Pengaruh Store Layout dan Store Atmosphere terhadap Purchase Intention Gen Z pada Ritel Modern di Malang

Andreas Hadirianto ; Santi Widyaningrum ; I Gusti Ngurah Agung Arya Bhakta Narayana ; Sahala Manalu ; Catharina Aprilia Hellyani
JURNAL RISET MANAJEMEN (JURMA) 📅 2026 Vol 4, No 2 🔗 DOI: 10.54066/jurma.v4i2.4187
Abstract
Modern retail competition increasingly depends on the ability of stores to create efficient, comfortable, and memorable shopping experiences for Generation Z consumers. This study aims to examine the effects of Store Layout and Store Atmosphere on Purchase Intention in modern retail stores in Malang City. A quantitative associative design was employed using survey data from 123 Generation Z respondents selected through purposive sampling. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with IBM SPSS Statistics 26. The results show that Store Layout has a positive and significant effect on Purchase Intention (t = 2.051; Sig. = 0.042), and Store Atmosphere also has a positive and significant effect (t = 2.460; Sig. = 0.015). Simultaneously, both variables significantly affect Purchase Intention (F = 10.570; Sig. < 0.001), although the adjusted coefficient of determination is modest (Adjusted R2 = 0.136). The findings imply that retailers should integrate functional layout design with sensory atmosphere management to strengthen Generation Z consumers’ intention to purchase.
Keywords
Generation Z; Modern Retail; Purchase Intention; Store Atmosphere; Store Layout
How to Cite

Andreas Hadirianto, et al. (2026). Pengaruh Store Layout dan Store Atmosphere terhadap Purchase Intention Gen Z pada Ritel Modern di Malang. JURNAL RISET MANAJEMEN (JURMA), 4(2). https://doi.org/10.54066/jurma.v4i2.4187

Andreas Hadirianto; Santi Widyaningrum; I Gusti Ngurah Agung Arya Bhakta Narayana; Sahala Manalu; Catharina Aprilia Hellyani, "Pengaruh Store Layout dan Store Atmosphere terhadap Purchase Intention Gen Z pada Ritel Modern di Malang," JURNAL RISET MANAJEMEN (JURMA), vol. 4, no. 2, 2026.

Andreas Hadirianto; Santi Widyaningrum; I Gusti Ngurah Agung Arya Bhakta Narayana; Sahala Manalu; Catharina Aprilia Hellyani. "Pengaruh Store Layout dan Store Atmosphere terhadap Purchase Intention Gen Z pada Ritel Modern di Malang." JURNAL RISET MANAJEMEN (JURMA), vol. 4, no. 2, 2026.

Andreas Hadirianto; Santi Widyaningrum; I Gusti Ngurah Agung Arya Bhakta Narayana; Sahala Manalu; Catharina Aprilia Hellyani. "Pengaruh Store Layout dan Store Atmosphere terhadap Purchase Intention Gen Z pada Ritel Modern di Malang." JURNAL RISET MANAJEMEN (JURMA) 4, no. 2 (2026).

Andreas Hadirianto, et al. (2026) 'Pengaruh Store Layout dan Store Atmosphere terhadap Purchase Intention Gen Z pada Ritel Modern di Malang', JURNAL RISET MANAJEMEN (JURMA), 4(2). doi: 10.54066/jurma.v4i2.4187.

Andreas Hadirianto; Santi Widyaningrum; I Gusti Ngurah Agung Arya Bhakta Narayana; Sahala Manalu; Catharina Aprilia Hellyani. Pengaruh Store Layout dan Store Atmosphere terhadap Purchase Intention Gen Z pada Ritel Modern di Malang. JURNAL RISET MANAJEMEN (JURMA). 2026;4(2).

Artikel Terkait

Implementasi Business Intelligence dan Metode TOPSIS dalam Sistem Pendukung Keputusan Pemilihan Produk Terlaris pada Toko Retail Berbasis Dashboard Analitik

Nurul Mukharomi Azizah; Wargijono Utomo

Pengaruh Strategi Promosi, Persepsi Risiko, dan Persepsi Harga Jual Kembali Terhadap Minat Berinvestasi Emas pada PT Pegadaian Cabang Dompu

Widia Ningsih; Yeye Suhaety; Lilis Marlina

Analisis Penentuan Harga Jual Kompetitif Kue Tar Berbasis Full-Costing

Afriani Afriani; Irwansyah Irwansyah; Rizky Ramadhan

Pengaruh Penerapan Prinsip ESG dan Green Invesment terhadap Nilai Perusahaan Perbankan yang Terdaftar di BEI Tahun 2022-2025

Maulida Asnawati Rohmadina; Bintis Tianatud Diniati; Alfianis Setiyaning Nur Rohma; Intan Adilia Putri; Rizqy Mufida

Pengaruh Profitabilitas terhadap Nilai Perusahaan dengan Kebijakan Hutang sebagai Variabel Moderasi pada Perusahaan Manufaktur di LQ45 Tahun 2023-2025

Rizza Tiaratu; Anisa Sal Sabilla Putri; Indi Salwa Zahrina; Dwi Batrisya Cahaya; Erika Dwi Maretya Nur Utami; Achmad Miftachul Huda

Pengaruh Penilaian Kinerja terhadap Pengembangan Karir Karyawan

Atina Nabila Ahmad; Didit Darmawan; Rahayu Mardikaningsih
Tren Sitasi Jurnal