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This study aims to analyze the effect of member card usage on customer satisfaction at Bolly Department Store in Bima City. The research applied a quantitative approach with a survey method, where data were collected through questionnaires from 96 respondents selected using purposive sampling, specifically customers who owned a member card. The research instrument was tested using validity and reliability tests to ensure accuracy and consistency. Data were analyzed using simple linear regression, correlation coefficient, coefficient of determination, and t-test with the assistance of SPSS software. The findings indicate that the member card variable has a positive and significant effect on customer satisfaction. This is evidenced by the t-test result, where the t-value (1.894) exceeded the t-table value (1.661). However, the coefficient of determination (R²) was only 0.029, meaning that the member card explains merely 2.9% of the variation in customer satisfaction, while 97.1% is influenced by other factors. Therefore, although the member card improves customer satisfaction, its contribution is relatively small, suggesting that additional and more comprehensive marketing strategies are needed.

This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then analyzed using multiple linear regression. The results show that store layout and product display have a significant simultaneous effect on sales with an F value of 12.43; sig. < 0.05. The coefficient of determination (R²) of 0.62 indicates that both variables explain 62% of the variation in sales, while the rest is influenced by other factors outside the model. These findings reinforce the S-O-R theory that visual stimuli can increase consumer comfort, interest, and impulse buying. This study has practical implications for computer retailers to optimize store layout and product display as a strategy to improve sales performance.

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

This research explores the impact of implementing incentives at the Bu Ira basic food agency in Krian, Sidoarjo on employee performance, with a focus on sales bonuses and non-financial incentives. The research results show that sales bonuses related to target achievement provide additional motivation for employees to increase sales, especially when bonuses are linked to certain products that have higher profits. Additionally, non-financial incentives such as recognition for good performance have proven effective in building team spirit and increasing job satisfaction. The discussion involved understanding that incentive design must be tailored to the grocery store context, taking into account the unique characteristics of this industry. Sales bonuses, when tied to specific types of products, can provide a greater motivational boost for employees. Recognition of good performance can be realized in the form of promotion or additional training, providing added value in employee career development. Flexibility in incentive design, effective communication, and continuous evaluation of the effectiveness of incentive programs are the keys to success. The results of this research provide insight for business owners and managers in the grocery agency industry to design incentive programs that suit employee needs and business goals, as well as accommodate changes in the industrial environment.

Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja, lingkungan kerja, stress kerja, beban kerja dan kepuasan kerja terhadap kinerja karyawan pada PT.Bengawan Retail Mandiri di Kabupaten Blora. Responden dalam penelitian ini adalah karyawan PT.Bengawan Retail Mandiri Kabupaten Blora dengan sampel 100 karyawan.. Metode pengumpulan data dengan menggunakan kuesioner. Penelitian ini menggunakan metode analisis regresi linier berganda dengan menggunakan alat uji statistic. Pengolahan data penelitian ini menggunakan alat bantu IBM SPSS 24. Penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara disiplin kerja terhadap kinerja karyawan, lingkungan kerja berpengaruh negatif signifikan terhadap kinerja karyawan, stress kerja berpengaruh negatif signifikan terhadap kinerja karyawan, beban kerja berpengaruh positif signifikan terhadap kinerja karyawan dan kepuasan kerja berpengaruh positif signifikan terhadap kinerja karyawan. Persamaan regresi yang diperoleh Y = 4,680. Disiplin kerja memiliki pengaruh positif sebesar 15% terhadap kinerja karyawan, lingkungan kerja memiliki pengaruh negatif -19,1%, stress kerja memiliki pengaruh negatif 14.5%, beban kerja meiliki pengaruh positif 37% dan kepuasan kerja memliki pengaruh positif sebesar 51%. Berdasarkan hasil penelitian yang telah dilakukan didapatkan nilai Adjusted R Square sebesar 0,703 atau 70,3%. Hal ini menunjukkan bahwa variabel kinerja karyawan dapat dijelaskan oleh variabel disiplin kerja, lingkungan kerja, stress kerja, beban kerja dan kepuasan kerja adalah sebesar 70,3%. Sedangkan sisanya sebesar 0,297 atau 29,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini..    

The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.