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This research aims to examine the reform of the business education curriculum to adjust to the demand of the job market. The method used is qualitative research with an analysis unit in the form of a higher education institution that offers business study programs. The research design uses case studies with primary data sources obtained from in-depth interviews with lecturers, students, and industry players. The data collection technique was carried out through semi-structured interviews and analysis of curriculum documents. Data analysis uses thematic analysis techniques to identify the fit between the business education curriculum and the needs of the ever-evolving job market. The findings of the study show that despite efforts to reform the curriculum, there is still a gap between the competencies taught and the skills needed in the world of work. The contribution of this research is to provide recommendations on how the business education curriculum can be more responsive to the dynamics of the job market by adapting learning materials to be more relevant and applicable in the industrial world.

This research aims to explore ways to improve soft skills in business education to strengthen the competitiveness of graduates in the job market. The method used is qualitative research with an analysis unit of business education programs in universities. The design of this study uses case studies with the main data sources obtained from in-depth interviews with lecturers, students, and study program managers. The data collection technique involves semi-structured interviews and analysis of curriculum documents, while the data analysis is carried out using a thematic analysis approach. The research findings show that despite the awareness of the importance of soft skills, the integration of learning these skills in the curriculum is still limited and needs to be improved. The contribution of this research is to provide recommendations on how business education can develop soft skills systematically, so that graduates can be more competitive in an increasingly competitive job market.

This research aims to examine marketing ethics in online advertising in the digital age, focusing on the controversies and ethical dilemmas that arise related to the use of consumer data. Using a qualitative research design with a case study approach, the unit of analysis is companies that are active in digital marketing through online advertising. Data sources were obtained through interviews with digital marketing managers and decision-makers, as well as analysis of existing policy documents and marketing practices. The data collection techniques used were semi-structured interviews, observations, and document analysis. The data was analysed using thematic analysis methods to identify key themes related to ethical dilemmas in digital marketing. The research findings show that while companies recognise the importance of marketing ethics, many still ignore the transparency and explicit consent aspects of consumer personal data collection. The contribution of this research is to provide insight into the need for a clearer ethics policy and the application of transparency principles in online advertising, to maintain consumer trust and minimise ethical violations in the digital era.

This research aims to analyse the role of technology in improving financial management education, as well as how technology-based approaches are changing the way teaching and learning in this field are conducted. Using a qualitative research design with a case study approach, the unit of analysis is some of the universities in Indonesia that have integrated technology in their financial management education programs. Data sources were obtained through interviews with program managers, lecturers, and students, as well as analysis of curriculum policy documents. Data collection techniques were carried out through semi-structured interviews, observations, and document studies, while data analysis used thematic analysis methods to identify key patterns in the application of technology in financial management education. The research findings show that technology not only improves the quality of teaching but also makes it easier for students to understand complex material and improve their analytical skills. The contribution of this research is to provide insights into how technology can be a key driver in changing approaches to financial management education that are more innovative and in line with the needs of today's job market.