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The digital era has fundamentally transformed the market landscape, requiring e-commerce platforms to understand the determinants of consumer behavior. This study aims to analyze the role of E-commerce Trust as a mediating variable in the relationship between Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment on Purchase Intention. Using a quantitative approach, data was collected from 326 active users of the Lazada platform in Central Java. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results show that the three main factors ease, usefulness, and enjoyment have a positive and significant influence on Brand Trust and consumer Purchase Intention directly. Furthermore, it was found that E-commerce Trust acts as a crucial mediator that strengthens Purchase Intention through positive user experience. Theoretically, this study strengthens the Technology Acceptance Model (TAM) framework and the context of Cross-Border E-commerce (CBEC) in the digital retail industry. Practically, these findings emphasize the importance of optimizing platform features to enhance transaction convenience and security and build long-term loyalty. The research's implications suggest that platform managers should focus on both aesthetics and functionality to create a credible and enjoyable digital shopping ecosystem for consumers in developing regions.

This study aims to analyze the influence of incentives and physical work environment on employee performance with motivation as a mediating variable at the Denpasar City Cultural Office. This study uses a quantitative approach with a survey method. The research population was all employees of the Denpasar Cultural Office totaling 54 people, all of whom were sampled using saturated sampling techniques. Data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results of the study showed that incentives had a positive and significant effect on employee performance, while the physical work environment did not have a significant effect on employee performance. In addition, motivation has a positive and significant effect on employee performance. Mediation testing showed that motivation was able to mediate the influence of incentives on employee performance, but was unable to mediate the influence of the physical work environment on employee performance. These findings indicate that improving employee performance is more effective through providing the right incentives and increasing work motivation compared to improving the physical work environment alone.

This research was conducted to obtain an overview of the influence of transactional leadership on employee performance through job satisfaction as a mediating variable in car variations in Jambi City and to find out whether there is a mediating role of job satisfaction on the influence of leadership on employee performance. This type of research is quantitative. The data collection technique uses Structural equation modeling (SEM) with the SmartPLS program. The results show that transactional leadership and job satisfaction have a significant influence on employee performance, and job satisfaction has a mediating role.

This study aims to examine the effect of leadership style, compensation and work environment on performance with motivation as an intervening variable. The study was conducted on employees at the Branch Collection Unit & Recovery Asset Sales of PT Bank Tabungan Negara, West Java Regional Office. Sampling was carried out using saturated sampling technique, with a total sample size of 123 samples, which were spread across 10 offices of PT. Bank Tabungan Negara, West Java Regional Office. The research instrument used was a questionnaire with a Likert scale. The analysis technique used structural equation modeling with the smartPLS application. The results of this study indicate that, leadership style, compensation, work environment, motivation and performance, in very good condition. Leadership style, compensation and work environment have a positive and significant effect on motivation. Leadership style, compensation and work environment have a positive and significant effect on performance. Motivation has a positive and significant effect on performance. Leadership style, compensation and work environment affect performance with motivation as an intervening variable.  

This research aims to test the effect brand image, advertising and product quality on customer loyalty with brand community as an intervening variable. The study was conducted on AREI members outdoor community in East Priangan. Sampling is carried out using techniques propotioned stratified random sampling, with a sample size of 250, spread across store Tasikmalaya and Garut. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that 1) Brand image, advertising, products, brand community and customer loyalty, in excellent condition; 2) Brand image, advertising and product quality have a positive and significant effect on brand community; 3) Brand image, advertising and product quality have a positive and significant effect on customer loyalty; 4) Brand community positive and significant effect on customer loyalty; 5) Brand image, advertising and product quality influence customer loyalty through the brand community.  

This research aims to examine the influence of service quality, Atmosphere Store, bundling product and point of purchase to Impulsive buying through Corporate image as an intervening variable. The study was conducted on Alfamart Members in the North Ciamis Region. Sampling is carried out using techniques propotioned stratified random sampling, with a total sample size of 210 samples, spread across 16 Alfamart stores in the North Ciamis Region. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that, 1) Service quality is in good condition, whereas Atmosphere Store, Bundling product, Point of purchase, Corporate image and Impulsive buying in very good condition; 2) Quality of service, Atmosphere Store, Bundling product and Point of purchase positive and significant effect on Corporate image; 3) Quality of service, Atmosphere Store, Bundling product and Point of purchase positive and significant effect on Impulsive buying; 4) Corporate image positive and significant effect on Impulsive buying; 5) Quality of service, Atmosphere Store, Bundling product and Point of purchase influence on Impulsive buying through Corporate image as an intervening variable.  

