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Muhammad Kholilur Rohman; Aelia Rara Dianti; Siti Utami; Dian Anita Sari

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Vita Yanuar

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The Community Service (PKM) carried out by the author aims to train the community's abilities (especially MSEs) in making presto tilapia, increase innovation and diversification of presto processed foods and increase MSEs' income through diversity of production results. The method used is to provide education and practice to Uyung Sehati MSEs and Antakusuma University students. Education provided about Presto Tilapia Making as an Alternative to Increase the Selling Price of Quality Grade B Fish at Uyung Sehati UMK. Meanwhile, practice is making Nila Presto directly. This activity will be held on September 7 2023 starting at 08.00 WIB until finished. Location of activities at Micro and Small Enterprises (UMK) Uyung Sehati Jl. Swadaya RT.001 Sungai Kapitan Village, Kumai District, West Kotawaringin Regency. The results of the PKM show that the community and/or micro business actors have been able to make presto tilapia but still need assistance. Apart from that, the results of presto tilapia fish can be diversified into various flavors such as savory taste, white flesh color, soft texture with all parts edible, and a distinctive fish smell.

Eva Nurul Malahayati; Dwi Ahmad Fajar Anwarudin; Indra Kurniawan; Firna Nofitriyana; Deny Iswahyudi +2 more

Jurnal Pengabdian Kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

The majority of the people of Kedungbunder Village, Sutojayan District, Blitar Regency work as farmers and livestock breeders. Farmers in Kedungbunder Village complain that the price of non- subsidized fertilizer is expensive and subsidized fertilizer from the government is difficult to obtain, thus affecting agricultural productivity. This socialization aims to provide understanding and skills to farmers in making and using liquid organic fertilizer from agricultural waste and natural materials in the environment so that farmers can make fertilizer independently. In this way, farmers in Kedungbunder Village are more independent and creative, do not depend on subsidized fertilizer supplies, and reduce operational costs and agricultural activities remain productive, thereby increasing farmer capacity. The methods used in this community service activity include discourse, discussions, and training. The results of community service showed a positive response of 86.76% of participants to socialization activities.

Audry Valencia Jeta Zafira; Bagus Nuari Harmawan

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

In this research, in stabilizing the economy in an area in Surabaya and targeting market operating procedures, the Government and PT. Jatim Grha Utama also has a role in advancing the economy of the people of Surabaya. The government continues to push for price stabilization measures to reduce the prices of a number of foodstuffs which show an upward trend until the end of the year. As a concrete step to ease the burden on the community in meeting their basic food needs, the Coordinating Ministry for the Economy has taken several comprehensive and holistic steps to analyze and overcome the various problems mentioned above through policy and tactical steps. Domain in the form of market power. Apart from food prices, rising fertilizer prices are also a concern. The Coordinating Minister for Airlangga also conducted a review of a fertilizer kiosk to show the government's commitment to ensuring the availability of fertilizer for farmers and increasing agricultural productivity and competitiveness. In addition, the government's role in determining market prices directly is to set minimum price limits and maximum price limits. While the government's role in determining market prices indirectly is by imposing taxes on luxury goods and providing subsidies to producers. In this case, market traders also participate successively and contribute with the government in stabilizing food prices in the market, thereby creating and implementing an independent economy for the people of Surabaya and stabilizing food prices in Surabaya.

Yemima Marchely Rawung; Muhammad Agus Muljanto

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

In this study, researchers approached the study through theory and physics. Surabaya has established itself as a city of services and commerce. In addition, Surabaya is a business city where various events take place. As a shop, Surabaya is a one-stop shop. All activities take place here and all supporting facilities are available. Trading is the main activity in Surabaya. Geographically, Surabaya actually emerged as a commercial city. Since the colonial era, the kingdom of the Majapahit era, trade has become the main activity. Currently trading activities in Surabaya are not limited to regional and national needs. Surabaya has become a city of international trade. As a commercial city, Surabaya has several important pillars. These places become spaces for commercial activities. The modern market is the most important pillar of Surabaya's status as a commercial city. Attractive layout, comfortable atmosphere, and competitive prices are the hallmarks of a modern market that fits with the dense activity of city dwellers. Modern markets are scattered throughout the center and suburbs of Surabaya. The presence of many modern markets provides more choices for the community. This number will continue to grow as investment in Surabaya increases. Kampung Surabaya is a living space for Surabaya residents. Apart from houses, villages in Surabaya are also production centers. The village is now emerging as a small economic center. Each village has its own special food, pastries, jewelry, clothing and more. Due to the influence of the city government, these villages are now designated as leading villages and have the potential to strengthen the economy of the less fortunate.

Syaiful Anam; Mohammad Fahrur Rozi; Marsum Marsum

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Micro, small and medium business (MSME) activities are one of the business fields that can develop and are consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good place for the creation of jobs planned by the government, private sector and Village, Galis District, Pamekasan Regency individual business actors. Micro, Small and Medium Enterprises (UMKM) at Ponteh  expands fastly. A lot of business create larger job opportunity in order to reduce unemployment people. One of the idea on empowering UMKM in information technology era is by establishing central communication of UMKM based on Website. By making web marketing media, besides it provides information about UMKM development in Ponteh, it can be functioned to access for any information of production factors. In addition, it can communicate with another UMKM globally to extend the networks. But some employers are constrained by rising raw material prices, the limited of human resources, has a problem in the capital, lack of infrastructure and lack of access to product marketing.