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Analytics

Heri Sasono; Nurhanan Said

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The joint stock price index (IHSG) as a benchmark for the progress of the capital market in Indonesia. The purpose of this study was to analyze the effect of Macro Variables on the Composite Stock Price Index (JCI) for the period 2010 to 2021. The macro variables used were Inflation, Economic Growth, Dollar Exchange Rate and SBI or 7 Day Repo Rate against the JCI. The number of years in the sample is 12 years, from 2010 to 2021. Multiple linear regression analysis, T test, F test, coefficient of determination test using SPSS Version 26 software. The conclusion is that gold price and Lq45 has  significant effect on the JCI, while the others macro variable, have no significant effect on the JCI. Simultaneously, all macro variables have a significant effect on the JCI.    

Iqlima Ansori; Mia Laksmiwati

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is conducted to analyze of the Return on Asset, Debt to Equity Ratio, Current Ratio and Total Asset Turnover of Company Value, which proxied by Price to Book Value. The population in this research used secondary data in the form of financial reports from energy sector companies for the 2018-2022 period which were listed on the Indonesia Stock Exchange (IDX) as many as 76 companies. The research used a purposive sampling method and obtained 40 companies as sample. Data analysis used multiple linear regression analysis with help of the SPSS Version 25 program. The results of this research indicate that Return On Asset, Debt to Equity Ratio, Current Ratio and Total Asset Turnover have a positive and significant effect on company value.

Rina Purwanti; Purwosiwi Pandansari

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is a type of qualitative descriptive research, because in this research it will describe the condition of the object and the researcher plays the role of being the key instrument that will process the data. This research was carried out naturally, this research chose to focus on the conditions existing at the Dessy Course and Training Institute (LKP), Bergas District. The data collection technique in this research uses 3 data collection techniques, namely semi-structured interviews, documentation and triagulation. The data sources in this research are subject sources who have the information needed to support this research, namely managers, teachers, employees, members and alumni of LKP Dessy. LKP is a form of non-formal education unit organized for people who need knowledge, skills, life skills and attitudes to develop themselves, develop their profession, work, do independent business and/or continue their education to a higher level. In carrying out the LKP, good management is also required, namely in the selection of management strategies by the management. Strategic management is a series of managerial decisions and actions that determine company performance in the long term. Strategic management includes long-term planning, strategy implementation, evaluation and control. This research aims to qualitatively describe strategic management at LKP Dessy, Bergas District. The results of the analysis show that strategic management at LKP Dessy can be described using one of the stages in company development, namely strategic management whose components include environmental observation, strategy formulation by determining the LKP program plan, LKP program planning, strategy implementation, evaluation and control.

Qurotul A’yunina; Rizka Ariyanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates how dividend policy, management ownership, company size, and institutional ownership affect company value. This research aims to study how dividend policy, management ownership, company size, and institutional ownership influence company value partially and simultaneously. Secondary data from annual reports was used for this research. The population used is manufacturing companies listed on the Indonesia Stock Exchange (BEI) in the Kompas100 index from 2017 to 2022. 6 companies from the 22 population companies are the sample selected using the purposive sampling method. Multiple linear regression analysis was carried out using the SPSS 25 statistical program. This research found that dividend policy partially had a negative effect on Company Value (PBV), manager ownership had a partial positive effect on Company Value (PBV), company size had no partial and negative effect. on Company Value (PBV), and institutional ownership partially has a positive effect on Company Value (PBV). This research finds that the independent variables dividend policy, manager ownership, company size, and institutional ownership influence the dependent variable Company Value (PBV) simultaneously.

Athiy Dina Rosihana

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze whether profitability, leverage and liquidity have an influence on firm value with firm size as a moderating variable. The population of this study are companies in the Primary Consumer Goods Industry sector which are listed on the Indonesia Stock Exchange in 2019-2021. Using purposive sampling technique, 25 companies were taken as research samples. The research method is quantitative using the SPSS 25.0 program. Data analysis used descriptive statistical analysis methods, classic assumption test, multiple linear regression analysis, definite T-test, and moderate regression analysis (MRA). The results of the study found that only profitability (ROE) had a significant effect on firm value (PBV), while leverage (DER) and liquidity (CR) had no significant effect on firm value. Firm size cannot moderate the relationship between Profitability (ROE), Leverage (DER) and liquidity (CR) with firm value.

