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This study aims to improve digital money literacy among the community of Kineppen Village, Munte District, Karo Regency, through education and the implementation of the QRIS (Quick Response Code Indonesian Standard) payment system. The research utilized a descriptive qualitative approach, incorporating field observations, interviews, and direct mentoring with four local businesses: Ayam Penyet Pak Lek, Warkop Aim Tigander, Oke Laundry Kineppen, and Pangkas Singarimbun. The findings show that two businesses, Ayam Penyet Pak Lek and Pangkas Singarimbun, successfully adopted QRIS, leading to smoother transactions and increased customer trust. However, the other two businesses, Warkop Aim Tigander and Oke Laundry Kineppen, still face challenges in adopting the system due to limited internet access and deep-rooted traditional cash payment habits. Despite these barriers, the program significantly enhanced the digital literacy of local entrepreneurs, raising their awareness and readiness to participate in the village’s digital economy. This study emphasizes the importance of continuous support and access to technology in fostering the broader adoption of digital payment systems, particularly in rural areas where technological access may still be limited

Local food innovation is not only focused on product development but also requires effective communication strategies to build positive perceptions and enhance market competitiveness. This study aims to analyze the implementation of innovation communication strategies by micro, small, and medium enterprises (MSMEs) in developing papaya-based chili chips as a flagship product in Nagori Karang Anyar, Gunung Maligas District, Simalungun Regency. The research employs a descriptive qualitative approach, focusing on the product innovation process, marketing communication patterns, and efforts to build product image amid competition in the local food industry. The findings indicate that innovation communication strategies play a crucial role in creating product differentiation through narratives of unique taste, utilization of local raw materials, and promotional strategies combining traditional methods and digital media. Papaya chili chips are positioned as a product that blends distinctive local flavors with a modern touch, attracting consumer interest and increasing the added value of papaya as a local commodity. This study emphasizes that the success of local food innovation depends not only on product quality but also on the ability of MSMEs to manage adaptive and persuasive communication strategies.

This community service program aims to improve public literacy and awareness of the Islamic capital market through socialization and educational activities in Telaga Jernih Village, Secanggang District. Islamic financial literacy in rural areas remains relatively low due to limited access to information and education, leading people to prefer traditional investments such as livestock and plantations. The activity was carried out by the Community Service Program (KKN) team in collaboration with the Indonesia Stock Exchange (IDX) as the main speaker and the village government as a supporting partner. The methods used included observation, counseling, interactive discussions, and simple simulations of Islamic investment practices. The results revealed high enthusiasm among participants, reflected in their active engagement and significant improvement in understanding the concepts, principles, and products of Islamic investment. The community began to realize that Islamic capital market investments are not only halal and safe but also offer long-term economic benefits. This activity positively influenced the community’s mindset to view Islamic financial investment as a complementary form of traditional investment. The program also opened opportunities for forming a village-based Islamic investor community and establishing a financial literacy center as a follow-up initiative. Therefore, this program plays a vital role in strengthening Islamic financial inclusion in rural areas and serves as an initial step toward creating a financially literate, independent, and economically productive society.

Traditional snack micro, small, and medium enterprises (MSMEs) in Indonesia face increasing market competition and rapidly changing consumer preferences, particularly among younger consumers seeking innovative and symbolic food experiences. This community engagement study aims to strengthen the profitability and sustainability of traditional snack MSMEs by integrating local flavor innovation with simple business governance practices. Using a participatory action research approach under the Merdeka Belajar Kampus Merdeka (MBKM) program in Palangka Raya, this study involved co-creation between students and local entrepreneurs in product development, production standardization, and basic financial management. Qualitative data were collected through participatory observation and stakeholder discussions, while quantitative data were obtained from sales records and simple financial reports. The results demonstrate that local flavor-based innovation, combined with standardized operating procedures and cost control mechanisms, improved product differentiation, operational efficiency, and financial performance. The intervention generated a positive net profit and strengthened the partner’s capacity for independent business management. This study contributes to the literature by positioning traditional food MSMEs as sites of cultural innovation and micro-governance, while supporting Sustainable Development Goals related to inclusive economic growth, cultural preservation, and responsible production.

