Publication Search

80,260 articles from 776 journals · 2,111 citations tracked

Showing 201-220 of 258

Analytics

Novi Pujiastuti Ramadhani; Desy Fitriyani; Mohamad Zein Saleh

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study uses qualitative methodology to analyze how marketing strategies and prices exist on Somethinc products. Literature review is also obtained to be able to process data. The results of this study show that Somethinc products are very racing on social media for how they promote the product and pricing strategies that are carried out in various ways to achieve the desired target.  The objectives in this study are: 1) To be able to find out the marketing strategy carried out by Somethinc products. 2) To be able to know how the pricing strategy set by Somethinc product.

Alvina Ayu Septianingrum; Ida Martini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze "The Effect of Product Quality, Service Quality, and Convenience on Consumer Satisfaction at Soto Mas Boed Restaurant Semarang". The data collection method uses a questionnaire. The sampling technique uses accidental sampling technique. A sample of 97 respondents were consumers at the Soto Mas Boed Restaurant in Semarang. Based on the test results, the product quality variable has a positive and significant effect on customer satisfaction. This is evidenced by the regression coefficient of β1 0.264 and the calculated t value is greater than the t table 3.751> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Service quality has a positive and significant effect on customer satisfaction.  This is evidenced by the regression coefficient of 0.482, the t value is greater than the t table 4.934> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Convenience has a positive and significant effect on consumer purchasing decisions. This is evidenced by the regression coefficient of 0.229, the t value is greater than t table 2.616> 1.661 and the sig value is 0.010 <0.05. So the hypothesis is proven.

Muh. Saifuddin; Rr. Hawik Ervina Indiworo; Ika Indriasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The problem in this research is that employee performance decreases based on service production lead time and income targets that are not achieved from the specified targets. And the aim of this research is to analyze the influence of teamwork, empowerment and training on employee performance at PT. Nasmoco Kaligawe. The population of this research is all employees of PT. Nasmoco Kaligawe with a total of 110 employees. The sampling technique used is a saturated sampling technique, namely making the entire population into the sample. The type of data used is primary and secondary data using questionnaire and literature study data collection methods. The analytical methods used are validity testing, reliability testing, classical assumption testing, multiple linear regression testing and hypothesis testing. The results obtained in this research are: teamwork has a significant influence on employee performance in a positive direction, meaning that if teamwork gets better, employee performance will increase. Empowerment has a significant influence on employee performance in a positive direction, meaning that if empowerment is implemented appropriately, employee performance will increase. Training has a significant influence on employee performance in a positive direction, meaning that if the training provided is better and more interesting for employees, then employee performance will increase. The Adjusted R Square value is 0.797, which shows that the influence of the variables teamwork, empowerment and training on the performance of PT Nasmoco Kaligawe employees is 79.7%. Meanwhile, the remaining 20.3% is influenced by other variables that were not observed in this research.  

Supyan Assauri; Budi Kramadibrata

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to investigate the influence of product quality and brand image on consumer purchasing decisions for contemporary beverage products, Haus! in the Karawang area. The three main problems that are the focus of this research are: consumer preferences that are more inclined towards contemporary beverage products other than Haus!, lack of optimization of promotions for Haus! compared to other competitors, so that the brand image of Haus! not yet well known among the public, and changes in consumer tastes due to innovations in similar contemporary beverage products, which reduce the tendency to buy Haus! in the Karawang area. This research was conducted using a quantitative approach with a sample size of 247 respondents. The instrument used by researchers is a questionnaire. Quality testing of the instruments used by researchers is validity and reliability testing. The data analysis method in this research uses multiple linear regression with the help of the SPSS application. The test results show that respondents strongly agree that product quality and brand image have a significant influence on purchasing decisions. The conclusion of this research is that product quality and brand image influence the decision to purchase thirst drink products! In Galuhmas Karawang.

