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Febryansyah Putra Siregar; Alif Afsal Zaydan; Nazwa Desy Kamila; Abdurrozaq Hasibuan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the era of globalization and digital transformation, organizations strive to maintain competitiveness through optimizing internal factors such as work culture, business process engineering (BPR), and decision support systems (DSS). This qualitative research based on a Systematic Literature Review (SLR) analyzes the relationship between these three using the Denison Organizational Culture Model, Hammer & Champy BPR, and the Resource-Based View (RBV). It finds that work culture mediates the implementation of BPR and DSS to increase efficiency by 30-50%, employee productivity, and sustainable competitive advantage. Case studies such as the Toyota Production System (TPS) confirm this synergy, resulting in reduced costs, cycle times, and improved service quality. This research also emphasizes the importance of a strong work culture in supporting the implementation of new technologies and methodologies, which in turn strengthens the company's market position. Thus, organizations that are able to integrate these three elements will be better prepared to face the challenges of globalization and dynamic changes in their industry, creating a sustainable advantage and being able to survive in a highly competitive market.

Sukma Amelia Wardani; Rifky Rifaldi; Riska Ramadhani; Abdurrozaq Hasibuan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study analyzes the synergy between human resource development (HRD), work culture, and decision-making systems in enhancing productivity and organizational performance. The approach used is a descriptive qualitative literature review, with sources from peer-reviewed articles from 2021-2025 obtained through databases such as Google Scholar and ScienceDirect. The research findings indicate that HRD can improve employee competence by up to 28.7%, while work culture contributes 41.4-55% to motivation and collaboration within teams. Decision-making systems, such as AHP (Analytical Hierarchy Process) and BI (Business Intelligence), play a role in optimizing operational efficiency by up to 65%. The synergy of these three elements forms a more adaptive organization to change. One example of the implementation of this synergy can be seen in PT X Jakarta, which experienced a 28% increase in output and employee satisfaction reached 85%. However, the main challenge faced is resistance to change, which can be overcome through effective communication. The practical implications of this study include recommendations for holistic organizational transformation, especially in Indonesia, to face the challenges of global disruption.

Aulia Nur Syahrani; Elmira Siska

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In a global economic situation full of uncertainty, gold is one of the most popular investment instruments because it is considered stable and has a high intrinsic value. PT Antam Tbk UBPP Precious Metals is one of the precious metal providers trusted by the public. However, purchasing decisions are not only influenced by product quality, but also by price and customer trust factors. This study aims to determine the effect of price and customer trust on purchasing decisions for precious metals at PT Antam Tbk UBPP Precious Metals. This study uses quantitative statistical methods with data collection techniques through questionnaires to 110 respondents selected using purposive sampling techniques, namely respondents who have purchased gold at PT Antam Tbk directly or online. Data analysis was carried out by validity test, reliability test, classical assumption test, multiple linear regression test, hypothesis testing and coefficient of determination test using SPSS version 25. This research was conducted from April-June 2025. The results showed that the price partially had a positive and significant effect on purchasing decisions (3,728>1,982). customer trust also partially had a positive and significant effect on purchasing decisions (6,591>1,982) and price and customer trust simultaneously had a positive and significant effect on the decision to purchase precious metals at PT Antam Tbk UBPP Precious Metals (69,693>3,08).

