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Customer satisfaction is a central issue in marketing management, as it plays a crucial role in determining customer loyalty amid increasingly intense business competition. A comprehensive understanding of the factors influencing customer satisfaction is essential not only for academics in strengthening marketing theory but also for practitioners in designing effective service and product strategies. This article aims to address two research questions: (1) what are the dominant factors influencing customer satisfaction, and (2) how does customer satisfaction relate to customer loyalty? The study employed a qualitative literature review method. The data consisted of scientific articles published between 2020 and 2025, accessed through Google Scholar and Publish or Perish (PoP) using the keyword “customer satisfaction.” From an initial selection of 30 articles, 27 were identified as relevant, and 5 core articles were further analyzed. The findings reveal three main themes: product and service quality as the dominant determinants of customer satisfaction; price, brand image, and promotion as supporting factors; and customer trust as an important mediating variable in building loyalty. This study concludes that customer satisfaction serves as a strategic link between service quality and customer loyalty. Future research is encouraged to explore the roles of digitalization, customer experience, and sustainability in shaping long-term customer satisfaction.

Customer satisfaction and loyalty are central issues in marketing management, as both play crucial roles in ensuring business sustainability amid increasing competition. Satisfied customers tend to make repeat purchases, provide positive recommendations, and build long-term relationships with the company. Therefore, understanding the factors that influence customer satisfaction and loyalty has become an important agenda for both academics and practitioners. This study aims to address two main questions: (1) What factors influence customer satisfaction? and (2) How does satisfaction contribute to the formation of customer loyalty? The method used is a literature review, selecting articles from various online databases such as ResearchGate, Academia, and open-access journals using the keywords customer satisfaction and customer loyalty. Of the 45 identified articles, 20 were selected for in-depth analysis. The review results reveal three main trends: first, service and product quality are the most consistent determinants of satisfaction; second, price, promotion, and brand image play significant roles; and third, customer trust is an essential variable that strengthens the satisfaction–loyalty relationship. Overall, satisfaction functions as the main mediating variable in the formation of customer loyalty.

Dengue Hemorrhagic Fever (DHF) is one of the serious public health problems in Indonesia, including in Rada Mata Village. DHF prevention is highly dependent on community behavior, especially housewives, who play an important role in maintaining environmental cleanliness. Objective: This study aims to determine the relationship between the level of knowledge and attitude with maternal actions regarding DHF prevention in Rada Mata Village. Method: This study used an analytical study design with a cross-sectional approach. The sample consisted of 100 mothers selected through purposive sampling technique. Data were collected using a structured questionnaire that measured the level of knowledge, attitude, and DHF prevention actions. Data analysis was performed using the chi-square test. The results showed that there was a significant relationship between the level of knowledge and DHF prevention actions (p = 0.002), as well as between attitude and DHF prevention actions (p = 0.001). Conclusion: The level of knowledge and attitude of mothers is closely related to DHF prevention actions. Efforts are needed to improve education and health promotion for housewives to reduce the incidence of DHF in Rada Mata Village.    

This study aims to describe the marketing strategy applied by Pondok Pesantren Tahfidzul Qur'an Darul Ulum Khulafaur Rosyidin in improving the image of the institution and attracting public interest in pesantren education. This research uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data analysis was carried out descriptively qualitative, with data validity testing through credibility, transferability, dependability, and confirmability tests. The results showed that the marketing strategy is carried out through determining the target market tailored to the needs of the community, determining the competitive position with other institutions, as well as the marketing mix through social media promotions, brochures, superior religious activities, and active involvement of all school components including alumni. The implementation of this marketing strategy has proven effective in increasing the number of new students and forming a positive image of the institution. Excellent programs such as Tahfizhul Qur'an become the main attraction of the pesantren. Thus, a planned marketing strategy that involves all elements of the school is very important in increasing public trust in pesantren educational institutions.

This research examines the implementation of student recruitment policies at the Musthafawiyah Purba Baru Islamic Boarding School, North Sumatra, in order to improve the quality of education. As one of the largest Islamic boarding schools in Indonesia, Musthafawiyah faces the challenge of competition with other educational institutions in recruiting quality prospective students. This research uses a qualitative descriptive method with data collected through interviews, observation and documentation studies. The research results show that Musthafawiyah implemented a strict selection which included academic tests, Al-Quran reading and writing tests, and motivational interviews, to attract potential students. However, this policy faces obstacles in the form of negative public perceptions and limited resources. This research recommendation includes strategies to improve the promotion process and improve facilities to strengthen the attractiveness of Islamic boarding schools. By implementing strategic recruitment policies, it is hoped that Musthafawiyah will be able to maintain the quality of education and continue to attract the interest of prospective students from various regions.

