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Yolanda Noor Lintang

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current rapid development of the business world, making competition between companies tighter, which requires the company to manage its business better, which in turn the company is able to compete and has superior value compared to other companies. This study aims to determine and analyze the factors that affect the performance of CV Musika employees. The population used in this study consisted of all employees of CV Musika. The number of samples in this study were 92 people with sampling techniques using total sampling. The data analysis technique uses factor analysis with the help of the SPSS 25 program. Of the 38 variables analyzed, 23 variables were obtained and 6 factors were formed that affect employee performance at CV Musika. The results of the study obtained an eigen value of 9.205 for the physical needs factor, reward factor 2.636, discipline factor 1.696, factor carrying out work procedures 1.352, work loyalty factor 1.080, attendance factor on time 1.003, so it can be concluded that these 6 factors are the most influential on employee performance at CV. Musika.    

Nidia Prastika; Eko Agus Alfianto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.

Garnis Savitri; Nersiwad Nersiwad; Budi Utami

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The more stringent developments in business life, the more difficult it is for any company to maintain customer satisfaction from its competitors. For this reason, service quality is needed to retain consumers, not only service quality, price and promotion are also the most important things in retaining consumers. This study aims to identify the effect of service quality, price, and promotions significantly on customer satisfaction at Muliamart. The sample used was 100 respondents. The method used uses quantitative methods. The sampling technique used in this study was purposive sampling technique, namely sampling with certain criteria. The analysis model used is multiple linear regression analysis processed using SPSS 2022. The results of this study indicate that Service Quality has a partial effect (3.636 > 1.988), Service Price has a partial effect (2.427 > 1.988), and Service Promotion has a partial effect of (3.422 > 1.988) t-count > t-table on Satisfaction. Meanwhile, service quality, price, and promotion have a simultaneous effect of (46,765 > 2,700) f-count > f-table on consumer satisfaction. the magnitude of the coefficient of determination (R Square) is 0.594 or equal to 59.4%. And the rest is influenced by other variables.      

Noviandhi Sanggar Nirvandhi; Eny Setyariningsih; Toto Heru Dwihandoko

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In this era, all companies are competing to develop their respective businesses so they can compete. The most effective way of developing a business is by maximizing the management of existing resources, and the resource that has the most important role, namely human resources. Companies can maximize the management of their human resources so that they can produce a maximum performance. There are several things that can affect performance, namely the work environment, work discipline and work motivation. The purpose of this research is to determine the effect of the work environment and work discipline on employee performance with work motivation as an intervening variable at UD. Eko Plastik. This research was conducted by distributing questionnaires to UD. Eko Plastik employees. The population in this study are all employees of UD. Eko Plastik. The sample of this research was 250 people using saturated sample technique. The data analysis technique uses SEMPLS with the help of the SmartPLS program. The results of this reseacrh are that the work environment has a direct positive and significant effect on work motivation, work discipline has a direct positive and significant effect on work motivation, the work environment has a direct positive and significant effect on employee performance, work discipline has a direct positive and significant effect on employee performance, work motivation has a direct positive and significant effect on employee performance, the work environment has a positive and significant indirect effect on employee performance through work motivation, work discipline has an indirect positive and significant effect on employee performance through work motivation.    

Annisa Siregar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of competence, organizational culture, and work discipline on the performance of employees of PT Sido Muncul, either partially or simultaneously. Data collection was carried out by distributing questionnaires via Google Form to 131 respondents who were employees of PT Sido Muncul. By using a Likert scale. Respondents' answers were processed by multiple regression analysis, t-test, F-test and R-2 test. The results of this study found that there was a significant (significant) effect partially between competency, organizational culture, and work discipline variables on the performance of employees of PT Sido Muncul. In addition, the results of this study also found that there was a significant (significant) effect simultaneously on both competency, organizational culture, and work discipline variables on the performance of PT Sido Muncul employees.

