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Candra, Beda Puspita; Mujaki, Achemad Fatkhur; Candra, Beda Puspita; Mujaki, Achemad Fatkhur

JUISI : Jurnal Ilmiah Sistem Informasi 2026 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini berfokus pada perancangan aplikasi E-Archive berbasis web yang mampu melakukan kategorisasi otomatis terhadap surat masuk dengan menerapkan metode klasifikasi K-Nearest Neighbor (KNN). Penelitian dilakukan di Balai Pelestarian Cagar Budaya Jawa Timur, yang masih menghadapi berbagai kendala dalam pengelolaan arsip secara manual, seperti kesulitan pencarian dokumen, keterlambatan distribusi informasi, serta risiko kehilangan data. Aplikasi dikembangkan dengan memanfaatkan PHP sebagai bahasa pemrograman dan MySQL sebagai basis data, menggunakan model pengembangan Waterfall untuk memastikan proses yang terstruktur mulai dari analisis kebutuhan, desain, implementasi, hingga pengujian. Pengujian sistem dilakukan dengan metode Black Box untuk memverifikasi bahwa seluruh fungsi berjalan sesuai spesifikasi. Proses klasifikasi melibatkan beberapa tahapan, termasuk text preprocessing (tokenisasi, penghapusan stopword, dan stemming), pembobotan menggunakan metode Term Frequency–Inverse Document Frequency (TF-IDF), serta pengukuran kesamaan dokumen dengan cosine similarity. Hasil eksperimen menunjukkan tingkat akurasi sebesar 80% dengan nilai K optimal pada 14, yang menegaskan efektivitas algoritma KNN dalam mengekstraksi dan mengategorikan jenis surat. Sistem E-Archive ini diharapkan dapat meningkatkan efisiensi pengelolaan arsip, mempercepat proses pencarian dokumen, serta mendukung digitalisasi administrasi di instansi pemerintah. Selain itu, penelitian ini memberikan kontribusi praktis dalam penerapan teknik klasifikasi teks pada bidang kearsipan, sekaligus menjadi landasan bagi pengembangan sistem serupa di organisasi lain yang membutuhkan pengelolaan dokumen secara modern dan terintegrasi.

Ardiansyah Ardiansyah; Novien Rialdy

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The rapid development of digital technology has accelerated the transformation of business models, particularly within the Micro, Small, and Medium Enterprises (MSMEs) sector. One significant form of this transformation is the adoption of e-commerce as a platform for digital marketing and business transactions. This study aims to analyze the role of e-commerce in increasing the income of MSMEs in Medan Perjuangan District. The research employs a qualitative approach using secondary data obtained from government reports, scientific journals, and relevant previous studies. Data were analyzed through content analysis to identify patterns and key findings related to e-commerce utilization among MSMEs. The results show that the use of e-commerce has a positive impact on MSME income by expanding market reach beyond local boundaries, reducing marketing and operational costs, and improving consumer access and transaction convenience. However, the study also identifies major challenges, particularly limited digital literacy, inadequate technological infrastructure, and low readiness among MSME actors, which need to be addressed to maximize the benefits of e-commerce adoption.

Dede Ardian Tarigan; Aser Heber Ginting; Juwita Etika Laia

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

The era of digitalization demands that the world of education adapt quickly to technological developments. One of the basic skills that elementary school students need to have is the ability to operate a computer, particularly in typing and using word processing applications. Community service research was conducted at the Kemala Bhayangkari Foundation 1 Medan with the aim of improving students' digital literacy thru typing training using Microsoft Word and the interactive media 10fastfingers.com. The training method is conducted using a workshop model, which consists of two main topics. The first material is a basic introduction to typing using the ASDF;LKJ pattern and the use of important keyboard keys. The second material is an introduction to basic Microsoft Word features, such as changing font type and size, using Bold, Italic, Underline, changing text color, and highlighting. Additionally, students are trained to use 10fastfingers.com to interactively improve their typing speed and accuracy. The research instruments are pretest-posttest, observation, and student response questionnaires. The research results show a significant improvement in typing skills. Average speed increased from 8–10 words per minute to 20–25 words per minute, with over 85% accuracy. Student responses were also very positive; they felt more confident, more motivated, and able to use Microsoft Word more effectively. This training program has proven effective in improving digital literacy among elementary school students while also fostering an interest in technology-based learning.

