Publication Search

Customer loyalty is the mst important key in a company, because it can increase profits and determine the survival of a company. Loyalty can be formed by good quality service and customer satisfaction resulting from the services provided by the company. The purpose of this research is to determine the influence of service quality and customer satisfaction on customer loyalty at PT. Wahana Logistics Achievement Bogor Branch Ciriung Mayor Oking. This research uses quantitative methods with SPSS Version 25 software. The samples used for data collection were customer of PT.Wahana Achievement Logistics consisted of 60 respondents with sampling using random sampling. The coefficient of determination test results (R2) use an adjusted R-square value of 0,677, wich means that 67,7% of service quality (X1) and costomer satisfaction (X2) have an influence on costomer loyalty, and the remaining 32,3% is influenced by variables not researched by the author. The results of the f test simultaneously show that the variables of service quality and customer satisfaction and positive effect with a sig value of 0,000 < 0,05 and Fcount of 62,722 > 4,007 Ftable on the costomer loyalty variable. From the calculation of the results of the multiple linear regression test, it shows that costomer loyalty is influenced by the service quality variable equal to b1 = 0,620 and the costomer satisfaction variable b2 = 0,301

This research aims to identify and analyze effective tactics used by teachers in increasing the learning motivation of fifth grade students at Tempel Elementary School. Using a qualitative approach with a case study method, data was collected through classroom observations, in-depth interviews, and document analysis. The research results show that several effective tactics include: (1) Project-Based Learning Approach which involves students in practical and relevant activities, (2) Use of varied learning media such as educational videos and teaching aids to make lessons more interesting, (3) Providing Constructive Feedback that helps students feel valued and motivated, (4) Creation of a Positive and Supportive Classroom Environment that makes students feel safe to participate, and (5) Use of Interactive Learning Methods such as group discussions and educational games that increase students' active participation. These findings indicate that these strategies effectively increase students' learning motivation, which contributes to increasing their participation, interest and learning outcomes. This research provides practical implications for teachers in developing effective teaching strategies and becomes a reference for developing teacher training programs and educational policies that support the creation of a learning environment that motivates students.    

Mentoring has proven to be successful in developing employees in various industries, such as mattress-making companies in Tulungagung Village. The extent to which mentoring can improve employee skills and performance in the mattress-making industry is the subject of this qualitative research. Research on mattress making was conducted through in-depth interviews with employees involved in the mentoring program. To find patterns and themes that emerged in their experiences, a qualitative approach was used to analyze the data collected. The results showed that the mentoring program had a significant positive effect on employee growth. Employees indicated an increase in their understanding of the mattress manufacturing process, more efficient work techniques, and better interpersonal skills. They also said that they feel more confident and motivated to do new things.

This research aims to determine the influence of marketing communications and destination image on repeat visits to Atlantis Land Surabaya. The research population consisted of people who had visited Atlantis Land, with a sample of 100 respondents selected using purposive sampling techniques. Data collection was carried out using a questionnaire distributed via Google Form. The results of the analysis show that the two independent variables, namely marketing communication and destination image, have a significant influence on repeat visits. This research provides insight for Atlantis Land managers to understand visitors and design marketing strategies that suit their needs.      

The research carried out has the aim of examining the role of job analysis in an organization and its influence on employee performance. Job analysis is a procedure used to determine the demands and duties of a position as well as the characteristics of individuals who are suitable to fill the available positions, so that this job analysis can increase employee effectiveness and performance. The method used in this research is a literature study by reviewing 30 journals related to job analysis and employee performance. The results of this research also show that there is a positive influence between job analysis and increasing employee performance. Other influencing factors in ensuring individuals are matched to appropriate positions such as job descriptions and job specifications play a very important role. Apart from that, this research also found that job analysis also influences increasing employee job satisfaction, which will also increase employee performance. The suggestions in this research are the need for regular updates to job analysis, job integration into human resource management, and also evaluations that impact job analysis on employee performance.

PT PLN (Persero) UP3 Binjai is one of the PLN units that supply electricity to the community. Digital services launched by PLN in the form of PLN Mobile continue to be developed to meet customer needs and satisfaction as well as ease of access. The purpose of this study was to determine the development of efficient customer service through the use of PLN Mobile in UP3 Binjai. The literature review method is used to collect research data by using literature studies to collect materials from books and scientific journals regarding the use of PLN Mobile. From the results of the study, the PLN Mobile application provides benefits for the UP3 Binjai community to find solutions to customer electricity problems, ranging from applying for new electricity installations, checking bills, switching power, responding to complaints and power outages, to purchasing electricity tokens. However, there is a weakness, namely when customers check their bills, customers cannot see information on how much Rupiah is charged, only the month billed. This PLN Mobile application will also have a positive impact on customers and PLN employees because it is more efficient and saves time and energy for customers and employees in resolving customer complaints.

