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Pandemi covid-19 telah menghadirkan berbagai tantangan khususnya bagi pelaku UMKM. Pergeseran cara melakukan pemasaran offline ke online nampaknya memaksa UMKM untuk dapat mengikuti perubahan tersebut. Saat ini, berdasarkan data Kementerian Koperasi dan UKM baru sekitar delapan juta pelaku usaha atau 13% dari seluruh UMKM yang mampu memanfaatkan teknologi informasi dalam bisnisnya. Tujuan penelitian ini adalah untuk mengetahui bagaimana penerapan digital marketing yang dilakukan oleh Bakmi Tando 07 dan apa kendala yang dihadapi saat menerapkan digital marketing. Penelitian ini menggunakan metode kualitatif dengan menggunakan wawancara terstruktur, wawancara mendalam, dan observasi terhadap pelaku usaha. Hasil penelitian menunjukkan bahwa pemanfaatan digital marketing dilakukan dengan memposting produk di media sosial seperti Facebook, Instagram, dan status Whatsaap. Selain itu juga membangun kemitraan dengan Go-Food, Grab-Food, dan Shopee-Food untuk menambah platform pemasaran produk secara digital dan kemudahan dalam pesan-antar makanan. Kendala yang dihadapi dalam menerapkan digital marketing adalah koneksi internet yang tidak stabil, keterlambatan dalam pengiriman, serta masalah internal karena kurangnya SDM akibat pesanan yang banyak karena promosi di media sosial.

Tujuan dari studi ini untuk mengetahui pengaruh Motivasi dan Lingkungan Keluarga terhadap Minat Berwirausaha di Kalangan Mahasiswa Kota Sukabumi. Metodologi: Metode penelitian yang digunakan adalah metode survei dengan menggunakan kuesioner yang disebarkan kepada 100 sampel. Sedangkan teknik pengujian kualitas instrumen meliputi uji validitas dan uji reliabilitas. Sedangkan untuk pengujian hipotesis menggunakan analisis regresi linier berganda, uji t (parsial), dan uji f (simultan). Hasil: Bahwa variabel Motivasi dan Lingkungan Keluarga memiliki pengaruh yang signifikan terhadap Minat Berwirausaha. Dan terdapat pengaruh yang signifikan antara Motivasi dan lingkungan keluarga terhadap Minat Berwirausaha secara simultan.

The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.

This study aims to examine the effect of training, capacity building, and reward provision on improving the performance of human resources at the Kapalo Destination of Banda Taram, Lima Puluh Kota Regency. This study used a questionnaire distributed in the Destination of Kapalo Banda Taram, Kabupaten Lima Puluh Kota as many 53 respondents using the Structural Equation Model (SEM) PLS data analysis technique. The results of this study indicate that Training and Rewards have a positive and significant effect on improving the performance of managers at the Kapalo Banda Taram Destination while the capacity building has no significant effect on improving performance at the Kapalo Banda Taram Destination. This research implies that the existence of training and rewards can make performance better, especially in the Destination of Kapalo Banda Taram, Regency of Lima Puluh Kota.

This study aims to examine the influence of leadership, communication, and socio-economics on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency. The sample in this study used non-probability sampling with a purposive sampling technique using a questionnaire distributed to 60 respondents. This study uses data analysis techniques with a Structural Equation Model (SEM) approach. The results of this study found that leadership has a positive effect on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a lower significance value of 0.000 so that the proposed hypothesis can be accepted. Then communication has a positive and significant influence on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a set significance value of 0.000 so that the hypothesis can be accepted. Furthermore, Socio-Economic has a positive effect on community participation in cooperation activities in Nagari Batang Palupuah, Agam Regency with a smaller significance value set at 0.000 so that the hypothesis can be accepted. This research implies that good leadership and communication, as well as socioeconomic, can increase community participation in gotong royong activities.

