determined by government policies but also by the awareness, compliance, and participation of the community in registering their land. The research method is normative legal research with a statutory and conceptual approach. This study uses primary, secondary, and tertiary legal sources. The research results indicate that legal culture plays an important role in the success of the implementation of the Complete Systematic Land Registration Program (PTSL) as an effort acceleration of land registration. The legal culture reflected in the extent to which the community is willing to voluntarily register their land and follow the established procedures. Efforts to improve legal culture can be carried out through legal socialization and counseling, participatory approaches, increased transparency of officials, cultural approaches, as well as the utilization of digitization of land services. Therefore, it is recommended that the government, especially the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN), together with local governments Intensifying the activities of socialization and legal counseling to the community continuously in an informative, persuasive, and educative manner as well as strengthening the role of field implementing officers by emphasizing the principles of transparency, accountability, and responsive public service. The government is also advised to optimize approaches based on local wisdom and to utilize digital technology in the land registration process to facilitate community access.

Yeni Haerani; Ana Ana; Thisyah Sadika Ramadhani Anwar; Dwi Reski Alifia Zumrach; Adel Zainuddin +6 more

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Culinary MSMEs play a crucial role in supporting the regional economy, including in Kolaka Regency, Southeast Sulawesi. However, sole proprietorships in this sector still face significant challenges, particularly related to limited access to capital. This study aims to explore the relationship between limited capital and the sustainability of sole proprietorships in the culinary sector in Kolaka Regency, considering influencing factors such as family support, local government policies, and local market dynamics. This study employed a qualitative approach with a case study method. Data were obtained through in-depth interviews, field observations, and documentation. Informants were purposively selected from sole proprietorships in the culinary sector who had been operating their businesses for at least two years. The results show that limited capital is not only a simple financial barrier but also directly impacts the business's ability to innovate, maintain product quality, expand market reach, and survive competition. Most entrepreneurs rely on personal capital and informal loans from family, while access to formal financial institutions remains very limited due to complicated administrative procedures and low financial literacy. Business sustainability is heavily influenced by personal adaptation strategies, community support, and the gradual building of customer trust. This study recommends strengthening financial literacy, simplifying credit access procedures, and enhancing local government involvement in building a more environmentally friendly business ecosystem for local culinary MSMEs.

Ulul Imi; Eko Wahyu Santoso; Abdur Rohman Wakhid; Gading Wilda Aniriani; Fajar Dwi Kurniawan +1 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2026 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to improve the effectiveness of clean water distribution management through the implementation of a Water Level Control (WLC) system as an automatic control for water pumps and three-phase motors at a regional drinking water supply company in Lamongan. The methods employed include field observation, problem identification, system design and implementation, as well as periodic evaluation of system performance. The activity focuses on the water treatment unit by conducting control and monitoring of operational parameters such as frequency (Hz), pump pressure, and flow stability to ensure optimal water distribution according to consumer needs. The results indicate that the implementation of the WLC system enhances operational efficiency, minimizes human error, and supports more structured and sustainable equipment maintenance. In addition, this activity contributes to improving the knowledge and technical skills of personnel in operating, monitoring, and maintaining automated control systems. In managing automation-based technology in a professional and independent manner, human resource capacity is strengthened, while the quality of clean water services is also improved through this community service program.

Wafiq Ariq Maulana; Fikri Alfarizi; Achmad Muhtadin; Ikmawati Ikmawati

Jurnal Motivasi Pendidikan dan Bahasa 2026 International Forum of Researchers and Lecturers

The rapid advancement of technology has brought significant changes to the field of education, requiring adjustments in the roles and competencies of educators to improve the quality of human resources. The teaching profession is no longer limited to delivering knowledge but also demands the ability to adapt to technological developments, utilize digital tools, and create innovative and relevant learning experiences. This study aims to examine the challenges faced by the education profession in improving the quality of human resources and to identify strategies that can be implemented to address these challenges. This research employs a literature review method by analyzing ten relevant scientific articles using a descriptive qualitative approach. The findings reveal several major challenges, including limited teacher competence and professionalism, constraints in the use of technology, weaknesses in human resource management in education, and the lack of optimal training and professional development programs. In addition, disparities in access and readiness for digital transformation also hinder the improvement of educational quality. The results suggest that improving the quality of human resources through education requires a comprehensive approach, including strengthening teacher competencies, providing continuous professional development, improving educational management, and ensuring adaptive policy support. Therefore, the education profession is expected to play a crucial role as a driving force in producing competent, high-quality human resources who are well prepared to face future challenges.

