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Arny Juliyanti; Husni Awali

Jurnal Penelitian Manajemen dan Inovasi Riset 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The Operational Aspect in Islam emphasizes that production activities must benefit humanity or be related to meeting human needs. For example, the selection of raw materials should not come from haram sources, the production process should be free from activities prohibited by Sharia, production should not be excessive, and there should be no waste. The Islamic view on human resources emphasizes that all workers are huan beings, not robots or business tools. A A Business Feasibility Study refers to an analysis of a business plan, both prior to its implementation and once the business is operating on a regular basis. The aim of this study is to evaluate the operational aspects and human resource management within the feasibility study of the Islamic-based convection business, Brand 57 Busana Pekalongan. This research employs a qualitative approach. The data were collected through field research, which involves conducting the study directly at the site where the phenomena related to the research problem occur. The techniques applied for data collection include observation, interviews, and documentation The result of this study indicate that the Brand 57 Busana pekalongan is feasible in terms of operational and human resource management aspects from a Sharia businesss feasibility study perspective because it has chosen a strategic location, good product quality, adequate production capacity, and technology utilization. In addition, the brand 57 Busana Pekalongan convection is deemed permissible for operational production activities from an Islamic perspective, such as production activities based on Islamic values and Maqashid Syariah. In the implementation of human resources management, the Brand 57 Busana Pekalongan convention has implemented job descriptions, a Muslim work ethic, a fair and decent salary distribution system.

Siti Washifa Jannati; Kisma Kamila; Rif'atun Hasanah

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study explores how the organizational culture of Sanggar Kartika Budaya strengthens local artistic values through identity building, leadership, training strategies, and adaptive creativity. Rooted in a commitment to traditional arts, the sanggar positions local cultural expression not only as heritage but also as a living space for innovation. The research aims to uncover how these cultural elements shape member behavior, sustain artistic traditions, and support the regeneration of young artists. Using a qualitative approach with document analysis, this study examines official profiles, program descriptions, and relevant scholarly sources. The findings reveal that the sanggar’s cultural identity centered on the motto “Pegang Teguh Seni Tradisi Siap Berkreasi”serves as the backbone of its learning system and creative ecosystem. Leadership plays a central role in directing artistic vision while safeguarding cultural authenticity. Structured training, literacy activities, and collaborative performances effectively embed traditional values in new members. The sanggar also demonstrates an ability to evolve with modern trends through creative choreography, multimedia integration, and active participation in contemporary festivals, all while maintaining strong roots in local heritage. These findings highlight how a well-structured organizational culture can act as a powerful engine for cultural preservation and artistic resilience. The implications suggest that cultural institutions can remain relevant in a fast-changing era by blending heritage with innovation, ensuring that tradition continues to live meaningfully in the hands of future generations.

Andini Setia Winata; Efan Andika Putra; Eka Khoirena Firdausy; Ananda Syaiba Suri Kholafi; Mu’alimin Mu’alimin

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Conflict is an inevitable phenomenon in organizations and educational institutions, and if not managed properly can have a negative impact on performance, effectiveness, and interpersonal relationships. However, conflict also has the potential to be a catalyst for improvement if managed appropriately. Therefore, it is important to systematically examine the stages of conflict, their impacts, and relevant management strategies. This study aims to answer the following questions: (1) How are the stages of conflict identified in various organizational and educational contexts? (2) What are the impacts of conflict on organizations? and (3) What management strategies are most effectively implemented? The method used was a literature review by searching articles through national and international databases using the keywords stages of conflict, conflict management, and education. Of the 73 initial articles, 18 primary articles were selected for thematic analysis. The analysis revealed three main findings: (1) conflict generally develops through stages of latency, escalation, and overt manifestation; (2) conflict negatively impacts performance if left unchecked, but can be constructive if managed; and (3) effective conflict management strategies are contextual, combining structural, interpersonal, and cultural-religious value approaches. In conclusion, this literature highlights the need for adaptive conflict management to maintain organizational stability. Further research is suggested to explore integrative models of conflict management based on local values and educational practices.