This study examines the positive factors of Western culture that contribute to enhancing Islamic religious education. Western culture brings forth various influences that can positively impact the development of Islamic religious education. The study explores factors such as increased access to information, innovative educational approaches, critical thinking, and the promotion of pluralism and tolerance. These factors provide opportunities for Muslims to broaden their knowledge and deepen their understanding of Islamic teachings through wider access to information, engaging educational methods, and the development of critical thinking skills. Additionally, Western culture's emphasis on pluralism and tolerance can contribute to fostering a more inclusive and harmonious environment within Islamic religious education. By analyzing and utilizing these positive factors, Islamic religious education can be enriched and made more relevant in the context of contemporary challenges while upholding the core values of Islam.

This research aims to determine the impact of promotion and demotion mechanisms in teacher career development at SMA Labschool Unesa 1. This research uses a qualitative approach. The type of research used is interviews. The informant in this research was only one teacher. This research shows the mechanism of promotion and demotion in teacher career development at SMA Labschool Unesa 1. There are promotion and demotion indicators consisting of work performance, discipline, skills. Lastly, the demotion indicators consist of member incompetence, personal requests, and rationalization of numbers. The results of the discussion in this research are that in carrying out professional duties, teachers have the right to receive promotions in accordance with their duties and work performance, which includes promotion/increase in functional position. Furthermore, demotions are caused by the lack of performance of a teacher who is not good enough. Demoting a teacher does not happen directly, but there is a gradual evaluation, namely by evaluating several times with agreement with the other teachers. At SMA Labschool Unesa 1, there are no differences and there is a sense of family towards teachers who have just been demoted.

The study discussed in this study is a library study that seeks to present descriptively with methods of qualitative and library research, i.e. library-based research, in the process of data collection, researchers conduct research and analyze library sources obtained from the theories of literary books. (library research). The result of the study of the library obtained there was a gap between the desired idealism and the reality in its implementation; 1) Islamic law idealism offers principles that are fair, fair, and based on Islamic moral values. However, in the reality of its implementation, there are challenges that result in the gap between such idealism and reality. Factors such as varied social, political, cultural, and interpretation of Islamic teachings affect the gap between idealism and the reality of the Islamic law. These factors can hinder the implementation that corresponds to the desired idealism. 3) The impact of the gap between idealism and the reality of Islamic law is visible in societies, where there is sometimes an inconsistency between public expectations of fair implementation and realities that do not meet those expectations. This can lead to dissatisfaction, injustice, and social tension. 4) To overcome this gap, efforts involving various parties are needed, including religious leaders, Islamic law scholars, legal practitioners, and the general public. In this regard, a deeper understanding of Islamic teachings, the strengthening of justice institutions, the involvement of society in the process of law-making, and the promotion of dialogue and understanding between groups can be effective measures. Building understanding and cooperation between religious leaders, Islamic law scholars, and legal practitioners with the general public is key in strengthening the implementation of Islamic Law in accordance with desired idealism. It is essential for the implementation of Islamic law to justice, sustainability, and well-being for society.

This research was conducted because the researchers' interest in the development of academic achievement and the quantity of students at MTs Al-Amiriyyah Blokagung was quite rapid, to analyze what kind of promotions were used by WKS Public Relations in increasing the positive image and quantity of students at MTs Al-Amiriyyah Blokagung and to analyze what factors -Factors that can affect the positive image and quantity of students owned by MTs Al-Amiriyyah Blokagung.The approach used in this study is a qualitative approach with a descriptive type of research. The method used in data collection is Observation related to social media promotion in increasing the positive image and quantity of students. Interviews with the Principal, WKS Public Relations and Media Team, as well as documentation data and archives of activities from the management at MTs Al-Amiriyyah Blokagung. The researcher uses the Miles and Huberman model, namely reduction, presentation and conclusion drawing or data verification. The results of the research obtained from the field stated that the image and quantity owned by MTs Al-Amiriyyah Blokagung in the eyes of the community was considered good. The communication strategies used, such as maintaining communication patterns, planning and arranging tasks as WKS Public Relations at MTs Al-Amiriyyah Blokagung, as well as maintaining openness and information provided to the public can affect the image and quantity of MTs Al-Amiriyyah Blokagung. Based on this, it can be seen that the factors that affect the positive image and quantity of MTs Al-Amiriyyah Blokagung are by planning and carrying out the programs well, improving the service system, maintaining good communication and cooperation among members/teachers or with the community as well as the existence of disclosure of information to the public.