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The development of information technology has driven a significant transformation in business strategy, including in the automotive industry. This study aims to analyze the influence of digital marketing and service quality on the purchase decision of Honda motorcycles on the Honda Ciracas Ride. The shift from conventional to digital marketing and the high competition of the automotive industry in the East Jakarta area are important backgrounds for this study. The research method used is a quantitative approach with survey techniques through questionnaires distributed to 263 respondents who have made purchases. Data analysis was carried out using SPSS software with a series of statistical tests, including validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study showed that partially, digital marketing had a positive and significant effect on purchase decisions, with a t-count value of 2.355 > t-table of 1.970 and a significance of 0.019 < 0.05. The quality of service also showed a positive and significant influence, with a t-count value of 7.782 > t-table of 1.970 and a significance of 0.000 < 0.05. Simultaneously, these two variables have a significant effect on purchasing decisions, shown by the F-calculation value of 66.438 > F-table 3.030 and the significance of 0.000 < 0.05. These findings confirm the importance of optimizing digital marketing strategies and improving service quality in improving consumer purchasing decisions in the automotive sector.

This study aims to analyze the effect of relationship marketing on customer loyalty with customer satisfaction as a mediating variable at Sky Beauty Care Surabaya. Relationship marketing, which encompasses aspects of trust, commitment, communication, and complaint handling, has been identified as an important strategy in building long-term relationships with customers. In this study, a quantitative approach was used with a survey method, where data was collected through questionnaires distributed to customers who have used Sky Beauty Care services. The analysis results show that relationship marketing has a significant effect on customer satisfaction. The trust built between customers and the company, the company's commitment to providing the best service, clear and open communication, and prompt and effective complaint handling all contribute to increased customer satisfaction. This high customer satisfaction, in turn, has a positive effect on customer loyalty. Customers who are satisfied with the service they receive are more likely to use the service again and recommend it to others, ultimately strengthening the customer's relationship with the company. These findings provide an important contribution to Sky Beauty Care in formulating more effective marketing strategies. Better implementation of relationship marketing can increase customer satisfaction and loyalty, which ultimately has a positive impact on business sustainability and growth. Therefore, companies need to continuously strengthen customer relationships by improving service quality, communicating effectively, and responding to customer complaints. Therefore, relationship marketing can be key to successfully retaining customers and increasing their loyalty. Furthermore, this study also shows that customer satisfaction is not only a direct result of relationship marketing but also a key driver in fostering sustainable customer loyalty.

This study was conducted to evaluate the quality of banana chips products at My Kripis by using the Check Sheet and Fishbone Diagram methods. The main problem found was the high rate of defective products, which reached 3.79% of the total monthly production. The largest type of defect was recorded as inappropriate banana ripeness during the frying process, which amounted to 18 kg out of a total of 37.2 kg of defective products. Data was collected through direct observation and interviews, then analyzed using an inspection sheet to identify the type and frequency of defects. Results showed that the dominant cause of defective products came from raw material factors, such as non-uniform banana ripeness and inconsistent slice thickness. A Fishbone Diagram was used to identify root causes from various aspects, including man, methods, machines, and materials. These findings served as the basis for recommendations to improve the production process, such as standardizing cutting procedures, training operators, and monitoring the quality of raw materials. This research confirms the importance of simple yet systematic quality control for MSMEs to sustainably improve product quality.

The aim of this research is to determine the partial and simultaneous influence of organizational culture and competence on employee performance. This research uses quantitative research methods with data collection techniques through distributing questionnaires and supported by secondary data. The data analysis technique used uses SPSS software. The sample in this research were all production employees of plastic companies in Surabaya. The total sample was 94 respondents from plastic company employees in Surabaya. The results of this research show that organizational culture variables have a significant effect on employee performance. The competency variable has a significant effect on the performance of Plastic Company employees in the city of Surabaya. Work culture variables and competency variables together have a significant effect on the performance of Plastic Company employees in Surabaya.

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.