Moch. Danu Fahmi Rifai; Erwin Syahputra; Iing Sri Hardiningrum

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Business competition in the agribusiness sector demands that every entrepreneur formulates and implements effective marketing strategies to maintain consumer loyalty and increase sales. This study was conducted at UD. Dua Putra Nganjuk with the objective of analyzing the influence of social media, price, and product quality on consumers' purchasing decisions specifically for corn ose products. The research population consisted of 140 consumers, and the sample size was determined to be 84 respondents using a purposive sampling technique, targeting individuals who had made purchases and met specific criteria relevant to the study. A quantitative research approach was adopted, with data collected through a structured questionnaire. Data analysis was conducted using SPSS software, and included validity and reliability tests, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and calculation of the coefficient of determination (R²). The results showed that all three independent variables—social media, price, and product quality—had a positive and significant effect on purchasing decisions, with respective significance values of 0.006, 0.001, and 0.009. Furthermore, the F-test confirmed a simultaneous significant influence, with an F-statistic value of 534.263 and a significance level of 0.000. The coefficient of determination (R²) was found to be 0.952, indicating that 95.2% of the variation in purchasing decisions is explained by these three variables. The remaining 4.8% is attributed to other factors not examined in this study.

Ismi Rojayanti; Erwin Syahputra; Heru Sutapa

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates the influence of employee engagement, digital training, and reward systems on employee productivity at the Central Statistics Agency of Kediri Regency. The research adopts a quantitative approach with a questionnaire as the primary data collection tool. A total of 33 employees participated as respondents, determined using a saturated sampling technique, which ensures that all members of the population were included. The instrument utilized was a Likert-scale questionnaire, designed to capture perceptions and experiences related to engagement, training, and rewards. The data were analyzed using multiple linear regression to measure both the partial and simultaneous effects of the independent variables on productivity. The results reveal that employee engagement plays a significant role in enhancing productivity, with a significance value of 0.003. Similarly, digital training and reward systems also exert a positive and significant influence, with significance values of 0.037 and 0.0002, respectively. When tested simultaneously, the three independent variables collectively demonstrate a substantial impact on employee productivity, as evidenced by an F-value of 76.069. Furthermore, the Adjusted R Square value of 87.6% indicates that the research model possesses strong explanatory power, meaning that most variations in productivity can be explained by employee engagement, digital training, and reward systems. These findings highlight the strategic importance of integrating engagement initiatives, continuous digital skill development, and fair reward mechanisms to foster higher levels of productivity. For organizations, particularly government institutions, the study underscores the necessity of adopting a holistic human resource development framework that addresses both intrinsic and extrinsic motivational factors to maximize employee performance.

Silvi Aprilia Waluyo; Rike Kusuma Wardhani; Suseno Hendratmoko

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine and analyze the influence of work discipline, organizational culture, and work ethics on employee performance at PT Amaze Indonesia Jaya. The background of this study is based on the importance of human resources as a company's main asset, where the level of discipline, established work culture, and applied work ethics can influence employee performance achievement. This study uses a quantitative approach by utilizing primary data obtained through questionnaires and secondary data obtained from company documents. The study population is all employees of PT Amaze Indonesia Jaya, with a total of 50 people who are also used as research samples using saturated sampling techniques. The research instrument has been tested for validity and reliability to ensure the feasibility of the collected data. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the study indicate that partially, work discipline has a positive and significant effect on employee performance, which means that the higher the discipline, the better the performance produced. Organizational culture has also been proven to have a positive and significant effect on employee performance, indicating that the values, norms, and habits that apply in the organization can motivate employees to work more optimally. Furthermore, work ethics has a positive and significant impact on performance, indicating that employee integrity, responsibility, and professionalism contribute to the achievement of work targets. Simultaneously, the F-test results indicate that work discipline, organizational culture, and work ethics collectively have a significant impact on employee performance.

Muhammad Ihsan; Gatot Nazir Ahmad; Andy Andy

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of leverage (DER), free cash flow (FCF), and operational efficiency using inventory turnover (ITO), and receivables turnover (RTO) on company value, with company size as a control variable, in food and beverage sector companies listed on the Indonesia Stock Exchange for the 2018–2023 period. The method used is panel data regression with the Fixed Effect Model approach. The results of the study show that leverage has a significant negative effect, and inventory turnover has a significant positive effect on the company's value. Meanwhile, FCF and RTO had no significant effect, while company size had a negative effect. Robustness checks with PBV as proxy for alternative values showed relatively consistent results. These findings support the signal theory, that operational efficiency and a well-managed financial structure can strengthen investors' perception of a company's value.

