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Ari Sony

Sinov : Media Informasi Penelitian Kabupaten Semarang 2026 Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Semarang

Semarang Regency holds a strategic geographical position as a transit hub along the Semarang–Solo–Yogyakarta corridor, supported by diverse tourist attractions and strong economic performance. Despite recording 744,659 domestic tourist movements in March 2026 based on Mobile Positioning Data, the regency failed to enter the top ten most-visited destinations in Central Java during the 2026 Lebaran holiday, with only 139,816 visits recorded at its ten leading attractions. This yields an indicative conversion rate of approximately 18.8 percent at the Lebaran peak, meaning more than 80 percent of movements passing through the regency did not translate into recorded tourism visits. This study employs a descriptive quantitative method supported by explanatory qualitative analysis (sequential explanatory mixed methods), triangulating four secondary data sources to identify the competitive gap, analyze conversion disparities, and formulate improvement strategies toward Lebaran 2027. Findings indicate that the primary drivers of low conversion are the transit-only behavior of the majority of visitors and accessibility constraints at the Bawen–Ambarawa–Bandungan corridor. The study recommends four priority strategies: integrated single-window digital data management via Application Programming Interface; private-vehicle-based traffic and access management; four anchor-themed festival clusters across 14 sub-districts; and the formalization of Pangsar Sudirman Night Market and Kuda Lumping Festival as official tourism events. Achieving the minimum target of 203,458 visits to enter the top ten requires an increase of at least 63,642 visits (approximately 45 percent above the current recorded baseline).

Gunawati, Dita Novarina; Puspitasari, Cesaria Fitri; Arnyke, Errythrina Vinifera; Amalta, Luky; Damayanti, Cindy Audina

JAPSI (Journal of Agriprecision and Social Impact) 2026 CV. Komunitas Dunia Peternakan

Poultry agribusiness is a key driver of food security and rural economic development in developing countries. However, the sector remains vulnerable to infectious diseases such as avian influenza and Newcastle disease, which can disrupt production systems and supply chain continuity. Although previous studies have examined poultry disease control, biosecurity, and supply chain disruption, evidence on how risk and crisis communication supports outbreak management and resilience in developing-country poultry agribusiness remains fragmented. This study applied a systematic literature review (SLR) approach under PRISMA guidelines to synthesize risk and crisis communication strategies in poultry disease management and their contribution to supply chain resilience. Only seven relevant studies published between 2020 and 2025 met the inclusion criteria and were analyzed using the PICO framework. Quality assessment using the Mixed Methods Appraisal Tool (MMAT), combined with systematic data extraction in Microsoft Excel 2021, was conducted to improve methodological transparency and consistency. The novelty of this review lies in integrating communication strategies, enabling and constraining factors, digital tools, One Health perspectives, and public–private collaboration within a single analytical synthesis. The findings indicate that participatory, transparent, and coordinated communication can support disease prevention and crisis preparedness, particularly when strengthened by stakeholder trust, policy support, training, and accessible information channels. However, limited digital literacy, inadequate infrastructure, and cultural barriers may reduce communication effectiveness. Overall, this review highlights the need for inclusive communication systems and collaborative governance to strengthen poultry supply chain resilience in developing countries, while recognizing that the small evidence base limits broad generalization.

Dian Mawarni

VitaMedica : Jurnal Rumpun Kesehatan Umum 2026 STIKES Columbia Asia Medan

The Society 5.0 era demands increased student health literacy as an essential competency. However, previous research has tended to focus only on the health education aspect and has not comprehensively examined the integration of technology-based health education management. Therefore, this study aims to analyze the effectiveness of technology-based health education management innovations and identify key factors influencing their successful implementation. This study used a mixed methods approach with a sequential explanatory design. Quantitative data were collected through a survey of 200 students, while qualitative data were obtained through in-depth interviews with 10 teachers and the principal. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were analyzed using a thematic approach to strengthen the interpretation of the results. The results indicate that technology-based health education management innovations have a significant impact on improving student health literacy. Furthermore, it was found that successful implementation is influenced by five main factors: school institutional support, availability of technological infrastructure, teacher training, student motivation, and parental involvement. The novelty of this research lies in the integration of managerial and technological approaches in health education, tested through a mixed methods approach. These findings confirm that successful health literacy improvement is determined not only by the use of technology, but also by organizational readiness and multi-stakeholder collaboration. The implications of this research provide theoretical contributions to the development of technology-based health education management models and practical recommendations for educational institutions facing the challenges of Society 5.0.

