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This study aims to analyze the educational service marketing strategies implemented by Pesantren Islam Internasional Al Andalus, Bogor, within the framework of Marketing 6.0. A qualitative approach with a case study design was employed to explore the institution’s marketing practices. Data were collected through in depth interviews, observations, and document reviews, and analyzed using thematic analysis to identify emerging strategic patterns. The findings reveal five key themes: strengthening value based Islamic and international branding, utilizing digital marketing strategies to expand promotional reach, applying personalized approaches in interactions with prospective students and parents, the critical role of human resources and alumni in shaping institutional reputation, and internal, external challenges affecting marketing effectiveness. These findings highlight that adopting Marketing 6.0 in Islamic boarding schools requires not only the use of digital tools but also the integration of spiritual values, humanized service, and consistent narrative communication. The study contributes to the literature on Islamic education marketing by offering new insights into a marketing model that aligns with value driven educational institutions in the digital era.

This study aims to analyze the marketing strategy of the Wadiah Savings Product (Hanabung) at KSPPS Hanada Quwais Sembada using a SWOT approach to identify internal strengths, weaknesses, external opportunities, and threats influencing the institution’s marketing performance. The research employs a descriptive quantitative method supported by qualitative data obtained from interviews with five key informants. Data analysis was conducted using the IFE and EFE matrices to evaluate the weight, rating, and score of each strategic factor. The findings indicate that KSPPS Hanada’s major strengths include strong member loyalty, personalized services, and compliance with sharia principles. The main weaknesses are conventional promotional activities, limited marketing human resources, and insufficient digital innovation. Opportunities arise from increasing public awareness of Islamic finance, while threats come from digital financial service competition and low financial literacy levels. With an IFE score of 3.10 and an EFE score of 2.75, the institution is positioned within a growth strategy. The study highlights the need for more innovative and adaptive marketing strategies through digitalization, human resource development, and continuous financial literacy initiatives.

This study aims to analyze the digitalization strategies implemented by Islamic banks to increase public interest in Sharia savings products. The research focuses on the use of digital technologies such as mobile banking, Islamic fintech, big data, and social media as key instruments to enhance service accessibility and strengthen customer trust. A qualitative descriptive method with a literature-based approach was employed by collecting and examining relevant academic sources. The data were analyzed using thematic analysis to identify patterns and relationships between digitalization and customer interest in Sharia savings. The findings indicate that digitalization enhances service accessibility, operational efficiency, and personalized user experiences. Mobile banking plays a dominant role in improving transaction convenience, while social media contributes significantly to customer education and product promotion. Furthermore, collaboration with Islamic fintech supports financial inclusion and encourages innovation aligned with Sharia principles. The results confirm that digitalization is a strategic driver for Islamic banks to remain competitive and relevant within the evolving financial industry landscape.

This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings suggest that BMT Dana Mentari has implemented the nine elements of the BMC comprehensively, including community-based customer segmentation, strong Sharia-compliant value propositions, and marketing strategies such as direct outreach and personal selling. However, challenges remain, particularly in service digitalization and promotional efforts. The implications of this study highlight the importance of continuous innovation in Sharia-based products and marketing strategies to enhance competitiveness and institutional sustainability.

KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a score of 3.25, superior to PNM Mekar (3.05), with strengths in sharia compliance and personal service. The main weakness is digital technology. The proposed strategies include digitalization of mobile applications (2026) and development of musyarakah products, in accordance with the itsar principle. This study provides guidance for sharia cooperatives to increase the competitiveness and empowerment of MSMEs.

