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This study aims to analyze the role of local Micro, Small, and Medium Enterprises (MSMEs) in utilizing lemongrass (Cymbopogon citratus) as the main ingredient for mosquito repellent products and its contribution to improving the economy of the community in Timbang Jaya Village. Lemongrass contains essential oils that function as a natural insect repellent, making it a potential raw material for value-added products such as mosquito repellent sprays, aromatherapy candles, and herbal lotions. This research employed a descriptive qualitative method with data collected through interviews, observations, and literature studies. The findings indicate that local MSMEs play a significant role in the production process, product innovation, and marketing of lemongrass-based products. Besides generating additional income, this development also creates new job opportunities and supports the village’s economic independence. However, several challenges remain, including limited capital, lack of processing technology skills, and competition with chemical-based products. The recommended solutions include capacity building through training and mentoring, better access to funding, and strengthening digital marketing strategies. Therefore, the development of mosquito repellent products from lemongrass by MSMEs not only contributes to the community’s economic growth but also provides an environmentally friendly alternative beneficial for public health.

Local food innovation is not only focused on product development but also requires effective communication strategies to build positive perceptions and enhance market competitiveness. This study aims to analyze the implementation of innovation communication strategies by micro, small, and medium enterprises (MSMEs) in developing papaya-based chili chips as a flagship product in Nagori Karang Anyar, Gunung Maligas District, Simalungun Regency. The research employs a descriptive qualitative approach, focusing on the product innovation process, marketing communication patterns, and efforts to build product image amid competition in the local food industry. The findings indicate that innovation communication strategies play a crucial role in creating product differentiation through narratives of unique taste, utilization of local raw materials, and promotional strategies combining traditional methods and digital media. Papaya chili chips are positioned as a product that blends distinctive local flavors with a modern touch, attracting consumer interest and increasing the added value of papaya as a local commodity. This study emphasizes that the success of local food innovation depends not only on product quality but also on the ability of MSMEs to manage adaptive and persuasive communication strategies.

Traditional snack micro, small, and medium enterprises (MSMEs) in Indonesia face increasing market competition and rapidly changing consumer preferences, particularly among younger consumers seeking innovative and symbolic food experiences. This community engagement study aims to strengthen the profitability and sustainability of traditional snack MSMEs by integrating local flavor innovation with simple business governance practices. Using a participatory action research approach under the Merdeka Belajar Kampus Merdeka (MBKM) program in Palangka Raya, this study involved co-creation between students and local entrepreneurs in product development, production standardization, and basic financial management. Qualitative data were collected through participatory observation and stakeholder discussions, while quantitative data were obtained from sales records and simple financial reports. The results demonstrate that local flavor-based innovation, combined with standardized operating procedures and cost control mechanisms, improved product differentiation, operational efficiency, and financial performance. The intervention generated a positive net profit and strengthened the partner’s capacity for independent business management. This study contributes to the literature by positioning traditional food MSMEs as sites of cultural innovation and micro-governance, while supporting Sustainable Development Goals related to inclusive economic growth, cultural preservation, and responsible production.

The application of Mastery Learning in Olympiad mentoring at Darussalam Islamic Junior High School was carried out using a classroom action research model involving 20 students from grades 8 and 9. The mentoring process followed a cyclical structure consisting of planning, action, observation, and reflection, supported by observation techniques, tests, and documentation. The implementation of the mastery learning model effectively improved students’ mathematics learning outcomes, as shown by a significant increase in mastery levels: 65% before the intervention, 75% after the first cycle, and 90% after the second cycle. In addition, the average learning score rose from 71 in the first cycle to 87 in the second cycle, reflecting substantial progress in understanding and problem-solving abilities. These results indicate that Mastery Learning not only enhances students’ mathematics performance but also strengthens their readiness and confidence to compete in the National OSN competition, demonstrating the model’s positive contribution to academic achievement and Olympiad preparation.

Prayer (shalat) is the central act of worship in Islam and holds a fundamental role in nurturing the spiritual life of Muslims. However, in practice, challenges often arise within society, particularly regarding the accuracy of recitations, movements, and the cohesiveness of congregational prayer. Thus, the urgency of understanding correct fiqh shalat remains crucial to ensure the quality of worship and strengthen ukhuwah islamiyah (Islamic brotherhood). In response to this need, students of Universitas Muhammadiyah Makassar, through the National Community Service Program (KKN) in Surabaya, organized a community engagement activity under the theme of Kemuhammadiyahan, namely a congregational prayer competition involving members of ‘Aisyiyah. The aim of this activity was to internalize Muhammadiyah values, enhance the understanding of fiqh shalat according to Islamic teachings, and foster a spirit of togetherness through an educational and participatory approach. The competition was assessed based on prayer movements, recitations, and group cohesiveness. The results revealed active participation and high enthusiasm from the participants, who not only competed but also learned to improve the quality of their worship. This activity successfully created a positive religious atmosphere, strengthened bonds among community members, and affirmed the role of KKN as a medium of community service that integrates religious education, Islamic propagation (dakwah), and spiritual development rooted in progressive Islamic values.