The high growth of the cosmetics industry also creates problems in the form of business competition between companies and marketers operating in the cosmetics industry. This creates opportunities for the Indonesian cosmetics industry, with many new products entering the market, resulting in very tight competition. This provides opportunities for the cosmetics industry in Indonesia, so that many new products appear on the market which creates quite tight competition. This research aims to determine the influence of consumer experience and company reputation on consumer satisfaction and consumer loyalty. The research method uses descriptive causality in this study the population studied is those who have used Maybelline at least 2 times in the Kebon jeruk area. The sample in this study amounted to 180 respondents using the structural equation model (SEM) method. Based on the test results, it is known that consumer experience has a positive effect on consumer loyalty and consumer satisfaction has a positive effect on consumer loyalty. Consumer experience and company reputation have no effect on consumer satisfaction. Company reputation has no influence on consumer loyalty.      

This research aims to determine the influence of organizational climate and organizational commitment on employee performance at PDAM Kolaka branch.  This research uses a quantitative method approach.  Data collection in this research used observation and questionnaires.  The population of this study were employees of PDAM Kolaka branch.  Meanwhile, the sample in this study amounted to 40 people.  Research instrument testing uses validity and reliability tests with SPSS 25.0.  The data analysis technique used in this research is instrument model testing (outher model) and structural model testing (Inner model) with Smart PLS 3.0.  Based on the research results, it is known that there is a positive and significant influence between the Organizational Climate variable on employee performance as indicated by the T-statistic value of 2.731 and the original sample of 0.369, while the Organizational Commitment variable has a positive and significant influence on employee performance as indicated by the T-statistic value of  3.605 with an original sample value of 0.416.

The purpose of this Study was to determine: (1)Ritualistic influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka).(2)Consequential influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka). This research is a quantitative study with an explanatory research model using a  questionnaire as the instrument. The population in this study were all female students at the University of nineteen November Kolaka with a total sample of 110 respondents using purposive sampling.Testing research instrumentusing validity and reability tests with SPSS 25.0. The data analisis technique used in this research is Structural Equating Modeling (SEM) bades on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS  4.0. The results of this study indicate that the ritualistic variable has a positive and significant effect on consumer behavioras indicated by a P-Value of 0.000 and the Consequential variable also has a positive and significant effect on consumer behavior as indicated by a P-Value of 0.000

This study aims to determine: (1) The effect of transformational leadership on employee performance at the Kab. South Buton. (2) The Effect of Work Involvement on Employee Performance at the Kab. South Buton. This study uses a quantitative method approach. Collecting data in this study using interviews, literature study, and distributing questionnaires. The population of this study were all employees at the South Buton District Transportation Service Office. While the sample of this study amounted to 68 people. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS 3.0. Based on the research results it is known that Transformational Leadership has a positive and significant effect on performance. This is evidenced by the t- statistic value of 4.381 with a P- Value of 0,000. While the variable Work Involvement has a positive and significant effect on performance as shown by the t- statistic value of 4.369 with a P- Value of 0.000.

Civil Servants (PNS) are elements of the state apparatus whose duty is to provide services to the public in a professional, honest, fair and equitable manner in the implementation of state, government and development tasks. Meanwhile, Honorary Personnel has lively developed into a new paradigm in the agency environment in addition to other honorary personnel after Civil Servants even though basically the work done is almost the same as Civil Servants in general, the only difference is that Non-Civil Servants (honorary) employees rarely occupy important structural positions in the agency. Because they only help those who are assigned directly by the superiors and heads of sections of an agency. So that both civil servants and non-civil servants in the XXX City Education Office must have quality performance that is able to carry out their duties as government officials in accordance with the duties assigned.  The purpose of this study was to determine how the performance of civil servants and non-civil servants at the XXX City Education Office, whether there are differences in performance between civil servants and non-civil servants at the XXX City Education Office, and what factors affect the performance of civil servants and non-civil servants at the XXX City Education Office. The research method used is quantitative method and the data collection method in this study is by distributing questionnaires. the sample in this study were civil servants and non-civil servants at the XXX City Education Office, namely 42 civil servants and 42 non-civil servants. The data analysis technique in this study uses Satistical Product and Service Solution (SPSS) with T-Test analysis.

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.