Defina Ramadhani; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Management of facilities and infrastructure is one of the factors affecting success in a company. One is to support the company's operational activities. The purpose of this study was to find out the management of infrastructure in one of the companies engaged in food and beverage. The research results show that the company has carried out management by doing the planning, procurement, maintenance, inventory, and removal of infrastructure. However, not all infrastructure is in an optimal state. This can be seen from the manual use of the machine and the leaky air conditioning due to the lack of regular maintenance. This study used qualitative methods using data collection techniques, namely observation, interviews, and prior literature, and using purposive sampling techniques. 

Ria Setya Agustin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of product variation (X1), price (X2) and taste (X3) variables on consumer loyalty (Y) in Tahu Sadis Joyoboyo, Kediri City. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the saturated sampling method, the number of samples in the research was 85 respondents from Tahu Sadis Joyoboyo, Kediri City. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test.The results of the research obtained the multiple linear regression equation Y= -4.748 + 0.470X1 + 0.283X2 + 0.569X3 and the results of the t test for product variation, price and taste variables had a partially significant effect on consumer loyalty with sig < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that product variety, price and taste have a simultaneous and significant effect on consumer loyalty to Tahu Sadis Joyoboyo Kediri.

Leo Ivan; Farhan Farhan; Shandy Hadrianus Saragi; Ratuling Herman Yusuf

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The younger generation is the largest group of internet users, they are the first generation to grow up with computers, the internet, smartphones, online social media and online shopping. They tend to have similarities in their online shopping behavior. This research aims to analyze the behavior and preferences of the younger generation towards e-commerce and their opinions regarding demands for the closure of e-commerce by some people in Indonesia. This research is quantitative research using a questionnaire method with 22 respondents aged 17-25 years and from high school students to university students. The findings of this research show that the younger generation is more likely to use e-commerce for shopping and tends to reject demands to close e-commerce by some members of society. The implication of this research is that e-commerce must improve service quality, user experience, and transaction security to meet the needs and expectations of the younger generation.

Risdayanti Risdayanti; Nurdin Latif; Baharuddin Baharuddin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of the work environment and technological ability on employee performance at PT. Semen Tonasa Pangkep Regency. The method used in this research is a quantitative method with the number of respondents being 75 employees who were used as samples using a sampling technique, namely a saturated sample, where the data collection technique used a questionnaire. The analysis used in this research is a multiple linear regression test. Simultaneous test results of work environment variables and ability to master technology have a positive and significant effect on employee performance variables as proven based on simultaneous test results with a significance value of f<α (0.000<0.05). Partial test results for work environment variables have a positive and significant influence on employee performance variables with a significance value of f<α (0.000<0.05). Partial test results for technology mastery ability variables have a positive and significant influence on employee performance with a significance value of f<α ( 0.001<0.05)  

Nastiti Rizky Shiyammurti; Teni Kusherawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to see the effect of loan capital and accounts receivable turnover on the remaining operating results of the cooperative employees of PT. Tristex Mandiri Cimahi. The population in this study is data on cooperative financial reports as many as 6 financial reports for 2015-2020. The sampling technique uses the census sampling method or saturated samples. The research design uses descriptive methods and associative methods. The analytical method uses multiple linear regression analysis. Based on the results of the study showed that partially there is no significant effect of loan capital variable on the remaining operating results , and partially there is a positive and significant effect of accounts receivable turnover on the remaining operating results . Simultaneously there is the effect of loan capital and accounts receivable turnover on the remaining operating results . Based on the value of R Square obtained by 0.908 or 90.8 %, this means that loan capital and accounts receivable turnover can affect the remaining operating results of 90.8 % , the remaining 90.8 % 9.2 % is influenced by other variables that are not involved in this study    

Nur Anisa; Nurdin Latif; Nurmega Nurmega

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of work discipline and work environment on employee performance at the company PT. Semen Tonasa District. Pangkep. The method used in this research is a quantitative method with the number of respondents being 75 employees who were used as samples using a sampling technique, namely using a saturated sample. The analysis used in this research is a multiple linear regression test. The results of simultaneous testing of work discipline and work environment variables have a positive and significant influence on employee performance variables as proven based on simultaneous test results with a significance value of f<α (0.000<0.05). The partial test results of the work discipline variable have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05). The results of partial testing of work environment variables have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05).