Rismawati Rismawati; Anggi Maulana; Shavira Nafa Dilla; Supriyanto Supriyanto; Siti Nuraini

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the application of Organizational Theory at PT Kereta Api Indonesia (Persero) in the context of organizational communication, organizational culture and employee performance. PT Kereta Api Indonesia as a state-owned company engaged in the transportation sector has unique challenges and opportunities in managing its human resources and operations. Through a qualitative approach, this study collected data from interviews with managers and employees, as well as analysis of internal company documents. The results of this study indicate that effective communication and a strong organizational culture contribute significantly to improving employee performance. In addition, the implementation of clear organizational values ​​and ongoing training are key factors in creating a productive work environment. This study is expected to provide insight for PT Kereta Api Indonesia management in optimizing organizational strategies to achieve better company goals.  

Pradiva Priski Saputri; Nurlaela Eva Puji Lestari; Sudirja Sudirja

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The analysis intends to evaluate the impact of company values also workload on staff performance at Bank Syariah Indonesia KC Depok Margonda 2. Utilizing a quantitative statistical method, data collection involves observations and surveys provided to 33 employees. Using SPSS version 27, data assessment included aNOVA, correlation analysis, chi-square test, and R-squared value. Outcomes from the t-test reveal workplace culture (X1) adversely affects employee output (Y), yielding a t-value of -5.266, greater t-table 1.697 a significance value of 0.000. In conclusion, workload (X2) contributes positively and considerably to performance, reflected by a t-value of 5.765 > t-table 1.697 also a significance of 0.000. The F-test confirms that both variables jointly affect performance significantly (F-value 16.700 > F-table 3.316). The coefficient of determination (R²) measures 52.7%, revealing that work culture and workload together affect performance, with the remaining 47.3% influenced by different variables.

Mutiara Septiani Tasya; Nurul Huda

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze market sentiment towards Gold Financing Products (PKE) in Islamic banking before and after the Trump Effect phenomenon using the text mining method. This technique involves extracting information from unstructured text data to then be visualized and analyzed using the Natural Language Processing (NLP) approach and a RoBERTa-based classification model. Data was collected through web scraping from the X application with the help of API and processed using Google Colab. From a total of 4,074 tweets analyzed, it was found that the majority of public sentiment was neutral (59%), followed by negative (24%) and positive (17%). This reflects the public's tendency to discuss informatively rather than emotionally, although there was a spike in negative sentiment in certain periods indicating sensitivity to global dynamics, especially the impact of the Trump Effect on gold prices. The resulting wordcloud reveals key topics such as gold prices, buying and selling activities, and institutions such as Pegadaian Syariah and BSI. Terms such as "sharia", "riba", and "principles" emphasize the importance of Islamic financial values ​​in public perception. The results of this study indicate that text mining-based sentiment analysis is effective in capturing the dynamics of public opinion in real-time and can be a strategic tool for Islamic financial institutions in responding to market changes.

Nia Putri Amelia; Indah Yuni Astuti; Angga Permana Mahaputra

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of organizational culture, job training, and work environment on the performance of employees at the Office of the Ministry of Religious Affairs of Kediri City. The research employed a quantitative approach using a saturated sampling technique involving 69 employees. Data analysis was conducted using statistical tests with the assistance of SPSS version 26. The results showed that partially, organizational culture, job training, and work environment had a significant effect on employee performance. This was proven by the calculated t-values of each variable, which were greater than the t-table values, and significance values less than 0.05. Simultaneously, the three variables also had a significant effect on employee performance, indicated by the calculated F-value being greater than the F-table value and the significance value being less than 0.05. Therefore, the alternative hypothesis (Ha) was accepted, while the null hypothesis (Ho) was rejected.

Khairul Anwar Deesaeh

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resource development (HRD) is a fundamental pillar in the management of Islamic education, especially in the era of globalization and the industrial revolution 4.0. Islamic educational institutions are required to produce graduates who are not only religious but also competent, ethical, and adaptive. This study aims to identify effective HRD strategies to improve the quality of Islamic educational institutions. The research employs a qualitative approach with data collected through interviews, observations, and documentation in several Islamic educational institutions. The findings reveal that strategies such as training, internships, scholarships, mentorship, collaboration, performance evaluation, spiritual development, technology implementation, and innovation play vital roles. The integration of Islamic values in recruitment, training, and career development is also crucial. However, challenges such as limited funding, lack of competent human resources, and insufficient leadership attention remain obstacles. This study emphasizes the need for innovation in HRD to overcome these barriers. It is expected that the findings provide practical solutions for Islamic educational institutions to achieve educational goals, produce quality graduates, enhance competitiveness, and contribute positively to society.