Rifa Nabila Syahira; Thamrin Thamrin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze how customer orientation, value creation capabilities and marketing performance affect coffee shops in Padang city. This research was conducted on 90 coffee shop business actors in Padang city with quantitative research methods. The data of this study were analyzed by using PLS 4, the data processed in this study to examine the relationship between customer orientation, value creation capabilities on marketing performance. This study produces answers that all hypotheses are proposed and shows that customer orientation has a significant positive effect on the performance of coffee shops in the city of Padang. Customer orientation has a positive and significant influence on value creation capabilities. Value creation capability has a positive and significant influence on the marketing performance of coffee shops in Padang city. Customer orientation has a positive and significant effect on the marketing performance of coffee shops in Padang city through value creation capability as a mediating variable.

Natasya Aulia Putri

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of product quality, price, and brand image variables on the purchase decision of wardah lipstick. Both partially and simultaneously. Data collection was carried out by distributing questionnaires that had been distributed to 47 respondents. By using a Likert scale, the respondents' answers were processed using multiple regression analysis, t-test, f-test, and r-test. The results of this study can be found that there is a significant (significant) effect partially.

Dhita Novia Ramadhani; Sutrisno Sutrisno; Noni Setyorini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of the variables of morale, work environment, work skills, teamwork, work climate on the work productivity of UMKM Batik Tulis Seruni Purwodadi employees. The population in this study was 150 employees, the sample that was determined in this study was 109 employees using a saturated sample. This study uses SPSS to answer the main facts by using a list of questionnaires that have been answered by respondents. The findings of this study are that work enthusiasm has a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni Purwodadi employees, the work environment has a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni Purwodadi employees, work skills have a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni employees Purwodadi, teamwork has a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni Purwodadi, the work climate has a positive and significant effect on the work productivity of UMKM employees Batik Tulis Seruni Purwodadi  

Mega Husnayanti; Afniyeni Afniyeni; Nurhayati Nurhayati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted on PPKBD Cadres and Sub PPKBD Sub-districts of Tanjung Harapan, Solok City. The purpose of this study was to determine how much influence the communication and motivation of PPKBD and Sub PPKBD Cadres had in increasing the number of family planning. In this study, the population was PPKBD Cadre and Sub PPKBD, which amounted to 75 people. With this type of quantitative research and sampling technique using the total sampling method. The data collection technique used is by using a questionnaire/questionnaire. Based on multiple linear regression analysis of the variables of Communication and Motivation of PPKBD Cadres and Sub PPKBD in Increasing the Number of Family Planning Y = 19.221 + 0.274X1 + 0.299X2 + e. From the t-test that was carried out, it was found that the X1 variable of PPKBD Cadre Communication and Sub PPKBD had a significant effect on increasing the number of family planning with t count greater than t table 2.880 > 1.993. Then Ha is accepted and H0 is rejected. Variable X2 Motivation of PPKBD Cadres and Sub PPKBD has a significant effect on increasing the number of family planning, the value is known to be tcount > ttable, which is 3,157 > 1,993. Then Ha is accepted and H0 is rejected. From the f test, it was found that the Communication and Motivation of PPKBD Cadres and Sub PPKBD Cadres could simultaneously increase the number of Family Planning with fcount 10,647 > ftable 3,124. Then Ha is accepted and H0 is rejected. From the Determination Test the R Square value is 0.228. This means that the effect of the independent variable on the dependent variable is 22.8%, while the remaining 77.2% is influenced by other variables..

Sri Wulan Handayani; Rayhan Gunaningrat; Agus Suyatno

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Digital financial services in Indonesia, one of which is Flip which provides interbank transfer services for free and also free of charge. This study wants to know and measure the level of acceptance and understanding in using a Flip e-wallet service through the Technology Acceptance Model (TAM) which is determined by the perception of ease of use through usage attitude as a mediation variable. The data analysis technique used is Structural Equation Modeling (SEM) which uses PLS (Partial Least Square) Software. The characteristics of respondents used in data processing are Surakarta people with age criteria of 19-44 years and frequency of use of Flip <1 month in 2023.The results obtained from the data processing above explain that the perceived ease of use has no effect on the behavioral intention to use. Attitude towards using are able to mediate the influence between perceived ease of use and behavioral intention to use Flip e-wallet service.