Awfriellinka Pramesty; Edwin Agus Buniarto; Diana Ambarwati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explain and prove the hypothesis regarding the influence of leadership style and organizational culture on employee performance through job satisfaction as an intervening variable at Mekar Swalayan Kediri. This type of research uses descriptive research with quantitative methods with sampling techniques, namely saturated sampling techniques where the population is 64 employees. The data analysis method used in this research is Partial Least Square (PLS) processed using the Smart PLS 3.0 program. The research results show that Leadership Style and Organizational culture (X2) have a significant effect on employee performance. Leadership style and organizational culture (X2) have a significant effect on job satisfaction. Organizational culture and job satisfaction have a significant effect on employee performance. Leadership style has a significant effect on employee performance through the job satisfaction variable. Organizational culture has a significant effect on employee performance through job satisfaction.

Muhammad Rizal Febriantoro

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The property sector is one of the business instruments usually chosen by investors. This research capital market focuses on the housing construction sector originating from property companies. This company is the same as others, namely buying and selling shares at competitive prices per share. This share buying and selling activity can be dominated by price seasonality criteria when the price of each share rises or falls. Of all types of shares, Property Companies both have low and high return risks. Therefore, risks in the capital market can be predicted using the criteria of Return on Assets, Return on Equity and Earning Per Share. The research was carried out quantitatively by processing secondary data in the form of company financial reports. The research object was property companies registered on the IDX which were then sampled using probability sampling so that 13 companies were found as samples with a research period of 3 years. The method used is Panel Data Regression analysis. The results obtained are partial return on assets, return on equity has a significant positive effect on share prices and earnings per share has a significant negative effect on stock prices. Meanwhile, simultaneously return on assets, return on equity and earnings per share have a positive and significant influence on share prices. The results of the R square test explain that the independent variable is able to explain 84.4% of the variables studied

Bimafaazaa Athallah Veva; Raden Roro Ratna Roostika

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

PT WIKA Industri Manufaktur is a company operating in the automotive sector in Indonesia. The products sold by PT WIMA are the GESITS G1 and GESITS RAYA G electric motorbikes. The company must have an effective and efficient strategy in selling new electric motorbike products in Indonesia. This research aims to determine the implementation of marketing strategies carried out by PT WIMA. This research uses a qualitative approach by conducting interviews and collecting data from several parties involved in the PT WIMA marketing program. Through data collection using observation methods, it can be seen that the marketing strategy carried out by PT WIMA in marketing GESITS electric motorbikes is to use the Segmenting, Targeting, Positioning (STP) marketing strategy and also the 4P Marketing Mix strategy (Product, Price, Promotion, Place)  

Almansyah Rundu Wonua; Andry Stephanie Titing; Mardayanti Mardayanti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine : (1) The Effect Of Work Life Balance On The Performance Of Employees Of The Kolaka District Environmental Service Office. (2) The Effect Of Work Discipline On The Performance Of Employees Of The Kolaka District Environmental Service Office. This study used a quantitative method approach. The sample in this study amounted to43 respondents using the sampling technique, namely the census. Research instrument testing using validity test and reliability test with SPSS 24.00.The research data analysis technique uses the Structural Equating Modeling (SEM-PLS) method with Smart PLS 4.0. Based on the results of this study, it can be seen that the work life balance variable has a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.814 and P-values of 0.002, and work discipline variables have a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.266 and P-values of 0.012.

Viki Raodhatul Jannah; Sugeng Priyanto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of Growth Opportunity, Leverage, Firm Size  and Net Working Capital  variables on Cash Holding  in Property and Real Estate Sector Companies. The population used in this study is Property and Real Estate Sector Companies listed on the Indonesia Stock Exchange with a research observation period of 2018 – 2022. Sample selection criteria using  the purposive sampling  method based on predetermined criteria and have been adjusted to the purpose of the research problem, obtained a total of 43 samples from 87 companies. The data analysis technique used in this study Multiple Linear Regression Analysis with SPSS program tool version 21. The results of this study show that Growth Opportunity, Leverage, Firm Size and Net Working Capital have a significant effect on Cash Holding.