Low English proficiency remains a problem for the younger generation in Mimika Regency, particularly in speaking skills. Additionally, the flow of modernization influences the low appreciation of society, especially the younger generation, towards local culture, with the emergence of popular culture. This community service activity offers an English Storytelling Competition as a creative and innovative educational medium to integrate English competency and the preservation of the local culture of indigenous communities in Mimika Regency. This program used a collaborative approach/community-based participatory approach (CBPA) through community involvement in the planning, script preparation, workshops, competitions, and reflection stages, together with the utilization of existing local strengths and wisdom. The main purpose of this program is to encourage social change in the community, which includes: (1) increasing oral English skills in the young generation in Mimika. (2) the presence of awareness and pride in the importance of preserving local culture, and (3) the creation of a community environment that provides appreciation for local cultural products that grow together with global challenges. The results of the activity showed an increase in English communication skills, growing self-confidence in students, and the presence of creativity in interestingly packaging Amungme-Kamoro folklore. In addition, this activity brings a new awareness of the importance of preserving local culture, potential leaders who dare to appear in public, and presents a new institution in the form of a space competition that combines aspects of language and cultural education.

Literacy is a fundamental skill essential for academic, social, and cultural development, yet interest in and culture surrounding literacy remain low in rural areas such as Desa Toapaya, Indonesia. This community service program aimed to strengthen basic literacy at SDN 005 Toapaya through a collaborative and integrative approach involving the school, university students, the Bintan Library Office, families, and local communities. The method employed was participatory and collaborative, implementing the SIBER CERDAS program (Synergy of Interactive Learning, Literacy, and Numeracy), which included shared reading, interactive discussions, quizzes, writing and storytelling competitions, and interactive numeracy activities. The results showed increased student motivation and participation in literacy and numeracy activities, as well as improved confidence in oral expression. Additionally, there was a noticeable improvement in students’ engagement with reading materials. Challenges faced included limited reading materials, inconsistent literacy habits at home, and lack of awareness about the importance of regular literacy practice. To ensure sustainability, ongoing support from schools, families, and local government, along with strengthened cooperation with libraries and communities, is necessary. Encouraging active participation and fostering a habit of regular reading is crucial for the long-term success of such initiatives. This program successfully created an inclusive and sustainable literacy ecosystem and serves as an adaptable model for similar rural communities, offering valuable lessons in community-driven educational development.

Sukapura batik represents the local wisdom of the Tasikmalaya Regency community, showcasing their relationship with the surrounding natural and social environments. This batik has distinct characteristics, particularly in its color palette, which features dark blue, maroon, and beige tones. Despite its long history, Sukapura batik struggles to achieve the same recognition as well-known batik from regions like Cirebon, Solo, and Pekalongan. As a result, the number of batik artisans in Sukaraja has gradually declined. This research examines the communication efforts to preserve Sukapura batik and explore its growth potential. Using a qualitative method and a case study approach, the study gathers data from participants through interviews, observations, and the analysis of written documents, both online and offline. The results showed that there are differences in marketing strategies between craftsmen in Sukapura Village and Janggala Village. Sukapura Village craftsmen still rely on traditional marketing, while the Gandok Jaya Mukti Joint Business Group (KUB) utilizes exhibitions and social media. The main challenges are low digital literacy and limited capital. Sukapura batik has the potential for development, despite challenges posed by global competition. Realizing this potential depends on support from the local government in areas such as human resource development, as well as marketing and promotion through online channels. The sustainability of Sukapura batik relies on the government's and policymakers' proactive involvement to devise and implement strategies that enhance promotional and marketing endeavors, particularly those targeting the younger generation. Efforts to raise awareness of Sukapura batik require collaboration between artisans, the government, and the community. One approach is through education and training for young batik makers, as well as providing facilities to support digital marketing.

Mental toughness training is an important requirement for young Petanque athletes, given that this sport demands high concentration, emotional stability, and the ability to respond quickly and appropriately to competitive pressure. This community service program aims to improve the psychological abilities of young athletes through training focused on anxiety management, strengthening focus, developing a positive mindset, and increasing self-confidence. The training method was conducted classically through the delivery of material and direct practice designed according to the psychological needs of FOPI East Java athletes. The evaluation of the training results showed an increase in mental toughness, reflected in the athletes' ability to cope with the pressure of competition, maintain calm, and maintain concentration in competitive situations. The athletes also showed an increase in mental preparedness, a more stable response to pressure, and a more positive mindset towards their abilities. These results indicate that psychological intervention through mental resilience training plays an important role in supporting the performance of Petanque athletes, while also serving as the basis for the development of follow-up programs that focus on mental aspects as an integral part of performance development. This program makes a significant contribution to the character building and competitive readiness of young athletes on an ongoing basis.

