Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya

Ihsan Fauzi ; Ni Made Ida Pratiwi
JURNAL RISET MANAJEMEN DAN EKONOMI 📅 2025 Vol 3, No 4 🔗 DOI: 10.54066/jrime.v3i4.2895
Abstract
This study aims to develop an online branding strategy for Rawon Kluwek Surabaya through the creation of creative content to enhance the product's competitiveness in the culinary market. Through this community service activity, business owners were trained in techniques for creating engaging visual content, managing social media, and implementing storytelling to strengthen brand image. The results of this activity show that business owners experienced an improvement in their skills in producing more professional product photos and videos, as well as in managing their social media accounts more effectively. Increased interaction and engagement from consumers on social media demonstrate that creative content successfully attracted a wider audience, which in turn contributed to improving the product's competitiveness. Based on the evaluation conducted, this activity has had a positive impact on strengthening Rawon Kluwek Surabaya’s position in an increasingly competitive market. However, there are still challenges in maintaining consistent content production, which requires further attention to ensure the sustainability of this branding strategy.
Keywords
Strategy; Online Branding; Creative Content; Surabaya Culinary
How to Cite

Ihsan Fauzi & Ni Made Ida Pratiwi (2025). Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya. JURNAL RISET MANAJEMEN DAN EKONOMI, 3(4). https://doi.org/10.54066/jrime.v3i4.2895

Ihsan Fauzi; Ni Made Ida Pratiwi, "Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya," JURNAL RISET MANAJEMEN DAN EKONOMI, vol. 3, no. 4, 2025.

Ihsan Fauzi; Ni Made Ida Pratiwi. "Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya." JURNAL RISET MANAJEMEN DAN EKONOMI, vol. 3, no. 4, 2025.

Ihsan Fauzi; Ni Made Ida Pratiwi. "Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya." JURNAL RISET MANAJEMEN DAN EKONOMI 3, no. 4 (2025).

Ihsan Fauzi & Ni Made Ida Pratiwi (2025) 'Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya', JURNAL RISET MANAJEMEN DAN EKONOMI, 3(4). doi: 10.54066/jrime.v3i4.2895.

Ihsan Fauzi; Ni Made Ida Pratiwi. Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya. JURNAL RISET MANAJEMEN DAN EKONOMI. 2025;3(4).

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