Siti Nurul Kholillah; Azizah Salzabila; Hesti Kusumaningrum

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In an increasingly complex and dynamic global landscape, strategic leadership plays a pivotal role in ensuring organizational resilience and sustainable growth. This study seeks to provide a meaningful contribution to the development of leadership strategies aimed at fostering both learning-oriented and ethically grounded organizations. Adopting a literature review approach, the research synthesizes a range of scholarly works to explore in depth the leadership practices that facilitate continuous learning while embedding ethical principles into organizational operations and culture.The analysis reveals that the essence of effective strategic leadership lies in the capacity to navigate rapid changes, exercise authority with wisdom, and cultivate a culture of integrity. Leaders who can anticipate and adapt to environmental shifts, while maintaining transparency and fairness, are better positioned to build trust and commitment within their organizations. Additionally, strategic leadership is found to be instrumental in shaping an environment that nurtures collaboration, stimulates innovation, and incorporates ethical considerations into all levels of decision-making.The findings underscore that leadership strategies must not only address operational and competitive challenges but also prioritize moral responsibility and collective well-being. This dual focus enables organizations to remain agile while preserving their ethical identity, thus strengthening their reputation and long-term sustainability.Ultimately, the study offers practical recommendations for leaders, particularly in the public and educational sectors, to design adaptive organizational systems rooted in ethical values. By integrating learning processes with moral governance, leaders can create a synergistic and sustainable framework that supports both organizational performance and societal trust, ensuring relevance and resilience in the face of continual change.

Aji Prasojo; Yogi Dwi Lestari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explore the strategic role of e-commerce in increasing the export of handicraft products by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a case study on CV. Palm Craft in Kediri. In the context of globalization and digitalization, e-commerce is an important means for MSMEs to reach the international market, especially in the midst of the challenges of the COVID-19 pandemic that limit conventional export activities. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The main focus of this study is how CV. Palem Craft utilizes various digital platforms such as social media (Instagram, Facebook), marketplaces (Tokopedia, Shopee), and global platforms (Amazon, Etsy) to expand market access, build product branding, and increase the selling value of local handicrafts. The results of the study show that the strategic use of e-commerce has helped companies overcome export barriers such as limited distribution networks, logistics constraints, and lack of international promotion. In addition, e-commerce also allows CVs. Palem Craft to build direct relationships with global consumers, get faster feedback, and make product adjustments according to market needs. This research also identifies supporting factors such as digital literacy, product quality, and production capacity as crucial aspects in the success of e-commerce strategies.  The implications of this study provide relevant insights for other MSMEs that want to develop exports through the use of digital technology. Continuous support from the government and related institutions is needed in terms of training, access to capital, and digital export facilitation so that Indonesian MSMEs can compete in the global market in a sustainable manner.  

Edi Irawan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Digitalization has been a key catalyst for change in the global business landscape, driving the transformation of companies' strategies, organizational structures, and operational models. For small and medium enterprises (SMEs), digital technology opens up great opportunities to expand market reach and compete in the international arena more effectively. Technologies such as e-commerce, social media, big data analytics, and cloud-based platforms enable SMEs to break through geographical boundaries, facilitate access to global customers, and accelerate product distribution and marketing processes. This paper explores the current academic literature that discusses the influence of digital technology on the internationalization of SMEs. A total of five relevant studies were analyzed to identify common patterns, challenges, and successful strategies in the use of digital technology. The results of the study show that the adoption of digitalization not only improves operational cost efficiency, but also encourages business model innovation, such as digital platform-based marketing, cross-border virtual collaboration, and the development of a more adaptive global business ecosystem. In addition, the ability to utilize digital technology gives SMEs a competitive advantage through access to real-time market information, personalization of offers, and more targeted branding strategies. However, the research also found obstacles, such as limited human resources, technological infrastructure, and digital literacy among SMEs. Therefore, synergy is needed between business actors, the government, and academia to support the acceleration of digital technology adoption through training, mentoring, and policies that support innovation. The paper also highlights future research opportunities, such as the integration of artificial intelligence (AI) technologies, automation, and blockchain in supporting the global expansion of SMEs. These findings are expected to be a strategic reference in designing sustainable internationalization policies in the digital era.

Umi Salamah; Rian Fahrijin; Bangun Putra Prasetya

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates how compensation and organizational culture impact employee performance at Mastin Education Center (MEC). Employee performance is critical to achieving organizational goals, especially in the era of globalization and increasing competition. Therefore, this study is based on this understanding. This study used a quantitative method with a survey design, and used a saturated sampling technique for every ten MEC workers. Data were collected through questionnaires and analyzed using multiple linear regression using IBM SPSS Statistic 26. The t-test results showed that compensation (significance value 0.235) did not significantly affect employee performance. In contrast, organizational culture (significance value 0.001) had a positive impact. The F test results show that compensation and organizational culture simultaneously affect employee performance (significance value 0.005). An Adjusted R Square value of 0.800 indicates that these two factors can explain 80 percent of the variation in employee performance. Other factors not included in this study influence the remaining variation. These findings suggest that improving organizational culture and updating the compensation system are critical to improving employee performance.