Nada Salsabila Khansa; Ocha Dwi Palusi; Riani Efna Sari; Veliana Dian Maryasari; Ito Setiawan

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The rapid growth of the culinary industry in Purwokerto has led to the emergence of numerous coffee shops with unique and competitive concepts. La Puerto Coffee & Eatery stands out as one of the leading businesses by implementing a green building concept and modern industrial design. This study aims to analyze the business processes of La Puerto using the SWOT and Value Chain methods to identify its strategic position and sustainable development opportunities. The research adopts a descriptive qualitative approach through direct observation, interviews with management and customers, and literature review. The results show that La Puerto’s main strengths lie in its eco-friendly concept, strategic location, and high-quality service, while its weaknesses include limited digitalization and underdeveloped marketing strategies. The Value Chain analysis reveals that most primary activities are effective; however, digital integration needs improvement to enhance efficiency and value creation. Overall, the combination of SWOT and Value Chain analyses provides a comprehensive understanding of business potential, suggesting that digital transformation, service innovation, and community-based marketing are key strategies for sustaining La Puerto Coffee & Eatery’s competitiveness in the dynamic culinary industry.  

Wahyudi, Eko Nur; Handoko, Widiyanto Tri; Lestariningsih, Endang

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service activity aimed to enhance the security and efficiency of halal certification mentoring services at the Aurum First Sunrise community in Surakarta. The main challenge faced by the partner was the risk of sensitive SME data leakage such as ID cards, recipes, and supply chain information, due to the lack of an adequate document security mechanism. The core solution implemented was Technology Implementation in the form of a Cryptographically-based Document Management Information sistem (utilizing the Light Weight PDAC algorithm) integrated with digital access rights management and user Training. Evaluation demonstrated successful implementation, evidenced by an increase in the average satisfaction of SMEs regarding data security to 97.8%, confirming enhanced trust. Furthermore, digitalization successfully improved the efficiency of the mentoring team, reflected by a satisfaction score of 85.0%. In conclusion, this service successfully transformed the partner into a secure, efficient, and credible mentoring institution, significantly supporting SMEs in accessing halal certification.

Ernesto, Brian; Prasetya, Jonathan Ansell; Subrata, Kenneth Marchelino; Siregar , Master Edison; Ernesto, Brian +3 more

JUISI : Jurnal Ilmiah Sistem Informasi 2026 LPPM Universitas Sains dan Teknologi Komputer

The City of Singkawang faces significant challenges in drinking water management, characterized by limited production capacity, high non-revenue water (NRW), and the absence of digital infrastructure such as AMR, LoRaWAN, and DMA, necessitating a structured development framework to support the transition toward a smart water system. This study formulates an IoT-based smart water roadmap aligned with the regional development plan (RPJMD) and the operational capacity of the local water utility through a performance gap analysis with benchmark cities (Surabaya and Balikpapan), capacity assessment using six objective parameters, and the use of secondary data from official reports and technical documents. The resulting roadmap comprises three sequential phases covering basic infrastructure reinforcement, network digitalization through IoT sensors and telemetry, and the implementation of DMA and SCADA to enable real-time monitoring and control. This approach provides a realistic and adaptive implementation framework for medium-sized cities with limited resources, strengthening NRW reduction efforts, improving service reliability, and supporting the integration of digital technologies in sustainable water utility management.

Febby Ryan Affandi; Ega Nopiani Bahtiar; Apta Humaira; Bagas Ade Rahmat; Gemah Tri Prastya +3 more

Steam turbines remain a core technology in thermal power generation and continue to evolve through advances in aerothermal design, materials, control strategies, and digital maintenance. This paper presents a systematic literature review (SLR) of recent international studies published between 2020 and 2025 to synthesize current developments in steam turbine performance and thermal efficiency improvement. Article identification was conducted through SCOPUS using keywords related to turbine efficiency, blade/nozzle optimization, failure analysis, and material enhancement. The selected studies were analyzed thematically across four domains: (1) design and optimization using CFD/FEA, (2) material and structural resilience, (3) operational performance under variable/part-load conditions, and (4) integration with hybrid renewable systems and predictive maintenance. The reviewed evidence indicates that CFD-based nozzle/blade optimization and advanced control approaches can yield measurable efficiency improvements (approximately 2–7.3%), while material innovations and enhanced cooling strategies improve durability by mitigating thermal stress and fatigue risks. In parallel, digitalization through IoT-based predictive maintenance and additive manufacturing is increasingly reported as a pathway to reduce downtime and accelerate component production. However, recurring gaps include limited real-world validation, insufficient studies in humid/tropical environments, and a lack of long-term economic/lifecycle assessments. Future work should prioritize experimental or field verification, region-specific performance studies, and integrated techno-economic evaluation to support broader deployment of high-efficiency steam turbine systems.