Dormauli Manurung; Herlina Hanum

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The development of the cosmetics industry has had both positive and negative impacts on consumers, particularly in Medan City. The high demand for cosmetics has driven irresponsible business actors to produce and distribute cosmetics without distribution permits from the National Agency of Drug and Food Control (BPOM). This study aims to analyze the role of BPOM in supervising illegal cosmetics, examine criminal sanction enforcement, and identify obstacles faced by PPNS investigators at BBPOM Medan. A qualitative empirical juridical approach with field research method was used, employing in-depth interviews, observation, and documentation. The primary informant is the Head of BBPOM Medan. Results show BPOM supervises through pre-market and post-market control, enforcement, and public education. Criminal sanctions under Article 435 of Law No. 17 of 2023 impose up to 12 years imprisonment or Rp5 billion fine. Key obstacles include limited investigator legal expertise, budget constraints, low public participation, fleeing suspects, and files returned by prosecutors. Strengthening investigator capacity, improving inter-agency coordination, and increasing public awareness are urgently needed.

Jenny Ermalinda; Chatryen M Dju Bire; Adhe Ismail Ananda; Daud Yaferson Dollu; Cyrilius Wilton Taran Lamataro

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study examines the legality of on-street parking levy practices in Kupang City from a constitutional law perspective, with a primary focus on the application of the legality principle. The background of this research stems from a significant discrepancy between the legal norms established in statutory regulations and the empirical administrative practices occurring in the field. Identified issues include the collection of levies without official tickets, the lack of clarity regarding the identity and legal status of collection officers, and the inconsistent and non-transparent application of parking tariffs. This research employs a normative-empirical legal method by applying statutory, conceptual, and empirical approaches through limited field observations. The findings indicate that although the Kupang City Government formally possesses the attribution of authority to collect parking levies, the implementation frequently deviates from the established legal procedures. Such deviant practices potentially constitute ultra vires actions and violate the principle of due process of law in government administration. This study concludes that the substantive legality of parking levies in Kupang City has not been fully realized, thereby undermining legal certainty and public trust in the legitimacy of local governance. The implications of this research emphasize the imperative for comprehensive reform of the supervision system and stricter enforcement of administrative procedures to ensure the rule of law at the local level.

Indriani, Ninda Devina; Hapsa Hapsa; Fajar Alan Syahrier

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The issue of illegal parking in the Pasar Jambi area remains unresolved despite various enforcement efforts carried out by the Jambi City Transportation Agency. Non-compliant parking practices, such as the presence of unauthorized parking attendants, the imposition of fees beyond official rates, and the lack of use of official attributes, indicate a discrepancy between established standards and actual field conditions. This study aims to analyze the effectiveness of the Transportation Agency’s supervision in controlling illegal parking in the Pasar Jambi area by applying George R. Terry’s supervision theory indicators. The research employs a qualitative method with a case study approach, using data collection techniques including observation, interviews, and documentation. The findings reveal that supervision has been implemented through stages of setting standards, measuring performance, comparing implementation with standards, and taking corrective actions. However, the effectiveness of supervision is still not optimal. This is reflected in the persistent gap between standards and practices in the field, the limited number of supervisory personnel, and corrective actions that have not been consistently effective in creating a deterrent effect. Although enforcement has been carried out progressively through warnings, guidance, and direct actions, violations continue to occur repeatedly. The implications of this study highlight the need to strengthen consistency in supervision, enforce stricter sanctions, and enhance resource capacity so that supervision is not merely administrative but can create sustainable parking order.