Entrepreneurship plays a significant role in global economic growth. However, not all entrepreneurs achieve success. This study aims to deeply examine the mindset and character that serve as the fundamental basis for entrepreneurial success, as well as the influencing factors and strategies for fostering these qualities based on a literature review. Through a literature review method, it was found that successful entrepreneurs possess a growth mindset, are solution-oriented, and adaptive, supported by specific thinking methods like BETSCA (Bricolage, Effectuation, Think Structurally, Cognitive Adaptability). Furthermore, key characters such as commitment, creativity, resilience, risk-taking propensity, and networking ability are crucial elements. The study also identified various driving factors and types of motivation (intrinsic-extrinsic) in entrepreneurship. Another important finding is that the entrepreneurial spirit and character can be learned and developed through personal commitment, a supportive environment, education, and continuous learning processes. The conclusion of this study asserts that the combination of the right mindset and strong character, along with the ability to continuously develop both, is essential for increasing the chances of success in the world of entrepreneurship.

The authors of the article have chosen a company acting as an agent for a container shipping line because the company seeks to decrease its service failures and reduce the chaotic nature of its activities by systematizing them from a scientific point of view and refining its operations at the managerial level. Employees of the company are responsible for activities such as a search for customers, price offers, contacting clients, the conclusion of contracts, coordination of cargo transportation, document control, invoicing and payment control. Proper execution of these operations ensures the quality of services provided by the container line agent. The learning organization concept, situational management theory and total quality management theory are applicable to the management of the personnel activity process in the line. In terms of management functions, planning is more suitable for activities such as searching for customers, price offers, conclusion of contracts and invoicing; organizing is more required when searching for customers, contacting them and concluding contracts; leading is more suitable for activities such as contact with clients, conclusion of contracts and payment control; control is more required when contacting customers, coordinating cargo transportation, invoicing and controlling payment. A conceptual approach that theoretically reveals the principles and possibilities of the company’s activities in the container shipping line can serve as the basis for future empirical research to identify problems in its personnel activity management.

"Insider" practices and "privileges" are often overlooked in human resource management (HRM) discourse, despite their significant impact on organizational justice, employee motivation, and overall performance. This article explores how informal connections and preferential treatment undermine meritocratic systems, distort perceptions of fairness, and reduce job satisfaction and employee commitment. Using a qualitative case study approach, the findings reveal that perceptions of injustice caused by informal practices—such as promotions based on personal ties, biased performance evaluations, and exclusive access to opportunities—can significantly weaken both intrinsic and extrinsic employee motivation. The study highlights the urgency of implementing transparent, accountable, and performance-based reward systems as strategic efforts to foster a fair and healthy organizational culture. Practically, organizations must develop HRM policies that are not only procedurally fair but also perceived as equitable to sustain long-term employee productivity and retention.

Flight delays represent a significant challenge in the aviation industry, affecting passenger satisfaction and trust in airlines. Minister of Transportation Regulation No. 89 of 2015 mandates airlines to provide compensation to passengers experiencing flight delays. Lion Air, as one of the largest airline networks in Indonesia, is expected to effectively implement this policy, particularly at Weda Bay Nickel Airport. This study employs a qualitative approach to gain an in-depth understanding of how Lion Air fulfills its responsibility in compensating passengers. Data were collected through interviews with Lion Air personnel, including check-in staff, technicians, and flight attendants, as well as direct field observations. The research was conducted over a specific period to ensure the collected data is relevant and accurately reflects on-ground conditions. The analysis results indicate that Lion Air has implemented compensation policies in accordance with PM 89 of 2015, providing compensation in the form of beverages, snacks, full meals, and cash payments of up to IDR 300,000, depending on the delay duration. Although the policy has been executed, several key challenges remain, including limited communication with passengers and suboptimal internal division coordination. Passengers often feel inadequately informed during delays, reducing their satisfaction levels. Furthermore, operational constraints such as spare part delays and weather factors also pose challenges in minimizing delay durations.