Munifah, Munifah; Henny, Henny; Aqham, Ahmad Ashifuddin; Munifah, Munifah; Henny, Henny +1 more

JUISI : Jurnal Ilmiah Sistem Informasi 2026 LPPM Universitas Sains dan Teknologi Komputer

Perhitungan harga pokok produksi (HPP) merupakan elemen penting dalam pengambilan keputusan manajerial, khususnya bagi UMKM yang sering menghadapi keterbatasan dalam pencatatan keuangan dan sistem informasi. UD Karya Abadi sebagai UMKM di sektor industri makanan ringan masih melakukan proses pencatatan secara manual, sehingga penentuan harga pokok produksi menjadi kurang akurat dan berdampak pada ketidaktepatan dalam penetapan harga jual. Penelitian ini bertujuan untuk mengembangkan sistem informasi harga pokok produksi berbasis web dengan menggunakan metode variable costing guna membantu UMKM memperoleh informasi biaya produksi secara lebih akurat, cepat, dan terstruktur. Metode penelitian yang digunakan adalah Research and Development (R&D) dengan serangkaian tahapan mulai dari identifikasi masalah, perencanaan, pengumpulan data, analisis, pengembangan konsep, hingga evaluasi dan validasi sistem. Hasil penelitian menunjukkan bahwa sistem informasi yang dibangun mampu mengolah data bahan baku, biaya tenaga kerja, biaya operasional, serta data produksi secara terintegrasi untuk menghasilkan perhitungan harga pokok produksi berdasarkan pendekatan variable costing. Validasi internal dan eksternal menunjukkan bahwa sistem telah memenuhi kebutuhan pengguna dan layak digunakan dalam operasional UMKM. Dengan demikian, digitalisasi perhitungan HPP melalui sistem informasi ini dapat meningkatkan ketepatan perhitungan biaya, efisiensi pencatatan, serta mendukung pengambilan keputusan yang lebih baik bagi UMKM.

Budi Harianto; Feby Nurhalizah Siregar; Lathifah Ananda Putri; Rini Andriansi; Vany Fadilah Bastian

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The digitalization of the creative economy has opened up significant opportunities for the community to create innovative products that have high sales value and are environmentally friendly. One interesting innovation is the use of used cooking oil as a raw material for making aromatherapy candles. Used cooking oil, which is usually discarded and pollutes the environment, can be reprocessed into products with economic value, thus supporting the principles of a circular economy. This study aims to examine the potential of processing used cooking oil into aromatherapy candles, analyze digital-based marketing strategies to increase product competitiveness in the market, and examine the meaning of transforming waste into innovative products from the perspective of Immanuel Kant's philosophy of reality. The research methods used were literature studies and field observations of used cooking oil processing practices by the community. The results show that used cooking oil-based aromatherapy candles have good business prospects, especially when combined with digital promotion through social media and marketplaces. Digitalization helps expand marketing reach, create brand identity, and attract consumers who care about environmental sustainability. From the perspective of Immanuel Kant's philosophy of reality, the transformation of used cooking oil into aromatherapy candles can be understood as a phenomenon, namely a reality that is visible in the practice of the digital creative economy. Meanwhile, the values ​​of sustainability, ethical awareness, and social meaning contained therein reflect noumena, namely the deepest reality that is not directly visible but provides direction and meaning for human actions.