The traditional homes of indigenous communities in Indonesia are highly vulnerable to natural disasters, particularly earthquakes, due to Indonesia's location in the Pacific Ring of Fire, which experiences high seismic activity. This situation demands the strengthening of traditional buildings to withstand potential earthquakes. Stilt houses, as a form of traditional architecture, possess characteristics that actually support earthquake resilience, such as flexible structures, the use of lightweight materials, and the application of local wisdom passed down through generations. With the development of modern construction techniques, stilt houses have the potential to become safer and more adaptable dwellings to earthquake shocks. However, indigenous communities, particularly those living in earthquake-prone areas and with lower levels of education, often face limited knowledge and skills related to the basic principles of earthquake-resistant construction. This lack of understanding results in traditional house construction without considering structural safety aspects, ultimately increasing the risk of serious damage and even collapse during an earthquake. These impacts not only threaten life but also cause significant material losses. This community service activity aims to improve the preparedness and resilience of the Sentani Indigenous community by developing earthquake-resistant stilt house models, increasing knowledge and skills in earthquake-safe house construction and maintenance, and encouraging the use of innovative technology and materials. The expected outcomes are the creation of model houses that can serve as examples and the dissemination of information on earthquake-resistant construction technology.

Pakpak Bharat Gambir Tea MSMEs are products extracted from the young leaves of the Gambir plant. Not many people know about Gambir tea and its benefits or functions. Gambir tea products can only be found in online marketplaces, such as Tokopedia, Shopee, Lazada, Mbizmarket.co.id, and Indotrading, where Gambir tea producers are registered with the Pakpak Bharat Regency. One local exporter, Agro Lestari, sells "Gambier Leaf Tea" packaged in boxes with aluminum foil with 25 sachets. Offline sales in Pakpak Bharat Regency are still lacking, both in traditional markets, modern markets such as Indomaret, shops or stalls. Pakpak Bharat Gambir Tea, especially Gambir Sondel leaf tea, has been marketed to several regions in Indonesia, through wholesalers, trading partners and online resellers and social media such as TikTok, Facebook and Instagram, but the content does not provide an explanation of what Gambir tea is, its benefits or functions. The problem is:(1)What types of marketing strategies are effective? (2)How to design online and offline marketing? Objectives:(1)Help the process of understanding effective marketing strategies. (2)Help how to design online and offline marketing. The implementation of the lecture method is accompanied by questions and answers, demonstrations and practice. Gambir Pakpak Bharat tea UMKM carries out effective marketing strategies through market segmentation, targeted markets and fulfilled according to needs. The distribution system is through direct sales at outlets, delivery applications integrated with third-party applications such as GoFood or GrabFood, and online marketplaces as well as marketing communications using social media. and collaborating with local influencers

This study examines the implementation of Fardhu kifayah counseling in Telagah Village, Sei Bingai District, Langkat Regency, focusing on the social and cultural problems and challenges faced by the local community. Telagah Village is known for its rich history, strong traditions, and local wisdom that shape its social life. However, in the practice of handling the deceased, several issues remain, including limited community knowledge, lack of regeneration among younger members, inadequate facilities, and the absence of a designated team responsible for the Fardhu kifayah process. These limitations often lead to dependence on a few individuals who possess the necessary skills, creating sustainability concerns in the long run. Furthermore, cultural aspects such as conservative norms, gender role divisions, and deeply rooted customs influence how the community perceives and accepts Fardhu kifayah counseling. The study highlights that successful implementation requires not only technical guidance but also sensitivity to local values and traditions. Strengthening community participation and fostering collaboration between religious leaders and local authorities are essential to ensure the sustainability and effectiveness of Fardhu kifayah education in Telagah Village.

This community service activity aims to empower the Galansia Business Group in Sait Buttu Saribu Village, Pematang Sidamanik District, Simalungun Regency, which is engaged in the processing of agricultural products and household products. The main problems faced by the partners include limited production capacity, inconsistent product quality, simple business management, and traditional marketing methods. To overcome these problems, the community service team applied a participatory approach by providing appropriate technology, business management assistance, and digital marketing training. The results of the activities showed a significant increase in production capacity, time efficiency, and product quality consistency thanks to the use of onion slicing machines and liquid soap mixing machines. In terms of marketing, the partners successfully utilized social media as a means of promotion and distribution, and improved product packaging to make it more attractive and professional. In terms of management, the partners were able to implement simple digital-based financial records and were facilitated in handling business legality. The impact achieved was an increase in members' income of more than 50% and the growth of entrepreneurial spirit among the village's elderly. This program has proven to be effective in supporting business independence and can be used as a model for community-based MSME empowerment in the digital era.