Dinda Widya Kumala; Feriadi Feriadi; Tina Safira; Muhammad Yasin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Handicraft in the form of flower bead bracelets (Flowers Beads Bracelet's) is a creative product that combines aesthetic elements and manual skills in one functional work of art. This bracelet is not only used as a fashion accessory, but also represents artistic and cultural values ​​in every detail of its design. This research or project aims to explore the manufacturing process, material selection, bead assembly techniques, and the potential selling value of the bracelet in the context of the creative industry. The results show that the design of flower bracelets made of beads has high visual appeal, is flexible to fashion trends, and can be developed as a superior product of craft-based MSMEs. In addition, the use of digital media in promotion also encourages the competitiveness of this product in both local and global markets.

Rizky Jaya Capriyansyah; Rizki Mulya Ardana; Mohamad Zein Saleh

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In today's era, business competition is getting tighter, including among similar business players in the Asian free market. Competition is not only about price and product quality, but also includes marketing strategies, service innovation, and maintaining consumer loyalty. This research aims to analyze the marketing strategies implemented by PT. Honda Prospect Motor (HPM) in facing globalization and the Asian free market through a SWOT analysis approach. In the context of increasingly tight competition in the motorcycle market, HPM must be able to adapt effective marketing strategies to maintain its position as the market leader in Indonesia and develop its market share in Asia. This research uses a qualitative approach with a case study on HPM, exploring the strengths, weaknesses, opportunities, and threats faced by the company in the context of a free market and the dynamics of the automotive industry. The analysis results show that HPM has strengths in a strong brand, extensive distribution networks, and innovation capabilities in products. However, there are weaknesses in product diversification and dependence on the domestic market. Existing opportunities include market expansion in Asia and increasing demand for environmentally friendly vehicles, while threats come from intense competition and fluctuations in the global economy. Based on these findings, HPM is expected to develop more adaptive and globalization-oriented marketing strategies to enhance competitiveness in the Asian market.

Hadi Nainggolan; Meriah Kita Deliani N

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This paper explains the comparison of manual port service system to the Online Harbor Master system. The method used in this study is field research. The author conducted direct observations and interviews with the company and library research where the author obtained material or paper materials from books in the library or other reading sources related to the topic taken. The Online Harbor Master System is an open and neutral electronic portal to facilitate the exchange of data and information on port services quickly, safely, neutrally and easily which combines with related government agencies, port business entities and logistics industry players to improve better port competitiveness globally. The purpose of this study is to determine the comparison of manual port service to the Online Harbor Master System. The comparison between the manual system and the Online Harbor Master System is that manual work takes a lot of time and money. All activities must be done directly or face to face to the Harbor Master. Factors that influence are the amount of time and costs incurred, for example, applications are still manual, the queue for applications still comes to the Harbor Master or face to face, still uses a lot of paper, and all applications are not in one system. In the service process using the Online Harbor Master System, the effect felt is more efficient and makes it easier for agents to enter data on ships that want to enter the port.

Adipa Parawita; Era Yura; Endang Andrian; Fajar Adilah Pratama; Nasar Nasar +1 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The ongoing Russia-Ukraine conflict has become one of the most complex issues in global geopolitics, with far-reaching impacts on world security, economy and stability. This research aims to analyze the root causes of conflict, resolution efforts that have been made, as well as the effectiveness of conflict management based on historical and academic approaches. This research uses a qualitative method with a literature study approach to explore information from various credible sources. The research results show that this conflict was triggered by the long history of relations between the two countries, especially since the collapse of the Soviet Union, followed by the annexation of Crimea in 2014 and military invasion in 2022. Even though various diplomatic efforts and economic sanctions have been implemented, tensions still continue due to the incompatibility of geopolitical interests between Russia and Western countries. This study highlights the need for a multilateral approach based on international mediation to create sustainable peace. It is hoped that this article can contribute to academic understanding regarding international conflicts and strategies for resolving them.