Multiana Multiana; Putri Khoiriah Harahap; Sinta Mutiara

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Advances in information technology have led to digital transformation in various business sectors, including small businesses such as campus canteens. Currently, the Basement 40 Canteen at Pamulang University still uses manual methods for menu selection and order analysis, which causes a number of problems, including poor service, difficulties in the recording process, and a lack of transparency in the workplace. The purpose of this study is to develop a web-based application that uses the Kanban method to improve operational efficiency and create clearer work processes. The methodology used is descriptive qualitative with Agile system development based on the Kanban methodology. Direct observation, interviews with canteen managers, and document analysis were used to collect data. The implementation of Kanban involves the use of visuals to display the work process in three stages: "To Do, Doing, and Done" calculating the amount of work in progress (WIP), and continuously making adjustments. The findings of the study indicate that the application created facilitates menu selection, simplifies order status monitoring, and reduces difficulties in the delivery process. The results of the evaluation regarding the use of the system indicate that this system is easy to use and can improve work effectiveness and efficiency. This research is expected to provide a practical overview of the campus digitalization process and enhance academic understanding of the application of Agile methods in small-scale business information systems.

Johny Budiman; Celvian Celvian

Nusantara Mengabdi Kepada Negeri 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This community service activity was conducted at PT Danny Karya Sukses, a newly established distribution company specializing in stainless steel kitchen equipment in Batam City, which faced challenges in managing inventory due to the use of manual recording systems and the absence of standardized operational procedures. These conditions led to a high risk of data inaccuracies, stock discrepancies, and inefficiencies in operational coordination. The objective of this program was to design and implement a standardized Inventory Standard Operating Procedure (SOP) integrated with a digital inventory management system using Zoho Inventory. The methods employed included interviews, field observations, documentation studies, and literature reviews to identify operational needs and design appropriate solutions. The implementation process involved SOP development, system configuration, employee training, and operational assistance. The findings indicate significant improvements in inventory accuracy, real-time stock monitoring, work efficiency, and interdepartmental coordination between administration, warehouse, and sales divisions. The adoption of Zoho Inventory reduced manual errors, accelerated stock reporting, and strengthened internal control mechanisms. The implications of this activity demonstrate that the integration of digital inventory systems with clear SOPs can serve as a strong operational foundation for newly established distribution companies, supporting sustainable business growth and enhanced competitiveness.

Niken Juliani; Arif Hidayat; Neni Neni

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The rapid development of digital technology, particularly Artificial Intelligence (AI), has significantly influenced educational practices, including Islamic Religious Education (PAI). A major issue lies in how AI can be implemented effectively without undermining the spiritual, moral, and character-building values that are central to Islamic education. This study aims to examine the implementation of Artificial Intelligence in Islamic Religious Education learning in the era of school digitalization, focusing on its concepts, forms of application, teachers’ roles, benefits, as well as challenges and ethical considerations. This research employs a qualitative library research method. Data were collected from reputable academic journals, scholarly books, proceedings, and relevant official documents, and analyzed using content analysis techniques through data reduction, data display, and conclusion drawing. The findings indicate that AI has substantial potential to enhance PAI learning through personalized learning systems, adaptive learning media, and data-driven assessments. However, its implementation requires strong teacher supervision, adequate digital literacy, and alignment with Islamic values to prevent the marginalization of teachers’ moral and spiritual roles. In conclusion, Artificial Intelligence serves as a supportive tool in Islamic Religious Education and must be applied wisely, ethically, and in accordance with the fundamental objectives of Islamic education.

Hamsina Hamsina; Romansyah Sahabuddin; Muhammad Rakib; Ichwan Musa

Proceeding of the International Conference on Economics, Accounting, and Taxation 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study explores how Generation Z constructs work values and meaning in modern organizations shaped by digitalization and social transformation. Using a qualitative phenomenological approach under a social constructivist paradigm, the research investigates the lived experiences of young professionals in the digital, creative, and startup sectors. Data were collected through in-depth interviews and non-participant observation and analyzed using thematic analysis (Braun & Clarke, 2006; Moustakas, 1994). Findings show that Generation Z defines work through three interrelated dimensions: (1) intrinsic motivation grounded in personal purpose and self-expression, (2) redefined productivity emphasizing creativity and emotional balance rather than quantitative output, and (3) job satisfaction derived from inclusive culture and adaptive leadership. These results support Self-Determination Theory (Deci & Ryan, 2000) and Social Constructionism (Berger & Luckmann, 1966), showing that work meaning is socially constructed rather than objectively given. Overall, the study concludes that for Generation Z, work represents not merely economic activity but a medium for identity, contribution, and personal growth, urging organizations to embrace meaning-centered and value-driven leadership to enhance engagement and fulfillment.

