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Analytics

Sarista, Windi Ria; Hendratmoko, Suseno; Harianto, Kukuh

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the implementation of Total Quality Management (TQM) in improving service quality at KPUD Tani Wilis, particularly in the supply and distribution of livestock feed. The research employs a descriptive qualitative approach with data collected through in-depth interviews and direct observations involving cooperative management, employees, and customers. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that TQM implementation has been relatively effective, reflected through three key components: customer value strategy, organizational systems, and continuous quality improvement. Services are perceived as responsive, polite, and informative, supported by adequate delivery facilities. The main challenge lies in occasional delays in feed delivery caused by weather conditions, which affect customer perceptions of reliability. Overall, TQM contributes positively to service quality, customer satisfaction, and operational effectiveness, although further improvements in risk management and service consistency are needed to achieve optimal quality.

Saputra, Wisnu Adi; Wahyu K, Brahma; Harianto, Kukuh

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to determine the effect of service quality (X1), electronic word of mouth (e-WOM) (X2), and consumer experience (X3) on purchasing decisions (Y) among consumers of Facebook Marketplace in Kediri. This research is a quantitative study processed using statistical methods. The data collection techniques used were primary and secondary data. The sampling technique employed was incidental sampling, with a total sample of 96 respondents. The research data were obtained through questionnaires, literature studies, and documentation. The analytical techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination test. The results of the multiple linear regression analysis yielded the equation:Y = 5.686 + 0.191X1 + 0.242X2 + 0.425X3 + e. The t-test results showed that the service quality variable obtained a t-value of 2.215 with a significance level of 0.029, the e-WOM variable obtained a t-value of 2.072 with a significance level of 0.041, and the consumer experience variable obtained a t-value of 4.557 with a significance level of 0.000. The F-test results showed an F-value of 39.217 with a significance level of 0.000. Based on these results, it can be concluded that there is a partial effect of service quality on purchasing decisions, e-WOM on purchasing decisions, and consumer experience on purchasing decisions. Moreover, there is a simultaneous influence of service quality, e-WOM, and consumer experience on purchasing decisions.

Lestari, Afrilia Luluk; Kurniawan, Brahma Wahyu; Harianto, Kukuh

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the influence of product differentiation, social media promotion, and service quality on consumer purchase intention at Tea Break Sambi Kediri. The research employed an associative quantitative approach using a survey method with questionnaires distributed to 88 respondents selected through an accidental sampling technique. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with SPSS version 25. The results revealed that both partially and simultaneously, product differentiation, social media promotion, and service quality have a positive and significant effect on purchase intention. Social media promotion is the most dominant variable influencing consumer buying interest, followed by service quality and product differentiation. These findings highlight the importance of creative digital promotion strategies and high service quality in enhancing consumer attraction and loyalty. This research provides practical implications for business owners in designing digital-based marketing strategies and academic contributions to the development of consumer behavior and marketing strategy literature within modern beverage SMEs.

Ulhaq, Milza Eluiza; Muttaqien, Zaenul; Evasari, Aprilia Dian

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the influence of product innovation, brand image, and service quality on consumer purchasing decisions at Bromfiets Cafe Srengat Blitar. The research is motivated by the growing competition in the culinary industry, which requires businesses to continuously innovate, strengthen brand image, and improve service quality to retain customers. The research method employed a quantitative associative approach, with data collected through questionnaires distributed to 121 respondents selected using the accidental sampling technique. The data were analyzed using multiple linear regression with the aid of SPSS version 25.0. The results show that product innovation, brand image, and service quality have a positive and significant effect both partially and simultaneously on consumer purchasing decisions. The Adjusted R² value of 0.727 indicates that these three variables explain 72.7% of the variation in purchasing decisions, while the remaining 27.3% is explained by other factors outside the research model. These findings highlight that the synergy between product innovation, brand image, and service quality is the key factor influencing purchasing decisions and sustaining competitive advantage in local culinary businesses.