Syael Mirsandi; Shofia Amin; Besse Wediawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Competition in this world is getting tighter, including in the business world, this is due to the large number of companies competing to dominate market share, because globalization is a challenge for business people to maintain the opportunities they have and obtain or achieve new opportunities. The topic of employee performance has become a concern among academics in the last decade. The main reason is that employee performance is closely related to organizational productivity and achievement and vice versa. Increasing employee performance can be driven by talent management. Apart from talent management, another factor in efforts to improve employee performance is Employee Engagement. This research is quantitative research using a survey research design. The sample in this study consisted of 100 employees of PT. Oscarmas Heavy Equipment taken through Purposive Sampling Technique. The data collection instrument is a questionnaire with a Likert Scale format consisting of five alternative answers. Data from filling out the questionnaire will be analyzed using the Partial Least Square (PLS) technique. The research results show that the Talent Management variable has a significant influence on Employee Engagement and Employee Performance, the Employee Engagement variable has a significant influence on Employee Performance and the Employee Engagement variable is able to mediate the Talent Management variable on Employee Performance.

Eka Lestari; Munawaroh Munawaroh

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The spice tea business, as part of the traditional beverage sector, has great potential to be developed as a pioneering entrepreneurship amidst increasing public awareness of a healthy lifestyle and consumption of natural-based products. Opportunities and challenges faced in developing this spice tea business as a form of entrepreneurial innovation based on local traditions. The main opportunities for developing the spice tea business lie in the diversity of spices in Indonesia, market trends that support organic and herbal products, and the potential for export to the global market. In addition, the sustainability of this business can also be improved through flavor innovation, modern packaging, and digital marketing strategies. However, the main challenges faced include limited capital, fluctuations in raw material prices, competition with modern beverage products, and low digital literacy among business actors.  

Muhammad Fahrul Muttaqin; Ida Rindaningsih

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the midst of increasingly complex globalization, organizations must continue to innovate and maximize the potential of existing resources to achieve competitive advantage. Human Resource Management (HRM) plays a strategic role in managing employees as important organizational assets. This research uses a Systematic Literature Review (SLR) approach to review various literatures that discuss the relationship between HRM strategies and achieving competitive advantage. The results of the literature analysis show that effective HRM strategies, including competency-based recruitment, employee development through training and education, fair reward systems, and the use of technology such as Human Resource Information System (HRIS), can improve organizational performance and competitiveness. In addition, transparent performance management and good internal communication are also important supporting factors. Nonetheless, challenges in implementing HRM strategies remain, such as changes in organizational culture and budget constraints, which require an adaptive approach. This research provides insights into how the right HRM strategy can contribute to the achievement of competitive advantage in the face of fast-changing global market dynamics.

Rini Rahma Safitri; Rangga Hasibuan; Rheina Sayla; Tengku Darmansah

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Penelitian ini bertujuan untuk menganalisis dampak kompensasi terhadap kinerja akademik di SMAN 1 Percut Sei Tuan. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan naratif, di mana peneliti terjun langsung ke lapangan untuk mengumpulkan data melalui wawancara dan observasi. Hasil penelitian memberikan 3 temuan yaitu : 1) meningkatkan motivasi dan produktivitas kerja, 2) kualitas pengajaran yang lebih baik, 3) stabilitas dan loyalitas tenaga pendidik Penelitian ini diharapkan dapat memberikan masukan bagi pemangku kepentingan dalam merancang kebijakan kompensasi yang lebih adil dan berkelanjutan, serta meningkatkan kesejahteraan tenaga pendidik. Untuk itu, kinerja akademik peserta didik dapat meningkat, menciptakan generasi yang kompeten dan berdaya saing global.

