Publication Search

55,485 articles from 432 journals · 1,579 citations tracked

Showing 1-3 of 3

Analytics

Febryansyah Putra Siregar; Alif Afsal Zaydan; Nazwa Desy Kamila; Abdurrozaq Hasibuan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the era of globalization and digital transformation, organizations strive to maintain competitiveness through optimizing internal factors such as work culture, business process engineering (BPR), and decision support systems (DSS). This qualitative research based on a Systematic Literature Review (SLR) analyzes the relationship between these three using the Denison Organizational Culture Model, Hammer & Champy BPR, and the Resource-Based View (RBV). It finds that work culture mediates the implementation of BPR and DSS to increase efficiency by 30-50%, employee productivity, and sustainable competitive advantage. Case studies such as the Toyota Production System (TPS) confirm this synergy, resulting in reduced costs, cycle times, and improved service quality. This research also emphasizes the importance of a strong work culture in supporting the implementation of new technologies and methodologies, which in turn strengthens the company's market position. Thus, organizations that are able to integrate these three elements will be better prepared to face the challenges of globalization and dynamic changes in their industry, creating a sustainable advantage and being able to survive in a highly competitive market.

Narlita Sari; Rike Kusuma Wardhani; Suseno Hendratmoko

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study was conducted to examine the influence of ticket prices, facilities, and location on visitor satisfaction at Tirta Bening Swimming Pool. The approach used was quantitative with data collection through primary and secondary sources. The study population consisted of all visitors to Tirta Bening Swimming Pool. Data analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that partially, the three variables—ticket prices, facilities, and location—influence visitor satisfaction, as indicated by the t-test results. Meanwhile, based on the F-test, all three simultaneously also have a significant influence on the level of visitor satisfaction. More specifically, the facility variable has a dominant influence on visitor satisfaction. This indicates that comfort, cleanliness, completeness of facilities, and the quality of service provided by the management significantly influence visitors' perceptions of their experience at the swimming pool. Affordable ticket prices are also a major attraction, especially for families and student groups seeking cost-effective recreational alternatives. Meanwhile, the strategic and easily accessible location is also an added value, especially for visitors from the surrounding area. The implications of these findings are the importance of regularly upgrading and maintaining facilities, as well as providing additional services such as a cafeteria, comfortable changing rooms, and responsive security personnel. Management is also advised to periodically evaluate ticket pricing to maintain competitiveness while still supporting operational and service development. Furthermore, location promotion through social media and digital platforms can also expand visitor reach. This research provides an important contribution to the development of tourism destination marketing and management strategies based on visitor needs and satisfaction.

Hilda Fatricia Noviantika; Djoko Widagdo

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Wings Air is a low-cost airline in Indonesia and is a subsidiary of the company PT. Lion Grub. The purpose of this research is to determine the influence of service quality and brand image variables on passenger satisfaction with Wings Air at Sultan Muhammad Kaharuddin Airport, Sumbawa, both partially and simultaneously. The method used is a quantitative method with non-probability sampling and purposive sampling techniques distributed through a questionnaire of 100 respondents. This research instrument uses a Likert scale with 22 statements according to the indicators of each variable. This research uses SPSS for descriptive analysis and testing classical assumptions and hypothesis testing, namely multiple linear regression analysis tests. The service quality variable gets a t-count > t-table result of 2,809 > 1.984 with a significance value of 0.006 < 0.05 and the brand image variable gets a t-count > t-table value of 2,313 > 1,984 with a significance value of 0.023 < 0.05. The results of this research indicate that the variables of service quality and brand image have a partial effect on passenger satisfaction. The variables of service quality and brand image simultaneously influence passenger satisfaction with an f-count > f-table value of 10,975 > 3.09 and a significance of 0.000 < 0.05 with an influence size of 16.8%.