PT Salmanda Jaya Utama is a franchise of Shell Indonesia which is engaged in the business of fuel oil (BBM), lubricants for industry, automotive, transportation, mini market (select). Research shows that improving abilities and skills through training will increase employee effectiveness and efficiency. And a well-structured organization can achieve optimal work results. The purpose of this study was to determine the training and organizational culture affect employee performance. The method of collecting data in preparing the thesis is the observation method, interviews, primary data with the analysis method in the form of quantitative, namely the multiple linear regression analysis method with a saturated sample technique totaling 40 employees. The results of this study state that training partially has a positive and significant effect on employee performance with a significance level of 0.008 <0.05 and a T value> T table of 2.789> 2.022. Organizational culture partially has a positive and significant effect on employee performance with a significant level of 0.000 <0.05 and the value of T count> T table of 5.528> 2.022. Training and organizational culture simultaneously have a positive and significant effect on employee performance with a value of F count> F table of 59.391> 3.24

Constantly changing business dynamics and changing customer preferences require company management to adapt. Customers who now have higher levels of wealth not only want efficient transportation, but also value comfort during travel. This means they need a comfortable vehicle, friendly service and a pleasant atmosphere to enjoy their trip. Therefore, companies must provide first-class service and satisfy their customers by highlighting added value compared to their competitors. The aim of the article is to analyze the application of authentic leadership in improving the quality of passenger service at PO. Haryanto Madura Division. The researcher used descriptive observational research methods. The descriptive research method is an Approach that aims to create an objective picture or description of a situation. .    

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

The digital era development brings many factors that influence people's purchase intention, especially through digital marketing communication content. This study aims to identify whether copywriting in TikTok hyalucera moisturizer The Originote partially and simultaneously affect public purchase intention using quantitative research methods. The population in this study involves people who have and have not become consumers of the product so that it is infinite with a sample of 100 respondents obtained through simple random sampling. The results of the research analyzed using the IBM SPSS Statistics 26 program show that the copywriting elements of attention (X1) and communicate (X2) have no positive and significant effect partially with a  value of 1.259 and a significance value of 0.211 for X1 and -0.519 with a significance value of 0.605 for X2. Meanwhile, the persuade (X3) and conviction (X4) variables have a positive and significant partial effect on people's purchase intention with a  value of 3.482 and a significance value of 0.001 for X3 and a  value of 3.958 with a significance value of 0.000 for X4. Copywriting elements simultaneously have a positive and significant effect on public purchase intention with an  value of 57.329 and a significance value of 0.000. Based on the coefficient of determination (R2) test, copywriting elements have a positive and significant effect on purchase intention (Y) of 70.7% with the remaining 29.3% influenced by other factors not included in this study. Suggestions that can be given for variables X1 and X2 are making titles using the 4 U's formula and creating message content using the you-orientation method because good copywriting not only persuades and convinces, but also must attract attention and communicate.

This research aims to find out how the management control system at the Cita Hati Foundation is regarding the incentive system given to local teaching staff and foreign teaching staff.  The data source for this research uses primary and secondary data.  The aim of this research is to display, explain and analyze the function of implementing a management control system.  This research uses a qualitative descriptive approach, which is usually used to describe and describe current phenomena, whether human engineering or natural.  Primary data was obtained directly from the Cita Hati Christian School, which was the subject of the research.  By conducting direct observations at the Cita Hati Christian School and interviews with people at the school who are related to this research.  The results obtained are that the Cita Hati Foundation has teaching staff who are competent in their fields, not only local teaching staff, but also bringing in foreign teaching staff to improve the quality and value of education.  The presence of foreign teaching staff has both positive and negative impacts on the foundation, especially local teaching staff.  This is due to the differences in treatment given by the foundation to the two.  So the researchers suggest that the Cita Hati Foundation evaluate and revise the incentive program that will be given to employees, in accordance with the policies that have been determined or agreed and the point is that the policies made must be in accordance with the Foundation's ability to provide incentives in accordance with employee performance.  This will encourage better performance so that the company can also develop forward with employees who are loyal and willing to develop together.

The Indonesian capital market is a dynamic and challenging area for investment stakeholders, especially stock portfolio holders. This objective is to measure and analyze the performance of stock investment portfolios using standard deviation as a key indicator to measure equity market volatility in the Indonesian capital market. The writing method used is a descriptive method using standard deviation. The result of the standard deviation shows that the higher the investment risk between risk and return to compensate the return corresponding to the greater level of risk taken, but also increases the potential loss. The performance of the stock investment portfolio in 2022 can be said to be good. This can be seen from the growth in portfolio value that continues to increase from month to month. The portfolio's average return on investment (IRR) is 8%.

. Accounting for exchange rate differences and foreign currency transactions has a significant impact on annual financial reports. Companies that trade foreign currencies must apply appropriate accounting policies to record exchange rate differences that occur. This research aims to analyze the accounting treatment of exchange rate differences and foreign currency transactions at PT. Indofood Sukses Makmur Tbk The method used in this research is a descriptive method using secondary data obtained from the company's financial reports. The research results are based on the application of PT. Indofood Sukses Makmur Tbk's accounting principles in accordance with Financial Accounting Standards (SAK). The author notes translation differences when recognizing income or expenses and does not consider translation differences when recording assets or liabilities. This research also shows that the resulting exchange rate differences have a significant impact on PT's annual financial reports. Indofood Sukses Makmur Tbk. A favorable exchange rate difference can increase the company's net profit, while an unfavorable exchange rate difference can reduce the company's net profit.  