Maharani, Aulia Hari; Ramadhani, Siska; Irwana, Natasia; Noviyanti, Indah

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to evaluate the extent to which service quality, store atmosphere, and the implementation of proactive strategies contribute to business strategy at CV MM Acing Jaya located in Pangkalpinang. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 71 respondents consisting of customers and business partners of the company. Multiple linear regression analysis was used to test the research hypothesis consisting of three independent variables (service quality, store atmosphere, and proactive strategy) and one dependent variable (business strategy). The results showed that store atmosphere and proactive strategy had a positive and significant effect on business strategy, while service quality showed no significant effect. The findings suggest that the creation of a supportive store atmosphere and the implementation of responsive and innovative strategies are important factors in strengthening the competitiveness of ritel companies. This research provides a practical contribution for businesses in developing business strategies that are more adaptive and oriented to consumer needs.

Sa'adah, Lailatus; Rahmawati, Ita; Arromlaty, Anis Laily Musyarofah

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

This study aims to analyze the effect of service quality at Puskesmas Pulorejo, Ngoro District on patient satisfaction. Variables that affect patient satisfaction at Puskesmas Pulorejo, Ngoro sub-district are room facilities, doctor services, nurse / officer services. This study uses associative quantitative research methods. Data collection techniques in this study using questionnaires, observation and documentation. This data was obtained by distributing questionnaires directly to patients visiting the Pulorejo puskesmas in Ngoro sub-district.  The population in this study were patients who sought treatment at the Pulorejo Health Center, Ngoro sub-district, sampling using purposive sampling. The analytical test tool in this study used SPSS with the analysis method of classical assumption test, multiple linear regression, hypothesis testing, and R2 determination coefficient test. In this study, it was stated that there was a positive and significant effect on patient satisfaction at the Pulorejo Health Center, the doctor's service variable had an effect on patient satisfaction, the nurse / officer service had a persial effect on patient satisfaction at the Pulorejo health center, and the variable room facilities, doctor services, and nurse / officer services had a positive and significant effect on patient satisfaction.

Rozak, Abdul; Utami , Kristiana Sri

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

The author will conduct research entitled "The Effect Of Taste And Service Quality On Buying Interest At The Black Bumbu Bebek Senjay Food House "Cak Rizky" Kasihan UMY (Seturan Branch Yogyakarta)" The research taken is using quantitative research. The research taken is information related to taste, service quality to consumer buying interest. This research is a causal relationship (Causal Explanatory) which proves the usual relationship. Taste, service quality is called the independent variable, buying interest is called the dependent variable. In this study the population is not limited, so the sampling uses 100 respondents. 1. Taste has a significance value of 0.008 0.05, these results indicate that the Taste variable has a positive and significant effect on Buying Interest in the black spice senjay duck restaurant "Cak Rizky" Kasihan UMY 2. Service Quality has a significance value of 0.000 0, 05, these results indicate that the Service Quality variable has a positive and significant effect on Buying Interest in the black spice senjay duck restaurant "Cak Rizky" Kasihan UMY 3. Taste and Service Quality have a significance of 0.000 0.05, these results indicate that the variables of Taste and Service Quality have a significant effect simultaneously on Buying Interest in the black spice senjay duck restaurant "Cak Rizky" Kasihan UMY.