Permatasari, Diah; Permatasari, Diah; Daniar, Aninditya; Candra Ayuswantana, Alfian

JURNAL ILMIAH KOMPUTER GRAFIS 2026 UNIVERSITAS STEKOM

The Entangled game is designed as an interactive medium to convey the problem of ghost nets to the 19–25 age group through a visual novel format that relies on narrative and visuals as a means of communication. This medium is presented to highlight the problem of ghost nets which are a serious threat to marine ecosystems because they destroy habitats, endanger marine biota, and impact the social and economic aspects of coastal communities, but are still poorly understood by the younger generation due to the limited availability of engaging and communicative educational media. In designing this game, character design plays a key supporting element that helps convey conservation messages emotionally and narratively through character representation, dialogue, and relationships between characters in the storyline. The method used is a mixed method with data collection through interviews, literature studies, and questionnaires, which are then developed using the Game Development Life Cycle (GDLC) approach to ensure the game design process runs systematically. 

Kurnia Putra Susanto Nuham, Yosia; Tugur Redationo , Nereus; Crisanto Putra Mbulu, Bernardus

Mechanical, Energy and Material (METAL) 2026 Universitas Katolik Widya Karya Malang

Through this study, there are two variables of concern, namely the effect of the initial comparison of the combustion of raw materials of pine wood charcoal & coffee wood charcoal (70%: 30%, 30%: 70% and 50%: 50%) with mesh sizes of 100 and 250. The initial process of the study is the manufacture of charcoal in pine wood and coffee wood briquettes, pine wood and coffee wood are processed by carbonization at a temperature of 500°C, crushed, sieved using mesh 100 and 250, variations of 70%: 30%, 30%: 70% and 50%: 50% mixed with adhesive, given a pressure of 4 kg, and dried at a temperature of 80°C for 3 hours. The purpose of this study is to determine the comparative value of the combustion rate and calorific value of each briquette sample. The methodology used in this study is to conduct experiments on pine wood charcoal briquettes and coffee wood charcoal in testing the calorific value and combustion rate. From the research that has been done, it was found that the burning rate of briquette samples with variations of pine and coffee wood charcoal with variations of 70%: 30% mesh 100, the burning time is 189 minutes, while at mesh 250 the burning time is 215 minutes. The variation of briquette samples 30%: 70% at mesh 100 the burning time is 192 minutes and mesh 250 is 194 minutes. The variation of briquette samples 50%: 50% mesh 100 has a burning time value of 19 minutes and mesh 250 is 155 minutes. For coffee wood charcoal briquettes and pine wood charcoal at mesh 250 it can be said to meet the SNI 01-6235-2000 standard because the calorific value produced is ≥5000 cal / gram.

Syifa Najwa Azzahra; Nihel Gita Azzahra; Evy Nurmiati

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study analyzes how digital interface design (UI/UX) and system architecture are manipulated to unethically extract user consent, resulting in personal data commercialization and massive online loan (pinjol) spam marketing. Employing a mixed-methods approach, this research combines descriptive quantitative analysis of digital user perception surveys with qualitative observations involving UI teardowns, privacy policy evaluations, and extensive literature reviews. Initial findings indicate a profound crisis of genuine informed consent, exacerbated by the deployment of dark patterns such as pre-ticked checkboxes, disguised opt-out architectures, and information overload engineered into legal documents. This systematic manipulation facilitates unauthorized personal data distribution to third parties under the guise of legitimate agreement, directly triggering privacy intrusions and psychological distress, including severe anxiety among data subjects. Philosophically and morally, these practices constitute a severe breach of Information Technology Professional Ethics (EPTI). Consequently, this study highlights the urgent need for developer accountability and advocates for the implementation of proactive, transparent ethical design frameworks compliant with Human-Computer Interaction (HCI) standards to reclaim digital autonomy.