Suyono Suyono; Sofiani Afifah Hariyanto

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to identify the influence of digital marketing BigHit Entertainment, a kpop agency in the digital era, especially in Indonesia. Research on digital marketing strategies and album sales of the current K-pop group, namely BTS, as well as before and the purchasing power of fans. Quantitative research uses data in the form of articles, videos, and questionnaire data. The strategy carried out by BigHit is in line with the marketing steps of the 4.0 era which began with an understanding of consumer behavior, human-oriented marketing for brand appeal, content marketing for brand recognition. In the process of this strategy, fans mostly consist of young people and women, teenagers play a major role as good promoters and distributors.  

Wiwit Rohaeni Yulianti

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine and analyze the effect of financial literacy and parental socialization both simultaneously and partially on the interest in saving at the Bank in students of the Management Study Program of Bina Sarana Informatika University. This research method uses a quantitative approach with multiple linear regression analysis techniques processed using SPSS version 25. The data collection technique is by distributing questionnaires to 100 students as respondents through google forms. The results showed that financial literacy and parental socialization had a significant influence on interest in saving at the Bank. Simultaneously, financial literacy and parental socialization have a positive and significant effect on the interest in saving at the Bank in Management study program students of Bina Sarana Informatika University.

Alinda Dwi Jofanka; Shofiatus Sa’diyah; Farah Estianingtyas; Maria Yovita R.Pandin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of intelligence and financial literacy on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya. This research was conducted on the type of business, namely in the culinary or trading business sector with a sample size of 30 micro, small and medium enterprises. In this study using a quantitative approach method. This study uses multiple linear regression techniques for hypothesis analysis. The results of the study show that intelligence and financial literacy have a high impact of 57,1% on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya.

Hermawan Honggo Widagdo; Ahmad Nugroho; Gati Zulfikar

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study explores the utilization of simple Augmented Reality (AR) technology to enhance customer engagement in the marketing programs of small and medium-sized enterprises (SMEs), specifically focusing on Anna Rental Perlengkapan Bayi in Semarang. The research employs an experimental design, developing and evaluating an AR-based information system prototype. Data collection methods include structured interviews, direct observations, and analysis of Instagram post performance. Results indicate a significant increase in customer engagement with AR content, showing an increase from fewer than 100 viewers for regular content to approximately >200 viewers for AR content, with 5% of these engaging further by clicking the AR link and 2% proceeding with a call-to-action. These findings align with existing theories on the effectiveness of interactive technologies in marketing. The study concludes that AR technology can substantially enhance customer engagement and suggests that SMEs adopt such technologies for improved marketing outcomes. Practical implications highlight the need for training and support for SMEs to implement AR effectively. This research provides a foundation for further studies on AR applications in SME marketing strategies in Indonesia.

Tursinah Anggendari

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This qualitative research aims to investigate the influence of teacher workload on students' academic achievement, particularly within the unique framework of science, technology, and Buddhism. Employing a phenomenological research model, the study delves into the lived experiences of teachers and students in educational settings infused with Buddhist principles alongside science and technology education. The sampling technique involves purposive sampling, selecting participants with diverse backgrounds and experiences. Data analysis follows thematic analysis methods, identifying patterns and themes within the collected narratives. Preliminary findings suggest a complex interplay between teacher workload, students' academic outcomes, and the integration of Buddhist perspectives within the curriculum. Understanding these dynamics can offer insights into optimizing teaching practices and curriculum design to enhance student learning outcomes in science, technology, and Buddhist-oriented educational contexts.

Hermin Andi Magga; Roswiyanti Roswiyanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Aims to determine the effect of financial literacy (X) on the financial management of millennial generation workers (Y) at the Makassar city Construction Services Office using descriptive quantitative methods. The source of the data used is primary data obtained through a questionnaire with a population of respondents, namely millennial generation workers at the Makassar city Construction Services Office. While secondary data is from previous research journals. Data analysis used is hypothesis testing, correlation test and simple linear regression test using SPSS. The results of the study show that the financial literacy variable has no effect on the financial management of millennial generation workers.

Bintang Balele; Mahmud Mahmud; Nurlindah Nurlindah

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted in Toddopulia Village, Tanralili District, Maros Regency. The purpose of this study is (1) To find out how the marketing communication strategy is carried out by BUMDes in increasing sales volume at the Jaya Abadi Bumdes Store, Toddopulia Village, Tanralili District, Maros Regency. (2) To find out what are the obstacles faced by BUMDes in increasing sales volume at the Bumdes Jaya Abadi Store, Toddopulia Village, Tanralili District, Maros Regency. The benefits of this research are (1). Theoretical Benefits.This research is expected to provide benefits and contribute to the development of Communication Science, especially social communication. (2). Practical Benefits. This research is expected to increase knowledge and insight about sales communication strategies.