This community service article discusses the contribution of students from the Impactful Campus Competition Program (PKKB) in improving the quality of education through coaching and training activities in sports in Semoyang Village, Praya Timur Subdistrict, Central Lombok Regency. This activity was carried out using a participatory action research method involving three main stages, namely planning, preparation, and implementation. In the planning stage, students and the community worked together to identify the needs and objectives of activities relevant to local potential. The preparation stage focused on developing training strategies, providing facilities, and coordinating with relevant parties. The implementation stage was carried out through sports coaching activities for children and adolescents using an educational and participatory approach. The results of the activity showed an increase in community awareness of the importance of sports from an early age, as well as a growing concern for environmental cleanliness and health. This program also played a role in strengthening social interaction, building a spirit of togetherness, and fostering community independence in managing sports activities. Overall, the PKKB activities in Semoyang Village have succeeded in creating positive synergy between universities and the community in supporting the development of healthy, competitive, and characterful human resources.

The decline in the culture of literacy and numeracy in Lubuk Linggau City has resulted in low interest in reading among the public, especially students, as well as a lack of adequate facilities and infrastructure to support these activities. To coincide with the commemoration of National Education Day, a literacy and numeracy festival at elementary, middle and high school levels was held. The aim is to arouse students' interest in improving the culture of literacy and numeracy, the method used in this activity is holding several competitions, the aim of holding the competition is to increase students' enthusiasm in competing to improve the culture of literacy and numeracy. The results obtained from this activity are very beneficial for the community, especially students, with this literacy and numeracy festival, students can develop and improve literacy and numeracy culture for the advancement of education in Lubuk Linggau City..

Sustainable national development requires support from quality, creative, and independent human resources (HR). In facing the challenges of global competition and rapid technological change, strengthening HR competencies since school age is very important. This Community Service (PKM) activity aims to improve understanding and build entrepreneurial character among high school students through basic creative entrepreneurship training. This PKM is carried out by lecturers from the Faculty of Economics, Business and Humanities (FEBHum) of Karangturi National University (UNKARTUR), especially from the Management Study Program, as a form of implementing the Tri Dharma of Higher Education. The activity took place offline at SMA Sedes Sapientiae Semarang on Monday, May 8, 2023, at 09.00–12.00 WIB and was attended by students as participants. This activity presented three speakers who presented material on strengthening HR competencies, the basics of creative entrepreneurship, and financial literacy. The methods used include interactive lectures, group discussions, and question and answer sessions, supported by Microsoft PowerPoint-based presentation media. The results of the activity show an increase in students' understanding of the concept of entrepreneurship, as well as growing interest and motivation to become independent and innovative young entrepreneurs. This activity provides benefits not only for students, but also for schools and universities, in strengthening collaboration in forming superior human resources since secondary education level.

Pulau Jambu village, located in Kampar Regency, Riau, Indonesia, has an area of 60.7 km2 and a population of around 3,254 people, with the majority adhering to Islam. This village is divided into four hamlets: Sungai Betung, Kampung Panjang, Kampung Baru, and Pulau Jambu. This article describes the four main pillars that form the essence of Indonesian people's lives in Pulau Jambu Village: the "Kukerta Bangun Kampung" program as a form of community service, a lively 1 Muharram celebration, outreach efforts about stunting, and the commemoration of independence on August 17.each of these elements reflects cultural identity, religious values, health challenges, and the spirit of patriotism in the village community. With a variety of activities that include Adhan, Recitation, Tahfidz competitions, as well as festive competitions on August 17, Pulau Jambu Village strengthens Indonesian unity and culture while overcoming the problem of stunting and improving people's welfare

In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

The Covid-19 pandemic has forced the government to enforce a physical distancing policy which is the basis for implementing learning from home. This is also something that must be applied to students at SLB Negeri 2 Bantul. The use of information technology that applies suddenly, not infrequently, makes educators and students surprised and limping in its implementation. However, the learning process must continue so that teachers at SLB Negeri 2 Bantul are challenged to create a learning media that students with special needs can understand. The limited knowledge of teachers at SLB Negeri 2 Bantul in making learning media causes the need for training and mentoring of learning media. One of the technological developments that we can use for making learning media is an application for video editing. This application can help to make videos to improve the quality and effectiveness of learning. Application users are expected to support the activities of SLB Negeri 2 Bantul to participate in competitions and promotions as routine activities that must be done every year. The two needs of these teachers are what make them collaborate to implement training programs based on the required classes. The implementation uses the Classical method and Practices using video recording applications and equipment. Community service will be carried out at SLB Negeri 2 Bantul to support improving skills in using software from basic to advanced levels. The result of this training is that the participants can make their own video creations so that they are eligible to be included in competitions and make video advertisements more professional.

The community service activity entitled "Working for the Village, Caring for the Environment Together We Prevent and End the Spread of Covid 19" was carried out in Uwemanje Village, Kinovaro District, Sigi Regency. The aim of this community service activity is to assist the village government in encouraging the community to think creatively in entrepreneurship while protecting the surrounding natural environment from being damaged and continuing to implement health protocols so as to reduce the effects of the pandemic, namely the decline in the community's economy. Through this activity, the people of Uwemanje Village understand the importance of creativity and village government participation in entrepreneurial competition. The targets of the activity are residents, traders and the Uwemanje village government. The expected output from this service activity is that the Uwemanje Village government in particular, and Sigi Regency in general, can empower residents to protect the surrounding environment and participate in competing in the digital-based business world.