Nurfadillah Lubis; Suwarto Suwarto; Ismanto Ismanto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The study aims to analyze the effect of financial literacy and financial attitude on financial management owned by students. The research method used in this study was the student of Management study Program Faculty of  Social and Politic University of Sembilanbelas November Kolaka (USN Kolaka). In the even semester 2019-2020. There were 225 student. The sampleused in this study amounted to 140 students using random sampling technique. The data used in this study are primary data. Namely by distributing questionnarres. The data analysis technique used in this study regarding financial literacy and financial attitude shown that both has a significant positive influence on financial management practices with a t-statistic value of 3,923 and p-value of 0,000 for financial literacy and financial attitude variable is posit ive with a t-statistic value of 4,074 and p-value 0,000.

Asta Hidayanti; Fitri Kumalasari; Suwarto Suwarto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: 1) The influence of compensation on job satisfaction of employees at the East Kolaka Regency Tourism and Culture Office. (2) The Influence of Motivation on Job Satisfaction of Employees at the East Kolaka Regency Tourism and Culture Office. This research uses a quantitative method approach. Data collection in this research used observation studies, documentation and questionnaires. The population of this research is all employees who work at the East Kolaka Regency Tourism and Culture Office. Meanwhile, the sample for this research was 34 people, with the sample determined using census techniques. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Compensation Variable has a positive and significant effect on Employee Job Satisfaction, which is shown by a P-Values ​​value of 0.020. And the Motivation Variable has a positive and significant effect on Employee Job Satisfaction, this is shown by a P-Values ​​value of 0.000.    

Ruth Theressa Sitinjak; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to in  vestigate the influence of entrepreneurial knowledge and entrepreneurial creativity on entrepreneurial intention. The research employs a quantitative measurement approach to assess the impact of entrepreneurial knowledge and entrepreneurial creativity on entrepreneurial intention. The measurement scale used is the Likert scale. The type and source of data for this research are derived from primary data collection. Primary data is information collected directly from respondents through a structured questionnaire. The questionnaire was distributed during the data collection process of this research. The study was conducted by analyzing data from a number of respondents involved in the entrepreneurial context. A survey method was used to gather data from 99 respondents with diverse backgrounds. The analysis method employed was the quantitative analysis of the Inner Model, with calculations of T statistics, R-Square, f-Square, and VIF using SmartPLS version 4.0.9.3. The Outer Model was assessed for Convergent Reliability, Discriminant Validity, Composite Reliability, and Cronbach's Alpha. The research results indicate that entrepreneurial knowledge has a positive and significant influence on entrepreneurial intention. Additionally, entrepreneurial creativity was also found to have a positive and significant impact on entrepreneurial intention. Enhancing entrepreneurial knowledge and promoting creativity can be effective strategies to stimulate entrepreneurial intention in society.

Nur Allizah Rio Tiyanti; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to analyze the influence of variables (X1) entrepreneurship education, (X2) family environment, (X3) entrepereneurial motivation on (Y) students’ entrepeneurial intentions. The type of research used is a quantitative method with descriptive analysis. The data collection technique was carried out by distributing questionnaires using a Likert scale of one to five. The total sample was 134 respondents with the criteria being students who were/had studied entrepeneurship education. Entrepreneurship education. The data analysis techniques used in this research are: Outer Model with calcculations of Convergent Reliability, Discriminant Validity, Composite Realibility, Cronbach’s Alpha and Inner Model with calculations of T statistics, R-Square, f-Square, VIP and Path Coefficient using SmartPLS tools (Partial Least Square) version 4.0.9.3. The research results show that: (X1) Entrepreneurship education has positive and significant effect on students’ entrepreneurial intentions (Y). (X2) The family environment has a positive and significant effect on students’ entrepreneurial motivation has a positive and significant effect on students’ entrepreneurial intentions (Y). Recommendations for future researchers are to use other variables such as income expecctation variables and so on    

Muhammad Razzaq Yogie Setiawan; Aries Kurniawan; Vembri Aulia Rahmi; Hadi Ismanto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen  of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.