Anysah Daulay; Elvi Risky; Hasti Ananda; Tengku Darmansyah

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The development of the digital era has brought significant changes to the world of education, including Islamic education, thus requiring educational institutions to adapt their policies and governance in a more modern way without neglecting Islamic values. SMA Al Hijrah Global School, as a globally oriented Islamic school, faces challenges in integrating the use of technology with the principles of Islamic education, both in learning, administration, and character development of students. This study aims to analyze how Islamic education policies are managed in the digital era and to identify the main challenges that arise in digital governance at the school.This research uses a descriptive qualitative approach with a case study design, involving the principal, teachers, administrative staff, and students as informants selected through purposive sampling. Data were collected through interviews, observations, and documentation, and then analyzed using the Miles and Huberman model. The findings show that the school has utilized technology in learning and management; however, it still faces constraints in the form of limited digital competence among teachers, suboptimal infrastructure, and challenges in supervising students’ digital ethics. The implications of this study indicate the need to strengthen Islamic education policies that are more adaptive to digital developments through improving digital literacy, providing adequate infrastructure, and reinforcing digital ethics based on Islamic values so that educational governance can run effectively and in line with the demands of the digital era.

Intan Zayyinatun Nisa; Husnul Hotimah; Ahmad Riskillah Hamdani; Mu’alimin Mu’alimin

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Customer satisfaction is a central issue in marketing management, as it plays a crucial role in determining customer loyalty amid increasingly intense business competition. A comprehensive understanding of the factors influencing customer satisfaction is essential not only for academics in strengthening marketing theory but also for practitioners in designing effective service and product strategies. This article aims to address two research questions: (1) what are the dominant factors influencing customer satisfaction, and (2) how does customer satisfaction relate to customer loyalty? The study employed a qualitative literature review method. The data consisted of scientific articles published between 2020 and 2025, accessed through Google Scholar and Publish or Perish (PoP) using the keyword “customer satisfaction.” From an initial selection of 30 articles, 27 were identified as relevant, and 5 core articles were further analyzed. The findings reveal three main themes: product and service quality as the dominant determinants of customer satisfaction; price, brand image, and promotion as supporting factors; and customer trust as an important mediating variable in building loyalty. This study concludes that customer satisfaction serves as a strategic link between service quality and customer loyalty. Future research is encouraged to explore the roles of digitalization, customer experience, and sustainability in shaping long-term customer satisfaction.

Restia Restia; Ahmad Daffa Dhiyailhaq; Muhammad Zulqurnain; Mohammad Fikal Adhitiya; Nur Kholis Ridwan

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research aims to compare modern international trade theories from conventional and Islamic economic perspectives. The technique used is a literature review through the analysis of sources from journals, books, and related research. The findings of this research indicate that international trade theory in the conventional perspective prioritizes efficiency, specialization, and increased profits through free market mechanisms, such as the theory of absolute advantage, comparative advantage, the H-O factor proportion, and the theory of large-scale economies. However, this approach often overlooks moral aspects, distributional justice, and the risk of exploitation. On the other hand, the Islamic perspective views trade as a muamalah activity based on justice, trustworthiness (amanah), the prohibition of riba (interest), gharar (uncertainty), and maisir (gambling), as well as the objectives of maqasid sharia (the objectives of Sharia). Both views recognize the importance of trade for economic growth but differ in their basic values and ethics. In today's era of globalization and digitalization, the importance of integrating Islamic values into international trade is increasingly understood. This aims to build a more just, sustainable, and inclusive trading system. This research emphasizes the need to apply Sharia principles in contemporary trade practices, including the application of Islamic financial instruments, the development of halal e-commerce platforms, and ethical oversight within global supply chains. In this way, it is hoped that international trade can provide broader benefits to all of humanity, in accordance with the principles of justice and welfare in Islam. The interconnectedness of both approaches in the digital context demonstrates the need to unite Islamic moral values with changes in today's global trade.