Effective Human Resources (HR) management is the key to the success of every company in achieving its strategic goals. In this context, recruitment, selection and placement of employees plays an important role as the first process that determines the quality and performance of a company's workforce. This study covers recruitment, selection, factors influencing selection, as well as the recruitment and selection process. The data collected is analyzed comprehensively to identify patterns, trends, and relationships between the recruitment and selection process, its factors, and placement in organizational performance. The results of this study are intended to provide valuable insights for human resource managers. The practical implications of this research will lead to the development of selection factors, more accurate recruitment and selection processes, and more targeted staff placement, which will ultimately improve overall organizational performance.

In the era of Industry 5.0, when technology and innovation are advancing at a very rapid pace, digital marketing strategies are becoming increasingly important for business success. This study aims to analyze various digital marketing strategies that are effective in the Industry 5.0 age and to identify the key factors that affect their implementation. This study suggests that in order for businesses to remain competitive in the Industrial 5.0 era, they must quickly adapt to the rapid advancements in technology and adopt more innovative and collaborative work practices in their digital marketing strategies.    

The rapid progress in information and communication technology coincides with globalization in the field of human resource management and will determine the status of human resource management in companies now and in the future. The author uses a quantitative research method through a random sampling approach and data collection process through distributing questionnaires. The research sample used 30 staff who were taken randomly from 45 marketing staff. The results of this study indicate that flexibility and innovation behavior factors have an effect on employee retention at PT Jaya Jagat Raya.

This study aims to analyse the workload of doctors at Ubhara Jaya Primary Clinic in order to improve the efficiency and quality of medical services. Effective human resource management, particularly in managing doctors' workload, is essential to provide fast, precise, and quality health services. This study uses the Full Time Equivalent (FTE) method to measure and analyse doctor workload. Interviews and direct observation were used to get primary data, while secondary data was collected from relevant documents such as doctors' work schedules, monthly reports, and medical records. The research method used is descriptive with a quantitative approach, as well as literature review as a theoretical basis. The overall results of the various activities carried out by doctors at the Ubhara Jaya Primary Clinic show that the FTE index value is below the normal limit, these results indicate the need for additional workload and do not require additional labour for each activity performed.

Transportation makes it easier for people to carry out their daily activities. Transportation is really needed by the community, considering the density of people's activities which require moving from one place to another and also makes it easier for people to order the goods or food they want from a place that consumers want. Therefore, drivers with personality, emotional intelligence and good motivation are needed, where there is a decline in the performance of gofood drivers, one of which is the gofood driver in Bandar Lampung. This research aims to examine the influence of Personality, Emotional Intelligence, and Motivation on the Performance of Gofood Drivers in Bandar Lampung City from an Islamic Business Perspective. This research used a quantitative approach with a sample of 98 gofood drivers in Bandar Lampung. Sampling was carried out using an associative approach which connects one variable to another variable. The data analysis method uses SPSS (Statistical Program for Social Science) version 20 and then the data obtained is processed using SPSS 20 software. Data analysis in this research uses multiple linear regression analysis with Personality, Emotional Intelligence and Motivation as independent variables and performance as the dependent variable .Based on the research results, it shows that personality does not have a significant effect on the performance of Gofood drivers. Emotional Intelligence also has no significant effect on Gofood driver performance. Motivation has a positive and significant influence on Gofood driver performance. However, personality, emotional intelligence and motivation simultaneously have a significant effect on the performance of gofood drivers in Bandar Lampung City.

This research aims to determine whether work life balance and work environment have a positive and significant influence on employee morale at the Bima City Cooperatives, Industry and Trade Department. The research instrument used a questionnaire with a Likert scale. The population in this study was 64 employees consisting of 34 civil servants, 7 honorary employees and 23 contract employees. The sample in this research was 34 Civil Servants with the sampling technique used, namely purposive sampling technique. Data collection techniques use observation, questionnaires, documentation. Data analysis techniques use validity tests, reliability tests, multiple linear regression tests, classical assumption tests, correlation coefficient tests, coefficient of determination, t tests and f tests with the help of SPSS version 23 for Windows. The results of the research show that there is a partially significant positive influence of Work Life Balance on employee morale, there is a partial positive and significant influence of the work environment on employee morale, there is a simultaneous positive and significant influence of Work Life Balance and the work environment on employee morale in Bima City Department of Cooperatives, Industry and Trade.    

Clandys Grosir, has a human resource management system plays an important role in improving employee performance. In addition, the human resource management function indicates the extent to which workers are able to complete tasks and have the necessary skills on the fields listed in Clandys Grosir. Respondents at Clandys Grosir Sejahtera numbered thirty people. Quantitative descriptive methods were used in this study to measure the impact of one variable on another. Based on the results of research analysis using IBM SPSS 23, it can be seen that there is a strong relationship between employee performance and human resource development variables. The results of these data include validity and reliability tests, simple linear regression analysis, and hypothesis tests. In addition, the test results of this study show that factors related to human resource development have a positive and significant influence on employee performance.

