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Customer satisfaction is a central issue in marketing management, as it plays a crucial role in determining customer loyalty amid increasingly intense business competition. A comprehensive understanding of the factors influencing customer satisfaction is essential not only for academics in strengthening marketing theory but also for practitioners in designing effective service and product strategies. This article aims to address two research questions: (1) what are the dominant factors influencing customer satisfaction, and (2) how does customer satisfaction relate to customer loyalty? The study employed a qualitative literature review method. The data consisted of scientific articles published between 2020 and 2025, accessed through Google Scholar and Publish or Perish (PoP) using the keyword “customer satisfaction.” From an initial selection of 30 articles, 27 were identified as relevant, and 5 core articles were further analyzed. The findings reveal three main themes: product and service quality as the dominant determinants of customer satisfaction; price, brand image, and promotion as supporting factors; and customer trust as an important mediating variable in building loyalty. This study concludes that customer satisfaction serves as a strategic link between service quality and customer loyalty. Future research is encouraged to explore the roles of digitalization, customer experience, and sustainability in shaping long-term customer satisfaction.

Improving the quality of education has become a crucial issue in the era of globalization, marked by increasing competition between institutions and public expectations for superior educational services. Integrated Quality Management (TQM) emerges as a strategic approach to improve the effectiveness, efficiency, and satisfaction of various educational stakeholders. This study aims to review the development of studies related to TQM implementation in education through a qualitative literature review. Data were collected from scientific articles published between 2020 and 2025 using Google Scholar and Publish or Perish with the keywords "TQM implementation in education." From the initial 30 articles, five of the most relevant main articles were selected. The analysis revealed three main themes: (a) the application of TQM to strengthen institutional resilience, (b) the integration of Islamic values ​​in quality management, and (c) the challenges and opportunities of TQM in vocational education. This study concluded that the stakeholder satisfaction dimension remains underexplored and requires further empirical research.

Customer satisfaction and loyalty are central issues in marketing management, as both play crucial roles in ensuring business sustainability amid increasing competition. Satisfied customers tend to make repeat purchases, provide positive recommendations, and build long-term relationships with the company. Therefore, understanding the factors that influence customer satisfaction and loyalty has become an important agenda for both academics and practitioners. This study aims to address two main questions: (1) What factors influence customer satisfaction? and (2) How does satisfaction contribute to the formation of customer loyalty? The method used is a literature review, selecting articles from various online databases such as ResearchGate, Academia, and open-access journals using the keywords customer satisfaction and customer loyalty. Of the 45 identified articles, 20 were selected for in-depth analysis. The review results reveal three main trends: first, service and product quality are the most consistent determinants of satisfaction; second, price, promotion, and brand image play significant roles; and third, customer trust is an essential variable that strengthens the satisfaction–loyalty relationship. Overall, satisfaction functions as the main mediating variable in the formation of customer loyalty.

Service excellence has become a strategic issue in modern educational management because it is directly related to service quality, customer satisfaction, and the image of educational institutions. In the context of global competition and demands for public transparency, educational institutions are required to provide services that are effective, efficient, and oriented to the needs of students and the community. This study aims to systematically examine how the concept of service excellence is implemented in educational institutions and its impact on customer satisfaction. The method used was a systematic literature review, searching articles in national databases such as Google Scholar, Garuda, and campus journal portals using the keywords "service excellence," "service excellence," "education," and "customer satisfaction." Of the 20 articles found, seven met the analysis criteria. The results of the study revealed three main themes: improving the professionalism of educational staff, implementing the TQM concept in service, and strengthening a customer-oriented service culture. This literature synthesis concluded that service excellence significantly increases customer satisfaction and loyalty in educational institutions. Future research should focus on an integrative model of digital-based service excellence in educational institutions.  

This research examines the implementation of student recruitment policies at the Musthafawiyah Purba Baru Islamic Boarding School, North Sumatra, in order to improve the quality of education. As one of the largest Islamic boarding schools in Indonesia, Musthafawiyah faces the challenge of competition with other educational institutions in recruiting quality prospective students. This research uses a qualitative descriptive method with data collected through interviews, observation and documentation studies. The research results show that Musthafawiyah implemented a strict selection which included academic tests, Al-Quran reading and writing tests, and motivational interviews, to attract potential students. However, this policy faces obstacles in the form of negative public perceptions and limited resources. This research recommendation includes strategies to improve the promotion process and improve facilities to strengthen the attractiveness of Islamic boarding schools. By implementing strategic recruitment policies, it is hoped that Musthafawiyah will be able to maintain the quality of education and continue to attract the interest of prospective students from various regions.

This research examines the management of the Indonesian School of Jeddah (SIJ) in supporting students towards the National Science Olympiad (OSN), with a focus on a student's academic journey.  This research highlights student experiences, management strategies implemented by schools, as well as challenges faced during competition preparation.  The role of school and family as main supporting factors is also analyzed.  Students who have a strong interest in science are actively involved in extracurricular activities, such as science clubs and research projects, and develop time management skills to balance studies and other activities.  The school provides a supportive learning environment, with resources and guidance from competent teachers.  The family also makes a significant contribution through moral support and instilling a strong work ethic.  This research uses a qualitative-descriptive approach with a case study method, which focuses on one research object to reveal the synergistic role between school and family in shaping student achievement.  These findings illustrate the importance of collaboration between schools and families in creating student academic achievement.

The modern Arab nation, usually referred to as a global society, is certainly different from the Arab nation during the time of the Prophet Muhammad. The difference lies in following the geo-culture that it experiences to continue its existence in the arena of international competition. Modern Arabs have been compressed in ethnolinguistics that are far from being generally Muslim so that the facts that occur are still common among those who are not Muslims. In their religious understanding, the Modern Arab nation seems monolithic and is not dominated by certain doctrines to develop its teachings. So, it is commonplace to find among them various variants, both cultural, political and governmental, to strengthen their existence.

This research is motivated by the problem of moral and moral degradation of students which is currently widespread. Therefore, religious extracurricular activities at MTs Darul Ulum Waru are present as a curative solution for the current generation and preventive for future generations. This article is the result of field research using qualitative research methods. Data collection was carried out through observation, interviews and documentation. Then the data results were analyzed using descriptive research. The results of the research show that the formation of Islamic religious education values ​​in students at Madrasah Tsanawiyah Darul Ulum Waru Sidoarjo has begun to appear, is developing well and has begun to be implemented in everyday life. The factors that influence continuity during the activity process are oneself, teachers, family and the environment. The internal supporting factors include the many parties who support the continuity of activities, the availability of supporting facilities and infrastructure, the high level of enthusiasm of students. Meanwhile, externally, namely competent trainers, extensive organizational relationships and various events/competitions at various levels. Internally, the problems found were the low interest of students in taking part in extra qiro'ah and the busyness of trainers, while from an external perspective, namely parental permission.