Rohman, Rizki Kurnia; Devi Puspita Sari; Alifya, Bugi; Damayanti, Irma

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Dalam membantu mobilitas masyarakat besar, transportasi umum yang memadai menjadi salah satu langkah tepat untuk memfasilitasinya. Penelitian ini memiliki tujuan untuk pelayanan mengetahui bersama PT. Kereta Api Indonesia melalui kepuasan pengguna Kereta Rel Listrik (KRL) di stasiun transit. Penelitian ini menggunakan metode kuantitatif dengan metode pengumpulan data melalui kuisioner secara personal untuk mendapatkan respon para pengguna terhadap pelayanan pada tasiun transit. Kuisioner ini berisi pertanyaan seputar kualitas pelayanan yang disediakan di stasiun transit. hasil penelitian yang didapat dari 63 orang responden rata-rata memberikan nilai cukup baik pada fasilitas yang disediakan yang diberikan penyedia layanan, dengan nilai sebesar 7,4 poin untuk total pelayanan pada stasiun transit. Dengan diadakannya penelitian ini, diharapkan mutu pelayanan yang disediakan pada transportasi umum semakin meningkat, sehingga akan memberikan kepuasan pada lebih banyak pengguna transportasi.

Romantika, Meliya Ayu; Fadhli, Khotim; Maksum, Moh. Ja’far Shodik

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

The purpose of this study was to determine the effect of service and attractiveness on the intention to visit tourist objects in Jombang district. The method used in this research is a quantitative method. The population in this study is unlimited while the sample is 105 respondents using a purposive sampling technique. The data were collected using the questionnaire method, which were then analyzed using multiple regression analysis using SPSS version 26. The results showed that partially the service variable had an influence on the interest in visiting religious tourism objects in Jombang district, while the partial attractiveness variable also there is an influence on interest in visiting religious tourism objects in Jombang district. Simultaneously, the service and attractiveness variables affect the interest in visiting religious tourism objects in Jombang district.

Rico Septia B.; Nurhasan Nurhasan

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

 In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).

Antari, Kholip; Pramutoko, Baju; Afrianto, Dadang

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

There are factors such as price, location and service quality which greatly influence purchasing decisions. If these factors influence purchasing decisions, consumers tend to make repeat purchases. The aim of this research is to explain the partial and simultaneous influence of price, location and service quality on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency. This research uses quantitative methods with a population of 8,184 consumers using the Accidental Sampling technique. The calculation results from the Slovin formula obtained a sample of 99 respondents. Data processing uses the SPSS program. The results of this research show that the variables Price, Location and Service Quality have a significant simultaneous effect on purchasing decisions for agricultural products at Mitra Tani Shop Ds.Gelang, Madiun Regency.

Aditiyasningrum, Ika; Suwarsono, Bambang; Najibul Z, Nurali Agus

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Human resource management is one of the most important aspect in the course of a agency to achieve its vision, mission, strategy and the creation of agency goals. The aim of this research is to explain the influence of workload, work stress and work motivation on employee performance. This research uses a saturated sample. The sample in this study was 31 employees of the Nganjuk Regency Investment and One Stop Integrated Services Service. In this research, the results obtained were that workload, work stress and work motivation partially had a significant effect on the performance of employees of the Nganjuk Regency Investment and One-Stop Integrated Services Service. Meanwhile, simultaneously these three variables have a significant effect on the performance of employees of the Nganjuk Regency Investment and One Stop Integrated Services Service.

Indah Wulan Sari; Lia Amalia

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Service quality is one of the main things that are considered in the company. Customer assessment of service quality is very important for service providers, because it affects the company's performance and position in the market. Service quality as a result of the perception of the comparison between customer expectations with the actual performance of services. In other words, there are two main factors that affect service quality, namely expected service (expected experience) and perceived service (service received). Meanwhile, the total quality of a service consists of 3 main components, namely: technical quality (consisting of: search quality, experience quality, credence quality), functional quality, and corporate image. This study aims to determine the effect of Service Quality and Brand Image on Consumer Satisfaction and Consumer Loyalty. This type of research uses quantitative as many as 170 respondents. With the analysis technique in this study using SEM analysis. The results of this study partially show that the service quality variable has a positive effect on consumer satisfaction. Brand Image has no effect on Consumer Satisfaction. Service Quality has no effect on Consumer Loyalty. Brand image has no effect on Consumer Loyalty. Consumer Satisfaction has no effect on Consumer Loyalty.