The digital revolution has changed the way of shopping, encouraging the growth of online shopping platforms that offer convenience for consumers. In intense market competition, SWOT analysis becomes important to help online shopping platforms identify strengths, weaknesses, opportunities and threats, and formulate strategies to maintain competitive advantages. The research aims to understand how these platforms can remain relevant and competitive in the digital era. This research uses literature studies to collect data from journals, articles and online sources, in order to analyze strengths, weaknesses, opportunities and threats in the strategic management of online shopping platforms. The results of this SWOT analysis are then used to formulate strategy recommendations that can improve the platform's operations and competitive position in the e-commerce market.

This research explores the management of management information systems at Jomelo Cosmetic Shop on Bukit Kaminting Induk Street, Palangka Raya City using qualitative methods and a holistic approach. Data were collected through observation, interviews, and documentation. The study discovered that the deployment of a management information system has a significant impact on the efficacy of the organization's data source system, with 100% of respondents stating that SIM helps improve operational efficiency and decision-making. In the study, one hundred percent of respondents stated that SIM improves operational efficiency and decision-making processes, which shows how important the implementation of a management information system  is to improve the performance of enterprise data source systems. The study recommends several measures to improve the effectiveness and efficiency of  management information system, such as increasing staff training on the use of SIM (80% of respondents agreed), monitoring and evaluating SIM performance regularly (75% of respondents agreed) and optimizing the use of information technology to support SIM (65% of respondents agreed). This study also recommends several steps to improve product information for customers, such as providing more complete product information on the store website (90% of respondents agreed), utilizing social media to promote products (85% of respondents agreed), and training store staff to provide proper product information (70% of respondents agreed The findings of this study indicate that Jomelo Cosmetic Shop can improve its competitiveness and quality of service to customers by implementing best practices in information systems management. This is expected to improve operational efficiency and better delivery of product information to customers.

This study discusses the business feasibility analysis of MSMEs in basic food businesses in Keramean Village by considering legal, marketing, and financial aspects. Researchers use a quantitative approach with the least square method. Collection of data on the sale of basic food prices through interviews with business owners. This study aims to identify the potential success of basic food businesses and provide input for business owners in understanding the challenges and opportunities faced. The evaluation results show that April sales are more relevant than the previous month, this can happen because there is an increase in profit every month. This basic food business has great profit potential if managed properly, so it can be considered a promising business opportunity for MSMEs.      

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.    

This research was conducted because the author observed the conditions at the Ciamis Regency Regional Financial and Asset Management Revenue Office, which showed that some employees had suboptimal performance even though they already had adequate competence. This low performance is caused by a lack of attention and support from leaders, lack of cooperation between divisions, employee competencies that are still below organizational expectations, and rapid development of information technology that is not balanced by the improvement of knowledge, skills, and work attitudes of employees. As a result, the results of the work produced have not been optimal. Many employees lack discipline in carrying out the rules and work procedures set by the organization, which can also be seen from the untimely attendance and the presence of employees who are absent from their duties. Employee empowerment is also uneven because employees who have the necessary skills are limited, so more work is done by certain employees only. The delegation of work is also often not accompanied by a complete explanation to the recipient, causing the completion of the work to exceed the set time target and the quality of the work is not optimal. The purpose of this research is to study, know, and analyze the influence of the work environment, competence, and empowerment on employee performance. This study uses an explanatory survey method with a quantitative approach, as well as descriptive and inferential statistical data analysis techniques with correlation analysis and multiple regression analysis tools. The results of the study show that the work environment, competence, and empowerment are empirically in high condition, and have a significant influence on employee performance. A good work environment, very high competence, and optimal empowerment have a positive effect on high employee performance.

Cocoa is a plantation crop that has a high contribution to the Indonesian economy through export activities. The large number of people interested in processed cocoa products means that demand for cocoa is increasing every year. The aim of the research carried out was to measure and see the level of comparative competitiveness of Indonesian cocoa in the main importing country, namely Malaysia. This research was conducted from March 2024 to April 2024. This research uses secondary data in the form of panel data for the period 2013-2022. The method used is Revealed Comparative Advantage (RCA) to measure and determine the level of competitiveness of Indonesian cocoa's comparative advantage. The research results show that Indonesian cocoa in the Malaysian market has strong competitiveness with an average RCA value of 2.61197. This also shows that Indonesian cocoa can compete in the global market by continuing to develop both technology and information.

Groovy Space Coffee and Kitchen is a coffee shop located in the Bogor City area that serves several types of drinks such as coffee and tea and several foods, both snacks and heavy meals. This research aims to optimize the layout of the sitting room at Groovy Space Coffee and Kitchen using the Activity Relationship Chart (ARC) method based on the results of the Total Cleseness Rating (TCR) calculation. The ARC method is used to determine optimal seating space layout arrangements by considering the shape of the room and the available area. Meanwhile, the TCR method is used to overcome potential conflicts in the use of seating space, such as the density of visitors at certain times. The application of these two methods is expected to produce a seating space layout that is efficient, comfortable, and able to better accommodate the number of visitors. The results of this research show that the new layout is more effective and efficient compared to the previous layout with the results showing that the new layout includes additional seating in the outdoor area and also a change in concept from outdoor to semi-outdoor.