Radistha Indah Pratiwi; Husni Awali

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to understand the process of transformation of leadership styles in managing remote teams in startup companies. Changes in the work environment that increasingly rely on remote work systems encourage leaders to adjust their leadership strategies to remain relevant and effective. Using a qualitative approach and explanatory case study methods, this study explores the experiences of several startup managers who led remote teams through in-depth interviews. The results of this study show that managers experience a process of adaptation in leadership practices that tends to lead to a more open, supportive, and flexible style. The leadership style applied is tailored to the characteristics of the team, work dynamics, and challenges that arise in the context of remote work. These findings reveal that the transformation of leadership styles takes place gradually through a process of reflection and direct experience, which is influenced by personal values and team needs. This research is expected to contribute to the understanding of adaptive leadership practices in the context of digital work, especially in the startup company environment.

Yuria Nadila; M. Yusuf Abdullah; Ahmad Zaki

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explore the policy management of educational programs at SD IT Al-Anshar Tanjung Pura in integrating the national curriculum with Islamic values. The research approach used is qualitative with a descriptive method, involving observation, interviews, and documentation as data collection techniques. The subjects of the study include principals, teachers, and students, while the object is the education management policy in this school. The results of the study show three main findings: 1) Policy planning is designed to form a generation that excels in academics and has Islamic character through careful planning that involves all parties. 2) The implementation of policies prioritizes a balance between religious and general education, supported by collaboration between teachers, students, and parents, as well as various extracurricular activities. 3) Policy evaluations are carried out regularly to measure the success of educational programs even though they still face the challenge of limited resources. This study emphasizes the importance of the role of planning, collaborative implementation, and regular evaluation in education policy management to achieve holistic educational goals.

Arief Hermawan; Cempaka Chandra Kirana; Fayza Andani; Gina Natasya Novitasari; Mochammad Azriel Fahrezi +2 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Supermarket x is a retail shop that sells various types of products ranging from home necessities, kitchen necessities, food and drinks. The importance of layout in retail is needed to make it easier for consumers to reach the goods they need. Supermarket x has a less effective layout, especially in arranging display shelves. This research aims to make recommendations for layout, especially new display shelves that are more efficient so that consumers can easily reach the items they want to buy. This research uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) analysis methods. The results of the research show that there is a change in the placement of goods on display shelves, after using ARC and TCR, the placement of goods on display shelves is arranged based on the closeness grouping of goods types, shelves 4 and 5 have a value of A (absolute) so the shelves must be close together, while shelf 2 with shelves 4, 5, 6, and 7 have undesirable adjacent X (prohibited) values. Shelf 5 which contains snacks has a high ARC value of 121, so shelf 5 will be allocated first, because snacks are most often sought after by consumers.

Riana Amalia Sacrivi; Dea Ananda; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The independent variable in this research is the variable that is manipulated and predicted to have an influence on the dependent variable. This is known by the tolerance value and Variance Inflantion Factor (VIF) value which are used to determine positive and negative values between independent variables. There is no or no multicollinearity found in the regression model. It is found that there is no multicollinearity in the Regression Model. This shows that there is a linear relationship and influences the dependent variable. Test the Coefficient of Determination (R2) to determine the contribution of variabilitate and independent variables.

Esis Melisa; Lidya Melia Sari; Diratu Agnes Fitria; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The Society 5.0 era reflects the world's transition towards a society that integrates digital technology with everyday life. In this context, traditional culinary delights, such as lemang, have the potential to evolve and maintain their relevance amidst changing times. Lemang, a traditional rice-based food prepared by steaming it in bamboo sticks, has become an inseparable part of the culinary heritage of people in several Southeast Asian countries. However, with technological developments and shifts in people's consumption patterns, there is a tendency to ignore traditional culinary delights such as lemang. Therefore, it is important to implement strategies that can promote lemang so that they remain in demand in the Society 5.0 era. Integration of digital technology in the production, distribution and promotion processes of lemang can be a solution. Using social media platforms to promote the uniqueness and deliciousness of lemang, as well as bridging traditional craftsmen with a wider market through e-commerce are some ways to introduce lemang to a new generation. Additionally, innovation in recipes and presentation, without losing its traditional essence, can also be an interesting approach. By combining traditional values and innovation in the Society 5.0 era, lemang will not only survive, but will also increasingly develop and be accepted in the hearts of global society. Culinary is an important aspect of human culture that continues to develop along with the times. The Society 5.0 era, which is marked by the integration of digital technology in everyday life, provides new opportunities and challenges in preserving and improving traditional culinary culture such as lemang. Lemang is a traditional food from Indonesia, Malaysia and several other Southeast Asian countries made from sticky rice cooked in bamboo. This study aims to explain how technology and innovation can be used to improve Lemang culinary culture in the context of the Society 5.0 Era.