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

This research explores the influence of financial literacy, self-confidence in managing personal finances, and the use of fintech payments on the personal financial management of Sharia Financial Management students at UIN Sayyid Ali Rahmatullah Tulungagung. This research is motivated by students' lack of understanding regarding personal financial management, which has the potential to affect their readiness to face financial challenges in the future. Through good financial literacy and self-confidence in managing finances, students are expected to be able to manage their finances more wisely. On the other hand, the use of fintech payments is also thought to have an influence on students' financial management behavior. This research uses a quantitative approach with associative methods and purposive sampling techniques, involving 86 students from the class of 2020-2022. Data was collected via questionnaire, then analyzed using multiple linear regression via SPSS-26. The research results show that financial literacy, financial self-efficacy, and payment fintech together have a positive and significant influence on personal financial management, financial literacy has a positive and significant influence, financial self-efficacy has a positive and significant influence, and payment fintech also has an influence positive and significant on students' personal financial management.

Bisnis kreatif digital mengalami pertumbuhan yang signifikan dalam beberapa tahun terakhir, terutama pada produk stiker kustom yang memenuhi kebutuhan personal dan promosi. Penelitian ini mengkaji penerapan Business Model Canvas (BMC) pada bisnis kreatif digital yang berfokus pada stiker kustom. Metode yang digunakan adalah deskriptif kualitatif untuk mengeksplorasi sembilan elemen BMC, termasuk segmen pelanggan, proposisi nilai, dan saluran distribusi. Temuan menunjukkan bahwa BMC mempermudah identifikasi peluang inovasi, efisiensi operasional, dan strategi keterlibatan pelanggan. Penelitian ini memberikan kontribusi dengan menawarkan rekomendasi praktis bagi pelaku usaha untuk mengoptimalkan model bisnis mereka dan tetap kompetitif di industri kreatif digital.

Penelitian ini berfokus dalam merancang kerangka bisnis Stripsy.Space, sebuah bisnis kreatif digital yang menawarkan produk fotostrip personalisasi, dengan memanfaatkan pendekatan Business Model Canvas (BMC). Pendekatan ini memetakan sembilan elemen utama untuk menciptakan strategi bisnis yang terpadu dan dinamis terhadap perubahan pasar. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengevaluasi model bisnis yang ada serta mengidentifikasi peluang dalam meningkatkan efisiensi operasional, mendorong inovasi produk, dan memperkuat proposisi nilai. Hasil penelitian menunjukkan bahwa penerapan BMC pada Stripsy.Space berhasil meningkatkan daya saing melalui optimalisasi saluran distribusi, pengelolaan hubungan pelanggan, dan diversifikasi produk. Kesimpulan dari penelitian ini yaitu dengan mengimplementasi BMC dapat menjadi panduan strategis yang efektif dalam pengambilan keputusan bisnis, sekaligus memperkuat posisi kompetitif Stripsy.Space di pasar bisnis kreatif digital. Rekomendasi diberikan untuk memperkuat strategi pemasaran digital dan menambah variasi produk untuk memperluas jangkauan pasar.

An interest in entrepreneurship often comes to a person just like that. However, this interest can be influenced by several factors, both external and internal factors. The aim of this research is to determine the influence of entrepreneurial knowledge, entrepreneurial motivation, e-commerce, and family environment on students' interest in entrepreneurship. The research method used is quantitative with a comparative causal nature. The research population used in this research were students of the Nusantara University PGRI Kediri Accounting study program class 2018-2023 using the sampling method, namely using the Slovin formula. The sample size in this study was 122 respondents and was collected through a questionnaire. Data obtained Data was collected through questionnaires and includes primary and secondary data. Validity test, reliability test, classical assumption test, coefficient of determination test, and hypothesis test are used in data analysis. The results of this study show that entrepreneurial knowledge (X1) has a significant effect on interest in entrepreneurship, entrepreneurial motivation (X2) has a significant effect on interest in entrepreneurship, e-commerce (X3) has no effect on interest in entrepreneurship, and family environment (X4) has a significant effect on interest in entrepreneurship. Based on the results of the analysis and conclusions, the suggestions that the author can convey are as follows: for future researchers, this can be used as a guide to determine the influence of interest in entrepreneurship and try to use other variables besides the variables used in this research, especially variables that are similar to e-commerce variables.