Ni Nyoman Suwaniti; Ni Kadek Riza Indira Kezhya Nanda; Dewa Ayu Sriadi Mastuti; Ni Nyoman Riris Lindya Andini; Ni Made Ayu Natih Widhiarini +1 more

Gemawisata: Jurnal Ilmiah Pariwisata 2026 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study explores the development of digital and storynomic-based tourism in Kamasan Tourism Village, Klungkung Regency, Bali. Kamasan is historically known as the center of classical Balinese wayang painting and traditional metal crafts such as gold, silver, and brass. Using a qualitative descriptive method through observation, interviews, and document studies, this research identifies the village’s cultural potential and formulates a sustainable tourism development model. The SWOT analysis reveals that Kamasan’s main strengths lie in its rich cultural heritage, community participation, and diverse local crafts, while weaknesses include limited digital promotion, lack of facilities, and low involvement of younger generations. Opportunities arise from the growing trend of cultural and educational tourism and strong government support for digitalization through the Anugerah Desa Wisata Indonesia (ADWI) program. The integration of storynomic tourism and digital media—such as e-brochures, promotional videos, and virtual tours can enhance destination competitiveness, strengthen local identity, and improve community welfare. This research emphasizes that combining cultural storytelling with digital innovation is a strategic approach to creating sustainable and engaging tourism experiences in Kamasan Village.  

Muhammad Ridwan; Lufi Ariyani; Butet Oktavia Panggabean

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study analyzes and designs a dual-role web-based ordering information system to optimize order management at Sunrise Bakery. This SME currently faces inefficiencies due to manual recording. The system, developed using the SDLC Waterfall method with PHP and MySQL, serves two main actors: customers, who can order online, browse catalogs, track orders, and pay digitally; and administrators (admin, cashier, owner), who manage products, update stock, input in-store orders, generate daily/monthly sales reports, and manage user access. Black Box Testing confirms all core functions work correctly. The system successfully addresses manual process shortcomings by improving data accuracy and providing real-time monitoring for both customers and management. It offers a comprehensive digital solution to enhance operational efficiency and service quality. Limitations include the lack of integrated digital payment gateways and external messaging. Future development should incorporate payment gateways (e.g., OVO, GoPay), WhatsApp notifications, a mobile application, and predictive analytics for sales and stock forecasting.

I Made Agus Setiawan; Kadek Mery Herawati; I Gusti Ngurah Aristiawan

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to analyze the effectiveness of Law Number 10 of 2009 on Tourism in relation to tourism actors in Indonesia. The enactment of this law is intended to provide legal certainty, protection, and development opportunities for business actors, tourists, and the community in supporting sustainable tourism development. The research employs a normative-empirical legal method with statutory and conceptual approaches. Data were collected through literature review and field observation to assess the extent to which the legal norms contained in the Tourism Law are implemented in practice. The findings reveal that the law has provided an important normative framework for the recognition of rights, capacity building, and protection of tourism actors. Nevertheless, structural challenges such as limited access to capital, low human resource competence, and the suboptimal implementation of legal protection and social security remain significant obstacles. Therefore, strengthening strategies are required through digitalization, training and certification, facilitation of MSMEs, and pentahelix synergy involving government, academia, business actors, communities, and the media. Through these measures, the implementation of the Tourism Law is expected to foster a tourism ecosystem that is competitive, inclusive, and sustainable at the local, national, and global levels.

Ricky Widyanto; Eriana Saprida; Muhammad Fadlan; M Sahlan; Heru Syahputra

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The community service program entitled “Implementation of Digital Technology through Mapping MSME Locations on Google Maps to Enhance Consumer Accessibility in the Bukit Lawang Tourism Area” aims to improve digital literacy and business visibility among local micro, small, and medium enterprises (MSMEs) in Bukit Lawang, Langkat Regency, North Sumatra. The program was carried out using a participatory approach through socialization, training, and technical assistance involving four local MSMEs, consisting of two wildlife-themed painting craftsmen, one culinary business, and one souvenir craftsman. The results show that all MSMEs were successfully registered and verified on Google Maps, leading to increased consumer accessibility and customer interaction through digital reviews. In addition to expanding market reach, this activity also fostered awareness and independence among business owners in managing their online business profiles. This program demonstrates that location mapping through Google Maps serves as a simple yet effective strategy to support MSME digital transformation and strengthen community-based creative economies in rural tourism areas.