Effectiveness of Digital Media in Socialization Implementation of the Hajj Pilgrimage in the Regency Kebumen

This research analyze effectiveness use of digital media in socialization organizing the Hajj pilgrimage at the Regency Ministry of Religion Office Kebumen 2025. The transformation of communication from conventional methods to digital platforms such as YouTube, WhatsApp, Instagram, and digital mail is the main focus of the study. A descriptive qualitative approach was used with interview, observation, and documentation techniques with informants consisting of the Head of the Hajj and Umrah Organization Section, Ministry of Religious Affairs employees, and prospective Hajj pilgrims. Data validation was carried out through source triangulation to ensure accuracy and objectivity. The results of the study indicate that digital media can accelerate information distribution, increase the reach of socialization, and provide easy access for prospective Hajj pilgrims. Digital platforms have shifted communication patterns from a conventional approach based on physical letters to an integrated system based on applications and social media. However, challenges such as low digital literacy among the elderly and limited infrastructure in certain areas remain significant obstacles. This study confirms that the effectiveness of digital media is greatly influenced by adaptive communication strategies and the support of religious instructors in the field in overcoming the digital divide.