This study aims to analyze the transformation of promotional strategies among Micro, Small, and Medium Enterprises (MSMEs) in Suka Makmur Village after utilizing Google Maps as a digital marketing platform. The research focuses on identifying changes in promotional approaches, MSME owners’ perceptions of the effectiveness of Google Maps, and its impact on business visibility and sales performance. The study employed a participatory approach through the Community Service Program (KKN), consisting of several stages, including surveys, socialization, training, and direct mentoring. The research subjects comprised three MSMEs: Seblak Prasmanan, Warung Kopi, and Rumah Jajan By Nisa. The findings indicate that, prior to the intervention, promotional activities were predominantly traditional and limited in reach. After adopting Google Maps, the businesses became more easily discoverable, received positive reviews, and successfully reached customers beyond the local area. This study concludes that the effective use of Google Maps enhances the digital identity of MSMEs, broadens market reach, strengthens competitiveness, and contributes to the local economic growth of Suka Makmur Village.

This community engagement activity aims to introduce and promote Es Pisang Ijo, a traditional culinary delight from Makassar, to the mothers of Aisyiyah Ranting Suterejo in Surabaya. The program was implemented through the National KKN-Dik collaboration between Universitas Muhammadiyah Makassar and Universitas Muhammadiyah Surabaya. The method applied was a field study involving several stages—explanation, demonstration, and direct hands-on practice. The activity received a highly positive response, as participants were actively involved in every phase, showing enthusiasm and curiosity. The outcomes of this activity include improved culinary skills, strengthened cultural awareness, and the creation of new opportunities for micro-enterprise development rooted in traditional cuisine. Additionally, this program enhanced cross-cultural communication and strengthened social solidarity among Aisyiyah members. Es Pisang Ijo thus represents not only a dessert but also a symbol of togetherness, women’s empowerment, and cultural preservation. This initiative reaffirms Aisyiyah’s role as an empowered women’s community that contributes to economic independence and cultural resilience through traditional culinary innovation as a medium of empowerment and community development.

Salem District is one of the largest coffee commodities in Brebes Regency. This significant potential has yet to provide a meaningful contribution to the income of coffee farmers, especially in Gunung Jaya village, Salem District. The low income of coffee farmers is due to the fact that they still sell their coffee products in the form of cherry. Over time, in 2018, farmers began to develop small-scale and simple coffee processing from green beans to roasted beans and coffee powder, pioneered by the SME "Lulumpang Kopi". They still use simple tools and often have to travel out of town to obtain the desired coffee powder. Lulumpang Kopi can produce 100-150 packages of coffee weighing 100 grams. Seeing this potential, the Community Partnership Empowerment team (PKM) from the University of Civilisation and UNSOED, funded by DIKTISAINTEK, is conducting community service this year 2025 using training methods, workshops, and appropriate technology grants. Thus, technology has been granted in the form of 1 Huller machine with a capacity of 150kg/batch, 1 BBM Grinding machine with a capacity of 10kg/batch, and scales. This assistance aims to enhance farmers' capabilities to achieve greater economic independence and improve their competitiveness in the market. As a result of this activity, partners were able to increase the capacity and quality of coffee farmers' production through the grant of equipment such as huller, BBM grinder, and digital scales, making the processing faster, more efficient, and yielding better coffee compared to traditional methods. In addition, the training participants also demonstrated an increase in knowledge through pre-tests and post-tests, rising from 66.5% to 77.3%, an increase of 13.8% from the 40 participants who attended.

Traditional herbal medicine MSMEs face challenges in increasing the appeal of their products among the younger generation who prefer fresh and modern drinks. To overcome this, innovation in the presentation of herbal medicine is needed to make it more practical, hygienic and attractive. One solution is the manufacture of a microcontroller-based portable box cooler that can maintain the freshness of herbal medicine at an optimal temperature. This box cooler is equipped with an automatic cooling system controlled by a microcontroller, ensuring the jamu stays fresh and high quality for a longer period of time. A temperature sensor monitors and adjusts the cooling conditions as needed, so that the herbs remain at their best when served. In addition, the automatic dispenser system helps regulate the volume of herbs dispensed precisely, reducing wastage and maintaining flavour consistency. With its portable and efficient design, this box cooler is perfect for use in various locations such as bazaars, cafes, offices, or community events. This innovation not only improves the efficiency and competitiveness of MSMEs, but also reinforces the image of jamu as a modern and contemporary healthy drink, making it more attractive to young consumers.