Davis Gufron; Mumu Zainal Mutaqin; Siti Yumsinah

Kajian Ekonomi dan Akuntansi Terapan 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study discusses the implementation of the concept of Islamic insurance in the Amanah Card product at Amanah Takaful Banten. In Indonesia, there are various economic activities such as trade, savings and loans, and Islamic financial institutions. Currently, the insurance sector is growing rapidly in Indonesia. There are two types of insurance in Indonesia, namely Islamic insurance and conventional insurance. However, conventional insurance poses concerns for Muslims due to the presence of elements such as riba (interest), gharar (uncertainty), and maysir (gambling). Therefore, Islamic insurance emerges as a risk protection system that prioritizes Sharia principles. The objectives of this study are: (1) to identify the concept of the Amanah Card product at Amanah Takaful Banten, (2) to examine the implementation of Islamic insurance principles in the Amanah Card product, and (3) to analyze how Amanah Takaful Banten improves the accessibility of the Amanah Card product. This research employs a qualitative approach using a field study method (direct observation in the field). Data were collected through interviews with informants, as well as observation and documentation methods. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. Relevant literature includes theories on insurance, Amanah Card, and zakat management institutions, as well as previous studies that examine the implementation of Islamic insurance concepts in insurance products such as Amanah Card. The results show that the Amanah Card product is categorized as a microinsurance product. It implements Islamic insurance principles, including the use of contracts (akad) and management practices that comply with Sharia principles and do not violate existing regulations. The Amanah Card product can be accessed offline through registration with Duta MT Bertaawun and online through social media and the Amanah Takaful website. In conclusion, the Amanah Card product is considered compliant both from a Sharia perspective and regulatory standards.

Masita Masita; Basri Basri; Reski Idrus; Tajuddin Tajuddin

Router : Jurnal Teknik Informatika dan Terapan 2026 Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Fixed asset management is a crucial component in supporting the performance of local governments. However, the Polewali Mandar Regency Government still faces obstacles in managing assets conventionally, such as the risk of recording errors, duplicate data, and difficulties in field data verification which is time-consuming. This study aims to design and build a Web-Based Fixed Asset Management Information System integrated with Quick Response Code (QR Code) technology as a digital solution for real-time asset data collection, tracking, and monitoring. The approach taken for system development is known as the Waterfall approach, encompassing the phases of analyzing requirements, system design, execution, evaluation, and ongoing support. The creation of the system was carried out utilizing the PHP coding language, the MySQL database system, and Tailwind CSS to achieve a mobile-friendly interface. Data collection techniques were conducted through observation, interviews, and literature studies at the General Affairs Division of the Regional Secretariat of Polewali Mandar Regency. The result of this research is a fixed asset management information system featuring the generation of unique QR Code labels for each asset, category and location management, and reporting features divided into three access levels: Admin, Operator, and Verificator. Based on the system testing results, an average score of above 4.00 was obtained for indicators of ease of use (user-friendly), access speed, and information accuracy. In conclusion, the implementation of this QR Code-based system is proven to increase the efficiency of the asset identification process in the field, minimize manual input errors, and improve accountability in regional asset management in Polewali Mandar Regency.

Nurul Rif’ah; Anti Wulan Agustini

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2026 Lembaga Pengembangan Kinerja Dosen

Community service is a manifestation of the implementation of the Tri Dharma of Higher Education, oriented toward providing direct benefits to society. In the field of social services, community service activities play an important role in supporting public information transparency, particularly in the dissemination of social assistance programs and social welfare services. This article discusses the implementation of information publication for social programs managed by the Information and Documentation Management Officer (PPID) of the Social Affairs Office of Banten Province as part of a community service activity.The implementation method employed a descriptive qualitative approach through field activities conducted within the Community Work Practice (KKP) program. Data were collected through observation, interviews, and document review. The results of the community service implementation indicate that the PPID of the Social Affairs Office of Banten Province has utilized various communication media, both digital and non-digital, to publish information on social programs, thereby facilitating public access to information. This community service activity has had a positive impact on increasing transparency, accountability, and public trust in the implementation of social programs. Nevertheless, efforts to optimize the management and dissemination of information still need to be enhanced in order to reach all segments of society more effectively.