Pelayanan publik pada hakikatnya adalah pemberian pelayanan prima kepada masyarakat yang merupakan perwujudan kewajiban aparatur pemerintah sebagai abdi masyarakat. Pemenuhan kebutuhan masyarakat dalam pelayanan publik akan menjadi prioritas utama yang dipenuhi oleh pemerintah pada saat ini. Aparatur pemberi pelayanan, dalam melaksanaan pelayanan publik harus menyikapinya sesuai dengan azas dan prinsip pelayanan publik. Dimana pelayanan yang diberikan harus maksimal dan memuaskan masyarakat. Untuk mengetahui kepuasan masyarakat pada Dinas Penanaman Modal Pelayanan Terpadu Satu Pintu Perindustrian dan Tenaga Kerja Kota Bukittinggi, berdasarkan PermenpanRB Nomor 14 Tahun 2017 tentang Pedoman Penyusunan Survei Kepuasan Masyarakat Unit Penyelenggara Pelayanan Publik, menjadi acuan untuk melakukan evaluasi terhadap kinerja pelayanan dalam bentuk Indeks Kepuasan Masyarakat. Penelitian ini dilakukan untuk mengetahui nilai kepuasan masyarakat dan tingkat kesesuaian yang diberikan dengan indikator yang acuan adalah persyaratan, prosedur pelayanan, kecepatan waktu, kewajaran biaya, kesesuaian produk, kompetensi petugas, kesopanan petugas, sarana dan prasarana, layanan pengaduan. Nilai indeks kepuasan masyarakat yang diperoleh oleh DPMPTSPPTK Kota Bukittinggi adalah nilai 3,32 dan jika dikonversikan adalah  83,09 dengan predikat B (Baik) dan tingkat kesesuaian yang rendah dan belum dilaksanakan dengan baik adalah indikator indikator kecepatan waktu dalam memberikan pelayanan dan kompetensi/kemampuan petugas dalam pelayanan.  Kata kunci: ; ;   

Fashion muslim pada beberapa dekade terakhir mendapat perhatian besar dan banyak dikonsumsi oleh masyarakat Indonesia. Terdapat beberapa hal yang dapat mempengaruhi konsumsi fashion muslim di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran fashion dan beberapa faktornya terhadap konsumsi fashion muslim di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik convenience sampling. Pengujian model dan hipotesis dilakukan menggunakan 180 responden dengan populasi yang merupakan wanita berusia antara 18-55 tahun yang berdomisili di Indonesia yang beragama Islam dan dalam keseharian menggunakan pakaian muslim. Hipotesis penelitian diolah menggunakan teknik analisis Structural Equation Modeling (SEM) dan software Smart PLS versi 3.0. Hasil analisis data dalam penelitian ini menunjukkan bahwa sumber pengetahuan fashion muslim, gaya berpakaian dan keunikan fashion muslim memiliki pengaruh yang positif dan signifikan terhadap kesadaran fashion muslim. Kesadaran fashion muslim memiliki pengaruh yang positif dan signifikan terhadap konsumsi fashion muslim. Namun motivasi fashion muslim tidak memiliki pengaruh yang signifikan terhadap kesadaran fashion muslim.      

This study was conducted to examine the effect of Training and Development, Motivation, Competence on the Performance of High School Teachers in Batam City in the mediation of Organizational Commitment. The object of this research uses 3 schools in Batam City, namely SMAN 1 Batam, SMAN 3 Batam and SMAN 5 Batam, with a total population of 160 teachers. Determination of the sample using the Slovin Formula with a Margin Of Error 5% the result is 114 teachers obtained as a sample, data collection by distributing questionnaires through Google Forms in 3 schools and successfully filled out by 131 teachers. This research is quantitative, using Partial Least Square (PLS) for data processing, and the modeling technique used is Structural Equation Model (SEM). This study states that the Variables of Training and Development, Motivation, Competence have a significant positive effect on Organizational Commitment, Variables of Training and Development, Motivation, Competence and Organizational Commitment have a significant positive influence on Teacher Performance, Variables of Organizational Commitment Successfully Mediate the Variables of Training and Development, Motivation , Competence on Teacher Performance.

Public demand for motorcycles is always increasing. The motorcycle manufacturers compete with each other to offer their products. Yamaha is one of the largest and most excellent automotive companies, especially in Indonesia. In the current uncertain economic situation due to the Covid-19 pandemic crisis, this has resulted in sluggishness in motorcycle sales. So that before marketing their products, companies need to pay attention to consumer behavior first. Because consumer behavior will be the target for purchasing products to be marketed. The purpose of the study was to analyze consumer behavior in deciding to purchase a Yamaha motorcycle at CV Tjahaja Baru Lubuk Buaya Padang. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective motorcycle consumers in buying a motorcycle take a lot of considerations to get the motorcycle they want, what are the advantages of a motorcycle, an affordable price, if purchased on credit with low interest and so on.    