Modern technology is developing very rapidly. The impact of artificial intelligence on economic activity. This also happens in web-based applications. Rapid progress makes company competition increasingly tighter and more intense. The aim of this research is to see how entrepreneurship has increased in the current digital era and what opportunities and challenges are faced. The method in this research is library research using book literature, journals and other electronic records. Technology in this digital era is developing very rapidly, but there are challenges and opportunities in this digital era, namely the high level of competition among business opportunities entrepreneurs. The younger generation now has more opportunities to develop their entrepreneurial skills thanks to digital technology.

This research aims to determine the effect of the use of digital money on the amount of money circulating in Indonesia. The method used is Library Research (Library) in this writing, this method uses books, and journals, both written and online. Based on this research, it can be concluded that the use of digital money brings efficiency in transactions, reduces operational costs, allows fast payments, and allows better transaction tracking. It changes the way we interact with finance, providing benefits to individuals, businesses, and the economy as a whole. However, it should be noted that security, regulation, and consumer protection are also important concerns in the development of this financial technology.

This rapid development of technological knowledge can help humans fulfill the new order of civilization in the era of technology that was created to make daily work easier. Computers are not only used as electronic typewriters but have been used to increase work and business productivity. An information system is a system that provides information for the decision-making process at every level in an organization. Network users control what they do through graphical applications prepared for the user. All data including electronic mail (e-mail), databases are stored on the server. Special servers for the internet or even for certain internet functions are the heart of information on the internet. Getting many benefits from the internet, for example reducing communication costs, improving communication and coordination skills, distributing knowledge and providing facilities for e-business or e-commerce, including reducing communication costs. In this article the author explains the implementation of the internetworking concept (internet and extranet), the benefits of using each and the development that can be carried out from the internetworking concept, components and forms of application of the internetworking.

The property sector is one of the business instruments usually chosen by investors. This research capital market focuses on the housing construction sector originating from property companies. This company is the same as others, namely buying and selling shares at competitive prices per share. This share buying and selling activity can be dominated by price seasonality criteria when the price of each share rises or falls. Of all types of shares, Property Companies both have low and high return risks. Therefore, risks in the capital market can be predicted using the criteria of Return on Assets, Return on Equity and Earning Per Share. The research was carried out quantitatively by processing secondary data in the form of company financial reports. The research object was property companies registered on the IDX which were then sampled using probability sampling so that 13 companies were found as samples with a research period of 3 years. The method used is Panel Data Regression analysis. The results obtained are partial return on assets, return on equity has a significant positive effect on share prices and earnings per share has a significant negative effect on stock prices. Meanwhile, simultaneously return on assets, return on equity and earnings per share have a positive and significant influence on share prices. The results of the R square test explain that the independent variable is able to explain 84.4% of the variables studied

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen  of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.

The purpose of this study was to analyze the effect of work discipline on employee performance, analyze the effect of work stress on employee performance, and analyze the effect of work motivation on employee performance. The object of this research is at Bank BRI Cabang Pattimura Semarang. The method in this study is a survey research method with a quantitative approach. The population in this study were all employees at Bank BRI Cabang Pattimura Semarang. The number of samples in this study were 80 respondents who were obtained using saturated sampling, namely the sampling technique when all members of the population are used as samples. Methods of data collection through questionnaires and data analysis using SPSS which includes validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing using t test, R² test. The results showed that the independent variables, namely work discipline (X1), work stress (X2), work motivation (X3) have a positive and significant effect on employee performance (Y) partially or simultaneously (together). Based on the coefficient of determination of 0.565, which means that the variables of work discipline (X1), work stress (X2), and work motivation (X3) are simultaneously able to explain the employee performance variable (Y) of 56.5%. The remaining 43.5% of employee performance (Y) is explained by other variables not included in this study.

The implementation of halal certification for broiler traders at the Babat Lamongan Traditional Market has not run optimally, as evidenced by the fact that many broiler traders do not yet have halal certification. There are several reasons why the broiler traders at the Babat Lamongan Traditional Market do not have halal certification. The purpose of this study is to find out what obstacles the chicken traders experience at the Babat Lamongan Traditional Market so that they do not have halal certification. This study uses a qualitative research method with a descriptive approach. The results of this study are that the broiler traders at Babat Lamongan Traditional Market do not yet have halal certification due to five factors namely, economy, mindset, administration, technology and knowledge.