Bayu Arista; Nur Aini Anisa; Nur Farida

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The purpose of this study was to determine the effect of tourist facilities and service quality partially on customer satisfaction for travel services C.V Gass Adventure, Sidoarjo.  As well as to find out between the Tourism Facilities and Service Quality significantly influence Customer Satisfaction of C.V Gass Adventure Travel Services, Sidoarjo.  This research was conducted using a questionnaire method using a sampling technique on 100 customers who are or have used C.V Gass Adventure travel services, Sidoarjo.  The results of this study indicate that tourist facilities (X1) have a positive effect on customer satisfaction with a significance value of 0.02 which is smaller than the significance value of α of 0.05.  Service Quality (X2) has a positive effect on customer satisfaction with a significance value of 0.04 which is smaller than the significance value of α of 0.05.  

Rizki Edom Noperion Manalu; Alya Al Haura; Adinda Eloyfani Ginting; Bella Amanda; Hania Syakira

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

In this era of globalization, business organizations must continue to improve the level of professional services in their respective fields. The use of PLN Mobile in the customer service department at PLN ULP Medan Baru has the potential to provide significant benefits in improving service quality and customer satisfaction. This application is expected to bring positive changes by providing easy access to information for customers regarding billing, blackouts, and other important information. The purpose of this research is to analyze the customer service and benefits of PLN Mobile at PLN ULP Medan Baru. This study uses a qualitative approach to explore an in-depth understanding of the benefits of using PLN Mobile in the customer service department at PLN ULP Medan Baru. A qualitative approach allows researchers to understand customer perspectives, views, and experiences in depth and contextually. Based on the results of the research and discussion conducted by the researchers, it can be obtained that the customer service and benefits of PLN Mobile at PLN ULP Medan Baru are quite good and very useful for customers at PLN ULP Medan Baru, Medan City to meet their electricity needs, complaints and complaints, however, socialization that has not been evenly distributed has resulted in there being PLN ULP Medan Baru customers who have not used the PLN Mobile application. The five dimensions of customer service used by researchers according to Tjiptono (2014: 18), namely the Tangibility, Reliability, Responsiveness, Assurance, and Empathy dimensions at PLN ULP Medan Baru are quite good.  

Amalia Br Pakpahan; Wisnu Rayhan Adhitya

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Education plays an important role in all aspects of human life. Education is the most effective tool to improve the quality of individuals to be more productive. Competition between formal educational institutions, especially at the Vocational High School (SMK) level, so that schools compete to improve the quality and quality of education to attract attention and seize market share and offer the services provided. Therefore, schools must design strong marketing strategies in order to make students interested and satisfied with the services provided. Several aspects that affect student satisfaction such as education costs, location and quality of service. This study aims to determine and analyze which factors are the most dominant influencing student satisfaction among education costs, location and service quality. The population in this study were 855 students at SMK PAB 2 Helvetia. With the Slovin formula, the number of samples obtained is 86 students of SMK PAB 2 Helvetia. Data were taken by distributing questionnaires to students which were then measured using a Likert scale. The data analysis technique used Multiple Linear Regression. This study uses SPSS 20 as data processing. The results showed that simultaneously the cost of education, location and service quality had a significant positive effect on student satisfaction. While partially the cost of education, location and service quality have a significant positive effect on student satisfaction.    