Gilberd Pattiruhu; Deasy Widyastomo; Sudiro Sudiro

JURNAL WILAYAH, KOTA DAN LINGKUNGAN BERKELANJUTAN 2026 Fakultas Teknik Universitas Cenderawasih

Based on the current existing conditions, Perumnas IV frequently experiences challenges in both the maintenance of its facilities and infrastructure and the perception of its residents. This study aims to: 1) Determine the morphology and typology of the Perumnas IV Padang Bulan area, 2) Determine the level of feasibility of the infrastructure based on SNI 03-1733-2004, and 3) Determine public perception of the infrastructure based on existing conditions and research analysis results. The research method used by the author in this study is a mixed method using an Explanatory Sequential Design approach and a comparative approach. The difference in feasibility percentages between SNI and public perceptions explains that residents have become accustomed to living with the existing facilities and infrastructure, so that the suitability between existing conditions and applicable technical requirements is not a problem in daily life.

Naufal Faryreza Ryanta; Hana Faujiyyah Nur Afifah; Lisa Wahidatul Oktaviani; Tria Puji Lestari; Rina Mutya Suzliana +2 more

Medical Laboratory Journal 2026 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Students of the Indonesian School of Jeddah (SIJ) are predominantly categorized as Third Culture Kids (TCK) who face sociocultural challenges and complex health determinants, including a high risk of dental caries and limited character monitoring outside the classroom. This transnational community service program aimed to evaluate the effectiveness of an integrated educational model using audio-visual media through the “Happy Teeth, Bright Smile” campaign and self-monitoring through the “My Adventure Journal” in improving oral health literacy and students’ character behavior. The study employed a Participatory Action Research (PAR) approach with mixed methods involving 155 elementary and junior high school students. Dental knowledge data were analyzed using the Wilcoxon Signed Ranks test, while journal compliance was calculated descriptively using the Grand Mean method and triangulated with content analysis of parental feedback. The results showed that elementary students’ compliance with daily character missions increased by 28.31%, particularly in the discipline dimension. Among junior high school students, multimedia intervention significantly improved clinical preventive knowledge (p < 0.001), with mean scores increasing from 77.00 to 90.20. Parental feedback indicated improvements in self-regulation, responsibility, and self-confidence. The study concludes that optimizing the Tripartite Partnership among university students, schools, and parents is effective in strengthening psychosocial resilience and students’ basic health independence in a transnational environment.

Sunarti Sunarti; Intan Rovenalia Muzaeri; Nur Khusna Yuniatri; Nurhandini Hanurata Khoirunnisa; Ine Febrianti +2 more

Jurnal Sains dan Kesehatan (JUSIKA) 2026 Universitas Muhamadiyah Manado

Introduction: The Beyond Use Date (BUD) is the expiration date for a drug product after its primary packaging has been opened, mixed, or prepared. The BUD differs from the expiration date printed on the manufacturer's packaging and is not always listed on the drug, so many people still don't fully understand this concept.Objective: To evaluate the level of knowledge of Prolanis patients regarding the Beyond Use Date (BUD) at the Purwokerto Utara I Community Health Center before and after being given counseling. Methods: A quantitative descriptive method with a cross-sectional design was used on 20 Prolanis patient respondents. Primary data collection consisted of questionnaires administered before (pretest) and after (posttest) the lecture-based counseling using flyers. Data analysis was performed using univariate analysis. Results: The level of knowledge of Prolanis patients regarding Beyond Use Date before counseling showed that the majority were in the poor category with 16 respondents (80.0%) and the sufficient category with 4 respondents (20.0%). After being given counseling, there was an increase in the good category with 6 respondents (30.0%), but the majority were still in the poor category with 14 respondents (70.0%).Conclusion: The level of knowledge of Prolanis patients regarding Beyond Use Date (BUD) at Purwokerto Utara I Health Center before counseling was mostly in the poor category, and after counseling there was an increase although most were still in the poor category.