Penelitian ini membahas mengenai pengaruh pembiayaan terhadap profitabilitas Bank Syariah Indonesia periode 2016-2020 (studi kasus ex Bank Syariah Mandiri) di Demang Palembang. Adapun rumusan masalah dalam penelitian ini antara lain: 1) Apakah pembiayaan Mudharabah berpengaruh terhadap ROA Bank Syariah Indonesia Pengaruh Pembiayaan Terhadap Profitabilitas Bank Syariah Indonesia Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang, 2) Apakah pembiayaan Murabahah berpengaruh terhadap ROA Bank Syariah Indonesia Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang, 3) Apakah pembiayaan Ijarah berpengaruh terhadap ROA Bank Syariah Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang, 4) Bagaimana pengaruh pembiayaan mudharabah, murabahah dan ijarah terhadap ROA Bank Syariah Indonesia Periode 2016-2020 (Studi Kasus Ex Bank Syariah Mandiri) Di Demang Palembang secara bersama-sama. Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh pembiayaan terhadap profitabilitas Bank Syariah Indonesia Periode 2016-2020 Studi Kasus Ex Bank Syariah Mandiri Di Demang Palembang baik secara parsial maupun simultan. Data diperoleh dari laporan keuangan bulanan Bank Syariah Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Analisis data yang digunakan menggunakan analisis linier berganda. Hasil penelitian menunjukkan bahwa: (1) pembiayaan mudharabah berpengaruh negatif dan tidak signifikan terhadap ROA, (2) pembiayaan murabahah berpengaruh positif dan signifikan ROA, (3) pembiayaan ijarah berpengaruh negatif dan tidak signifikan ROA, (4) pembiayaan mudharabah, murabahah dan ijarah secara bersama-sama berpengaruh positif dan signifikan terhadap profitabilitas (ROA).    

This study aims to analyze the effect of motivation and work discipline on employee performance at KUD Sejahtera Babat Toman. Samples were selected using the saturated sample technique. Data for 40 respondents was collected through a questionnaire. This research implements multiple linear regression method to analyze the data. The data collection technique in this study used a questionnaire technique. The data analysis technique in this study uses the Classical Assumption Test, Multiple Regression, Hypothesis Testing (t-test and F-test), and the coefficient of determination. The data processing in this study used the SPSS (Statistical Package for the Social Science) software program version 23.00. The results of the investigation show that partially motivation has a significant and positive effect on the performance of KUD Sejahtera Babat Toman employees with a t count > t table or (3.372 > 2.028). or (0.806 < 2.028). However, simultaneously motivation and work discipline have a significant effect on employee performance with the value of F arithmetic > F table or (11.371> 3.25). This fact is useful for KUD Sejahtera Babat Toman to improve employee performance, so the company must consider motivation and work discipline factors together.  

Banyak perawat di Ruang Rawat Inap RSUD Pasaman Barat yang hasil kerjanya mengalami penurunan, yang dapat dipengaruhi oleh beberapa faktor diantaranya stres kerja, motivasi kerja dan kompetensi. Tujuan penelitian ini adalah untuk mengetahui hubungan untuk mengetahui hubungan stres kerja, motivasi kerja dan kompetensi terhadap kinerja perawat di Ruang Rawat Inap RSUD Pasaman Barat. Populasi adalah seluruh perawat di ruang rawat inap RSUD Pasaman Barat yang berjumlah 84 orang. Sampel penelitian ini diambil dari seluruh populasi sebanyak 84 responden. Instrumen penelitian menggunakan kuesioner. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan desain sampling jenuh. Teknik analisis yang digunakan adalah univariat, bivariat dan multivariat. Hasil penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara stres kerja dengan kinerja pegawai di RSUD Pasaman Barat. Terdapat hubungan positif dan signifikan antara motivasi kerja dengan kinerja pegawai di RSUD Pasaman Barat. Terdapat hubungan positif dan signifikan antara kompetensi dengan kinerja pegawai di RSUD Pasaman Barat. Stres kerja, motivasi kerja dan kompetensi secara bersama-sama memiliki hubungan positif dan signifikan dengan kinerja karyawan. Dari hasil penelitian diatas direkomendasikan kepada RSUD Pasaman Barat untuk lebih meningkatkan kompetensi dan motivasi kerja terhadap kinerja RSUD Pasaman Barat.    

Abstrak. Investasi dapat mempengaruhi tingkat kemiskinan di suatu negara, investasi juga sebagai salah satu komponen terpenting dari pembangunan ekonomi. Penelitian ini bertujuan untuk mengetahui seberapa besar dampak yang ditimbulkan dari investasi terhadap tingkat kemiskinan di provinsi Banten. Data penelitian ini bersifat time series dimana data ini bersumber pada BPS. Penelitian ini, yang dilakukan dengan metode analisis regresi sederhana. Penanaman modal dalam negeri sebagai variabel independen dan tingkat kemiskinan sebagai variabel dependen. Berdasarkan hasil penelitian, angka kemiskinan di Provinsi Banten dipengaruhi secara signifikan oleh variabel PMDN. Akibatnya, angka kemiskinan di Provinsi Banten akan turun sebagai akibat dari realisasi PMDN ini.