Muhtazib Muhtazib; Mattarima Mattarima; M. Amirul Haj Uweng

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine work flexibility and employee commitment to employee turnover of PT. Tri Jaya Tunggal Makassar. The research method used is a statistical analysis method using SPSS 21 (Statistical Program For Social Science). The data used is in the form of quantitative data, the data obtained is in the form of a questionnaire method, namely by distributing questions (questionnaires) that have been compiled and refer to the variables studied in PT. Tri Jaya Tunggal Makassar. The results showed that the independent variables, namely work flexibility (X1) and employee commitment (X2) had no influence on the dependent variable, namely employee turnover. From the results of the work flexibility reliability test (X1) with a value of 0.621 > 0.60 and for the employee commitment variable (X2) with a value of 0.788 > 0.60 while for the employee turnover variable (Y) 0.891 > 0.60, the three variables are reliable or consistent if measured repeatedly. 

Mahmud Mahmud; Fatmawati Fatmawati; Yulinar Yulinar

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to find out how interpersonal communication strategies of teachers and students in learning activities in PAUD TK Dharma Wanita Persatuan Baturube, North Bungku District, North Morowali Regency. The research method used is qualitative research with a descriptive abbreviation which aims to provide an overview of the extent of teacher and student interpersonal communication strategies in learning activities in PAUD TK Dharma Wanita Persatuan Baturube District. North Bungku, North Morowali Regency. The data analysis technique used is triangulation which consists of data reduction, data presentation, and conclusion drawing. The results showed that the interpersonal communication strategies used in PAUD Dharma Wanita Persatuan Baturube, among others, were a. Approach b. Storytelling, c. Play, d. Questions and Answers, e. and Lectures. Thus, interpersonal communication strategies between teachers and students in providing educational materials in teaching and learning activities at PAUD Dharma Wanita Persatuan Baturube are considered effective when communication planning is carried out according to obligations in accordance with the regulatory system adopted by PAUD Dharma Wanita Persatuan Baturube and reaches an understanding for the realization of common goals and goals..

Diani Austin; Nursyifa Karimah; Elsa Herliyana

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates the impact of character formation, religious education, and school environment on digital literacy-driven communication. The research aims to understand how these factors shape individuals' abilities and behaviors in digital communication. Employing a qualitative research model, data collection will involve interviews and observations. The sampling technique will employ purposive sampling to ensure representation across various demographics. Data analysis will employ thematic analysis to identify patterns and themes within the collected data. The study anticipates revealing insights into how character formation, religious education, and school environment interact to influence digital literacy and communication practices, contributing to a deeper understanding of the dynamics between traditional values and digital engagement.      

Efendri Waruwu

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explore the dynamics involved in integrating sustainable digital marketing practices into Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative approach, the study adopts a mixed-method model combining interviews and case studies. The sampling technique involves purposive sampling to select participants representing diverse MSMEs. Data analysis utilizes thematic analysis to identify patterns and themes. The findings reveal a multifaceted understanding of sustainable digital marketing integration, highlighting challenges, opportunities, and best practices within MSMEs. Insights garnered from this research contribute to a deeper comprehension of sustainable digital marketing strategies tailored for MSMEs, thereby fostering their resilience and competitiveness in contemporary markets.  

Endah Septiyani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to dietierminie thie ieffiect of disciplinie, motivation and work ienvironmient on work pierformancie at PT JS CiORP BiOYiOLALI, thie riesiearch miethiod usied is quantitativie with a tiotal samplie iofsamplie 100 iemplioyieies at PT JS CiORP BiOYiOLALI. Thie data ciolliectiion tiechniquie usied is a quiestiionnairie. Thie sampling miethiod usied ispriobability sampling with simplie randiom sampling tiechniquie. Thie data analysis miethiod ismultiplie liniear riegriessiion analysis with thie hielp iof SPSS 22 sioftwarie. Thie riesult iof this study shiow that simultanieiously thie indiepiendient variablies iof wiork disciplinie, wiork miotivatiion,and wiork ienvirionmient havie a significant ieffiect ion thie diepiendient variablie, namiely iemplioyieie wiork pierfiormancie.