Aisyah Aulia Putri; Nurasia Natsir

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

Intercultural Communicative Competence (ICC) has become a key objective of English language education; however, its implementation in Indonesia remains insufficiently understood. This study investigates the alignment between ICC expectations in the Kurikulum Merdeka, English textbooks, and classroom practices in Indonesian senior high schools. An exploratory sequential mixed methods design was employed, involving document analysis of four government-issued English textbooks for grades X–XII, classroom observations in 15 schools across three provinces, a survey of 87 English teachers, and in-depth interviews with 18 teachers and 36 students. The findings reveal a three-level gap. First, the curriculum acknowledges ICC but lacks clear and measurable operational guidelines. Second, textbooks predominantly emphasize Anglo-American culture (64.8% of cultural content) while providing limited representation of Indonesian and global cultures. Third, 78.2% of teachers reported not explicitly integrating cultural dimensions into English instruction, resulting in stereotypical and culturally limited classroom practices. To address these issues, the study proposes the Triangulated Cultural Literacy (TCL) framework, integrating reflection on learners’ own culture, balanced exploration of target cultures, and intercultural negotiation. The findings highlight the need to operationalize ICC in the curriculum, improve textbook cultural representation, and strengthen teachers’ intercultural pedagogical competence.

Dina Daniati; Diane Laurentia; Tantie Aqsha; Apri Kuntariningsih; Lidya Fitri Yani

An International Journal Tourism and Community Review 2026 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

This research investigates the integration of Sound Governance principles within the sustainable tourism policy cycle as a mechanism to mitigate institutional fragmentation and evaluation inefficiencies in developing economies. Adopting a sequential explanatory mixed-methods design, the study establishes a multidimensional evaluation framework congruent with the Sustainable Development Goals (SDGs). Policy performance is rigorously analyzed across five strategic domains: Economy, Social-Welfare, Culture-Education, Environment, and Governance. The quantitative methodology employs 17 adapted SDG indicators to assess policy efficacy, while the subsequent qualitative phase utilizes semi-structured interviews and stakeholder mapping to deconstruct complex power dynamics within multi-actor co-management structures. The empirical findings demonstrate that Sound Governance—predicated on transparency and accountability—acts as a fundamental catalyst for policy effectiveness. It significantly enhances destination sustainability through a structured input-process-output-outcome-impact pathway. Evidence from the case study of Penglipuran Village, Bali, validates these results, showing that while indigenous institutional legitimacy bolsters social responsiveness, it remains susceptible to economic dependencies driven by overtourism. Ultimately, this study asserts that embedding SDGs into the policy evaluation cycle elevates assessments from perfunctory administrative exercises to strategic instruments essential for ecosystem preservation and long-term demand stability. These insights establish Sound Governance as a strategic intangible asset, providing significant theoretical contributions to development administration and offering pragmatic frameworks for policy-makers managing sustainable destinations in competitive global markets.

Januar Ida Wibowati; Yuli Alam; Hendriansyah Hendriansyah; Dora Indah Triana; Maiza Fikri

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to analyze the role of talent management and employee experience in enhancing employee loyalty in the e-commerce industry through a non-empirical, conceptual approach. The study employs a qualitative design with a mixed-methods literature synthesis to construct a model of the relationship between talent management, work experience, and digital workforce loyalty. Data were obtained through a review of reputable international and national scientific literature addressing talent management, employee experience, employee engagement, retention, and employee loyalty in the digital and e-commerce sectors from 2020 to 2026. Analysis was conducted using thematic synthesis and comparative conceptual analysis, with the high turnover rate in the e-commerce industry serving as the primary interpretive context. The research findings indicate that employee loyalty is fostered through the integration of competency development, career development, rewards and recognition, employer branding, work flexibility, organizational communication, and psychological safety. Employee experience strengthens employee engagement and organizational commitment, while talent management enhances perceptions of organizational support and professional career sustainability. The study’s conceptual model demonstrates that the integration of these two variables contributes to workforce retention, organizational stability, productivity, and the enhancement of e-commerce companies’ competitiveness in a competitive digital business environment