This study aims to analyze the learning orientation on the performance of salespeople through smart work, and hard work owned by salespeople. High sales force performance is needed by the company so that sales success can be achieved. Learning orientation is one of the factors that have an influence on increasing salesperson performance, because with a learning orientation it can make a salesperson able to work smartly, have the ability to sell, so that the salesperson's performance will increase. The research method uses SEM (Structural Equation Modeling) analysis with the AMOS program. The results of the study prove that learning orientation, smart work and hard work have a positive influence on the performance of salespeople.

Community welfare is an indicator of developme t goals. In its implementation, economic development will be faced with various problems that can hinder the success of such development. One of the complex problems related to the prosperity of the population is poverty. High poverty can have an impact on the emergence of various other social problems. It is difficult to know the exact cause and how effective control is to reduce poverty in Pandeglang Regency. The use of analytical tools in this study was carried out to identify and determine specific problems as a factor in the occurrence of poverty in Pandeglang Regency. In addition, this analysis method will contain information about events that must be considered in the scope of poverty alleviation that occurred in Pandeglang district. The final part of this journal discusses the design of poverty control procedures in Pandeglang Regency in approximately five years. Finally, it is hoped that the final results of this research will be very important to prevent poverty in Pandeglang Regency. 

The purpose of this study is to ascertain whether the population growth rate and unemployment rate have an impact on the poverty rate in West Java. Population growth and the unemployment rate are the independent variables, followed by the poverty rate as the dependent variable. The time series data used in this study include the years 2019 through 21. Multiple regression using SPSS 25.0 is the analytical approach employed. Where the regression equation, Y = 41,491 + 9,385 X1 + 14,239 X2, is discovered. This demonstrates that the poverty rate in the province of West Java has a unidirectional relationship with both the unemployment rate and population growth. The T test results showed that there was no relationship between West Java's poverty level and the unemployment rate. Additionally, the West Javan poverty rate is unaffected by the population growth variable. The F test indicates that the independent factors collectively have an impact on the dependent variable. The poverty rate is affected by the unemployment rate and population growth to the tune of 7.7%, with other factors affecting the remaining 92.3%.

Based on the fundamental aspects of people's living standards, the measure of progress in human development is called the Human Development Index. As the basis for the development structure of a region, the Human Development Index (HDI) is the most significant benchmark or parameter. The purpose of this study is undoubtedly to ascertain whether poverty in DKI Jakarta Province is influenced by the Human Development Index (IPM) variable. To achieve the research objectives, tests were conducted using simple regression analysis and quantitative techniques. The test results show that poverty in DKI Jakarta Province is significantly affected by the Human Development Index (HDI) because the significance value is less than 0.05. Because the value of determination, or R2, is close to 1, and some of the other influence values are influenced by other variables that have not been analyzed or researched, the value of the results of the Variable Human Development Index (HDI) test has a strong positive influence on poverty in DKI Jakarta Province.  

The problem that almost every developing country faces is poverty, and Indonesia is no exception. The root of the problem of poverty is that people cannot live properly. This has an impact on the quality of human resources, thereby reducing productivity and lowering the income of the community itself. Community income, unemployment, health, education and environmental conditions are factors that influence the occurrence of poverty problems. The poverty rate in North Sumatra is still relatively high compared to other regions, but North Sumatra is not included in the 10 poorest areas in Indonesia. Analyzing the effect of HDI on poverty is the aim of this study. This study uses simple regression for the research method and is processed using the help of SPSS 26 software. Through this study it can be seen that HDI has a significant effect on poverty in North Sumatra.

The Human Development Index (HDI) & expenditure inequality for each province in Indonesia need to be studied whether the Human Development Index (HDI) and expenditure inequality in each district/city in Banten Province have an influence or not. The independent variable is the Human Development Index (HDI) and the dependent variable is expenditure inequality. The research method used is quantitative method using document data from the Central Statistics Agency (BPS) in Banten Province. The results showed that the Human Development Index (HDI) had no significant effect on expenditure inequality. Where if there is a decrease in the Human Development Index (IPM) it is not certain that it will reduce Inequality in Banten Province.

Human Development Index or HDI and Economic Growth in the Regency/City of Banten Province needsto be studied whether the Human Development Index and Economic Growth have influence or not. the studied variable are Independent Variable HDI and Dependent Variable Economic Growth . The research methods used is quantitative method using document data from Central Statistics Agency (CSA) with some literature review. The result showed that HDI had no significant effect on Economic Growth. Where if there is a decrease in the Human Development Index, it can’t be confirmed that it will reduce Economic Growth in Banten Province.   Keywords: HDI, Economic Growth, Banten