Aditya, Yudi Putra; Rauly Sijabat; Noni Setyorini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to analyze the effect of work discipline on employee performance, analyze the effect of work stress on employee performance, and analyze the effect of work motivation on employee performance. The object of this research is at Bank BRI Cabang Pattimura Semarang. The method in this study is a survey research method with a quantitative approach. The population in this study were all employees at Bank BRI Cabang Pattimura Semarang. The number of samples in this study were 80 respondents who were obtained using saturated sampling, namely the sampling technique when all members of the population are used as samples. Methods of data collection through questionnaires and data analysis using SPSS which includes validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing using t test, R² test. The results showed that the independent variables, namely work discipline (X1), work stress (X2), work motivation (X3) have a positive and significant effect on employee performance (Y) partially or simultaneously (together). Based on the coefficient of determination of 0.565, which means that the variables of work discipline (X1), work stress (X2), and work motivation (X3) are simultaneously able to explain the employee performance variable (Y) of 56.5%. The remaining 43.5% of employee performance (Y) is explained by other variables not included in this study.

Lara Sagitha Odini; Anton Prasetyo

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of workload, job burnout and role conflict on work stress. data collection was carried out through distributing questionnaires to 48 respondents. Data collection techniques by distributing questionnaires. The analysis used is the validity test, reliability test, classic assumption test, multiple linear regression analysis test and the coefficient of determination. The analysis technique used is the help of the SPSS analysis program Version 25 for Windows. The results obtained in this study indicate that the variable workload, job burnout and role conflict have a simultaneous effect on work stress. The workload variable has a significant effect on work stress, the job burnout variable has a significant effect on work stress, while the role conflict variable has a significant effect on work stress.

Merinda Ratna Sari; Marhaendra Kusuma; Siti Isnaniati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of service, network quality, competitive prices on customer satisfaction and the impact on financial performance of pt global media data prima kediri branch. This case study was conducted at PT Global Media Data Prima, Kediri branch. Barokah in 2020-2021 which consists of variables (X) including: service, network quality, competitive prices, variable (Y) customer satisfaction and external variables of financial performance. The sampling technique uses a cluster random sampling technique with random sample types based on area. The results of this study indicate that H1 Service has no effect on customer satisfaction, whereas H2 network quality has no effect on customer satisfaction, and H3 competitive prices have a significant effect on customer satisfaction. Based on the three equations, it proves that customer satisfaction can affect financial performance, the higher the customer satisfaction, the higher the financial performance obtained by the company. The smaller the customer satisfaction, the smaller the financial performance obtained by the company.

Reza Duta Apriliyanto; Lis Setyowati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of vehicle tax and price on the purchasing power of four-wheeled vehicles in the city of Surabaya. This type of research uses quantitative research. This study uses primary data and secondary data. The sampling technique used in this study is probability / random sampling technique using the slovin formula, so that the number of samples in this study is 100 respondents. The results of this study indicate that vehicle taxes and prices have an effect on the purchasing power of four-wheeled vehicles in the Surabaya city area, vehicle taxes and prices have a simultaneous effect on the purchasing power of four-wheeled vehicles in the Surabaya city area with R square values of 62.9% and 37.1 % influenced by other variables.    

Monica Putri Utami; Lis Setyowati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of the study was to analyse the effect of advertising effectiveness, brand preference, and beauty on purchasing decisions for Scarlett Whitening products in Generation Z in Tuban Regency. This type of quantitative research. This study uses primary data and secondary data. The non-probability sampling technique used a purposive sampling technique, using the slovin formula to calculate the sample so that 100 respondents were determined. The results of the research on the t test and F test show that advertising effectiveness, brand preferences, and beauty influencers influence the decision to purchase Scarlett Whitening products in generation z in Tuban Regency. R Square results of 42.3% and 57.7% are influenced by other variables.    