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Sukapura batik represents the local wisdom of the Tasikmalaya Regency community, showcasing their relationship with the surrounding natural and social environments. This batik has distinct characteristics, particularly in its color palette, which features dark blue, maroon, and beige tones. Despite its long history, Sukapura batik struggles to achieve the same recognition as well-known batik from regions like Cirebon, Solo, and Pekalongan. As a result, the number of batik artisans in Sukaraja has gradually declined. This research examines the communication efforts to preserve Sukapura batik and explore its growth potential. Using a qualitative method and a case study approach, the study gathers data from participants through interviews, observations, and the analysis of written documents, both online and offline. The results showed that there are differences in marketing strategies between craftsmen in Sukapura Village and Janggala Village. Sukapura Village craftsmen still rely on traditional marketing, while the Gandok Jaya Mukti Joint Business Group (KUB) utilizes exhibitions and social media. The main challenges are low digital literacy and limited capital. Sukapura batik has the potential for development, despite challenges posed by global competition. Realizing this potential depends on support from the local government in areas such as human resource development, as well as marketing and promotion through online channels. The sustainability of Sukapura batik relies on the government's and policymakers' proactive involvement to devise and implement strategies that enhance promotional and marketing endeavors, particularly those targeting the younger generation. Efforts to raise awareness of Sukapura batik require collaboration between artisans, the government, and the community. One approach is through education and training for young batik makers, as well as providing facilities to support digital marketing.

This final project report aims to explain the application of a three-act structure in writing a feature video script entitled "Bamboo Melody: Reviving a Traditional Symphony." The three-act structure is used as a narrative approach that functions to raise the issue of the fading of the angklung's sound philosophy among Generation Z. Each act plays an important role in building a structured and easily understood storyline for the audience. The first act focuses on the introduction of the angklung's philosophical meaning. In this act, the audience is invited to understand more deeply about the cultural values contained in the angklung, especially through the perspective of angklung craftsmen who have a direct relationship with the creation of this traditional musical instrument. The explanations from the craftsmen provide an overview of how the angklung is not only a musical instrument, but also a symbol of a profound philosophy of life. The second act highlights the crisis of cultural regeneration, which is a major challenge in preserving traditions. In this act, the perspective of cultural experts is introduced to provide an analysis of how the younger generation, especially Generation Z, is increasingly alienated from traditional cultural values, including the angklung. Cultural experts explain various factors that cause the angklung and other cultural values to be less familiar to the younger generation, who are more accustomed to global popular culture. The third act demonstrates concrete efforts to preserve angklung culture through testimonies from young angklung players and performances at Saung Angklung Udjo. Through this performance, the audience sees how the angklung remains relevant and can be revived by involving a younger generation that is adaptable to developments in media and technology. The story's conclusion illustrates that cultural regeneration can be achieved through a creative approach and the active involvement of the younger generation, so that the angklung's sound philosophy becomes more than just a discourse but can also contribute to social harmony relevant to the current context.

This Final Project report discusses the visual design process by the author as Director of Photography (DoP) in the creation of a feature video entitled "Bamboo Melody: Reviving a Traditional Symphony." This work aims to highlight the challenges faced in preserving the art of angklung music in the modern era, particularly the low interest of Generation Z in traditional culture. Angklung, which is one of Indonesia's cultural heritages, is experiencing a regeneration crisis, where the successors of this tradition are decreasing. In this context, it is important to convey the meaning and cultural values of angklung to the younger generation in a relevant and engaging way. The method of writing this report uses a descriptive approach that includes three production stages: pre-production, production, and post-production. Each stage is designed systematically and reflectively to ensure that the intended message is well received by the audience. In the pre-production stage, the author designed a visual concept that aligns with the theme and purpose of the work, namely to depict the meaningful philosophy of the angklung sound. In the production stage, shooting techniques were carefully selected to ensure aesthetics and clear communication in each frame. The results of the application of appropriate shooting techniques are proven to be able to present the philosophical value of angklung aesthetically and communicatively. Through powerful visuals, viewers can experience the depth of meaning behind this traditional musical instrument. Furthermore, this work concludes with testimonials from young angklung players and an angklung performance at Saung Angklung Udjo, illustrating concrete efforts to preserve angklung culture. This section emphasizes the importance of youth involvement in cultural regeneration, demonstrating that with a creative approach, the angklung's sound philosophy can be revived and well-received by Generation Z. Therefore, this work not only conveys solutions in the form of discourse but also provides a concrete illustration of cultural preservation through contemporary media that is accessible and understandable to the younger generation.