Yulius Alan Hartanto; Irja Tobawan Simbiak; Lazarus Ramandey

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Ciberi Beach is a tourist area in Enggros Village, Abepura District, Jayapura City, with significant development potential that draws on its natural resources and local wisdom. This study aims to identify internal and external factors influencing the development of the tourism area and to formulate appropriate development strategies using SWOT analysis. The research employs a mixed-methods approach, combining qualitative and quantitative techniques, with data collected through field observations, in-depth interviews, and questionnaires distributed to 25 visitors. The findings show that the main strengths are unspoiled natural scenery and community friendliness, while the main weaknesses include inadequate public facilities and poor road access. Key opportunities include ecotourism potential and policy support for spatial planning, while threats include coastal abrasion and unmanaged waste. Based on the SWOT matrix, the strategic position falls in Quadrant I (X = 0.31; Y = 0.51), supporting an aggressive SO strategy. Priority strategies include community-based ecotourism development, digital promotion, collaborative partnerships with universities and NGOs, and regulatory strengthening for sustainable land use. The analysis is grounded in a three-framework theoretical lens comprising the 3A tourism components (Attraction, Accessibility, Amenity), ecotourism principles, and community-based tourism, which together guide the interpretation of SWOT findings and the formulation of strategy.

Ayu Febriasari; Jodion Siburian; Ali Sadikin

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This study aims to analyze the effect of the implementation of the Flipped Classroom model with a Deep Learning approach on the critical thinking and collaboration skills of Phase F XI students on the digestive system material. The study used a mixed methods with an embedded experimental design type. The research sample consisted of one experimental class that received Flipped Classroom learning with a Deep Learning approach and one control class that received Problem Based Learning (PBL) learning. Data on critical thinking skills were collected through essay tests, while collaboration skills were obtained through observation sheets. Quantitative data analysis used One-Way MANCOVA and qualitative analysis was carried out through data reduction, data presentation, and drawing conclusions assisted by NVivo. The results showed a simultaneous significant effect between the learning model on students' critical thinking and collaboration skills after controlling for initial abilities with a significance value of 0.002 (p<0.05). The average posttest critical thinking of the experimental group was 71.69 higher than the control group at 62.53. Meanwhile, the collaboration skills of both groups showed a relatively balanced increase. The ANCOVA results showed that the Flipped Classroom model with a Deep Learning approach significantly impacted critical thinking skills, but did not show a significant difference in collaboration skills. The research findings indicate that the integration of Flipped Classroom and Deep Learning is effective in improving students' critical thinking skills and supporting 21st-century learning.

Meisya Alifah Praviani; Inne Suherna Sasmita

Jurnal Kesehatan Amanah 2026 Universitas Muhammadiyah Manado

Mouth breathing is a clinical condition characterized by mixed or additional breathing through the mouth that replaces the nasal breathing pattern. It is caused by mechanical factors such as septal deviation and adenotonsillar hyperplasia, inflammatory diseases such as allergic rhinitis, and habits. The purpose of this research is to determine the description of mouth breathing habits in GSA children at the Biruku Foundation, Bandung. This research was performed using descriptive method. The subjects were 15 autism spectrum disorder (ASD) collected by total sampling. The research was conducted by the mirror test examination. The results showed that 5 children have the mouth breathing habit (33%). Based on gender, 2 female children have the mouth breathing habit (50%) and 3 male children who have the mouth breathing habit (27.27%). This research shows that the percentage of mouth breathing habits in ASD children at the Biruku Foundation, Bandung, is quite high, with girls having a higher prevalence than boys.

Tri Subekti; Pujiwati Pujiwati; Indriati Tjipto Purnomo

REDOMINATE : Jurnal Teologi dan Pendidikan Agama Kristiani 2026 Sekolah Tinggi Teologia Kerusso Indonesia

This study aims to analyze the use of generative artificial intelligence (GenAI) among theology students and its ethical and theological implications for theological education in the Society 5.0 era. The study employs a light mixed-methods approach with a sequential explanatory design, involving theology students as survey and interview participants. The findings show that GenAI is primarily used as a tool to understand course materials, seek initial explanations, develop ideas, and complete academic assignments. Although students demonstrate awareness of potential bias, dependency, plagiarism, and other ethical risks, practices of transparency, information verification, and critical reflection have not been carried out consistently. The concept of imago Dei is relevant as a theological lens for evaluating technology use because it affirms human dignity, responsible freedom, and moral accountability in academic practice. This study concludes that GenAI can support theological learning constructively when used wisely, integrated with Christian faith-based ethical literacy, and strengthened through clear institutional policies, lecturer guidance, and an academic culture that upholds integrity, discernment, and accountability.