The aim of this research is to determine the influence of the work environment, individual characteristics and employee performance at Bank Syariah Indonesia. This research uses a qualitative approach using literature study and technical content analysis. In the work environment at Bank Syariah Indonesia there is a huge support for the creation of a company's activity processes. With a good working environment, good and pleasant working conditions will be created, this can provide employee morale. According to (Rahmawanti et al., 2014). a work environment that is always around workers who are able to influence them in carrying out the tasks they have been burdened with. Meanwhile, individual characteristics are that each person must have different views, goals, abilities and needs from each other. These differences will bring habits into the world of work, which will cause self-satisfaction and cause differences between each other even though they work in the same place. An employee's performance is the result of a person's work during the period of work, for example standards, targets or target criteria that have been determined in advance and have been mutually agreed upon.

Dalam membantu mobilitas masyarakat besar, transportasi umum yang memadai menjadi salah satu langkah tepat untuk memfasilitasinya. Penelitian ini memiliki tujuan untuk pelayanan mengetahui bersama PT. Kereta Api Indonesia melalui kepuasan pengguna Kereta Rel Listrik (KRL) di stasiun transit. Penelitian ini menggunakan metode kuantitatif dengan metode pengumpulan data melalui kuisioner secara personal untuk mendapatkan respon para pengguna terhadap pelayanan pada tasiun transit. Kuisioner ini berisi pertanyaan seputar kualitas pelayanan yang disediakan di stasiun transit. hasil penelitian yang didapat dari 63 orang responden rata-rata memberikan nilai cukup baik pada fasilitas yang disediakan yang diberikan penyedia layanan, dengan nilai sebesar 7,4 poin untuk total pelayanan pada stasiun transit. Dengan diadakannya penelitian ini, diharapkan mutu pelayanan yang disediakan pada transportasi umum semakin meningkat, sehingga akan memberikan kepuasan pada lebih banyak pengguna transportasi.

This research aims to identify and explain the role of leadership in improving employee discipline at PT. Perkebunan Nusantara III Medan. In carrying out this research, researchers used a qualitative descriptive research type. This research uses a special method that aims to explain specific phenomena in depth and data collection techniques are carried out by observation or observation so that researchers immediately go into the field to obtain data that can really be trusted. The results of the study show that the role of leadership has a major influence in increasing employee discipline. Because the leader becomes the most dominant person and has authority, power in all efforts to create employee work discipline.

Prawati Ika Lia 1961201047 Sekolah Tinggi Ilmu Ekonomi Pemuda Advisor Anisa Nur Aini S.PD,. M.P.D The Impact of Personal Relationships on Job Satisfaction at CV Permata Jaya. This research was conducted to see the impact of personal relationships on job satisfaction at Cv Permata Karya Jaya. Researchers use quantitative techniques. Quantitative research, the sampling technique in this study is a saturated sample, all employees 64 workers from all departments as a sample. The results of the study show that personal relationships (X) have a significant effect on job satisfaction (Y). In this case it proves that one way to increase employee satisfaction is by providing good interpersonal relationships. With good relationships and interactions, job satisfaction is created.

The Covid-19 pandemic has had a significant impact around the world, including in the health, social, economic and political fields. Therefore, implementing strategic management is very important in dealing with this pandemic. Strategic management is the process of planning, organizing, controlling, and making decisions in achieving long-term organizational goals. In the context of the Covid-19 pandemic, strategic management must be directed at efforts to minimize the negative impact of the pandemic, while maximizing the potential benefits that can be gained from this situation. The implementation of strategic management in dealing with the Covid-19 pandemic can be done in several ways, among others, the first is Strengthening the health system: The first step in dealing with the Covid-19 pandemic is to strengthen the existing health system. This includes increasing hospital capacity, increasing the availability of medical equipment, and increasing the number of available medical personnel.