Muhammad Fajar; Tenri S. P. Dipoatmodjo; Zainal Ruma; Uhud Darmawan Natsir; Rezky Amalia Hamka

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine and analyze the partial and simultaneous influence between Fulfillment of Employee Needs using Maslow's needs theory on Work Commitment to Employees at Bank Muamalat KCU Makassar. This research is an explanatory research with a quantitative approach. This sampling method uses simple random sampling technique with a total sample calculation from the population of permanent employees of Bank Muamalat KCU Makassar, with a sample size of 55 respondents. Data collection was carried out by distributing questionnaires via google form (online) and direct distribution (offline). The data analysis technique used to analyze the relationship between the independent variable and the dependent variable is validity test, reliability test, classical assumption test, namely normality test, multicollinearity test, heteroscedasticity test and linearity test, hypothesis testing used is the coefficient of determination (R2), Partial Test (t test), Simultaneous Test (F test) and Multiple linear regression analysis. The results of this study indicate that physiological needs, security needs, appreciation needs and self-transcendence needs partially have no significant effect on work commitment with a significant value respectively, (physiological needs: 0.810> 0.05), (security needs: 0.979> 0.05), (appreciation needs: 0.093> 0.05) and (self-transcendence needs: 0.400> 0.05), so that hypotheses H1, H2, H4, and H6 are rejected. While social needs and self-actualization needs have a positive and significant effect on work commitment with their respective values, social needs of 0.014 < 0.05 and self-actualization needs of 0.001 < 0.05, so that H3 and H5 are accepted. The results of this study also found that the variable Fulfillment of Needs (physiological needs, security needs, social needs, appreciation needs, self-actualization needs and self-transcendence needs) has a significant simultaneous / joint influence on employee work commitment at Bank Muamalat KCU Makassar based on the results of the F test which is worth 25.101> 2.29 F table values and a significance value of 0.000 <0.05. This means that the fulfillment of physiological needs, security needs, social needs, appreciation needs, self-actualization needs and self-transcendence needs has an important role in increasing the work commitment of employees of Bank Muamalat KCU Makassar.

Almansyah Rundu Wonua; Ismanto Ismanto; Magefira Rahmadani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine: (1) The effect of Organizational Climate on Job Satisfaction Employee at Kolaka District Religious Ministry Oficce, (2) The Effect of Organizatonal Climate on Employee Performance at Kolaka District Religious Ministry Office, (3) The Effect of Job Satisfaction on Employee Performance at Kolaka District Religious Ministry Office. This research uses a quantitative method approach. Data collection in this study used observation, documentation and questionnaires. The population of this study were all ASN employees at Kolaka District Religious Ministry Office. While the sample of this study amounted to 41 employee by determining the sample using the census technique. Testing of research instruments using validity tests and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0.  Based on the results of the study, it is known that the Organizational Climate variable has a positive and significant effect on Job Satisfaction as indicated by the P-Values value of 0.012.  And the Organizational Climate variable has a positive and significant effect on Employee Performance as indicated by the P-Values value of 0.030. And the Job Satisfaction variable has a positive and significant effect on Employee Perfomance as indicated by the P-Values value of 0.000.

Diani Austin; Nursyifa Karimah; Elsa Herliyana

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates the impact of character formation, religious education, and school environment on digital literacy-driven communication. The research aims to understand how these factors shape individuals' abilities and behaviors in digital communication. Employing a qualitative research model, data collection will involve interviews and observations. The sampling technique will employ purposive sampling to ensure representation across various demographics. Data analysis will employ thematic analysis to identify patterns and themes within the collected data. The study anticipates revealing insights into how character formation, religious education, and school environment interact to influence digital literacy and communication practices, contributing to a deeper understanding of the dynamics between traditional values and digital engagement.