Mei Habibah Dalimunthe; Maryam Batubara; Wahyu Syarvina

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of ujrah and tabarru' funds on investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, the effect of Ujrah on investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, the effect of Tabarru' funds on investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, do Ujrah and Tabarru' Funds affect investment income in Islamic life insurance companies in Indonesia for the 2016-2021 period, and how much influence do Ujrah and Tabarru' Funds have on investment income in life insurance companies sharia in Indonesia for the 2016-2021 period. The method used in this study is quantitative, by taking financial data samples from 6 companies in the 2016-2021 period, namely PT Asuransi Jiwa Manulife Indonesia, PT Prudential Life Assurance, PT Asuransi Takaful Keluarga, PT Asuransi Jiwa Sinarmas MSIG, PT Asuransi Jiwa Central Asia Raya. , PT. BNI Life Insurance Syariah. Based on the results of the calculation of the simultaneous regression coefficient test (Test f) it can be concluded that the variable Ujrah (X1) and Tabarru' Funds (X2) have an effect on investment income (Y), namely Fcount 159.129 > Ftable 3.28, with a significance value of 0.000 <0 ,05. And test the coefficient of determination (R2) of 0.900. This shows that the Ujrah and Tabarru Fund variables have an effect on investment income, namely 90.0%, while the remaining 10.0% is influenced by other variables that are not included and not examined in this study.    

Laila Romadhona Rahma; Rohmad Prio Santoso

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The decision to visit tourists is an integrative process that combines information to evaluate two or more alternative options and choose one of them. The aim of the study was to find out how the dimensions of the destination image, which consists of cognitive image of the destination, unique image of the destination, and image of the destination, have an impact on the decision to visit Boon Pring Malang ecotourism. This research uses a quantitative approach with a causal or causal approach. The number of respondents as many as 80 visitors. The results showed that (1) partially the cognitive destination image variable has a positive and significant influence on the decision to visit Boon Pring Malang ecotourism, the supporting factors are tourist images on social media that look attractive (2) unique destination image has a partial effect on the decision to visit ecotourism boon pring Malang, the supporting factors are having various types of bamboo and springs (3) affective destination image has a partial effect on the decision to visit Boon Pring Malang ecotourism, the supporting factors are the influence of the attitude of visitors after visiting feeling happy (4) together (simultaneously) cognitive, unique, affective destination image has a positive and significant impact on decisions about visiting Boon Pring Malang ecotourism.

Cindy Iga Binarwati; Rauly Sijabat; Qristin Violinda

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of work motivation, work discipline and reward on the performance of Grab online motorcycle taxi drivers in the city of Semarang. This study used quantitative research methods. The population used in the study was Grab online motorcycle taxi drivers in Semarang year 2022 and the sample used was 100 respondents. Data analysis in the study using SPSS for window software version 26. The results of this study show that there is a positive and significant influence between work motivation (X1) on the performance of grab online ojek drivers in Semarang (Y) partially with a calculated t value of 6,833 and a significance value of 0.000, work discipline (X2) has a positive and significant effect on the performance of grab online motorcycle taxi drivers in Semarang (Y) partially with a calculated t value of 2,918 significance value of 0.4 reward (X3) has a positive and significant effect on driver performance Grab online motorcycle taxi in Semarang city (Y) partially with a calculated t value of 10,655 and a significance value of 0.000. The results of the coefficient of determination (R2) test obtained a value from Ajusted R Square of 0.915 or 91.5% showed that the performance variables of Grab online motorcycle taxi drivers in Semarang were influenced by work motivation, work discipline and reward variables, while the remaining 0.085 or 8.5% were influenced by other variables that were not in this study.

Nadya Rahma Agustiani; Viola De Yusa

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of Halal Awareness and Social Media Marketing on the intention to buy MIXUE. This type of research is quantitative causality using multiple regression analysis. The population of this study was the people of Bandar Lampung with a sample of 120 respondents who were taken using a purposive sampling technique. The results in this study indicate that the Halal Awareness variable has no effect on the intention to buy MIXUE. Social Media marketing variables affect the intention to buy MIXUE.

Hengki Mangiring Parulian Simarmata; Poltak Pardamean Simarmata; Doris Yolanda Saragih; Nancy Florida Siagian

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of social media platforms encourages companies to develop marketing strategies on various social media platforms. One of the marketing strategies is done by using influencers. This study aims to determine the effect of video influencers on purchasing body care products for students of the Pematang Siantar Indonesian Business Polytechnic. This type of research is quantitative research with a sample of 173 respondents. The sample is all active students of the Indonesian Business Polytechnic who use body care products. The data is collected and then tested on the validity, reliability, classic assumption, and normality tests. The analysis technique uses simple linear analysis with the help of SPSS. The results of the study show that there is a significant positive influence from video influencers on purchasing decisions for body care products. The effect of Video Influencers is 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study, such as price variables, price discounts, influencers used, and others.