This Community Service Program aimed to enhance the productivity of broomstick craftsmen in Karang Rejo Village by innovating a coconut leaf separator tool and developing an online sales module. Traditionally, the separation process was manual, labor-intensive, and time-consuming, limiting production and income. The team designed a simple yet effective tool that increased daily output from 1–5 bundles to 6–7 bundles. Additionally, a digital sales module using platforms like Shopee was introduced to expand market reach. As a result, the local community improved production efficiency and gained new knowledge in modern marketing strategies. This program not only empowers the community economically and technologically but also promotes environmental sustainability by utilizing coconut leaves as economic resources. By applying appropriate technology and a digital approach, this initiative serves as a replicable model of village empowerment through local innovation, contributing to long-term economic growth and ecological awareness in rural areas.

The documentary film “Pedal Waktu Jalanan Bandung” was a final project that explored a vintage bicycle community known as Paguyuban Sapedah Baheula Bandoeng (PSBB). The creation of this work is driven by a concern over the gradual disappearance of onthel bicycles amidst the wave of modernization in the city of Bandung. This project aimed to document the scriptwriting process of a documentary film by applying an expository narrative approach, in which the writer served as the scriptwriter. The film was developed through three main stages: pre- production, production, and post-production. During the pre-production phase, the writer conducted in-depth research and field observations, and developed a script framework, synopsis, treatment, and interview questions. The production phase involved filming, conducting interviews, and recording voice-over narration. Post- production included visual and audio editing as well as finalizing the distribution through the YouTube platform. The final result was a documentary that not only delivered historical information but also raised emotional awareness about the importance of preserving traditional values. In conclusion, the application of an expository narrative successfully strengthened the storytelling structure and provided a deeper understanding of the vintage bicycle community in Bandung.

One of the local food potentials in the Woitombo Village area, Mowewe District, East Kolaka Regency is the sago plant. Opportunities for utilizing local sago food processing in this area are still lacking, while the potential for this processing can support food security and nutritious eating programs in the area. The lack of knowledge and skills of the local community is the cause of not utilizing the local food potential of sago. Based on this, the service team will provide training and assistance to women who are members of a Dasawisma group, with the aim of increasing women's capacity through processing local sago food in the area using the socialization, counseling and training stages in local sago food processing, which can support the sustainable development of sago plants in supporting food security and nutritious eating programs in the area. The result of this activity is that the women who took part in the activity gained knowledge and skills in processing local sago food, with a very enthusiastic attitude in the activity and at the end of the training activity were able to make and produce local sago food preparations, namely processing wet sago into sago flour and then processing the sago flour into sinonggi (a traditional specialty food) and sago plates (traditional cakes).

The era of digital transformation demands that the younger generation acquire technology-based entrepreneurship skills, or technopreneurship. However, in the context of Vocational High Schools (SMK), many students still lack understanding and skills in developing structured and applicable business models. This Community Service Program (PKM) was carried out to address this challenge, particularly at SMK Negeri 1 Mengwi, Badung, Bali, by leveraging local potential such as tourism and traditional culinary products. The training program focused on the use of the Business Model Canvas (BMC) as a visual tool for business planning, alongside the introduction of trending technologies such as digital marketing. The activities were implemented in four stages: pre-test, socialization, intensive training, business idea presentation, and post-test evaluation and reflection. A total of 36 students participated in this program. The results of the pre-test and post-test showed an increase in understanding of 53.85% in the aspect of technopreneurship and 58.33% in understanding the elements of the BMC. These findings indicate that practical and visual-based approaches are effective in fostering students’ strategic thinking, collaboration, and creativity in developing business ideas based on local potential and technology. This program also made a measurable and impactful contribution to strengthening vocational students' technopreneurship competencies