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This study aims to examine the influence of Social Media Marketing, Bundling Price, and Electronic Word of Mouth on Purchase Decisions for Spotify Premium, with Brand Awareness functioning as a mediating variable. A quantitative approach was applied using a survey method involving 120 Spotify Premium users in South Tangerang. The research instrument employed a Likert scale and was analyzed using Structural Equation Modeling with Partial Least Squares to evaluate validity, reliability, and causal relationships among variables. The results reveal that Social Media Marketing, Bundling Price, and Electronic Word of Mouth have positive and significant effects on both Brand Awareness and Purchase Decisions. Brand Awareness significantly mediates these relationships, strengthening the impact of digital marketing variables on subscription decisions. The findings demonstrate that consumer decision processes progress through attention, brand recognition, and conversion, shaped by exposure to digital content, perceived value of bundled pricing, and peer-generated reviews that reinforce trust and perceived service quality. This study highlights the importance of strategic and experience-driven digital marketing in increasing customer acquisition for subscription-based music streaming services.

This study aims to explain and test hypotheses regarding the influence of customer experience and product variation on consumer purchase decisions at Mie Judes Sambi Kediri, with brand image as a mediating variable. This research uses an associative approach with a quantitative method. The sampling technique employed is purposive sampling, involving 100 respondents who are consumers of Mie Judes Sambi. Data were collected through questionnaires, observations, documentation, and literature studies. The analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS), processed using SmartPLS version 4.1.1.2, which includes testing the outer model, inner model, and hypothesis testing. The results of the study indicate that customer experience and product variation have a positive and significant effect on brand image and purchase decisions. Brand image also has a significant influence on purchase decisions. Furthermore, brand image is proven to significantly mediate the influence of customer experience and product variation on purchase decisions. These findings affirm that enhancing customer experience and providing product variations that align with consumer preferences play a crucial role in building a strong brand image, which ultimately impacts consumer purchase decisions at Mie Judes Sambi Kediri.

Entrepreneurship plays a significant role in global economic growth. However, not all entrepreneurs achieve success. This study aims to deeply examine the mindset and character that serve as the fundamental basis for entrepreneurial success, as well as the influencing factors and strategies for fostering these qualities based on a literature review. Through a literature review method, it was found that successful entrepreneurs possess a growth mindset, are solution-oriented, and adaptive, supported by specific thinking methods like BETSCA (Bricolage, Effectuation, Think Structurally, Cognitive Adaptability). Furthermore, key characters such as commitment, creativity, resilience, risk-taking propensity, and networking ability are crucial elements. The study also identified various driving factors and types of motivation (intrinsic-extrinsic) in entrepreneurship. Another important finding is that the entrepreneurial spirit and character can be learned and developed through personal commitment, a supportive environment, education, and continuous learning processes. The conclusion of this study asserts that the combination of the right mindset and strong character, along with the ability to continuously develop both, is essential for increasing the chances of success in the world of entrepreneurship.

This study aims to examine the influence of leadership, communication, and socio-economics on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency. The sample in this study used non-probability sampling with a purposive sampling technique using a questionnaire distributed to 60 respondents. This study uses data analysis techniques with a Structural Equation Model (SEM) approach. The results of this study found that leadership has a positive effect on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a lower significance value of 0.000 so that the proposed hypothesis can be accepted. Then communication has a positive and significant influence on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a set significance value of 0.000 so that the hypothesis can be accepted. Furthermore, Socio-Economic has a positive effect on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a smaller significance value set at 0.000 so that the hypothesis can be accepted. This research implies that good leadership and communication, as well as socioeconomic, can increase community participation in gotong royong activities.

This study aims to examine the effect of training, capacity building, and reward provision on improving the performance of human resources at the Kapalo Destination of Banda Taram, Lima Puluh Kota Regency. This study used a questionnaire distributed in the Destination of Kapalo Banda Taram, Kabupaten Lima Puluh Kota as many 53 respondents using the Structural Equation Model (SEM) PLS data analysis technique. The results of this study indicate that Training and Rewards have a positive and significant effect on improving the performance of managers at the Kapalo Banda Taram Destination while the capacity building has no significant effect on improving performance at the Kapalo Banda Taram Destination. This research implies that the existence of training and rewards can make performance better, especially in the Destination of Kapalo Banda Taram, Regency of Lima Puluh Kota.

Fashion muslim pada beberapa dekade terakhir mendapat perhatian besar dan banyak dikonsumsi oleh masyarakat Indonesia. Terdapat beberapa hal yang dapat mempengaruhi konsumsi fashion muslim di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran fashion dan beberapa faktornya terhadap konsumsi fashion muslim di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik convenience sampling. Pengujian model dan hipotesis dilakukan menggunakan 180 responden dengan populasi yang merupakan wanita berusia antara 18-55 tahun yang berdomisili di Indonesia yang beragama Islam dan dalam keseharian menggunakan pakaian muslim. Hipotesis penelitian diolah menggunakan teknik analisis Structural Equation Modeling (SEM) dan software Smart PLS versi 3.0. Hasil analisis data dalam penelitian ini menunjukkan bahwa sumber pengetahuan fashion muslim, gaya berpakaian dan keunikan fashion muslim memiliki pengaruh yang positif dan signifikan terhadap kesadaran fashion muslim. Kesadaran fashion muslim memiliki pengaruh yang positif dan signifikan terhadap konsumsi fashion muslim. Namun motivasi fashion muslim tidak memiliki pengaruh yang signifikan terhadap kesadaran fashion muslim.      

This study was conducted to examine the effect of Training and Development, Motivation, Competence on the Performance of High School Teachers in Batam City in the mediation of Organizational Commitment. The object of this research uses 3 schools in Batam City, namely SMAN 1 Batam, SMAN 3 Batam and SMAN 5 Batam, with a total population of 160 teachers. Determination of the sample using the Slovin Formula with a Margin Of Error 5% the result is 114 teachers obtained as a sample, data collection by distributing questionnaires through Google Forms in 3 schools and successfully filled out by 131 teachers. This research is quantitative, using Partial Least Square (PLS) for data processing, and the modeling technique used is Structural Equation Model (SEM). This study states that the Variables of Training and Development, Motivation, Competence have a significant positive effect on Organizational Commitment, Variables of Training and Development, Motivation, Competence and Organizational Commitment have a significant positive influence on Teacher Performance, Variables of Organizational Commitment Successfully Mediate the Variables of Training and Development, Motivation , Competence on Teacher Performance.

This study aims to analyze the learning orientation on the performance of salespeople through smart work, and hard work owned by salespeople. High sales force performance is needed by the company so that sales success can be achieved. Learning orientation is one of the factors that have an influence on increasing salesperson performance, because with a learning orientation it can make a salesperson able to work smartly, have the ability to sell, so that the salesperson's performance will increase. The research method uses SEM (Structural Equation Modeling) analysis with the AMOS program. The results of the study prove that learning orientation, smart work and hard work have a positive influence on the performance of salespeople.