Pujiwati

REDOMINATE : Jurnal Teologi dan Pendidikan Agama Kristiani 2026 Sekolah Tinggi Teologia Kerusso Indonesia

This study examines the role of social media as a contemporary arena of spiritual warfare and its impact on Christian spirituality amid the growth of digital disinformation. Employing a mixed-method approach, the research combines quantitative surveys and qualitative interviews to identify patterns of religious disinformation and explain their influence on doctrinal understanding, worship practices, and the faith identity of church members. The findings indicate a negative relationship between exposure to disinformation and the depth and consistency of spiritual practices. They also reveal increasing theological confusion and the emergence of digital influencers as “alternative authorities” who shape religious interpretation outside established church guidance. In addition, low levels of media literacy and the church’s limited readiness for digital ministry further heighten believers’ vulnerability to misleading narratives. The study concludes that the digital sphere functions as a strategic field of spiritual warfare requiring an integrated theological, pastoral, and literacy-based response. Recommendations include developing theologically grounded media literacy programs, training digital ministry leaders, strengthening pastoral guidance online, and designing contextual, evidence-based church content for contemporary digital communities across diverse contemporary congregational settings and contexts.

Immanuela Deru; Indriati TjiptoPurnomo; Joshua Christian Wenas; Simon Simare-mare

REDOMINATE : Jurnal Teologi dan Pendidikan Agama Kristiani 2026 Sekolah Tinggi Teologia Kerusso Indonesia

This study examines contextual discipleship as a strategic approach to Christian education in a multicultural society. It employs a convergent mixed-methods design to obtain a comprehensive understanding of how discipleship contributes to students’ spiritual growth and character formation. Quantitative data were gathered through structured questionnaires, while qualitative data were collected through in-depth interviews and focus group discussions with relevant participants. The findings show that contextual discipleship significantly strengthens students’ understanding of faith, promotes tolerance and respect for diversity, encourages social engagement, and helps students respond wisely to challenges arising from technological development and digital culture. Contextual discipleship becomes effective when it is implemented consistently, supported by relational mentoring, and grounded in the translation of Gospel values into the learners’ real-life social context. The study concludes that contextual discipleship is a strategic and transformative model for developing holistic Christian education that is spiritually formative, socially responsive, and relevant to multicultural realities. Therefore, this approach can strengthen Christian educational practice and equip learners to live faithfully, responsibly, and constructively within diverse contemporary communities amid ongoing social, cultural, and increasingly digital transformation today.

Vania Vipassana; Mela Karlina; Melati Syaftia; Nindi Juliani; Sakila Salsa Pratiwi +3 more

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This study aims to map the trajectory of syntactic acquisition in three-year-old children through syntactic patterns and communicative functions in naturalistic interaction. Using a mixed-methods approach, data from native Indonesian-speaking children were collected over a period of 1.5 months through the involve-conversation technique. Analysis of 80 utterances using frequency distribution, Mean Length of Utterance (MLU), and functional grammar revealed a dominant Subject–Verb–Object (S–V–O) structure (30%) and an MLU of 5.82 morphemes. These findings indicate a developmental transition from telegraphic speech to early multi-clause constructions, reflecting increasing linguistic complexity. Cognitive compensation is marked by the use of pragmatic particles and non-canonical sentence patterns driven by ideational, interpersonal, and textual functions. The results support the usage-based hypothesis, suggesting that early syntactic development is functional, sequential, and non-linear in nature. Furthermore, the study highlights the role of interactional experience in shaping emerging grammatical competence. This classification serves as a micro-longitudinal assessment tool and provides a pedagogical basis for scaffolding interventions aimed at stabilizing complex linguistic patterns and enhancing language development in early childhood education settings.

Budi, Kristina; Bezaleel, Michael; Prestiliano, Jasson

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2026 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Consumption of sweetened coffee with various mixtures has become an unhealthy habit for the younger generation. Kopi Babah Kacamata, a legendary tubruk coffee in Salatiga, has been affected by this change. Many people are still unaware of the brand and the consumption of black coffee is declining. Therefore, this research will discuss the positive impact of consuming tubruk coffee with the Kopi Babah Kacamata brand as a soft selling medium for young people. This research uses mixed-sequel exploratory method and linear strategy in its design. The results of this study can be concluded that promotional videos with a storytelling approach for Kopi Babah Kacamata effectively introduce to the target audience.