Asep Munir Hidayat; Susi Resiana

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Community service at the Visi Iy Nike production unit was carried out using a descriptive qualitative and participatory approach to understand real conditions and challenges in the field. The activities began with direct observation of the production process to map workflows, identify operational obstacles, and evaluate the efficiency of resources, including labor, machinery, and production time. In addition, in-depth interviews and group discussions were conducted to collect information regarding production constraints and strategies applied by the operators. The data were analyzed descriptively to identify gaps between production targets and actual outcomes. Based on these findings, several interventions were implemented, including operator skill training, assistance in production planning, and the application of simple lean manufacturing principles to reduce waste and improve efficiency. The results showed that the average production efficiency reached 77%, supported by skilled operators, adequate raw materials, and flexible management practices. Routine documentation and systematic recording of production targets also contributed to better monitoring, evaluation, and faster decision-making processes.

Kristina Matilda; Jimmy Pello; Debi F. Ng. Fallo

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

This study aims to analyze The Responsibility of the Regional General Hospital (RSUD) TC. Hilers Maumere regarding the practice of burning medical waste and to examine its conformity with the provisions of Law Number 17 of 2023 concerning Health and other regulations related to hazardous waste management. Medical waste management is an important issue because improper handling may cause environmental pollution and pose serious risks to public health. This research employs an empirical legal research method with a descriptive approach, examining how the law operates in society through field data collection and analysis of relevant legal regulations.The results show that RSUD TC. Hilers Maumere implements a waste management system that includes the separation of household waste, liquid waste, and hazardous and toxic waste (B3). Medical waste is categorized and packaged according to its type, weighed, temporarily stored in medical waste storage facilities, and then destroyed using an incinerator or transported by authorized third parties. However, the practice of burning medical waste must be strictly supervised to prevent environmental impacts and potential legal violations. Therefore, stronger supervision, compliance with medical waste management standards, and the implementation of firm legal responsibility are necessary to protect public health and environmental sustainability.

Karina Wanda; Anik Ghufron; Ibnu Syamsi

International Journal of Educational Evaluation and Policy Analysis 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

The rapid advancement of digital technology has transformed educational practices while simultaneously posing challenges to the preservation of local cultural values. This study aims to develop and evaluate a digital ethnopedagogical reconstruction model that integrates local historical narratives of North Sumatra into the Merdeka Curriculum within the Primary School Teacher Education (PGSD) program. Employing a Research and Development (R&D) approach with the 4D model, this study utilized a mixed-methods design involving document analysis, interviews, observations, expert validation, and field trials. The findings reveal that local historical narratives—comprising folkloric legends, educational acculturation, and the heritage of local sultanates—possess strong ethnopedagogical potential when reconstructed through interactive digital media. Quantitative results demonstrate a significant 38% increase in students’ ethnopedagogical understanding, supported by high content validity (89%) and media feasibility (92%) scores. Qualitative findings further indicate enhanced cultural awareness, historical empathy, and learner engagement. The study concludes that the effectiveness of digital ethnopedagogical innovation is primarily determined by its pedagogical integration within the learner-centered framework of the Merdeka Curriculum. This research contributes a sustainable model for culturally grounded digital pedagogy in teacher education.

Evi Suwarni; Sudarmiatin Sudarmiatin; Agus Hermawan

Jurnal Penelitian Manajemen dan Inovasi Riset 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises in Sanan Village that has been operating since 1980 — and to identify the marketing strategy factors that contribute to enhancing its competitive advantage. A qualitative descriptive approach was employed through field observation, in-depth interviews with the business owner, and documentation analysis. The analysis is grounded in the 4P marketing mix framework — Product, Price, Place, and Promotion. The findings reveal that Dua Karunia builds its competitiveness through four strategic pillars: (1) product differentiation through multi-flavor diversification and consumer-driven customization; (2) cost-based pricing that is adaptively managed through shrinkflation tactics in response to raw material price fluctuations; (3) multi-channel distribution that integrates direct outlet sales with digital platforms (Shopee and WhatsApp); and (4) long-established word-of-mouth reputation-based promotion reinforced by active e-commerce presence. This study concludes that the consistent integration of all four marketing mix elements, supported by family-based operational flexibility and the cultural heritage value embedded in the product, constitutes the primary source of sustained competitive advantage for Dua Karunia amid increasingly intense cluster competition. These findings carry practical implications for similar SMEs seeking to design adaptive, competitiveness-oriented marketing strategies.