Dewi Yulianti; Barin Barlian; Evilia Sri Yuniar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the era of globalization, public organizations such as the Manpower Office of Tasikmalaya City face complex challenges. Effective human resource (HR) management is key to achieving organizational goals and providing the best possible service. Employee commitment, which is influenced by leadership and organizational climate, is an important factor in achieving this. This research aims to analyze the influence of leadership and organizational climate on employee commitment in the Manpower Office of Tasikmalaya City. This research uses a quantitative method with a survey data collection technique through questionnaires to 45 employees. The data was analyzed using the multiple linear regression analysis technique. The results of the study show that leadership and organizational climate have a significant simultaneous and partial influence on employee commitment. This means that good leadership and organizational climate can increase employee commitment. This research provides important implications for the Manpower Office of Tasikmalaya City in increasing employee commitment through effective leadership and organizational climate. This can contribute to improving performance and achieving organizational goals.

Sophia Rani Larasati; Firda Oppi Rahmasari; Wasilatul Widhad; Ahmad Ariski Nur Hidayat

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Managing long-term relationships with customers is important for electronic businesses through online services because it occupies an important place in modern business of the digital age. Long-term relationship building strategies have been used by Tesco in the UK, which sets a practical example in reaching global customers, expanding markets, and building partnerships where access to information can be easily leveraged to forge cooperative relationships in the digital era.

Husnul Hotimah; Dwi Ambarwati; Mufarrohah Mufarrohah; Anasul Muttaqin; Mochammad Isa Anshori

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era of digitalization and globalization, information and communication technology has become an integral part of human life. The rapidly growing use of technology has also influenced almost all aspects of life, including the world of work. Technology has made work easier, increased productivity, and opened up new opportunities for companies to develop faster. Information and communication technology has now become an important factor in changing the way companies operate. Companies that are successful in facing technological changes and can utilize them effectively will have a competitive advantage in the market. Therefore, Human Resource Management (HRM) has experienced many changes since the start of the digital era. The digital era has had a significant impact on the way companies recruit, train and motivate their employees. In the digital era, companies not only need to understand technology, but also need to understand how technology can help in their human resource management.

Vera Novitasari; Novita Putri Diantanti; Sutowo Sutowo

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

At present, economic needs in the era of globalization are growing so that the economic sector changes rapidly. Therefore the title of the research in this thesis is "The Influence of Length of Business, Labor and Raw Materials on the Income of Alu Wood Craftsmen in Bangsri Hamlet". The research method used is quantitative research methods. The population used was all wood pestle craftsmen in Bangsri Hamlet with a total sample of 50 respondents and the sampling technique used random sampling. Data collection techniques used questionnaires and assisted by the SPSS Statistics 26 application. The analytical techniques used were: validity test, reliability test, classical assumption test (residual normality test, multicollinearity test, heteroscedasticity test,) and hypothesis testing (T test and F) and multiple linear regression analysis. Based on the results of this study, namely, the length of business, labor and raw materials have no effect and are not significant on the income of wood pestle craftsmen in Bangsri Hamlet. Hamlet. Evidenced by the simultaneous influence of length of business, labor and raw materials significantly on income.

Merinda Ratna Sari; Marhaendra Kusuma; Siti Isnaniati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of service, network quality, competitive prices on customer satisfaction and the impact on financial performance of pt global media data prima kediri branch. This case study was conducted at PT Global Media Data Prima, Kediri branch. Barokah in 2020-2021 which consists of variables (X) including: service, network quality, competitive prices, variable (Y) customer satisfaction and external variables of financial performance. The sampling technique uses a cluster random sampling technique with random sample types based on area. The results of this study indicate that H1 Service has no effect on customer satisfaction, whereas H2 network quality has no effect on customer satisfaction, and H3 competitive prices have a significant effect on customer satisfaction. Based on the three equations, it proves that customer satisfaction can affect financial performance, the higher the customer satisfaction, the higher the financial performance obtained by the company. The smaller the customer satisfaction, the smaller the financial performance obtained by the company.