Uci Pramida; Dety Mulyanti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Rumah sakit sebagai lembaga pelayanan kesehatan memerlukan kinerja karyawan yang optimal dalam memberikan pelayanan yang berkualitas kepada pasien. Kinerja karyawan dapat dipengaruhi oleh berbagai faktor, termasuk keterampilan, pengetahuan, motivasi, dan lingkungan kerja. Oleh karena itu, diperlukan strategi yang efektif untuk meningkatkan kinerja karyawan di rumah sakit. Penelitian ini bertujuan untuk mengevaluasi strategi peningkatan kinerja karyawan di rumah sakit. Metode yang digunakan adalah studi literatur, yaitu dengan melakukan tinjauan terhadap artikel, jurnal, dan buku yang relevan dengan topik penelitian. Penelitian ini mengidentifikasi beberapa strategi yang dapat digunakan untuk meningkatkan kinerja karyawan di rumah sakit, antara lain pelatihan dan pengembangan karyawan, pemberian insentif dan reward, peningkatan komunikasi dan kolaborasi antar departemen, serta peningkatan kualitas lingkungan kerja. Hasil dari studi literatur menunjukkan bahwa strategi pelatihan dan pengembangan karyawan merupakan strategi yang paling efektif untuk meningkatkan kinerja karyawan di rumah sakit. Pelatihan dan pengembangan karyawan dapat meningkatkan keterampilan dan pengetahuan karyawan, sehingga mereka dapat memberikan pelayanan yang lebih baik kepada pasien. Selain itu, pemberian insentif dan reward juga dapat meningkatkan motivasi karyawan, sehingga mereka lebih termotivasi untuk memberikan pelayanan yang berkualitas. Kesimpulannya, strategi peningkatan kinerja karyawan di rumah sakit perlu diimplementasikan secara efektif dan terencana, dengan memperhatikan faktor-faktor yang mempengaruhi keberhasilan dari strategi tersebut. Dalam jangka panjang, strategi tersebut dapat meningkatkan kinerja karyawan, sehingga meningkatkan kualitas pelayanan di rumah sakit dan memberikan kepuasan kepada pasien.  

Imam Munandar; Tika Nirmala Sari

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Keputusan pembelian yaitu berupa tahapan yang dilakukan oleh konsumen sebelum melakukan pembelian suatu produk. Produk yang dicarinya serta mengevaluasi alternatif yang paling menguntungkan. pengambilan keputusan merupakan suatu pendekatan yang sistematis terhadap suatu masalah yang dihadapi. Masalah tersebut menyangkut pengetahuan tentang hakikat dari masalah yang dihadapi. Oleh karena itu pengambilan keputusan oleh konsumen didasari pada perbandingan sebagai referensi, peluang dan manfaat serta mudharat yang ada. Masalah yang terjadi terkait kualitas pelayanan adalah banyak pelanggan yang tidak puas dengan kualitas pelayanan yang telah diberikan selama ini kepada para pelanggan. Masalah yang terjadi terkait pekerja adalah pelanggan menilai bahwa sumber daya manusia atau pekerja CV Mars Global Group masih kurang baik. Masalah dalam hal pendekatan diri terhadap para pelanggan sehingga para pelanggan tidak selalu memberikan keputusan untuk membeli produk CV Mars Global Group. Berdasarkan hasil uji SPSS pada data Anova dalam kolom R Square = 0.879, maka seluruh variabel berpengaruh terhadap Variabel Keputusan Pembelian sebesar 87.9% dan sisanya yaitu 12.1% dijelaskan oleh faktor variabel lain seperti harga, promosi, dan citra merek yang tidak diteliti dalam penelitian ini.  

Sufriyano, Sufriyano; Mulatsih, Retno

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

Candra Kartika Putri; Sujoko

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

Abstract. This study aim is to find out how customers feel about the atmosphere and quality of service at Sociostyle Stores. A descriptive quantitative method was used in this study. In this study, the study population was made up of people who shopped at the Temanggung Sociostyle Shop. The exact number of people who shopped there was not known because the number of people who shopped there was always growing. Because of this, the sampling strategy is based on the Lemeshow formula. Based on the numbers, the number of people in the sample is 100. For their research, the researchers used a questionnaire with a Likert scale and direct observation. After the data were collected, the instrument's validity and reliability were checked. After the instrument has been found to be valid and trustworthy, descriptive statistical analysis can continue so that the research questions can be answered. The results showed that all of the store atmosphere and service quality variables were in the very high category because their mean values were between 3.24 and 4.00.